Bridging The Gap

What Bridging The Gap does

Rose Rocket operates TMS.ai, an AI-native Transportation Management System (TMS) targeting freight carriers, trucking companies, and freight brokers. The platform is structured around a core TMS module handling the full freight execution lifecycle — order management, load tendering, document generation, accessorial tracking, track and trace, freight audit and pay, invoicing, driver management, compliance monitoring, route optimization, quote management, customer portal, rate management, carrier scorecard, capacity planning, appointment scheduling, and EDI and data exchange — overlaid with a no-code workflow builder that lets operations teams configure WHEN/AND/THEN conditional logic without IT involvement, and a suite of three named autonomous AI agents (Rosie, Rocky, TED) that respond to plain-language commands to build orders, optimize routes, flag exceptions, and automate email-to-order ingestion.

The company monetizes via a SaaS subscription priced per organization with unlimited user seats and a single transparent price point, sold through a hybrid go-to-market combining enterprise field sales ('Talk to Sales'/'Book a Demo' CTAs) with a self-serve option ('View Pricing'). The platform integrates with twenty-plus third-party systems across telematics (Samsara, Motive, Geotab, Verizon, Azuga, Zonar, ERoad, FleetComplete, RoadStar, Omnitracs, ELD Rider, ELD One, Surfsight, GPSTab), load boards (Truckstop, DAT), accounting (Quickbooks), ERP (Microsoft Dynamics), risk management (RMIS), and payments (SPS). Rose Rocket reports 100,000+ users across the customer base, $3B+ in freight processed in 2025, 500+ features and updates shipped in 2025, and 4.8/5 ratings on both G2 and Capterra. Named customers span enterprise autonomous trucking (Kodiak, Aurora), traditional carriers (Canada Cartage, Steele's Transportation, Legacy Freight Global), brokers (KWE, Leading Freight Solutions, GoSmooth), and SMB operators (Samee Metal Trading, Alpine Logistics).

Name

Bridging The Gap

Legal name

Rose Rocket

Website

https://bridgingthegapus.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rose Rocket operates TMS.ai, an AI-native Transportation Management System for freight carriers, brokers, and trucking operators, offering configurable workflows, autonomous AI agents, and integrations with telematics, load boards, and accounting systems on a per-organization SaaS subscription.

Ownership category

akta.pro rank

Product category

Executive Search & Staffing Services

NAICS

Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

C-Suite & Board Search (BPACAAAA)

akta.pro secondary industries

Confidential/Replacement & Succession Search (BPACAAAK), Executive & Leadership Direct Hire (BPACAFAB)

Keywords

• Executive search
• Recruitment services
• Staffing consultancy
• Talent acquisition
• Headhunting services

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: The primary revenue model is a SaaS subscription-based TMS platform with 'one transparent price' and 'unlimited users'. The platform is priced per implementation/organization with unlimited user seats, suggesting a per-organization pricing model typical of enterprise SaaS.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Bridging The Gap is a privately-held staffing consultancy that provides executive search, recruitment, selection, and peak partner programs. The firm helps client organizations identify, evaluate, and hire candidates, with a focus on executive-level and partner-level placements.

Product overview

Rose Rocket offers TMS.ai, an AI-Native Transportation Management System platform designed for freight and trucking companies. The platform follows a platform-plus-modules architecture centered on the Core TMS module, which provides foundational freight execution capabilities including order management, load tendering, document generation, track & trace, freight audit, invoicing, and carrier management. Overlaying the core platform are configurable modules: No-Code Tools/Workflow Builder for visual automation, AI Agents (Rosie, Rocky, TED) for autonomous task handling and plain-language operations, Rate Management for lane-level pricing configuration, Reporting & Analytics for custom dashboards, Real-Time Visibility for unified tracking, and Customer Portal for external visibility. The platform emphasizes end-user customization without vendor-imposed logic.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search Targeted executive-level recruiting service that identifies and places senior candidates for client organizations.
• Recruitment Services Recruiting support for client organizations seeking to fill roles, sourcing and engaging qualified candidates.
• Selection Services Candidate evaluation and selection support to help client organizations choose the right hire for a given role.
• Peak Partner Programs Specialized partner-level placement program designed to support clients with senior partner or equivalent recruiting needs.

