FineStar Imaging

What FineStar Imaging does

FineStar Imaging is a privately held managed print services and office equipment provider serving the New York City metropolitan area, including all five boroughs, Long Island, and Westchester County. The company was created in 2003 through the merger of Finetone Digital Imaging Services (founded 1982) and Laser Company of America, and merged with ReVitaLaser in 2019 to operate as FineStar Imaging & ReVitaLaser. With 1-10 employees and two physical locations in Commack and Long Island City, FineStar is a small regional operator rather than a scaled enterprise.

The company's core offering is Managed Print Services (MPS), which bundles service, supplies, parts, and consumables at a per-page cost. Supporting offerings include office equipment sales and leasing (new and off-lease low-page-count devices), printer and copier repair services across 16 major brands (HP, Canon, Ricoh, Toshiba, Xerox, Brother, Samsung, Sharp, Lexmark, Konica Minolta, Kyocera, Dell, Panasonic, Gestetner, Savin, Muratec), printer and copier supplies, and a menu of service contract structures (monthly, annual, CPP, Total Care, Umbrella, and Priority Service Plans). FineStar is an HP Solutions VIP Elite partner, which provides access to HP's WebJet admin fleet management workflow and certified warranty support.

FineStar generates revenue through five streams: hardware sales, equipment leasing (1-36 month terms with purchase options), subscription-based service and maintenance contracts, managed print services (per-page pricing), and supplies distribution. The go-to-market is sales-led and field-based, with direct sales from physical locations, on-site service delivery throughout the NYC metro, and an IT Professional Referral program. Customers are horizontally segmented commercial businesses of varying sizes that require multi-vendor office printing infrastructure support. Pricing is quote-based and not publicly disclosed.

Name

FineStar Imaging

Legal name

FineStar Imaging LLC

Website

https://finestar.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

FineStar Imaging is a privately held provider of managed print services, office equipment sales and leasing, multi-brand printer and copier repair, and supplies, serving commercial businesses across the New York City metropolitan area as an HP Solutions VIP Elite partner.

Ownership category

akta.pro rank

Product category

Managed Print Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

akta.pro primary industry

Printer, Copier & Imaging Equipment Recycling (MPS Returns) (BPALAIAJ)

Keywords

• Managed print services
• Office equipment repair
• Copier leasing services
• Printer supplies distribution
• Commercial printing solutions

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of commercial office printers and copiers from major brands including HP, Canon, Ricoh, Toshiba, Xerox, and others. They also sell low-page-count multifunction printers and copiers sourced from off-lease equipment inventories.
2. Equipment Leasing: Affordable leasing plans ranging from one month to 36 months with options for purchase at the end of the agreement. Includes Cost-Per-Page (CPP) programs with free ink and toner replacements for the duration of the lease.
3. Service and Maintenance Contracts: Monthly and annual service contracts including preventative maintenance, priority service, and parts coverage. Options include per-call service, total care programs, annual service contracts, and umbrella service contracts for large organizations.
4. Managed Print Services (MPS): Bundled service and supply programs that combine low-cost supplies with free technician support. The MPS program provides all-inclusive service, supplies, parts, and consumables at a low per-page cost.
5. Printer and Copier Supplies: OEM/Premium Compatible printer and copier supplies including toner, ink, drums, and maintenance kits. Supplies are drop-shipped directly from manufacturers with full manufacturer warranty. Also includes free pickup and recycling of used toner cartridges.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FineStar Imaging provides managed print services (MPS), office equipment repair and break/fix service, sales and leasing of commercial printers and copiers, and printer and copier supplies. The company serves commercial businesses throughout the greater New York area, bundling service, supplies, parts, and consumables at low per-page costs while also providing on-site repair and preventative maintenance for equipment from 16 major brands.

Product overview

FineStar Imaging & ReVitaLaser is a New York-based office equipment solutions provider offering a comprehensive managed print services ecosystem. The core offering centers on Managed Print Services (MPS) which bundles service, supplies, and consumables at low per-page costs, supported by repair services for printers, copiers, and multifunction devices from 16 major brands (Brother, Canon, Dell, Gestetner, HP, Konica Minolta, Kyocera Mita, Lexmark, Muratec, Panasonic, Ricoh, Samsung, Savin, Sharp, Toshiba, Xerox). The product portfolio includes office equipment sales and leasing (new and low-page-count off-lease machines), printer and copier supplies, and various service contract programs (Priority Service Plans, Per Call Low Labor Cost, Total Care, Umbrella Service Contract, Cost-Per-Page Programs, and IT Professional Referral Program). The company operates as an HP Solutions VIP Elite partner and provides coverage across New York City, Long Island, and Westchester County.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Print Services (MPS)

Quantifiable outcome

• Document production costs can equal up to 15% of company revenue
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ReVitaLasercoreStrategic or Co-development Partner · 1 January 2019FineStar Imaging merged with ReVitaLaser in 2019, creating FineStar Imaging & ReVitaLaser. This merger enabled expanded service capabilities and broader geographic coverage for customers throughout the greater New York area. The combined entity provides document production, acquisition, storage, and management solutions with added convenience and expanded service coverage.
• Laser Company of AmericaminorStrategic or Co-development Partner · 1 January 2003FineStar Imaging was created in 2003 through the merger of Finetone Digital Imaging Services and Laser Company of America. This expansion enabled expedited service and top-quality printing products to businesses throughout the greater New York area.
• HP (Hewlett-Packard)coreTechnology or IntegrationFineStar is a Hewlett-Packard Solutions VIP Elite partner, HP's highest level of partnership. This status allows FineStar to bring the latest printing and imaging innovations to customers including multifunction systems, printers, and software solutions. FineStar is certified to provide copier repair service and warranty support for HP printers and multifunction systems. HP relationship emphasizes cost-effective device acquisition, tight network integration, and value-added workflow solutions including WebJet admin management tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lexmark: Printer/MFP OEM with MPS offerings. Overlaps with FineStar on printer equipment, supplies, and managed services for mid-market and enterprise customers.
• Toshiba Business Solutions: OEM of e-STUDIO copiers/MFPs with direct service arm. Directly comparable to FineStar on device categories serviced, supplies, and managed print contracts.
• HP: FineStar's principal OEM partner; HP also sells direct MPS, devices, and supplies. Comparability is high given shared customer base, similar product lines (LaserJet/MFP), and competing go-to-market for managed print contracts.
• Konica Minolta: Major MFP/print OEM and direct MPS competitor. Sells and services the same categories of office equipment as FineStar, including in the Northeast US.
• Sharp Electronics: Office equipment manufacturer and direct service provider. Competes with FineStar on copier sales, service contracts, and supplies across the same enterprise customer segments.
• Xerox: Original-equipment manufacturer of copiers/printers and a major direct provider of Managed Print Services. Overlaps with FineStar across equipment sales, supplies, and enterprise MPS contracts in the same NYC metro and globally.
• Ricoh USA: Major copier/printer OEM and direct MPS provider. Competes with FineStar for both equipment sales and managed services, including in the NYC metro.
• Canon USA: OEM of imageRUNNER/imagePRESS copiers and provider of direct service programs. FineStar services Canon's equipment and competes against Canon's direct offerings in the same accounts.

Direct peers

• Marco Technologies: Regional Managed Print Services and office technology provider with a similar bundled model of supplies, service, and equipment. Closely comparable to FineStar on business model and service breadth, though operating in different US geographies.
• Gordon Flesch Company: Independent office equipment and managed print services provider. Operates the same MPS-plus-supplies-plus-service business model as FineStar and is a direct competitive analog at regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FineStar Imaging