Jewel Theme
Jewel Theme is a bootstrapped Bangladesh-based WordPress plugin developer founded in 2014, offering eight+ freemium PHP plugins (WP Adminify, Master Addons, Master Blocks, Admin Bar Editor, Loginfy, WP Spotlight, Mapfy, Copy to Clipboard) serving 100K+ bloggers, designers, and agencies globally.
- Company typePrivate
- Founded2014
- HeadquartersDhaka, Bangladesh
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Jewel Theme does
Jewel Theme is a privately-held WordPress plugin development company founded in 2014 and headquartered in Dhaka, Bangladesh, with a 1-10 employee headcount. The company builds a portfolio of eight+ GPL v2.0-licensed PHP plugins targeting the WordPress admin and front-end experience, including WP Adminify (dashboard customization with 20+ modules), Master Addons (70+ Elementor widgets), Master Blocks (50+ Gutenberg blocks), Admin Bar Editor, Loginfy, WP Spotlight, Mapfy, and Copy to Clipboard. Products leverage WordPress hooks and filters to enable customization without modifying core files, positioning the company in the WordPress UX/admin tooling category.
The business operates on a freemium distribution model. Free plugin versions are published on the WordPress.org repository for organic discovery, while premium Pro versions and lifetime bundles are sold directly through jeweltheme.com via self-serve checkout. Pricing tiers range from $14.50-$129 per year across Personal/Business/Agency plans, with a $799 Lifetime Bundle covering all seven plugins for unlimited sites, and a 20% affiliate program generating referral-based acquisition. Customer segments span bloggers, web designers/developers, agencies managing multiple client sites, and WordPress administrators, with the agency segment serving as a primary high-value cohort via multi-site licenses. A 14-day (stated elsewhere as 30-day) money-back guarantee reduces purchase friction.
The company has accumulated 100,000+ users across its portfolio with no external funding disclosed and operates as a bootstrapped entity. Website infrastructure and support are provided by Pixar Labs, suggesting an outsourced operational backbone. Growth has been driven by product surface expansion (three new plugins launched in 2023), affiliate channels, and lifecycle monetization through renewal loyalty discounts. The company holds no patents, no disclosed institutional investment, and no enterprise customer concentration, with all revenue derived from SMB and individual WordPress users globally.
Jewel Theme firmographics
Firmographics- Name
- Jewel Theme
- Legal name
- Jewel Theme
- Website
- https://jeweltheme.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jewel Theme is a bootstrapped Bangladesh-based WordPress plugin developer founded in 2014, offering eight+ freemium PHP plugins (WP Adminify, Master Addons, Master Blocks, Admin Bar Editor, Loginfy, WP Spotlight, Mapfy, Copy to Clipboard) serving 100K+ bloggers, designers, and agencies globally.
- Ownership category
- akta.pro rank
Where Jewel Theme is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Markets served
Jewel Theme business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Plugin Subscriptions: Annual subscription licenses for premium WordPress plugins with tiered site limits (Personal 5 sites, Business 15 sites, Agency 100 sites). Includes updates, support, and access to downloads section. Renewal at 40% loyalty discount.
- Lifetime Bundle: One-time purchase lifetime license ($799) covering unlimited sites across all 7 products (WP Adminify, Loginfy, WP Spotlight, Header Footer Scripts, Quick Menu, Admin Bar Editor, Admin Columns Editor) with lifetime updates.
- Freemium Upsells: Free versions distributed on WordPress.org with premium Pro upgrades unlocking advanced features like role-based visibility, custom menus, style controls, and sub-item support.
- Affiliate Referrals: 20% revenue share affiliate program with potential earnings up to $150 per sale through WP Spotlight affiliate registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Admin Bar Editor Personal - 5 sites, yearly |
| Subscription | Annual | Admin Bar Editor Business - 15 sites, yearly |
| Subscription | Annual | Admin Bar Editor Agency - 100 sites, yearly |
| One time/ perpetual license | Multi-year contract | Lifetime Bundle - Unlimited sites |
| Subscription | Annual | Master Blocks Personal - 20+ blocks, 5+ extensions |
| Subscription | Annual | Master Blocks Business |
| Subscription | Annual | Master Blocks Agency - 100 websites |
| One time/ perpetual license | Multi-year contract | Mapfy Personal - 1 website, lifetime |
| One time/ perpetual license | Multi-year contract | Mapfy Business - 5 websites |
| One time/ perpetual license | Multi-year contract | Mapfy Agency - 1000 websites |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Jewel Theme product offering
Product offeringCore offering
Jewel Theme develops and sells a portfolio of WordPress plugins that customize, extend, and enhance the WordPress admin dashboard, login pages, admin toolbar, and content-editing experience. Its products include WP Adminify for dashboard customization, Master Addons for Elementor, Master Blocks for Gutenberg, Admin Bar Editor, Loginfy, WP Spotlight, Mapfy, and Copy to Clipboard, distributed via a freemium model with annual subscriptions and a $799 lifetime bundle covering all products on unlimited sites.
