Deira Tours

What Deira Tours does

Deira Tours is a privately held Saudi Arabian Destination Management Company (DMC) headquartered in Jeddah, founded in 2013, and operating under a continuous Saudi Ministry of Tourism tour operator license (License #73101418) plus VAT registration (#301214084400003). The company curates and sells a catalog of 39+ guided experiences spanning all five Saudi UNESCO World Heritage Sites (Hegra, At-Turaif/Diriyah, Historic Jeddah/Al-Balad, Al-Ahsa Oasis, Jubbah) and 10+ Saudi cities, organized into four product layers: private tours (200-2,950 SAR per person), shared group tours (200-520 SAR per person), multi-day packages (1,850-3,075+ SAR per person, including Qiddiya entertainment and 7-day Red Sea diving cruises), and chauffeur-driven transfers (1,150-2,500 SAR per vehicle per day). The offering includes multilingual English/Arabic guides, translation/interpretation services for international delegations, and curated event-driven packages (e.g., Esports World Cup 2026 specials).

Name

Deira Tours

Legal name

Deira Tours

Website

https://deira.com.sa

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Deira Tours is a licensed Saudi Destination Management Company (DMC) headquartered in Jeddah, founded in 2013, that curates and operates 39+ private tours, shared tours, multi-day packages, and chauffeur transfers across all five Saudi UNESCO World Heritage Sites and 10+ cities for inbound leisure travelers, Saudi families, and international corporate and government delegations.

Ownership category

akta.pro rank

Product category

Tour Operator / Destination Management Services

NAICS

Tour Operators (561520), Recreational Goods Rental (532284)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG)

akta.pro secondary industry

ATV / Quad Rentals (THADAHAG)

Keywords

• Saudi arabia tours
• Destination management
• Unesco heritage tours
• Private guided tours
• Red sea excursions

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Per-person private tour bookings: Per-person pricing on private guided tours across Saudi Arabia (e.g., Wadi Dissah 2,950 SAR/pp, Al-Ahsa 2,550 SAR/pp, Medina 2,250 SAR/pp, AlUla 2,400 SAR/pp, Hail 2,770 SAR/pp, Al Jouf 2,480 SAR/pp, Al Baha 2,350 SAR/pp). Full advance payment is required to confirm booking.
2. Shared group tour tickets: Lower-priced shared group tours (Jeddah Al-Balad Shared Tour 200 SAR/pp, Shared Snorkeling 450 SAR/pp, Shared Diving 520 SAR/pp) sold per seat.
3. Multi-day package sales: Multi-day bundled packages (8 Days Cultural Journey, 6 Days Jeddah/Medina/Al Ula, 3 Days Al Ula Adventure, 4 Days Riyadh to Jeddah, 7 Days Five Corals diving cruise, 3-day/4-day Qiddiya entertainment packages) sold per person/per package, with VAT 15% included.
4. Private transportation rentals: Full-day vehicle rentals in Jeddah: Ford Taurus 1,150 SAR, Hyundai Staria Mini Van 1,150 SAR, Mercedes Sprinter Van 2,500 SAR — sold per vehicle per day with driver.
5. Corporate and group programs: Customized team-building activities, corporate group programs, and translation services for international delegations and conferences — sold via quotes through [email protected] and WhatsApp.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

Deira Tours is a licensed Saudi Destination Management Company that sells private guided tours, shared group tours, multi-day cultural and adventure packages, Red Sea diving and snorkeling cruises, and chauffeur-driven private transfers to inbound and domestic travelers across 10+ Saudi Arabian cities. Offerings are priced per person or per vehicle in SAR (incl. 15% VAT), confirmed via full advance online payment, and delivered by an in-house English/Arabic guide pool and private fleet operating under Saudi Ministry of Tourism DMC license #73101418.

