Unique IT Pro

What Unique IT Pro does

Unique IT Pro (UITP) is a privately held, founder-owned managed IT services provider headquartered in Suffern, New York, with a community outreach location in St. Petersburg, Florida. Founded around 2011-2013 and led by CEO Daniel Velez, the firm delivers a broad portfolio of IT services to individuals, small and mid-sized businesses, and a handful of enterprise clients, spanning consumer device support, traditional break-fix and on-site IT, cloud migration and management, telecommunications (including Vonage services), creative/branding work, and an increasingly cybersecurity-led managed services stack built on third-party vendor integrations (SentinelOne, ThreatLocker, Augmentt, Kaseya, Microsoft, Vonage).

The company monetizes primarily through recurring managed services subscriptions, augmented by project-based professional services for cloud migrations, break-fix incidents, and creative work; specific pricing is quote-based and not publicly disclosed. UITP's go-to-market combines direct sales (phone, contact forms), referral and word-of-mouth channels, community outreach (notably the Community Tech Desk at Lealman Exchange targeting seniors), and event-driven positioning (Channel Futures Miami, Business Professionals Power Team speaking engagements). The firm has earned three consecutive Channel Futures NextGen 101 recognitions (2021-2023) and a 2020 MSP 501 listing, lending third-party credibility despite a sub-10-person headcount.

UITP operates as a bootstrapped LLC with no institutional capital, no disclosed revenue, no M&A activity, and no subsidiary structure. Recent strategic emphasis has shifted toward higher-value cybersecurity and compliance offerings (Advanced Cybersecurity 2024 package, Compliance as a Service for PCI and HIPAA, Zero Trust VPN), SaaS management via Augmentt, and a community-based Florida presence, while continuing to depend heavily on the personal brand and direct involvement of the CEO.

Name

Unique IT Pro

Legal name

Unique IT Pro LLC

Website

https://uniqueitpro.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Unique IT Pro is a bootstrapped, founder-owned managed IT services provider based in Suffern, NY, delivering managed IT, cybersecurity, cloud, telecom, and creative services to SMBs, individuals, seniors, and select enterprise clients primarily in the US.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Other Computer Related Services (541519), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Operations, Event & Incident Management (NOC/SOC-to-ITSM) (BPAEAJAH)

akta.pro secondary industries

IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Managed IT services
• Cybersecurity monitoring
• Cloud migration services
• Telecommunications solutions
• Dark web surveillance

Headquarters

HQ city

Suffern

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Recurring managed services covering IT support, maintenance, monitoring, and security for businesses and individuals. Includes both remote and on-site technical support, hardware and application maintenance.
2. Break-fix and On-site Services: Traditional IT services including on-site break-fix support, full assessments, and incident response provided on an as-needed or project basis.
3. Cloud Solutions and Migration: Cloud migration, service management, and solution comparison services with ongoing guidance for cloud adoption.
4. Telecommunications Services: Circuit monitoring, phone systems, and internet connectivity services from local providers, serving business connectivity needs.
5. Creative Media Services: Web design, logos, social media marketing, and branding services for business digital presence.
6. SaaS Management: Smart, affordable SaaS management services enabled through partnership with Augmentt, helping MSPs manage clients' SaaS usage and security.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Unique IT Pro is a managed IT services provider delivering IT support, cybersecurity, cloud, and telecommunications services to individuals, small and mid-sized businesses, and select enterprises. Core offerings include device management, remote and on-site break-fix support, cloud migration and management, endpoint and network security monitoring, dark web surveillance, compliance advisory, and creative branding services, delivered through a mix of recurring managed service agreements and project-based engagements.

