What BLEND Interior Design Studio does

BLEND Interior Design Studio is a privately held, founder-led residential interior design firm headquartered in downtown Seattle (1221 Minor Avenue), serving the Greater Seattle metropolitan area including Mercer Island, Bellevue, Bainbridge Island, Kirkland, Madison Park, Queen Anne, Ballard, Magnolia, and Port Townsend. The firm provides full-service interior design for individual homeowners, encompassing consultations, complete or partial design plans, space planning, color and finish selection, furniture specification and procurement, custom millwork and built-in design, and coordination with contractors. Specialized offerings include kitchen, bathroom, entryway, bedroom, and children's room design, alongside a custom furniture product line featuring built-in cabinetry, bar cabinets, Murphy beds, and master-suite kitchenettes.

The firm operates under a professional services revenue model with quote-based pricing tied to project scope and complexity; the public entry point is a complimentary 30-minute Discovery Consultation, with in-home consultations available for a design fee that is credited toward overall project costs. Customer acquisition is sales-led, relying on a portfolio website, an active blog, client testimonials, and word-of-mouth referrals. There is no proprietary technology platform; delivery is service-based and centered on Principal Designer Felicia Farrar, who holds NCIDQ certification and a bachelor's degree in interior architecture from the University of Nevada, Las Vegas. The firm maintains vendor relationships with to-the-trade suppliers across lighting (Hudson Valley Lighting, Visual Comfort), furniture (Kravet, Bernhardt, Currey & Company), textiles and wallpaper (Schumacher, Holland & Sherry, Phillip Jeffries, Sanderson Design Group), and flooring (Rubenstein's) to support product sourcing.

Business scale is small: 1-10 employees and privately held with no external investors, parent company, funding rounds, or M&A activity identified. No revenue figures are publicly disclosed. Operating hours are Monday-Friday 9am-5pm, and the firm operates as 'Blend Interior Design Studio' with the DBA 'Blend IDS.'

Name

BLEND Interior Design Studio

Legal name

Blend Interior Design Studio

Website

https://blendids.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

BLEND Interior Design Studio is a privately held, founder-led residential interior design firm in Seattle, Washington, serving Greater Seattle-area homeowners with full-service design plans, custom furniture and built-ins, and project management. The firm is led by NCIDQ-certified Principal Designer Felicia Farrar.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Residential interior design
• Interior design services
• Custom millwork design
• Space planning
• Home design consulting

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design including design plans, consultations, and project management for residential homes. Services encompass space planning, color selection, furniture specification, custom millwork design, and coordination with contractors.
2. Custom Furniture and Built-ins: Design and specification of custom furniture pieces including built-in cabinetry, custom bar cabinets, media units, and custom millwork. These are produced by contractors based on Blend's designs.
3. Product Sourcing and Procurement: Specification and procurement of furnishings, lighting, fixtures, wallpaper, and decorative accessories for client projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BLEND Interior Design Studio is a full-service residential interior design firm that provides consultations, complete or partial design plans, and project management for homeowners in the Greater Seattle area. Core deliverables include space planning, color selection, furniture specification, custom millwork and built-in design, kitchen/bath/bedroom/entryway/kids' room design, and procurement of furnishings, lighting, fixtures, wallpaper, and accessories from third-party vendors.