Product overview

Deira Tours operates a single integrated tour-operator platform — not a modular product suite — built on top of the Turpal booking infrastructure. The platform exposes one unified catalog of Saudi Arabia experiences, segmented into four functional product layers: (1) Private Tours (city and regional day tours such as Wadi Dissah Day Tour from AlUla, Al-Ahsa City Tour, Medina City Tour, AlUla Full Day Tour, Discover the Heritage of Hail, Al-Ahsa Oasis & Al Asfar Lake Adventure, Discover the Cultural/Natural Beauty of Al Baha, Discover the Cultural Beauty of Al Jouf, Taif City Tour, Riyadh City Tour, Abha City Tour, Jeddah Dune Bashing, Jeddah Al-Balad Tour, Jeddah City Tour, Al Wahbah Crater, Moon Mountain, Jeddah Historical Hajj Route, Explore AlUla from Madinah, Red Sea Boat/Yacht Trips, and Esports World Cup 2026 special offers for Riyadh/Heritage Villages/Al Ahsa); (2) Shared Tours (Jeddah Al Balad Shared Tour, Shared Snorkeling Boat Trip, Shared Diving Boat Trip); (3) Multi-day Packages (8 Days Cultural Journey Through Saudi Arabia, 6 Days 5 Nights Jeddah/Medina/Al Ula, 3 Days Al Ula Adventure with 4x4, 4 Days 3 Nights Riyadh to Jeddah, Aquarabia Riyadh 3 Days, Six Flags Escape 3 Days, Qiddiya Adrenaline Trip 4 Days, 7-Day Five Corals & Seven Sisters diving cruise); and (4) Chauffeur-driven Transfers (Hyundai Mini Van Full Day, Ford Taurus Full Day in Jeddah, Mercedes Van Full Day). The platform is browsable by destination (Jeddah, Riyadh, Al Ula, Al Ahsa) and by category (Sightseeing, Adventure, City Tours, Package, On the Water, Outdoor, Transfer, Accommodation, Kids, Boat, Sports, Entertainment), and is delivered as a fully licensed DMC service since 2013.