Product overview

Unique IT Pro offers a comprehensive portfolio of managed IT services delivered as an integrated suite of offerings rather than a single unified platform. The core service stack spans consumer and business IT support, traditional break-fix and remote technical services, cloud solutions (migration, management, and guidance), telecommunications, and creative branding services. Security-focused add-on modules include Cybersecurity Advisory with endpoint and network monitoring, Dark Web Surveillance for credential protection, Compliance as a Service for regulatory navigation, Zero Trust VPN, and Cell Phone Malware Shields. The company also operates a Community Tech Desk program providing technology assistance to seniors. These services work together to provide end-to-end technology management, security, and support for small-to-mid-sized organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• IT for People Consumer-focused IT support service maintaining personal devices such as tablets, cell phones, and laptops; includes help with common IT problems and remote or on-site assistance.
• IT for Business Business-focused IT solutions including IT staff coaching, email hosting, Windows Intune system management, and PC environment standardization.
• Traditional IT Practices Break-fix support, remote technical support, on-site assessments, risk mitigation, asset inventory, and hardware/software application deployment, procurement, and maintenance.
• Cloud Services Cloud migration, service management, solution comparison (on-site vs. cloud vs. hosted), management of servers and workstations, and organization of user data collaboration platforms.
• Telecommunications Services Circuit monitoring, phone systems, and internet connectivity solutions sourced from local providers to keep business clients connected.
• Company Branding (Creative Media) Creative services including logo design, web design, and social media marketing for business digital presence.
• Cybersecurity Advisory Advanced continuous security monitoring of users, endpoints, email, networks, and servers, with threat protection and education.
• Dark Web Surveillance Scans dark web markets, data dumps, and other sources to identify compromised company credentials and alert clients to vulnerabilities before exploitation.
• Compliance as a Service
• Advanced Cybersecurity 2024 Package
• Employee Discount Program
• SaaS Management Services (Augmentt-powered)
• Community Tech Desk

Quantifiable outcome

• Protecting 1,000 people from digital exploitation through community outreach program

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AugmenttcoreTechnology or Integration · 19 December 2022Partnership enabling UITP to offer smart, affordable SaaS management services to customers. Augmentt's platform helps MSPs understand clients' SaaS usage, optimize spend, enforce security policies, and streamline operations. Addresses Shadow IT challenges with 40% of software spending going to unapproved SaaS applications.
• VonagecoreChannel Partner/ Reseller/ Distributor · 12 November 2022UITP became Vonage Verified in November 2022, available for both business and consumer Vonage telecommunications needs including phone systems and connectivity solutions.
• DefendryminorStrategic or Co-development Partner · 14 July 2020Partnership to provide employee safety training for active shooter situations. Defendry's team includes innovators, engineers, and scientists providing affordable products to help solve gun violence emergencies.
• SentinelOnecoreTechnology or IntegrationUITP uses SentinelOne as their go-to endpoint security system. The autonomous platform continuously defeats attacks before they happen. UITP offers free trial opportunities to customers.
• ThreatLockercoreTechnology or IntegrationUITP considers ThreatLocker as a reliable and efficient cybersecurity solution. UITP has published a review of ThreatLocker services.
• KaseyacoreTechnology or IntegrationCEO Daniel Velez visited Kaseya's Miami office and met with dedicated Kaseya representatives. Kaseya is a provider of IT management and security solutions.
• Codeboxx FoundationcoreStrategic or Co-development PartnerPartnership with Codeboxx Foundation for the Community Tech Desk program at Lealman Exchange, supporting the mission to protect 1,000 people from digital exploitation.
• Lealman ExchangecoreStrategic or Co-development PartnerHost location for the Community Tech Desk program providing free technology assistance to seniors in the St. Pete area.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dataprise: Mid-sized managed services provider offering IT support, cybersecurity, cloud, and compliance services to SMB and mid-market clients — directly comparable service portfolio and target customer.
• Integris: Regional managed services provider delivering IT management, cybersecurity, and cloud services to SMBs — comparable in size, service mix, and customer base.
• NetGain Technologies: Regional managed IT services and cybersecurity provider serving SMBs — comparable service stack including managed IT, security, and cloud.
• CMIT Solutions: Franchise-style MSP network serving small and mid-sized businesses with managed IT, cybersecurity, and compliance — comparable SMB focus and recurring managed-services model.
• Intelligent Technical Solutions: Small business IT services and managed services provider with similar SMB focus and security-oriented offerings.

Others

• Pax8: Cloud distribution platform serving the MSP channel — adjacent ecosystem enabler that UITP and similar small MSPs depend on for cloud product procurement.
• Auvik Networks: Network monitoring and management vendor purpose-built for MSPs — adjacent infrastructure provider frequently used by SMB-focused MSPs like UITP.

Broad incumbents

• ConnectWise: Large MSP platform vendor providing PSA, RMM, and cybersecurity tools — broader portfolio than UITP but serves overlapping SMB-MSP ecosystem.
• Kaseya: Global IT management and security platform serving MSPs at scale — UITP is an existing Kaseya partner and operates in the same SMB-MSP service category at much smaller scale.

Emerging players

• NinjaOne: Fast-growing RMM and endpoint management platform built for MSPs — emerging alternative to incumbent MSP tools that UITP and similar small MSPs rely on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UniqueITPro
• LinkedInlinkedin.com/company/unique-it-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unique IT Pro