Happen Business
Happen Business is an Australian privately-held software company that develops Jim2, an ERP and accounting platform for SMB and mid-market businesses across eight verticals including managed print services, wholesale distribution, manufacturing, and pumping/irrigation, distributed via direct sales and ICT channel partners in Australia.
- Company typePrivate
- Founded1998
- HeadquartersMortdale, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Happen Business does
Happen Business Pty Limited, founded in 1998 and headquartered in Mortdale, Australia, develops and markets Jim2, an Australian-built ERP and accounting software platform targeting small and medium-sized businesses. The platform is offered in two deployment models — Jim2Cloud (SaaS) and Jim2 On Premises (perpetual license) — and exposes a modular add-on ecosystem that includes HappenPay (payments), Jim2Commerce Portal (B2B eCommerce), Jim2 Mobile (iOS/Android), Jim2 eCommerce Options, and Happen EKM Print Management with associated DCA hardware devices. Core capabilities span business workflow management, sales, job, inventory, multi-warehouse, multi-currency, and multi-company accounting, with a REST API and EDI for custom integrations. The product is purpose-built around the operational workflows of eight named verticals — MPS & Office Solutions, Wholesale Distribution, Pumping & Irrigation, Manufacturing & Engineering, Apparel & Workwear Suppliers, Rural Merchandise, Industrial Supplies, and Service Industries.
The technical foundation is a vertically-specialized integration engine rather than an AI platform: Jim2 ingests stock feeds and electronic purchase orders from Australia's leading ICT distributors (Dicker Data, Ingram Micro, Tech Data, Synnex, Alloys, Multimedia Technologies, Leader, Katun, Auscomp) and automates contract billing through meter-read integrations with all major MPS OEMs (Konica Minolta, Ricoh, Canon, Kyocera, Sharp, Toshiba, FujiFilm), supplemented by integrations to Phocas (BI), Autotask PSA (field service), Tyro/Linkly (payments), and Australia Post, StarTrack, and MachShip (logistics). Happen EKM is the company's own proprietary print-management layer with two-way Jim2 linkage and dedicated DCA fleet devices.
The business model combines subscription revenue (Jim2Cloud) and perpetual license plus support revenue (Jim2 On Premises) with professional services for implementation, customization, and training. Pricing is quote-based with no public tiers disclosed, billed annually. Distribution is multi-channel: direct sales via phone (1300 005 462) and 'Book a Demo' funnels, channel partners through ICT distributors, and an MPS dealer network. Geographic reach is concentrated in Australia; the CEO is Steve Morris. No funding rounds, M&A, revenue figures, or headcount data are publicly disclosed, and the company has remained privately held since inception.
Happen Business firmographics
Firmographics- Name
- Happen Business
- Legal name
- Happen Business Pty Limited
- Website
- https://happen.biz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Happen Business is an Australian privately-held software company that develops Jim2, an ERP and accounting platform for SMB and mid-market businesses across eight verticals including managed print services, wholesale distribution, manufacturing, and pumping/irrigation, distributed via direct sales and ICT channel partners in Australia.
- Ownership category
- akta.pro rank
Where Happen Business is headquartered
LocationHeadquarters
- HQ city
- Mortdale
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Happen Business business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Jim2 is offered as both Jim2Cloud (SaaS subscription) and Jim2 On Premises (perpetual license) models. The software provides end-to-end ERP functionality including accounting, inventory, job management, and industry-specific editions.
- Professional Services and Implementation: Implementation, customization, and training services to help businesses deploy and optimize the Jim2 ERP system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing - no public pricing available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Happen Business product offering
Product offeringCore offering
Happen Business develops and sells Jim2, an Australian ERP and accounting software platform for small to medium businesses. The platform provides end-to-end business management covering workflow, sales, jobs, inventory, and accounting, with industry-specific editions (notably a Managed Print Services Edition) and available as Jim2Cloud (SaaS) or Jim2 On Premises (perpetual license).
Product overview
Happen Business offers Jim2 as a unified ERP and accounting software platform with modular add-ons. The core Jim2 Business Engine provides end-to-end business management across business workflow, sales, jobs, inventory, and accounting. Customers can choose between Jim2Cloud (cloud-hosted) or Jim2 On Premises (locally-installed) deployment. The product ecosystem includes specialized add-ons: HappenPay for payment processing, Jim2Commerce Portal for B2B eCommerce, Jim2 Mobile for iOS/Android field access, Jim2 eCommerce Options for online trading capabilities, and Happen EKM Print Management with DCA Devices for managed print services dealers. The platform supports extensive third-party integrations including stock feeds from major distributors, MPS device meter reading integrations, payment terminals, shipping/logistics providers, and analytics tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Jim2 Business Engine Australian ERP and accounting software designed for small to medium businesses, providing end-to-end business management including business workflow management, sales management, job management, inventory management, and full accounting with general ledger, debtors and creditors.