Differentiator

Problem solved

Functional benefit

Products and services

• Wadi Dissah Day Tour from AlUla (Private) Private full-day excursion from AlUla into Wadi Dissah featuring scenic drive, safari exploration of the valley, lunch at a local farm, and round-trip hotel transfers; priced at 2,950 SAR per person.
• Al-Ahsa City Tour (Private Day Trip) Private day tour of Al-Ahsa covering AlQarah Mountain, Douga Al-Gharash pottery workshop, Ibrahim Palace, House of Allegiance, Amiri School, and Al Qaisariya Market; priced at 2,550 SAR per person.
• Medina City Tour (Private Day Trip) Private day tour of Medina including exterior visit of the Prophet's Mosque, golf-cart ride to Quba Mosque, Jabal Uhud, and a local farm experience; priced at 2,250 SAR per person.
• AlUla Full-Day Guided Tour Full-day private guided tour of AlUla including Maraya Concert Hall, Harrat Viewpoint, Old Town AlUla, Hegra (UNESCO World Heritage Site), and Elephant Rock; priced at 2,400 SAR per person.
• Discover the Heritage of Hail (Private Tour) Private cultural tour of the Hail region visiting Jubbah Historical Heritage (UNESCO site), A'arif Fort, and Qishlah Palace; priced at 2,770 SAR per person.
• Al-Ahsa Oasis & Al Asfar Lake Adventure (Private Cultural & Nature Tour) Private tour combining traditional Al Ahsa oasis farm visit, authentic Hassawi bread experience, and a 4x4 desert excursion at Al Asfar Lake; priced at 2,950 SAR per person.
• Discover the Cultural Beauty of Al Jouf (Private Tour) Private cultural tour of Al Jouf region including Qalat Za'abal fortress, Columns of Rajajil, Dumat Al Jandal, and Qasr Marid; priced at 2,480 SAR per person.
• Discover the Natural Beauty of Al Baha (Private Tour) Private nature tour of Al Baha covering Baljurashi mountain town and Jabal Shada Reserve with scenic mountain drives; priced at 2,350 SAR per person.
• Riyadh City Tour (Private Experience) Private 7-hour cultural tour of Riyadh covering Diriyah (UNESCO), Murabba Palace, Masmak Fortress, and Souq Al Zal; priced at 2,990 SAR per person.
• Taif City Tour (Private Experience) Private 6-hour experience in Taif covering Al Hada Mountain, a traditional rose factory, Old Town Taif, and Al Shafa Mountain; priced at 2,770 SAR per person.
• Jeddah Dune Bashing (3-Hour Private Desert Adventure) 3-hour private desert dune-bashing adventure with 4x4 rides, camel trekking, and desert sunset experiences; priced at 870 SAR per person.
• Discover the Soul of Riyadh — Especial offer for Esports World Cup (EWC) 2026 Special-offer private Riyadh tour package themed around the Esports World Cup (EWC) 2026, designed for short-stay event visitors.
• Jeddah Al Balad Shared Tour — Discover Historic Jeddah Shared guided walking tour of Jeddah's Al-Balad historic district (UNESCO World Heritage Site) including Ba'ashin House, Al Shafi Mosque, Nassif House, and Souq Alawi; priced at 200 SAR per person.
• Shared Snorkeling Boat Trip 5-hour shared boat trip from Jeddah's Red Sea Marina exploring multiple snorkeling sites with provided gear and professional instructors; priced at 450 SAR per person.
• Shared Diving Boat Trip Shared diving boat trip on the Red Sea including two guided dives, PADI/SSI certified instructors, and refreshments; priced at 520 SAR per person.
• 8 Days Cultural Journey Through Saudi Arabia Premium multi-day cultural itinerary covering Riyadh, Tabuk, AlUla (Hegra, Dadan, Wadi Al Dissah), Medina, and Jeddah with domestic flight, train, accommodation, and meals included; pricing available on request.
• 6 Days 5 Nights Jeddah, Medina & Al Ula Tour 6-day multi-city package through Jeddah, Medina, and Al Ula including Red Sea boat tour, UNESCO heritage sites, English-speaking guides, accommodation, meals, and inter-city transportation; pricing available on request.
• 3 Days Al Ula Adventure Tour with 4x4 Transport 3-day adventure package in Al Ula including 4x4 transport, hotel accommodation, English-speaking guides, visits to Hegra and Dadan, stargazing, and BBQ dinner.
• Aquarabia Riyadh — 3 Days of Excitement 3-day package for two guests sharing a 4-star Riyadh hotel with breakfast, airport transfers, and a full-day single ticket to Aquarabia Qiddiya water park; priced at 1,850 SAR per person (twin share).
• Qiddiya Adrenaline Trip — 4 Days of Thrill & Adventure in Riyadh 4-day Riyadh entertainment package for two guests including 4-star hotel, breakfast, transfers, and access to both Six Flags Qiddiya and Aquarabia Qiddiya attractions; priced at 3,075 SAR per person.
• 7-Day Trip Five Corals & Seven Sisters or Farasan Banks (Diving Cruise) 7-day diving/snorkeling cruise with AlMonda exploring Five Corals & Seven Sisters or Farasan Banks, including 7 nights' accommodation, daily breakfast and lunch, and guided snorkeling tours.
• Hyundai Mini Van — Full Day Private Transfer Full-day private chauffeur service in Jeddah using a Hyundai-Staria Mini Van with 7+1 leather seats and a professional driver; priced at 1,150 SAR per vehicle per day.
• Ford Taurus — Full Day Private Transfer in Jeddah Full-day chauffeur-driven Ford Taurus sedan service in Jeddah with 4+1 seats; priced at 1,150 SAR per vehicle per day.
• Mercedes Van — Full Day Private Transfer Full-day chauffeur service in Jeddah using a Mercedes-Benz Sprinter Van with 15+1 leather seats; priced at 2,500 SAR per vehicle per day.
• Corporate Group Programs, Team-Building & Translation Services Customized team-building activities, corporate group travel programs, and translation/interpretation services for international delegations and conferences, sold via quotes through [email protected] and WhatsApp; serves named clients including SABIC, Petro Rabigh, Luberef, Abdul Latif Jameel, Riyad Bank, SNB, KAEC, OIC, IsDB, and major Saudi universities.

