Artisan Fine Wine & Spirits
Artisan Fine Wine & Spirits is a privately held, Oklahoma-only distributor of wine, spirits, beer, mixers, and THC beverages, serving on-premise and retail accounts through a curated supplier portfolio, territory-based field sales, and the DSDLink online ordering platform.
- Company typePrivate
- Founded2016
- HeadquartersTulsa, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Artisan Fine Wine & Spirits does
Artisan Fine Wine & Spirits is a privately held, Oklahoma-only beverage distributor founded in 2016 by Tracia Forrest in Tulsa. The company distributes wine, spirits, beer, mixers, and THC-infused beverages through a curated supplier portfolio, serving on-premise and retail accounts (restaurants, bars, steakhouses, and retailers) across the state via a territory-organized field-sales motion split into Eastern and Western divisions with named account managers and a Special Account Manager. The stated value proposition is curation, deep category knowledge, and partnership-driven supplier relationships rather than high-volume SKU distribution.
Operationally, the company runs a traditional three-tier distribution model, generating revenue via transaction fees on product sales between importers/producers and end customers. Pricing is quote-based and not publicly disclosed; ordering is conducted through DSDLink, a third-party online ordering platform, supplemented by direct account-manager relationships and scheduled Oklahoma delivery routes. There is no proprietary technology platform; the company's stated technology base is non-applicable. The portfolio is organized into categorical storefronts — Wine, Wines by Region, Spirits, Beer, Mixers, THC Beverages, Made in Oklahoma, and Better for You (organic, biodynamic, and naturally crafted options) — and is anchored by three flagship brands: G4 Tequila (El Pandillo Distillery, NOM 1579), Dark Arts Whiskey (Lexington, KY), and TLC Vodka.
The business model blends curated imports (Ted Edward Wines, Ole Obri Gado, Tri-Vin, World Wide Libations, and 7 other importer partners) with a nascent local-producer lane (Territory Whiskey, Morton Distilleries, BenJack Larado) and an emerging THC-beverage vertical (Cali Sober, Cannaology, High Tide Beverage). The company has no disclosed institutional investors, no parent company, no subsidiaries, and no M&A activity. Marketing is limited primarily to Instagram-driven brand storytelling and on-premise event activations (e.g., wine dinners at PRHYME Downtown Steakhouse, The Crown OKC, and Barkeep OKC). Headcount sits at 11–50, founder-ownership is concentrated in Tracia Forrest, and there is no AI/ML capability, patents, certifications, or regulatory actions on record.
Artisan Fine Wine & Spirits firmographics
Firmographics- Name
- Artisan Fine Wine & Spirits
- Legal name
- Artisan Fine Wine & Spirits
- Website
- https://artisanfinewineandspirits.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Artisan Fine Wine & Spirits is a privately held, Oklahoma-only distributor of wine, spirits, beer, mixers, and THC beverages, serving on-premise and retail accounts through a curated supplier portfolio, territory-based field sales, and the DSDLink online ordering platform.
- Ownership category
- akta.pro rank
Artisan Fine Wine & Spirits industry classification
Industry- Product category
- Beverage Distribution Services
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industry
- Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)
Keywords
Where Artisan Fine Wine & Spirits is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Artisan Fine Wine & Spirits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: Revenue generated through distributing wine, spirits, beer, and related beverage products to retailers and hospitality venues across Oklahoma. The company serves as an intermediary between producers/suppliers and end customers (restaurants, bars, retailers).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Artisan Fine Wine & Spirits product offering
Product offeringCore offering
Artisan Fine Wine & Spirits is a Tulsa, Oklahoma-based beverage distributor that sources and delivers a curated portfolio of wine, spirits, beer, cider, mixers, and THC-infused beverages to retailers, restaurants, bars, steakhouses, and hospitality venues across Oklahoma. The company operates a direct-to-trade model with territory-based field sales representatives (Eastern and Western Divisions), supported by the DSDLink online ordering platform and scheduled delivery routes. The portfolio spans national flagship brands (G4 Tequila, Dark Arts Whiskey, TLC Vodka), regional importer brands, locally produced "Made in Oklahoma" products, and a "Better for You!" organic/biodynamic category.
Product overview
Artisan Fine Wine & Spirits is a Oklahoma-based wine and spirits distributor offering a curated portfolio across multiple categories including wines, spirits, beer, mixers, THC beverages, and locally produced Oklahoma products. The company operates as both a distributor and portfolio curator, featuring both nationally recognized brands (G4 Tequila, Dark Arts Whiskey, TLC Vodka) and regional/artisanal producers. The core offering consists of categorized portfolio pages for different product types (Wine, Spirits, Beer, Mixers, THC Beverages), a Made in Oklahoma local producer section, a Better for You! category for organic/biodynamic options, and importer partnerships. The company uses DSDLink as its online ordering platform and provides distribution services across Oklahoma with scheduled delivery routes.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Portfolio Curated selection of wines from various regions and wineries distributed to licensed trade customers (restaurants, bars, retailers) across Oklahoma.