- Jim2Cloud Cloud-hosted (SaaS) deployment option of the Jim2 ERP and accounting platform, providing full client access and mobile setup for businesses preferring cloud delivery.
- Jim2 On Premises On-premise deployment option of the Jim2 ERP and accounting platform for businesses that prefer to host and run the software on their own infrastructure.
- HappenPay Payment processing add-on integrated with Jim2, designed to streamline customer payment handling for businesses using the Jim2 ERP system.
- Jim2Commerce Portal B2B eCommerce portal add-on enabling businesses using Jim2 to manage online orders, customer stock feeds, and website integration for self-service B2B trading.
- Jim2 Mobile Mobile application for iOS and Android providing field access to Jim2 ERP functionality, including job management and inventory access for staff on the move.
- Jim2 eCommerce Options Suite of eCommerce add-on capabilities for Jim2 including bulk ordering on website, the B2BIn Module, and eBusiness Server for online trading workflows.
- Happen EKM Print Management Print management software with two-way integration to Jim2 Managed Print Services Edition, providing predictive analytics and linking to device fleets with minimal network traffic.
- DCA Devices DCA (Device Configuration and Analytics) hardware devices for print management and monitoring, integrated with Happen EKM and the Jim2 platform.
Quantifiable outcome
- Administration time savings of 15+ hours per week
- +2 more outcomes
Companies that use Happen Business
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles4 records
Happen Business technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature15 records
Happen Business partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- PhocascorePhocas provides advanced business planning and analytics integration with Jim2. Delivers dynamic reporting and dashboarding on sales, inventory, forecasts, prices, profit margins, people and budgets with out-of-the-box integration for non-technical users.
- Autotask PSAcoreJim2 Autotask PSA Connector enables bidirectional job ticket synchronisation, B2B customer/contact/notes syncing, ticket creation as Jim2 jobs with billing, automatic product creation, purchase sync, stock availability syncing, opportunity sync, and asset syncing between the two platforms.
- Dicker DatacoreAustralia's leading locally owned ICT distributor enables Jim2 to receive stock feeds directly. Dicker Data distributes ICT hardware, software, cloud and IoT solutions for reseller partners throughout Australia.
- Ingram MicrocoreMajor global technology distributor enables Jim2 to receive Ingram Micro stock feeds. Populates stock code, short description, buy price, list price, and gross profit percentage directly into Jim2 ERP.
- Tech Data (TD SYNNEX)coreTech Data stock feeds integrated with Jim2 featuring extensive range of hardware and software products through their distribution network.
- Konica MinoltacoreThree major integrations for Konica Minolta dealers: stock feeds population, electronic purchase orders direct to Konica ordering team, and device meter read integration for automatic customer billing based on machine usage.
- RicohcoreThree major integrations for Ricoh dealers, service agents and VARs: stock feeds population, electronic purchase orders to Ricoh Orders Team, and device meter reads integration for automatic customer billing.
- Canon e-MaintenancecoreCanon e-Maintenance device platform integration helps Managed Print Dealers completely automate contract billing and streamline contract management workflow.
- KyoceracoreKyocera Three Tier Colour Coverage device integration helps Managed Print Dealers automate contract billing and streamline contract management workflow.
- SharpcoreSharp copier meter read data integration helps Managed Print Dealers automate contract billing and streamline contract management workflow.
- ToshibacoreToshiba device meter reads integration (direct from device or via e-Bridge CloudConnect) helps Managed Print Dealers automate contract billing and streamline workflow.
- FujiFilmcoreFujiFilm device meter reads via XPPS integration helps Managed Print Dealers automate contract billing and streamline contract management.
- AlloysminorAlloys stock feed integration provides comprehensive mix of quality IT products and services to empower business and enhance opportunities.
- SynnexcoreSynnex stock feed integration provides extensive suite of end-to-end hardware, software, cloud solutions and integrated lifecycle management services supporting SMBs and system integrators.
- Multimedia TechnologiesminorMultimedia Technologies stock feed integration provides comprehensive range of IT/AV/Software and Communications products from Australia and globally.
- LeaderminorLeader stock feed integration includes PCs, Notebooks, Tablets, AIO, Servers, business computers, monitors, mainboards and video cards from various manufacturers.
