Etilux
Etilux SA is a Belgian B2B wholesale distributor founded in 1972, supplying identification, labeling, marking, packaging, traceability (barcode/RFID), and audiovisual solutions to industrial, office, healthcare, and event customers across Belgium, Luxembourg, and the EU via a multi-language e-commerce platform.
- Company typePrivate
- Founded1972
- HeadquartersLiège, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Etilux does
Etilux SA is a privately held Belgian wholesale distributor and light manufacturer headquartered in Liège, founded in 1972. The company designs and supplies a broad portfolio of identification, labeling, marking, packaging, traceability, and audiovisual solutions to professional B2B customers across Belgium, Luxembourg, and the broader European Union. Its offering spans four product divisions — labeling and marking (roll/sheet labels, ribbons, identification products, desktop labelers), adhesives and packaging (tapes, films, glues, carton sealers, personal protective equipment), traceability (thermal printers, barcode scanners, RFID readers, mobile computers, label applicators, and software), and audiovisual equipment (wireless presentation systems, projectors, displays, interactive boards, sound systems, videoconferencing) — supplemented by installation, integration, custom label design, and equipment financing/leasing services.
Etilux operates a dual-brand model combining authorized premium distribution partnerships with tier-one OEMs (3M, Zebra, Datalogic, Epson, Samsung, Barco, Sennheiser, Tesa, Toshiba, Legamaster, among others) alongside seven proprietary private-label sub-brands (EtiRoll, EtiPage, EtiRibb, EtiName, EtiSend, EtiTape, Etiisoft). Its go-to-market is a multi-language (French, Dutch, German, English) B2B e-commerce platform supported by content marketing buying guides, social media presence on LinkedIn and Facebook, and a dedicated professional services motion. The revenue model is primarily one-time product sales with ancillary professional services and financing; pricing is unit-based and publicly disclosed on the website, with free delivery thresholds for Belgium and Luxembourg and country-specific shipping fees for other EU destinations. Founded by Didier Bronne and employing 11-50 people, Etilux is GDPR-compliant, operates without disclosed external investors or subsidiaries, and has been serving customers for over 50 years under its 'Smart Connections' positioning.
Etilux firmographics
Firmographics- Name
- Etilux
- Legal name
- Etilux SA
- Website
- https://etilux.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Etilux SA is a Belgian B2B wholesale distributor founded in 1972, supplying identification, labeling, marking, packaging, traceability (barcode/RFID), and audiovisual solutions to industrial, office, healthcare, and event customers across Belgium, Luxembourg, and the EU via a multi-language e-commerce platform.
- Ownership category
- akta.pro rank
Where Etilux is headquartered
LocationHeadquarters
- HQ city
- Liège
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Etilux business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Product Sales: Sale of labeling products (labels, ribbons, printers), adhesive and packaging materials (tapes, films, glues), traceability solutions (scanners, terminals, RFID), audiovisual equipment, and industrial safety products
- Professional Services: Installation and integration services for audiovisual and traceability solutions, custom label design, financing and leasing options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard B2B pricing for all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Etilux product offering
Product offeringCore offering
Etilux designs and supplies a multi-category portfolio of labeling, marking, adhesive, packaging, traceability, and audiovisual solutions to professional B2B customers across Belgium, Luxembourg, and the European Union. The company operates as both a private-label brand owner (EtiRoll, EtiPage, EtiRibb, EtiName, EtiSend, EtiTape, Etisoft) and an authorized distributor of premium partner brands (3M, Zebra, Datalogic, Epson, Samsung, Barco, Sennheiser, Tesa, Toshiba), complemented by installation, custom label design, and financing services.
Product overview
Etilux is a Belgian company that designs and supplies a comprehensive portfolio of labeling, marking, and packaging solutions. The company operates as a multi-category distributor and manufacturer with four main product divisions: Labeling and Marking (labels, ribbons, identification products, signs, printer consumables, desktop labellers), Adhesives and Packaging (adhesive tapes, packaging materials, surface preparation, industrial adhesives, personal safety equipment, carton closing machines), Traceability Solutions (thermal printers, mobile computers, RFID systems, barcode readers, label applicators, software), and Audiovisual Solutions (wireless presentation systems, projectors, displays, interactive boards, videoconferencing, sound systems). Etilux offers its own sub-brands (EtiRoll, EtiPage, EtiRibb, EtiName, EtiSend, EtiTape, Etisoft) alongside premium brand partnerships (3M, Barco, Datalogic, Epson, Legamaster, Samsung, Sennheiser, Tesa, Toshiba, Zebra). The company provides related services including custom label creation, installation, integration, and financing options. Since 1972, Etilux has positioned itself as a solutions provider facilitating intelligent connections for professional customers.