Quantifiable outcome

• 2x dispatcher throughput increase (15 to 30 loads per day) with TED AI agent
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability6 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core.

• VerizoncoreTechnology or IntegrationVerizon integration provides connected vehicle and fleet telematics connectivity for tracking and monitoring transportation operations within the TMS platform.
• GPSTabcoreTechnology or IntegrationGPSTab integration enables GPS tracking and fleet management data within the Rose Rocket TMS ecosystem.
• SurfsightcoreTechnology or IntegrationAI-powered camera and video telematics integration for driver safety monitoring and fleet visibility.
• AzugacoreTechnology or IntegrationFleet tracking and management integration providing real-time vehicle location and performance data.
• TruckstopcoreTechnology or IntegrationLoad posting and freight marketplace integration connecting Rose Rocket users to Truckstop's load board for capacity matching.
• MotivecoreTechnology or IntegrationFleet management and ELD integration providing electronic logging, compliance, and vehicle tracking within the TMS.
• ERoadcoreTechnology or IntegrationElectronic logging and fleet management integration for compliance monitoring and operational tracking.
• SamsaracoreTechnology or IntegrationIntegrated operations platform providing telematics, compliance, and safety data feeds into the TMS.
• ZonarcoreTechnology or IntegrationFleet management and vehicle intelligence integration for commercial vehicles and school buses.
• DATcoreTechnology or IntegrationDAT load matching and rate data integration providing lane-based pricing intelligence and freight matching capabilities.
• ELD RidercoreTechnology or IntegrationElectronic logging device integration for Hours of Service compliance tracking.
• FleetCompletecoreTechnology or IntegrationFleet tracking and fleet management solutions integration for commercial vehicles.
• RoadStarcoreTechnology or IntegrationFleet management and compliance solutions integration for trucking operations.
• QuickbookscoreTechnology or IntegrationAccounting software integration for financial synchronization, invoicing, and bookkeeping workflows.
• RMIScoreTechnology or IntegrationRisk management information system integration for compliance and safety tracking.
• ELD OnecoreTechnology or IntegrationElectronic logging device integration for HOS compliance monitoring.
• GeotabcoreTechnology or IntegrationFleet management and telematics integration providing vehicle data, driver behavior, and compliance monitoring.
• OmnitracscoreTechnology or IntegrationFleet management platform integration providing compliance, navigation, and productivity tools.
• Microsoft DynamicscoreTechnology or IntegrationERP integration for financial management, supply chain, and business operations synchronization.
• SPScoreTechnology or IntegrationPayment and freight payment solutions integration for financial transaction processing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Russell Reynolds Associates: Global executive search firm focused on senior leadership and board placements across multiple industries. Direct comparable in target service line and client type.
• DHR International: Global executive search firm placing senior leaders across functional areas and industries. Comparable as a focused executive search competitor pursuing similar retained search work.
• Spencer Stuart: One of the leading global executive search firms specializing in C-suite, board director, and senior leadership placements. Directly comparable as a pure-play executive search competitor serving similar client profiles and candidate levels.
• Heidrick & Struggles: Publicly traded pure-play executive search firm specializing in C-suite, board, and senior leadership search. Direct comparable in business model, target client, and service line.
• Egon Zehnder: Global executive search and leadership advisory firm focused on senior-level placements across industries. Directly comparable as a pure-play executive search peer competing for the same retained search mandates.
• Stanton Chase: Global executive search firm focused on senior leadership and board placements, organized as a partnership of regional offices. Comparable as a peer-sized boutique executive search competitor.

Broad incumbents

• Hays: Global recruitment and workforce solutions firm operating across permanent placement, temporary staffing, and executive search. Comparable as a broad incumbent in the recruitment and direct-hire space.
• Robert Half: Publicly traded staffing and talent solutions firm with an executive search division (Robert Half Executive Search). Comparable as a broad incumbent with overlap in executive and direct-hire placement.
• Korn Ferry: Large organizational consulting firm with a major executive search practice plus broader talent advisory, RPO, and consulting services. Comparable as a broad incumbent whose executive search division overlaps directly with Bridging The Gap's core offering.

Emerging players

• Optimum Talent: Mid-sized North American talent advisory firm offering executive search, leadership assessment, and career transition services. Comparable as a smaller-scale peer offering executive search alongside adjacent talent services.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/bridgingthegapusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridging The Gap