Team FOG Naestved

What Team FOG Naestved does

Team FOG Næstved (operating entity: TFN Basket A/S, CVR 31430445) is a privately held Danish professional basketball club founded in 2002 in Næstved, Region Sjæstved, Denmark. The club fields a 15-player roster competing in the Basketligaen, Denmark's top basketball league, and plays home games at Arena Næstved, where it averages over 1,000 spectators per game. Beyond the sporting product, the club's primary commercial business is the Team FOG Erhvervsklub, a tiered B2B corporate networking club with 280+ partner companies across two regional networks in Næstved and Slagelse. The club does not operate a proprietary technology platform; all ticketing runs through the third-party Billetto platform and partnership management is executed by a small in-house commercial team.

The revenue model combines two streams: (1) recurring B2B subscription revenue from corporate partnership tiers (TFN Club at 12,000 DKK, PlusClubben at 20,000 DKK, ChampionshipClub at 33,000 DKK, Prestige at 65,000+ DKK, and Exclusive VIP at 100,000+ DKK, with a regional Slagelse network tier at 10,000 DKK), which bundle home game access, partner events, networking meetings, hospitality experiences, and selective LED/in-arena brand exposure; and (2) transaction-based consumer revenue from individual ticket sales (60-90 DKK online, 90 DKK at the door) and season passes (Sæsonkort 2025/2026), with season-pass savings exceeding 50% versus per-game tickets. Corporate tiers also bundle experiential add-ons, including an annual EuropaTur partner trip and a Ski Netværkstur. The core customer base is B2B businesses in Region Sjælland seeking networking and brand association with the area's highest-profile professional sports franchise; the secondary customer base is basketball fans in the Næstved catchment area. Distribution is direct, via a small in-house partner sales team for B2B and via the Billetto platform plus Arena Næstved walk-up sales for consumers. Financial figures (revenue, ARR, profitability) are not publicly disclosed.

Name

Team FOG Naestved

Legal name

TFN Basket A/S

Website

https://teamfog.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Team FOG Næstved is a private Danish top-tier basketball club in Næstved that monetizes its regional sports brand through a tiered B2B corporate networking club (Erhvervsklub) of 280+ partners, alongside consumer ticket and season-pass sales for home games at Arena Næstved.

Ownership category

akta.pro rank

Headquarters

HQ city

Næstved

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket and Season Pass Sales: Revenue from direct consumer ticket sales for home games via Billetto platform and season passes (Sæsonkort 2025/2026) sold directly to fans attending games in Arena Næstved.
2. Corporate Partnership Memberships (Erhvervsklub): Tiered B2B membership packages (TFN Club 12,000 DKK, PlusClubben 20,000 DKK, ChampionshipClub 33,000 DKK, Prestige Partner 65,000+ DKK, Exclusive VIP Partner 100,000+ DKK) providing businesses access to basketball game hospitality, networking events, partner events, and brand exposure.
3. Arena Næstved Home Court Revenue: Home games generate revenue from ticket sales, concessions, and arena exposure. Arena Næstved has hosted record attendance of 2,642 spectators for a single game.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Team FOG Næstved runs a professional basketball club competing in the Danish Basketligaen at Arena Næstved and sells tiered corporate partnership memberships (TFN Club, PlusClubben, ChampionshipClub, Prestige Partner, Exclusive VIP) that bundle game hospitality, partner events, and networking into the Erhvervsklub business club of 280+ partners. It also sells individual game tickets and season passes directly to fans via the Billetto platform and at the Arena Næstved box office, plus exclusive experiences such as the TFN Executive Club and the Netværket Slagelse regional network.