Quantifiable outcome

• 39+ tour experiences across 10+ Saudi cities, packaged as private tours, shared group tours, multi-day packages, and diving cruises.
• +4 more outcomes

Named customers33 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

41 partnerships are on record, tiered flagship / regulatory, major, core and minor.

• Ministry of Tourism (Saudi Arabia)flagship / regulatoryStrategic or Co-development PartnerFeatured as a partner on the Deira Tours home page. Operates as both licensing regulator (Tour Operator License since 2013) and active co-marketing partner — Deira Tours participates in STA-coordinated international roadshows across GCC, China, Japan, Korea, Turkey, Benelux, France, UK, Northern Europe, and South Asia.
• AlmosafermajorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Saudi Arabia's leading travel agency/OTA — likely distributes Deira inventory and co-markets tours to outbound and inbound Saudi travelers.
• SeeramajorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Seera Group is a major Saudi travel and tourism company — likely distribution of Deira's tour inventory.
• AlmatarmajorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Saudi travel platform — distribution and co-marketing of Deira tours.
• Saudia (Saudi Arabian Airlines)majorStrategic or Co-development PartnerFeatured partner on Deira Tours home page. National flag carrier — likely co-marketing tour-and-air packages to international visitors.
• ITL WorldmajorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. ITL World is a Dubai-based travel management company — likely inbound tour-operator/distribution for Deira tours.
• Tour Guided CooperativecoreStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Tour guide cooperative network — supplies licensed multilingual guides for Deira's tour operations across Saudi Arabia.
• Organisation of Islamic Cooperation (OIC)coreStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Intergovernmental organization — likely provides VIP delegation tour services and protocol support in Saudi Arabia.
• Islamic Development Bank (IsDB)coreStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Multilateral development bank headquartered in Jeddah — likely corporate/group travel programs for visiting delegations.
• Abdul Latif JameelcoreStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Saudi conglomerate — likely corporate travel, incentive, and event programs for ALJ staff and partners.
• SABIC (SAB)coreStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Saudi petrochemicals major — corporate travel and team-building programs for staff and visiting delegations.
• Petro RabighcoreStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Petrochemical joint venture — corporate travel and group tour services.
• LuberefminorStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Saudi lubricant company (JV with Saudi Aramco) — corporate travel services.
• Al AlamiyacoreStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Saudi insurance company — likely corporate travel and group program services for Al Alamiya staff and clients.
• King Abdullah Economic City (KAEC)coreStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Saudi Arabia's flagship economic city — likely tour, transportation, and visitor-experience services for KAEC guests and events.
• Park Hyatt JeddahcoreChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Luxury hotel — concierge referrals of Deira tours to Park Hyatt guests.
• Assila HotelminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Jeddah-based luxury hotel — guest tour referrals.
• Rosewood Hotel & ResortscoreChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Luxury hotel brand — guest concierge referrals for Deira tours.
• Shangri-La HotelscoreChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. International luxury hotel group — guest concierge referrals for Deira tours.
• Rixos HotelscoreChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. International luxury hotel group — guest concierge referrals for Deira tours.
• Warwick HotelsminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. International hotel chain — guest concierge referrals.
• Millennium Al Masar HotelminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Saudi hotel — guest concierge referrals.
• Centro HotelsminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Rotana midscale hotel brand — guest concierge referrals.
• Radisson HotelminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. International hotel brand — guest concierge referrals.
• Ewaa HotelsminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Saudi hotel group — guest concierge referrals.
• King Abdulaziz UniversitycoreStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Major Saudi university — likely student group tours, faculty visits, and cultural-exchange programs.
• King Abdullah University of Science and Technology (King Abdullah Uni)coreStrategic or Co-development PartnerFeatured partner on Deira Tours home page. KAUST — likely student and visiting-researcher tour programs.
• Prince Sultan UniversityminorStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Private Saudi university in Riyadh — student group programs.
• Jeddah International CollegeminorStrategic or Co-development PartnerFeatured partner on Deira Tours home page. Private college in Jeddah — student group programs.
• Yana TripminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Regional travel platform — distribution/affiliate.
• AljeelminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Saudi transport/logistics firm — distribution partner.
• Alboroqahd (AlBoraqahd)minorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Regional travel partner — distribution.
• TwinaminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Regional travel/tourism partner — distribution.
• Bin GhaisminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Regional travel/tourism partner — distribution.
• HislominorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Regional partner — distribution.
• Global (Global Tourism / Travel)minorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Regional travel/tourism partner — distribution.
• Athaaar (Athaar)minorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Regional travel/tourism partner — distribution.
• Sela (Sela Group)minorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Saudi events/entertainment group — likely event-tour bundled distribution.
• SatsuruminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Regional travel/tourism partner — distribution.
• WBKminorChannel Partner/ Reseller/ DistributorFeatured partner on Deira Tours home page. Regional travel/tourism partner — distribution.
• TurpalcoreTechnology or IntegrationTurpal.com is the booking platform/technology backbone powering Deira Tours' website, calendar, partner login (production.connect.turpal.com), and marketplace listings. All Deira tours are listed and bookable on Turpal's marketplace alongside other Saudi suppliers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Almatar: Saudi travel platform offering flight, hotel and tour bookings across the Kingdom. Directly comparable to Deira on Saudi inbound tour distribution and is also a Deira reseller partner.
• ITL World: Dubai-based inbound tour operator serving the GCC/Middle East with curated multi-country packages and DMC services. Comparable to Deira as a regional DMC competing for inbound tourists to Saudi Arabia and listed as a Deira distribution partner.
• Almosafer: Saudi Arabia's leading OTA under Seera Group, distributing flights, hotels and tours including inbound Saudi experiences. Directly comparable to Deira on inbound Saudi tour inventory and is also listed as a Deira reseller partner.

