Care Promotion

What Care Promotion does

Care Promotion is a French residential real estate developer headquartered in Boulogne-Billancourt, operating as part of the Valfidus Group. The company develops, markets, and manages residential and mixed-use real estate, with a stated emphasis on occupant health and wellness anchored by its proprietary Label Santé+ certification, which covers 89 requirements across 13 themes. Beyond unit delivery, Care Promotion layers in ancillary services including integrated coworking space under the "enbâ" brand and a resident-facing Energy Saver App, positioning the developer above commodity competitors in the French VEFA off-plan market.

The company's operating footprint spans three French regions: its historic base in Île-de-France, plus expansions into Arc-Alpin and Normandie, with 20+ residences delivered since founding circa 2016/2017. Care Promotion executes projects primarily through co-promotion agreements with established French developers including Sogeprom, Nexity, Primalp, Ogic, L&P Immobilier, and Atome Promotion, which share land sourcing, financing, and construction execution risk. Unit pricing across the portfolio spans approximately €99K to €370K+, addressing both primary-residence buyers and individual investors.

The business model is a French residential developer model under the VEFA (vente en état futur d'achèvement) framework, in which buyers contract off-plan and pay in staged installments tied to construction milestones, with revenue recognized by the developer on a percentage-of-completion basis. Sales and marketing are conducted through regional sales offices across the three operating regions and through institutional channels including major industry trade shows (SIMI, MIPIM). The founders, Emmanuel Rolland, François Correia, and Mickaël Amar, bring prior experience at established French developers, and the company is reported to employ 101–250 people and maintains a 4.7/5 customer rating across 343 verified reviews on Immodvisor.

Name

Care Promotion

Legal name

CARE PROMOTION

Website

https://care-promotion.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Care Promotion is a French residential real estate developer, part of the Valfidus Group, that builds and sells wellness-oriented housing across Île-de-France, Arc-Alpin, and Normandie for individual owner-occupiers and investors under the proprietary Label Santé+ certification.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Residential Property Sales: Primary revenue stream from selling new apartments and residences to individual buyers (primary residence purchasers and investors). Properties range from studios to 6-room apartments across Île-de-France, Arc-Alpin, and Normandy regions.
2. Tourism and Resort Properties: Sales of vacation residences in Alpine locations (Combloux, Samoëns, La Plagne, Carroz d'Arâches) with high-end amenities including spa, swimming pool, ski lockers, and concierge services.
3. Commercial and Office Sales: Sale of commercial spaces and offices, exemplified by the Cobra project (workshops and offices in Bourget-du-Lac techno park).
4. Land Acquisition Services: Revenue from purchasing land from landowners (propriétaires fonciers) for development, including houses, warehouses, factories, and development land.
5. LMNP Investment Advisory: Revenue from advising investors on LMNP (Loueur en Meublé Non Professionnel) status for furnished rental investments, including assistance with tax benefits and VAT recovery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Care Promotion is a French real estate developer that markets and sells new residential properties (studios to 6-room apartments) across three regions: Île-de-France, Arc-Alpin, and Normandie. Its core offering centers on VEFA (off-plan) sales of new-build residences incorporating a proprietary Label Santé+ health and wellness certification and, in select projects, integrated enbâ coworking spaces on the ground floor.

Product overview

Care Promotion is a French real estate developer offering new residential properties (apartments and studios) across three main regions: Île-de-France, Arc-Alpin, and Normandie. The company's product portfolio centers on new-build housing developments sold via VEFA (off-plan sales). Core offerings include the proprietary Label Santé+ health certification applied to all projects, and enbâ coworking spaces installed in select residences. Supporting services include myCare digital project tracking, an online mortgage simulator, the Energy Saver app for energy management, and the JEANBRUN tax optimization investment scheme. The company operates through co-promotion partnerships with firms including Sogeprom, Nexity, Primalp, L&P Immobilier, Ogic, and Atome Promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Label Santé+: Proprietary health and wellness certification applied to all Care Promotion residences, covering 13 themes and 89 requirements for resident health and well-being.
• enbâ