Product overview

Team FOG Næstved is a top-tier Danish basketball team competing in the Basketligaen, whose primary business offering is the Team FOG Erhvervsklub—a tiered business networking club with over 280 partners. The product portfolio includes various membership levels (TFN Club at 12,000 DKK, PlusClubben at 20,000 DKK, ChampionshipClub at 33,000 DKK, and VIP/Eksklusiv Partner starting at 45,000 DKK), which bundle access to home basketball games, partner events, regional networking activities (including Netværket in Slagelse), exclusive Executive Club experiences, and experiential partner trips (EuropaTur and Ski Netværkstur). The organization also sells individual tickets and season cards for basketball games at Arena Næstved.

Differentiator

Problem solved

Functional benefit

Brands

• Team FOG Erhvervsklub: Business networking club associated with Team FOG Næstved, offering partnership packages, events, and networking opportunities for local businesses.

Products and services

• Team FOG Erhvervsklub Business Club A tiered subscription-based business networking and sponsorship club open to Danish companies, bundling game-day hospitality, partner events, networking meetings, and brand exposure at Arena Næstved and partner venues.
• Basketball Game Tickets and Season Passes Individual tickets and season passes for Team FOG Næstved's Basketligaen home games at Arena Næstved, sold directly to fans via the Billetto online platform and on-site.
• TFN Executive Club An invite-style executive networking add-on within the Erhvervsklub providing four high-touch events per season for C-level decision-makers.
• Netværket Slagelse Regional Network Group A regionally focused sub-club of the Erhvervsklub in Slagelse delivering local and regional networking events for partner companies.
• Partner Experiential Trips (EuropaTur & Ski Netværkstur) Annual experiential partner trips including a multi-day European basketball tour and a ski networking tour for Erhvervsklub partners.

Quantifiable outcome

• Over 280 business partners in Erhvervsklub network
• +4 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered minor and core.