Product overview

BLEND Interior Design Studio is a full-service interior design firm serving the Greater Seattle area. The company offers a unified service model centered on residential interior design, encompassing consultations, comprehensive design plans, and complete design process management. Services include specialized design for kitchens, bathrooms, entryways, bedrooms, and children's rooms, with custom furniture solutions including built-in cabinetry, bar tables, kitchenettes, and Murphy beds. The core offering is interior design services augmented by custom furniture pieces, all delivered through a Discovery Consultation, Design Plan, and Design Process workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Full-service residential interior design serving the Greater Seattle area, including consultations, complete or partial design plans, and project management for residential homes.
• Kitchen Design Specialized kitchen interior design services including layout optimization, cabinetry selection, countertop specification, and complete kitchen remodeling design plans for residential homeowners.
• Bathroom Design Bathroom design services focusing on luxurious retreats with quality finishes, tile work, plumbing fixtures, and lighting specification for residential clients.
• Entryway Design Entryway and foyer design services emphasizing dramatic first impressions with smart storage solutions, layered lighting, and cohesive design plans for residential homes.
• Bedroom Design Master bedroom and sleeping space design services including custom nightstands, color palettes, and spa-like atmosphere creation for residential clients.
• Kids' Bedrooms Design Children's bedroom and nursery design services balancing timeless tradition with whimsy, including custom millwork and playful design elements for residential clients.
• Custom Furniture and Built-Ins Bespoke furniture pieces designed and specified for oddly shaped residential spaces, including custom bar tables, built-in cabinetry, kitchenettes, and Murphy beds; produced by partner contractors based on Blend's designs.
• Featured Projects Portfolio Portfolio showcasing completed residential design projects including full remodels, built-in cabinetry, and room transformations across Seattle-area homes.
• Discovery Consultation Complimentary 30-minute phone consultation to discuss project vision, scope, and determine compatibility; serves as the starting point for home transformation projects.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• Hudson Valley Lighting GroupminorOthersLighting vendor recommended on the firm's products page. Provides lighting fixtures for residential interior design projects.
• Visual ComfortminorOthersLighting vendor recommended on the firm's products page for residential lighting solutions.
• Currey & CompanyminorOthersLighting, furniture and home decor vendor recommended on the firm's products page.
• KravetminorOthersFurniture vendor recommended on the firm's products page.
• BernhardtminorOthersFurniture vendor recommended on the firm's products page.
• Holland & SherryminorOthersFabric and textile vendor recommended on the firm's products page.
• SchumacherminorOthersFabric, wallpaper and trim vendor recommended on the firm's products page.
• Rubenstein'sminorOthersFlooring and rugs vendor recommended on the firm's products page.
• SuryaminorOthersRugs, lighting, pillows and home decor vendor recommended on the firm's products page.
• Galbraith & PaulminorOthersWallpaper vendor recommended on the firm's products page.
• Phillip JeffriesminorOthersWallcovering vendor recommended on the firm's products page.
• Sanderson Design GroupminorOthersWallpaper vendor recommended on the firm's products page.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Decorilla: Online interior design marketplace offering virtual design services from multiple designers with package-based pricing. Competes for the same residential design customer but at lower average project values and via remote, multi-designer delivery.
• Havenly: National online interior design platform connecting homeowners with professional designers for room-by-room or whole-home projects at lower price points than full-service firms. Overlaps on residential design services and target customer, but delivers via a tech-enabled, distributed designer model rather than principal-led local engagement.
• West Elm: Williams-Sonoma-owned home furnishings retailer offering free in-store and virtual interior design services tied to its product catalog. Competes for the same residential customer with design-service attach, but the business is fundamentally product retail.
• Room & Board: National furniture retailer offering in-store and in-home design services as an add-on to furniture sales. Adjacent to BLEND's residential design service, but anchored in furniture retail rather than full-service design and project management.
• Modsy: National online interior design service combining 3D room rendering with professional designer consultations for residential customers. Overlaps with BLEND on residential design customers but competes on price, speed, and remote delivery model.

Direct peers

• Studio McLeod: Boutique residential interior design practice led by a principal designer offering full-service design plans, custom furnishings, and project coordination for high-end homeowners. Directly comparable in business model, deliverables, and customer profile, though operating outside the Pacific Northwest region.
• Heather Hilliard Design: Boutique, principal-led residential interior design firm serving high-end homeowners with full-service design plans, custom furniture specification, and project management. Directly comparable in boutique scale, service model, and luxury homeowner target customer.
• Tina Marie Interior Design: Boutique residential interior design studio focused on full-service design for private homeowners, including custom furniture and millwork specification. Comparable service mix and customer profile, with similar boutique scale.

Regional players

• Massucco Warner Interior Design: Seattle-based boutique residential interior design firm offering similar full-service residential design and project management to homeowners in the Greater Seattle market. Directly comparable by geography, customer base, and boutique service model.
• Robin Bond Interiors: Residential interior designer serving Seattle-area homeowners with full-service design plans and custom furnishings. Comparable by Pacific Northwest geography and luxury residential client base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Blend-Interior-Design-Studio-190786907658568

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLEND Interior Design Studio