- Spirits Portfolio Selection of distilled spirits including whiskey, tequila, vodka, gin, and other categories from brands such as KOVAL, Dark Arts, Siempre, Territory, Town Branch, G4, and TLC, supplied to licensed trade accounts in Oklahoma.
- Beer Portfolio Beer portfolio featuring Lexington Brewing and Distilling Company craft beers and related products, distributed to licensed trade customers in Oklahoma.
- Mixers Portfolio Cocktail mixers portfolio including Pink House Alchemy, Liber & Company, Rocky Mountain Soda, and Big Wave brands for bar and restaurant customers across Oklahoma.
- THC Beverages Portfolio THC-infused beverages from brands including Calisober, Cannaology, and High Tide Beverage, distributed to licensed Oklahoma retail and hospitality accounts.
- Made in Oklahoma Products Locally produced Oklahoma wines and spirits including BenJack Larado, Territory Whiskey, Trucker Treats, and Morton Distilleries, distributed to support Oklahoma-based producers within the state.
- Better for You! Beverage Portfolio Organic, biodynamic wines, naturally crafted spirits, and lower-intervention beverage options including Thresh & Winnow, KOVAL, Predator, Plus/Minus, Bumblebee, Gulp, and Tedward, targeted at venues serving mindful consumers.
- Distribution Services Scheduled-route beverage distribution services across Oklahoma for licensed retailers, restaurants, and hospitality businesses, supported by territory-based field sales representatives and the DSDLink online ordering platform.
- Oklahoma Distribution Partnership Distribution partnership offering for out-of-state suppliers, importers, and producers seeking a curated route-to-market in Oklahoma via Artisan's field sales force and delivery infrastructure.
Companies that use Artisan Fine Wine & Spirits
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Artisan Fine Wine & Spirits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Artisan Fine Wine & Spirits partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, minor and flagship.
- Ted Edward WinescoreImporter partner providing portfolio of wines distributed through Artisan Fine Wine & Spirits in Oklahoma market.
- Ole Obri GadocoreImporter partner supplying wine and spirits products to the Artisan portfolio in Oklahoma.
- World Wide LibationscoreImporter partner providing wines for distribution through Artisan Fine Wine & Spirits.
- Tri-VincoreImporter partner supplying wines and spirits to the Artisan portfolio.
- MartinesminorImporter partner for wine distribution.
- August ImportsminorImporter partner for wine distribution.
- Communal BrandsminorImporter partner for wine distribution.
- Amass Brands GroupminorImporter partner for wine and spirits distribution.
- Terroir ExportminorImporter partner for wine distribution.
- Uva ImportsminorImporter partner for wine distribution.
- Back Alley ImportsminorImporter partner for wine distribution.
- Lexington Brewing and Distilling CompanycoreKentucky-based brewery and distillery producing Lexington Brewing & Distilling Co. beers and related products distributed by Artisan.
- CalisoberminorTHC beverage brand partner for cannabis-infused drink products distributed by Artisan.
- CannaologyminorTHC beverage partner providing cannabis-related drink options through Artisan distribution.
- High Tide BeverageminorTHC beverage partner for cannabis-infused beverage products.
- Pink House AlchemyminorMixer brand partner providing cocktail mixers for the Artisan portfolio.
- Liber and CompanyminorMixer partner providing cocktail mixers and related products.
- Rocky Mountain SodaminorMixer brand partner for craft soda products.
- Big WaveminorMixer brand partner providing beverage products.
- Ben Jack LaradominorOklahoma-made spirits brand featured in Made in Oklahoma portfolio.
- Territory WhiskeyminorOklahoma-based whiskey producer distributed through Artisan's Made in Oklahoma section.
- Trucker TreatsminorOklahoma-made beverage brand featured in Made in Oklahoma portfolio.
- Morton DistilleriesminorOklahoma-based distillery brand in Artisan's Made in Oklahoma portfolio.
- G4 TequilaflagshipHighly acclaimed, additive-free artisanal tequila produced by Felipe Camarena at El Pandillo Distillery (NOM 1579). Celebrated for pure agave flavor, rich minerality, and traditional production methods including tahona-crushed, stone-oven-cooked agave.
- Dark Arts WhiskeyflagshipBlending, rebarreling, and finishing house in downtown Lexington, Kentucky. Inspired by alchemists of old, Master Blenders use underutilized maturation and blending techniques to transform wood, fire, grain and water.