Products and services

• New Residential Properties (VEFA) New-build residential apartments sold off-plan (VEFA) to individual primary-residence buyers and investors across Île-de-France, Arc-Alpin (Alpine tourism residences), and Normandie. Includes reduced notary fees (2.5% vs. 7-8% for older properties), 10-year legal guarantees, and personalization options (TMA).
• Tourism and Resort Residences

Quantifiable outcome

• 31% of French employees work remotely, 44% feel this limits colleague relationships
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• SogepromcoreStrategic or Co-development PartnerCo-promotion partner for Intuition residence in Orsay (91), a joint development with Sogeprom in the Corbeville quarter.
• NexitymajorStrategic or Co-development PartnerCo-promotion partner for P.A.R.C en ville residence in Jouy-le-Moutier (95), in partnership with Nexity.
• PrimalpmajorStrategic or Co-development PartnerCo-promotion partner for Magnolia residence in Annemasse (74), with Primalp and Care Promotion Arc Alpin.
• OgicmajorStrategic or Co-development PartnerCo-promotion partner for Opaline residence in Vanves (92), developed with Ogic.
• L&P ImmobiliermajorStrategic or Co-development PartnerCo-promotion partner for Solférino residence, developed in partnership with L&P Immobilier.
• Atome PromotionmajorStrategic or Co-development PartnerCo-realization partner for Paris 18 (Clignancourt) rehabilitation project involving transformation of parking into 47 residences with 3-floor wood structure elevation.
• VizeacoreTechnology or IntegrationExpert partner in development of Label Santé+ certification, contributing health and wellness expertise for the built environment.
• MediecocoreTechnology or IntegrationExpert partner in development of Label Santé+ certification, contributing medical and health expertise for residential construction.
• PrestaterrecoreTechnology or IntegrationIndependent certification body delivering Label Santé+ certification for Care Promotion residences.
• ImmodvisorminorOthersThird-party verified customer review platform providing 4.7/5 rating with 343 reviews for Care Promotion.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nexity: France's largest residential real estate developer and a direct co-promotion partner of Care Promotion (P.A.R.C en ville in Jouy-le-Moutier). Operates across all major French metros with new-build VEFA apartments, making it the closest scale comparable for Care Promotion's residential business.
• Kaufman & Broad: Major French residential developer focused on new-build housing (apartments and single-family) with a national footprint. Highly comparable to Care Promotion in product type (VEFA residential) and target buyer (primary residence and investors).
• Sogeprom: Société Générale's residential development subsidiary and active co-promotion partner with Care Promotion (Intuition in Orsay). Targets the same VEFA primary-residence and investor buyer segments in Île-de-France and major regional cities.
• Ogic: French residential developer focused on new-build apartments in Île-de-France and select regional cities. Direct co-promotion partner of Care Promotion (Opaline in Vanves), competing in similar mid-to-premium urban residential segments.

Broad incumbents

• Eiffage Immobilier: Real estate subsidiary of Eiffage Group, developing new residential, serviced residences, and mixed-use projects across France. Comparable to Care Promotion in residential product mix though with broader geographic and product reach.
• Bouygues Immobilier: Real estate subsidiary of Bouygues Group and one of France's largest residential developers. Competes with Care Promotion in Île-de-France and other regions across the full residential product spectrum, but operates at vastly greater scale.
• Icade: Listed French real estate company active in residential, commercial, and healthcare property. Overlaps with Care Promotion in residential development but is significantly larger and more diversified into healthcare and commercial segments.
• Vinci Immobilier: Residential development arm of VINCI, covering new-build housing across France including serviced residences and wellness-oriented projects. Comparable in product mix (new residential with premium positioning) though at substantially larger scale.
• Altarea Cogedim: Listed French real estate group combining retail real estate and residential development (Cogedim brand). Overlaps with Care Promotion in premium and mainstream residential VEFA, with broader commercial real estate exposure.

Regional players

• Primalp: Regional residential developer focused on the French Alps (Haute-Savoie, Savoie), co-promotion partner with Care Promotion for the Magnolia residence in Annemasse. Most comparable peer for Care Promotion's Arc-Alpin resort and primary residence portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/care.promotion
• Xx.com/Care_Promotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Promotion