• Makkr A/SminorGTM or Marketing Partner · 24 June 2026Staffing agency headquartered in Næstved covering all of Sjælland and Fyn. Led by Charlotte Raun Hvid. Makkr provides staffing solutions and participates in the Erhvervsklub's events, networking meetings, and games.
• OmecominorGTM or Marketing Partner · 24 June 2026External CFO and accounting function partner for owner-led companies. Provides financial advisory, controlling, and accounting services. Joined as part of Erhvervsklub, serving the network of business partners.
• MAKKR (Charlotte Raun Hvid)minorGTM or Marketing Partner · 18 June 2026Næstved-based staffing agency covering all of Sjælland and Fyn. Part of the Erhvervsklub partner network, participating in events and networking.
• OmecominorGTM or Marketing Partner · 18 June 2026External CFO partner for owner-managed companies that have grown past bookkeeping but don't need a full-time CFO. Provides accounting, controlling, payroll, and advisory services. Joined Erhvervsklub to support local sport, gain regional visibility, and network with other businesses.
• BM Visuelt (Slagelse)minorGTM or Marketing Partner · 16 June 2026Professional signage and visual communications company based in Slagelse serving all of Denmark. Offers facade signage, banners, car wrapping, wall graphics, window displays, print, and visual identity solutions. Contact: Magnus Madsen.
• Söderberg & PartnerminorGTM or Marketing Partner · 8 June 2026Independent insurance broker specializing in commercial property insurance and risk management for businesses. Joined both the Næstved and Slagelse network groups of the Erhvervsklub.
• CCD DanmarkminorGTM or Marketing Partner · 22 April 2026Coating and surface treatment specialist based in Nykøbing F. serving private and business clients across the region. Offers solutions for cars, bathrooms, kitchens, and other surfaces. Contact: Patrick Venøbo.
• Bryghuset MøncoreGTM or Marketing Partner · 15 April 2026Craft brewery producing premium specialty beers. Elevated to Prestige Partner level. Delivers exclusive beer experiences at partner events, including draft pours at pre-game events. Active collaboration on joint product development and brand activations in Arena Næstved. Contact: Jan Joensen (Brygmester).
• Skousen (Næstved & Nykøbing F.)coreGTM or Marketing Partner · 24 March 2026National chain specializing in household appliances for private and commercial customers. With locations in Næstved and Nykøbing F., Skousen provides white goods and commercial equipment solutions. Elevated to Exclusive Partner level. B2B contact: Steffen Pedersen; owner: Nick Hansen.
• Ensure International Insurance BrokerminorGTM or Marketing Partner · 13 March 2026Largest Danish-owned insurance brokerage, providing independent expert advice on insurance, pension, and health. 100% independent of supplier interests. Part of Erhvervsklub partner network. Contact: Magnus and William.
• B&J MalerfirmacoreGTM or Marketing Partner · 11 March 2026Painting and facade company owned by Bettina Gerlach with locations in Rønnede and Glostrup, serving all of Sjælland and Fyn. Over 25 building painters. DGNB-certified. Upgraded to Prestige Partner level. Contact: Bettina Gerlach.
• Skel.dk LandinspektørercoreGTM or Marketing Partner · 9 March 2026One of Denmark's largest surveying firms with roots dating to 1875. Over 160 employees and 8 offices across Denmark. Fastest-growing surveying firm in Denmark with +20% annual growth. ChampionshipClub member. Contact: Anja Nordby Bøgeblad.
• ATcon A/SminorGTM or Marketing Partner · 27 February 2026General contractor established in 2008 with roots in former Næstved firm IBCO A/S. Specializes in construction management and complex building projects. Serves businesses and industry across Denmark. Contact persons: Christian Bech and Morten Konradsen.
• Tales (Celine Lindemann)minorGTM or Marketing Partner · 25 February 2026Curated secondhand, vintage, and sustainable fashion boutique. Led by Celine Lindemann. Part of the Erhvervsklub's 280+ partner network. Focus on circular economy and sustainable fashion values.
• Rengøringspartner.dkminorGTM or Marketing Partner · 24 February 2026Mid-size cleaning company headquartered in Næstved operating across all of Sjælland including Falster. All employees covered by 3F union agreement. Owned by Peter Mortensen. Expanded engagement to include both Næstved and Slagelse network groups.
• Tegnestuen MORITZ (Slagelse)minorGTM or Marketing Partner · 30 April 2025Architecture firm founded in 2021, based in Slagelse, serving all of Sjælland. Covers all architectural disciplines including design, sketching, detailed planning, permitting, tendering, and construction management. Led by architect Lydia Moritz.
• STARK (Hovedpartner/Major Sponsor)coreGTM or Marketing PartnerMain partner (Hovedpartner) of Team FOG Næstved. STARK is a major building materials and construction supplies company. Provides significant financial and brand support to the club.
• Jyske BankminorGTM or Marketing PartnerDanish bank and partner in the Erhvervsklub, providing financial services and brand visibility at basketball events.
• Danske BankminorGTM or Marketing PartnerDanish bank listed as partner in the Erhvervsklub partner ecosystem.
• SydbankminorGTM or Marketing PartnerDanish regional bank partner in the Erhvervsklub.