Broad incumbents

• Viator (Tripadvisor): Global tours-and-activities marketplace that aggregates Saudi DMC inventory alongside Deira-equivalent operators worldwide. Comparable on product category (guided tours, multi-day packages, transfers) and on B2C marketplace distribution mechanics.
• Saudia Holidays: Tour-operating arm of Saudi Arabian Airlines offering packaged inbound Saudi itineraries with air-inclusive products. Comparable to Deira's multi-day cultural packages and is also a listed Deira partner.
• GetYourGuide: Global tours-and-activities marketplace with a growing curated Saudi inventory and standardized booking/partner infrastructure. Comparable to Deira on guided-experience product type and distribution model, though operating globally at far greater scale.
• Klook: Asia-headquartered tours and activities platform expanding into Middle East destinations. Comparable on experience-booking platform model, partner onboarding flow, and curated activity inventory.
• Seera Group: Listed Saudi travel and tourism conglomerate operating OTAs (Almosafer, Almatar), corporate travel and inbound tour services across the Kingdom. Comparable to Deira as a competing Saudi inbound tour provider with overlapping distribution partnerships and government/B2B client base.

Regional players

• Sela Group: Saudi events, entertainment and tourism group operating Riyadh Season and large-scale event infrastructure. Comparable to Deira on Saudi event-driven leisure demand and is also listed as a Deira distribution partner.

Emerging players

• Turpal: Saudi tourism marketplace and SaaS platform that powers Deira's booking infrastructure and aggregates Saudi tour operators including Deira. Comparable as a parallel distribution channel and potential competitor/supplier relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/deira_tours
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/deira-tours-est

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deira Tours