- Katun/RTS ImagingminorKatun stock feed (via RTS Imaging sole Asia Pacific distributor) includes toners, drums, blades and other products offering high-quality technical alternatives at lower cost than OEM.
- Auscomp ComputersminorAuscomp Computers stock feed integration populates stock and pricing feed directly into Jim2 ERP.
- Happen EKMcoreHappen EKM is a proprietary print management software offering seamless two-way integration with Jim2. Links to device fleet with predictive analytics, taking minimal network traffic. Drive key efficiencies using two-way integration to Jim2 Managed Print Services Edition.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Happen Business competitors and assessment
Company assessmentDirect peers
- Reckon: Reckon is an Australian SMB-focused accounting and ERP software provider (including Reckon APS for mid-market and Reckon One in the cloud). It overlaps Jim2 on accounting, payroll, inventory, and job costing for Australian SMBs.
- Acumatica: Acumatica is a cloud-native ERP aimed at small and mid-sized businesses with strong distribution, manufacturing, and project accounting capabilities. It competes with Jim2's Jim2Cloud offering for SMBs seeking modern, mobile-friendly ERP across similar verticals.
- Xero: Xero is an Australasian-born cloud accounting and SMB platform with a strong Australian presence and a broad app marketplace. It competes directly with Jim2 for SMB accounting, inventory, and job management workloads, especially among smaller businesses transitioning from desktop software.
- MYOB: MYOB is a leading Australian accounting and business management software platform serving SMBs across similar verticals (retail, hospitality, construction, professional services) with comparable end-to-end workflow, payroll, and tax compliance features. It is the most direct domestic competitor to Jim2 in the Australian SMB market.
- Attachè Software (TechnologyOne): Attachè (now part of TechnologyOne) is a long-established Australian SMB accounting and ERP suite used by many wholesale distributors and service businesses. It is a direct domestic competitor to Jim2 in the Australian mid-market.
Broad incumbents
- SAP Business One: SAP Business One is a global mid-market ERP with localized Australian editions covering accounting, inventory, sales, and manufacturing. It targets a slightly larger customer base than Jim2 but competes in the same SMB ERP/accounting procurement decisions, particularly in wholesale distribution and manufacturing.
- NetSuite: NetSuite is a leading cloud ERP/financials suite sold to mid-market and upper SMBs globally with strong Australia/AsiaPac channel presence. It overlaps with Jim2 on financial management, inventory, and order management but skews larger and more expensive in deployments.
- Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a cloud ERP for SMBs deeply integrated with Microsoft 365, commonly replacing or competing against Jim2 in Australian mid-market deals. It overlaps on financials, inventory, jobs, and supply chain.
- QuickBooks (Intuit): QuickBooks is the dominant global SMB accounting platform with strong Australian penetration, often serving as the accounting front-end in deals where Jim2 or competitors provide operational ERP. It shapes buyer expectations for SMB workflow software.
Emerging players
- Odoo: Odoo is an open-source/online suite of business apps covering accounting, inventory, sales, and manufacturing targeting SMBs globally with growing Australian adoption. Its modular, lower-cost model increasingly competes with Jim2 for SMB software budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Happen Business social profiles
Digital presenceHappen Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Happen Business leadership team
Management profileNumber of profiles
Profiles1 record
Happen Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Happen Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Happen Business
What does Happen Business do?
Happen Business develops and sells Jim2, an Australian ERP and accounting software platform for small to medium businesses. The platform provides end-to-end business management covering workflow, sales, jobs, inventory, and accounting, with industry-specific editions (notably a Managed Print Services Edition) and available as Jim2Cloud (SaaS) or Jim2 On Premises (perpetual license).
Is Happen Business a public or private company?
Happen Business is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Happen Business founded?
Happen Business was founded in 1998. It employs 11 to 50 people.
Where is Happen Business based?
Happen Business is headquartered in Mortdale, Australia, in the Oceania region.
How does Happen Business make money?
Two revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services and Implementation.
Who are Happen Business's main competitors?
Direct peers on record are Reckon, Acumatica, Xero, MYOB and Attachè Software (TechnologyOne). Broad incumbents are SAP Business One, NetSuite, Microsoft Dynamics 365 Business Central and QuickBooks (Intuit). Odoo is listed as an emerging player.
Does Happen Business have an API?
Yes. Jim2 offers a REST API that enables developers to build custom integrations and automate workflows. The API supports authentication via Postman and includes configuration and installation options for enterprise deployments.