Differentiator
Problem solved
Functional benefit
Brands
- EtiRoll: Private label brand for roll products
- EtiPage
- EtiRibb
- EtiName
- EtiSend
- EtiTape
- Etisoft
Products and services
- Labeling and Marking Solutions Comprehensive range of labels (roll, sheet, matrix, manual-use, continuous coils, printed rolls, linerless), thermal transfer ribbons (original and compatible), person identification products (cards, event wristbands, hospital wristbands, badge accessories, tickets), signage and marking, maintenance products, printer cartridges, and desktop labellers for professional customers.
- Adhesives and Packaging Solutions Industrial adhesives and packaging materials including adhesive tapes (assembly, fixing, signage, marking, masking, specific use), reels and unwinders, packaging and shipping supplies (carton closing adhesives, stretch films, strapping/splicing/banding tapes, cushioning, shipping documents, indicators, bags/handles, shipping envelopes), surface preparation products, maintenance solutions, industrial glues, dispensing guns and applicators, and personal/workplace safety equipment.
- Traceability Solutions Complete traceability and tracking systems including thermal printers (ticket, portable, desktop, mid-range, high-end, card, inkjet, wristband), mobile computers (portable terminals, tablets, embedded terminals, touchscreen monitors), RFID systems (antennas, readers, accessories), barcode readers (industrial, semi-industrial, countertop, mini/finger scanners), manual and automatic label applicators, and Etisoft software licenses.
- Audiovisual Solutions Professional audiovisual equipment and systems including wireless presentation systems (Barco Clickshare), projectors and screens, audiovisual furniture and racks, flat screens (LED displays, touchscreens), interactive boards, videoconferencing equipment, wiring/cabling, signal automation, sound systems (speakers, amplifiers, microphones, control equipment, evacuation), scoreboards, dynamic displays, cameras, and interactive kiosks.
- Custom Label Creation Services Custom-made label design and production services that allow customers to create labels tailored to specific business requirements, complementing Etilux's standard catalog offering.
- Installation and Integration Services Professional installation and integration services for audiovisual solutions and traceability solutions, supporting deployment of complex multi-component systems for business customers.
- Financing and Leasing Services Financial services offering equipment financing and leasing options for businesses purchasing capital equipment such as printers, scanners, and audiovisual systems.
Companies that use Etilux
Customer profileSegments4 records
Ideal customer profiles4 records
Etilux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Etilux partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- 3McorePremium partner distributing 3M products including adhesive tapes, electrical products (heat shrink tubing), safety equipment, and industrial materials. Relationship involves authorized distribution of 3M brand products.
- ZebracorePremium partner distributing Zebra products including barcode scanners, mobile computers, RFID readers, and printer accessories. Promotional featured brand on website.
- DatalogiccorePremium partner distributing Datalogic barcode scanners, mobile computers, and industrial scanning solutions.
- EpsoncorePremium partner distributing Epson printers, label printers, ink cartridges, and printing solutions. Featured brand with dedicated product selection on website.
- SamsungcorePremium partner distributing Samsung displays, flat screens, and visual communication solutions.
- BarcocorePremium partner distributing Barco audiovisual solutions including wireless presentation systems and display technology.
- SennheisercorePremium partner distributing Sennheiser audio equipment including microphones, headsets, and sound system components.
- TesacorePremium partner distributing Tesa adhesive tapes and industrial bonding solutions.
- ToshibacorePremium partner distributing Toshiba printers, labeling solutions, and thermal printing technology.
- LegamastercorePremium partner distributing Legamaster interactive boards, presentation equipment, and office communication solutions.
- CrosscallminorPremium partner distributing Crosscall outdoor mobile devices and rugged smartphones for industrial and field use.
- NewlandminorPremium partner distributing Newland barcode scanners, mobile terminals, and data capture devices.
- EvolisminorPremium partner distributing Evolis card printers and badge printing solutions.
- DurableminorPremium partner distributing Durable office identification and workplace products.