- TLC Vodkaflagship100% corn fed and slow-cooked in a copper pot still vodka brand in the featured portfolio.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Artisan Fine Wine & Spirits competitors and assessment
Company assessmentBroad incumbents
- Southern Glazer's Wine and Spirits: Largest alcohol beverage distributor in the U.S., operating across multiple states including Oklahoma. Comparable as the dominant distributor in the same wholesale channel, although it carries a much broader portfolio at national scale rather than a curated craft focus.
- Breakthru Beverage Group: A major multi-state alcohol beverage distributor formed through consolidation. Serves the same on-premise and retail trade customers as Artisan, but with a national footprint and a deeper mainstream-leaning portfolio.
- Republic National Distributing Company: The second-largest U.S. beer, wine, and spirits distributor with operations spanning many states. Overlaps directly with Artisan's wholesale trade model and Oklahoma-area distribution, though at significantly greater scale and breadth.
Direct peers
- Skurnik Wines: A boutique specialty wine importer and distributor focused on family-owned and artisanal producers. Mirrors Artisan's curator identity, importer-driven portfolio, and trade-channel focus on restaurants and retailers.
- Allied Beverage Group: Regional alcohol distributor serving the on-premise and retail trade with a mix of mainstream and specialty brands. Comparable wholesale trade model and customer segments to Artisan, with similar reliance on field sales coverage.
- Johnson Brothers: Family-owned regional alcohol beverage distributor with a strong craft and specialty focus across multiple U.S. markets. Closely analogous to Artisan's curated-portfolio, relationship-driven distribution model, though operating at broader geographic scale.
- Imperial Beverage: Michigan-based wine and spirits distributor serving on- and off-premise accounts. Similar curated portfolio approach, territory-based field sales organization, and emphasis on supplier-distributor partnerships to Artisan.
- Winebow Group: A specialty wine and spirits importer/distributor serving the on- and off-premise trade. Highly comparable to Artisan in its focus on curated importer partnerships and premium portfolio positioning for hospitality accounts.
- Monarch Beverage Company: A regional craft-focused beverage distributor serving Colorado and adjoining states. Directly comparable to Artisan's specialty/craft trade distribution model, with similar emphasis on artisanal producers and on-premise relationships.
- General Beverage Sales Co. Regional alcoholic beverage distributor with strong wine and spirits portfolio across multiple states. Operates the same direct-to-trade model and supplier partnership structure that Artisan uses in Oklahoma.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Artisan Fine Wine & Spirits social profiles
Digital presenceArtisan Fine Wine & Spirits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artisan Fine Wine & Spirits leadership team
Management profileNumber of profiles
Profiles6 records
Artisan Fine Wine & Spirits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artisan Fine Wine & Spirits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artisan Fine Wine & Spirits
What does Artisan Fine Wine & Spirits do?
Artisan Fine Wine & Spirits is a Tulsa, Oklahoma-based beverage distributor that sources and delivers a curated portfolio of wine, spirits, beer, cider, mixers, and THC-infused beverages to retailers, restaurants, bars, steakhouses, and hospitality venues across Oklahoma. The company operates a direct-to-trade model with territory-based field sales representatives (Eastern and Western Divisions), supported by the DSDLink online ordering platform and scheduled delivery routes. The portfolio spans national flagship brands (G4 Tequila, Dark Arts Whiskey, TLC Vodka), regional importer brands, locally produced "Made in Oklahoma" products, and a "Better for You!" organic/biodynamic category.
Is Artisan Fine Wine & Spirits a public or private company?
Artisan Fine Wine & Spirits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artisan Fine Wine & Spirits founded?
Artisan Fine Wine & Spirits was founded in 2016. It employs 11 to 50 people.
Where is Artisan Fine Wine & Spirits based?
Artisan Fine Wine & Spirits is headquartered in Tulsa, United States, in the North America region.
How does Artisan Fine Wine & Spirits make money?
One revenue line is on record: product Distribution.
Who are Artisan Fine Wine & Spirits's main competitors?
Broad incumbents on record are Southern Glazer's Wine and Spirits, Breakthru Beverage Group and Republic National Distributing Company. Direct peers are Skurnik Wines, Allied Beverage Group, Johnson Brothers, Imperial Beverage, Winebow Group, Monarch Beverage Company and General Beverage Sales Co..
Does Artisan Fine Wine & Spirits have an API?
No public API is recorded for Artisan Fine Wine & Spirits.
What industry is Artisan Fine Wine & Spirits in?
Artisan Fine Wine & Spirits's product category is Beverage Distribution Services. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAH, Craft & Specialty Beverage Wholesale (Local/Artisanal). Its NAICS code is 42482 and its SIC code is 5180.