• NykreditminorGTM or Marketing PartnerDanish financial services and banking partner in the Erhvervsklub.
• Spar NordminorGTM or Marketing PartnerRegional Danish bank partner; game sponsor at some matches.
• BeierholmminorGTM or Marketing PartnerAccounting and financial services firm in the partner network.
• Beierholm (Slagelse)minorGTM or Marketing PartnerBeierholm location in Slagelse serves as a venue partner for Erhvervsklub networking events.
• Vilcon Hotel & KonferencegaardminorGTM or Marketing PartnerHotel and conference venue partner; serves as a location for Erhvervsklub events in the Slagelse area.
• AgilexminorGTM or Marketing PartnerTechnology/business solutions company listed as partner in the Erhvervsklub.
• NovaitminorGTM or Marketing PartnerIT/business consulting partner in the Erhvervsklub network.
• Invita (Næstved)minorGTM or Marketing PartnerFurniture and interior design partner with Næstved location, part of the partner network.
• Howden (Insurance)minorGTM or Marketing PartnerInternational insurance broker partner in the Erhvervsklub ecosystem.
• Advodan (Næstved)minorGTM or Marketing PartnerLegal services firm in Næstved; partner in the Erhvervsklub.
• KvalitetsrevisionminorGTM or Marketing PartnerAudit and quality assurance firm in the partner network.
• NexuseventminorGTM or Marketing PartnerEvent management company partner supporting Erhvervsklub events.
• KongebrygminorGTM or Marketing PartnerBrewery partner in the Erhvervsklub network.
• Moccamaster NordicminorGTM or Marketing PartnerPremium coffee equipment brand; partner in the Erhvervsklub.
• Fladsaa TuristminorGTM or Marketing PartnerTourism and travel partner in the Erhvervsklub.
• Jern an (Partner Trips)minorGTM or Marketing PartnerPartner providing travel arrangements for the annual Europe trip (Europatur) and ski networking tour, which are part of the Erhvervsklub's experiential offerings.
• Back 2 Back (80s Band — Entertainment Partner)minorGTM or Marketing PartnerDanish 80s cover band (Morten Remar and Nis Bøgvad) hired to perform at the September 2026 PartnerEvent. Represented as an entertainment partner for Erhvervsklub events.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BMS Herlev: Basketligaen basketball club in the Copenhagen metropolitan area, directly comparable to Team FOG as a Danish top-tier basketball operation with a similar mix of corporate partners, season tickets, and arena-based matchday revenue.
• Falcon Basket (Værløse): Danish professional basketball club competing in the Basketligaen. Same league, similar small-to-mid-market sponsorship-driven business model, and a directly relevant comp for understanding pricing and partnership economics in Danish top-flight basketball.
• Svendborg Rabbits: Listed as a 2025/2026 Basketligaen opponent for Team FOG, the Svendborg Rabbits are another Danish top-tier basketball club. Compete in the same league, with a similar small-city operating model anchored to ticket sales, sponsorships, and local business partnerships.
• BC Copenhagen: Copenhagen-based Basketligaen team scheduled as a 2025/2026 Team FOG opponent. Directly comparable as a Danish top-tier basketball club pursuing a similar mix of corporate sponsorships and ticketed home games in the same league ecosystem.
• Randers Cimbria: Historic Danish basketball club competing in the Basketligaen. Same league, same sport, and a directly relevant comp for evaluating how regional Danish basketball clubs monetize tickets, corporate partnerships, and local sponsorships.
• Bakken Bears: Danish professional basketball club and the dominant force in the Basketligaen, having won the DM championship in each of the three seasons where Team FOG reached the finals (2023, 2024, 2026). Direct league rival, same sport, same business model of corporate partnerships and ticketed home games at their own arena (Vejlby-Risskov Hallen).
• Horsens IC: Basketligaen competitor that Team FOG defeated in the 2017 Cup final. Operates in the same Danish top-tier basketball league with a comparable mix of ticket sales, sponsorships, and corporate partner activations, making it a directly comparable mid-size Danish basketball business.
• Holbæk-Stenhus: Basketligaen opponent on Team FOG's 2025/2026 schedule, another Danish top-tier basketball club. Comparable in scale and operating model — small-staff, sponsorship-and-ticket funded basketball team competing in the same league.

Regional players

• EWE Baskets Oldenburg: German BBL basketball club with a comparable mid-market regional business model — strong corporate sponsor base, community-driven brand, and an Erhvervsklub-style B2B partner network. Useful comp for how the regional sponsor-club model can be scaled and monetized in a larger but structurally similar European market.

Others

• Næstved Boldklub: Sibling organization under the Sjælland Sport & Event umbrella alongside Team FOG since 2009. Different sport (football/soccer) but operates in the same city, shares some corporate partner overlap, and is the most locally adjacent comp for understanding the regional Sjælland sports sponsorship market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/teamfog
• Facebookfacebook.com/teamfog
• LinkedInlinkedin.com/company/team-fog-n-stved
• Instagraminstagram.com/officialteamfog

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team FOG Naestved