- AudacminorPremium partner distributing Audac professional audio equipment including speakers and audio installation products.
- GoboserviceminorPremium partner distributing Goboservice gobo projectors and lighting effects for professional installations.
- MetominorPremium partner distributing Meto labeling and pricing solutions for retail environments.
- ProgloveminorPremium partner distributing Proglove wearable barcode scanners and industrial glove-mounted data capture devices.
- ShockwatchminorPremium partner distributing Shockwatch impact indicators and shipping protection monitoring solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Etilux competitors and assessment
Company assessmentDirect peers
- Antalis: Antalis is a major European distributor of paper, packaging, and visual communication products. It is highly comparable to Etilux as a multi-category B2B distributor covering labeling substrates, packaging, and signage/visual communication supplies across European markets.
- Manutan: Manutan is a European B2B equipment and consumables distributor serving mid-market and enterprise customers. Its broad multi-category catalog covering workplace, packaging, and identification supplies is highly comparable to Etilux's four-division structure.
- RAJA Group: RAJA is one of Europe's largest B2B distributors of packaging supplies, adhesive tapes, and shipping materials — directly overlapping with Etilux's adhesives & packaging division and serving a similar mid-market / enterprise B2B customer base across multiple European countries.
- Seton (Brady Corporation): Seton, part of Brady Corporation, specializes in workplace identification, safety signage, and labeling products. It is a direct competitor in the identification and marking category where Etilux's EtiName, EtiRoll, and signage lines compete.
- HERMA: HERMA is a German-based manufacturer and supplier of self-adhesive labels, labeling systems, and identification products. It is directly comparable to Etilux's EtiRoll and labeling product lines and operates in the same European B2B labeling market.
- Lyreco: Lyreco is a pan-European B2B distributor of office, workplace, and packaging supplies. It mirrors Etilux's catalog breadth across labeling, packaging, and workplace products, and serves the same B2B procurement audience through both e-commerce and account-based sales.
Emerging players
- Quadient: Quadient provides mailing, packaging, and customer experience automation solutions, including label printing and shipping software. Its labeling and shipping software overlaps with Etilux's Etisoft and EtiSend sub-brands, though it is more software-centric.
Broad incumbents
- Avery Dennison: Avery Dennison is a global manufacturer of labeling materials, RFID inlays, and packaging solutions. As a manufacturer it sits upstream of Etilux, but its retail-label and identification products also overlap with Etilux's EtiRoll and EtiName ranges as competitive alternatives.
- Staples Business Advantage: Staples Business Advantage is a large B2B office and workplace supplies distributor with a broad catalog covering labeling, packaging, and AV/presentation products. Comparable to Etilux in product breadth but operating at much larger scale across broader geographies.
Regional players
- Bruneau: Bruneau is a leading French B2B office and workplace supplies distributor. It shares Etilux's model of distributing labeling, identification, packaging, and office supplies, but operates primarily in France rather than the Belgian market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Etilux social profiles
Digital presenceEtilux compliance and trust
Trust signalCompliance1 record
Etilux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etilux leadership team
Management profileNumber of profiles
Profiles1 record
Etilux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etilux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etilux
What does Etilux do?
Etilux designs and supplies a multi-category portfolio of labeling, marking, adhesive, packaging, traceability, and audiovisual solutions to professional B2B customers across Belgium, Luxembourg, and the European Union. The company operates as both a private-label brand owner (EtiRoll, EtiPage, EtiRibb, EtiName, EtiSend, EtiTape, Etisoft) and an authorized distributor of premium partner brands (3M, Zebra, Datalogic, Epson, Samsung, Barco, Sennheiser, Tesa, Toshiba), complemented by installation, custom label design, and financing services.
Is Etilux a public or private company?
Etilux is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Etilux founded?
Etilux was founded in 1972. It employs 11 to 50 people.
Where is Etilux based?
Etilux is headquartered in Liège, Belgium, in the Europe region.
How does Etilux make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are professional Services.
Who are Etilux's main competitors?
Direct peers on record are Antalis, Manutan, RAJA Group, Seton (Brady Corporation), HERMA and Lyreco. Quadient is listed as an emerging player. Broad incumbents are Avery Dennison and Staples Business Advantage. Bruneau is listed as a regional player.
Does Etilux have an API?
No public API is recorded for Etilux.