Product overview
Jewel Theme is a WordPress plugin development company offering a portfolio of 8+ specialized WordPress plugins for dashboard customization, page building, and admin enhancement. The product lineup centers on WP Adminify (dashboard customization with 20+ modules) and Master Blocks (Gutenberg page builder with 50+ blocks) as flagship products, complemented by Elementor integration through Master Addons (70+ elements). Additional products include Admin Bar Editor for toolbar customization, Loginfy for login page branding, WP Spotlight for search/navigation, Mapfy for map embedding, and Copy to Clipboard for content sharing. The WP Adminify Bundle offers a lifetime license combining seven plugins for users managing multiple WordPress sites. All products are released under GNU General Public License v2.0 and are distributed with both free and premium (Pro) versions.
Differentiator
Problem solved
Functional benefit
Products and services
- WP Adminify WordPress dashboard customization plugin offering 20+ modules for personalizing, controlling, and optimizing the WordPress admin experience without modifying core files.
- Master Addons Elementor addon plugin offering 70+ Elements and Extensions to extend and enhance the Elementor page builder with essential widgets and features.
- Master Blocks Gutenberg block plugin providing 50+ customizable blocks and extensions with a rich template library for creating professional pages in the native WordPress editor.
- Admin Bar Editor WordPress admin bar/toolbar customization plugin that allows users to hide, reorder, rename, and restyle admin bar items per role with drag-and-drop functionality.
- Loginfy WordPress login page customization plugin for branding, customizing, and enhancing the security of the login experience with custom logos, colors, backgrounds, and templates.
- WP Spotlight WordPress search and navigation tool that enables users to find anything fast across a WordPress dashboard with instant results and keyboard shortcuts.
- Mapfy Leaflet-based map plugin for Gutenberg that enables embedding customizable Google Maps without extra API configuration, featuring 8 map styles, multiple markers, custom marker icons, and tooltips.
- Copy to Clipboard WordPress plugin enabling visitors to copy text, blockquotes, coupon codes, and other content with a single click, with customizable copy buttons and optional copy protection.
Companies that use Jewel Theme
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Jewel Theme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jewel Theme partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Jewel Theme competitors and assessment
Company assessmentDirect peers
- ThemeIsle: ThemeIsle ships WordPress themes and plugins (Neve, Hestia, Otter Blocks) with freemium and bundle pricing aimed at SMBs and agencies — comparable in product breadth, target buyer, and self-serve online checkout flow to Jewel Theme.
- WPDeveloper: WPDeveloper builds multi-plugin WordPress suites (Essential Addons for Elementor, BetterDocs, ShopBuilder) under a freemium model with annual and lifetime tiers — directly comparable to Jewel Theme's Master Addons/WP Adminify stack and the same agency/SMB customer segments.
- Crocoblock: Crocoblock sells JetPlugins, a suite of Elementor add-ons under a bundle/lifetime model — closely comparable to Master Addons in technology, agency targeting, and bundle-versus-subscription monetization strategy.
- Brainstorm Force: Brainstorm Force ships a broad WordPress product portfolio (Astra theme, Starter Templates, Schema Pro, SureForms) targeting agencies and SMBs with freemium and lifetime offers — a near-perfect structural analog to Jewel Theme's eight-plugin portfolio and Lifetime Bundle model.
- GutenKit: GutenKit focuses on Gutenberg block libraries and templates for WordPress, directly overlapping with Jewel Theme's Master Blocks product in technology, customer persona (content creators and agencies), and tiered annual subscription pricing.
- SpiceWP: SpiceWP is a small, multi-plugin WordPress developer offering page builders, header/footer tools, and admin customizers under a similar freemium + annual/lifetime licensing model targeting the same agency and SMB persona as Jewel Theme.
- QuadLayers: QuadLayers develops a portfolio of WordPress and WooCommerce plugins (variation swatches, wishlists, product add-ons) with tiered site licenses and lifetime deals, mirroring Jewel Theme's pricing architecture and small-team, multi-product GTM.
Broad incumbents
- Elementor: Elementor is the dominant WordPress page builder that Master Addons extends; it represents both a key distribution channel (Elementor add-on ecosystem) and a competitive threat if Elementor ships overlapping native functionality that diminishes add-on demand.
- Elegant Themes: Elegant Themes operates Divi, a broader WordPress theme and visual builder suite, competing for the same agency and SMB budgets as Jewel Theme but at significantly larger scale and with broader portfolio positioning.
- Automattic: Automattic (WordPress.com, WooCommerce, Jetpack, Akismet) controls the WordPress ecosystem itself; any first-party admin/login/spin-off features Automattic ships could directly compete with Jewel Theme's plugins or shift platform defaults that reduce their utility.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jewel Theme social profiles
Digital presenceJewel Theme compliance and trust
Trust signalCompliance1 record
Jewel Theme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jewel Theme leadership team
Management profileNumber of profiles
Profiles2 records
Jewel Theme subsidiaries and ownership
Company hierarchySubsidiaries8 records
Jewel Theme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jewel Theme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jewel Theme
What does Jewel Theme do?
Jewel Theme develops and sells a portfolio of WordPress plugins that customize, extend, and enhance the WordPress admin dashboard, login pages, admin toolbar, and content-editing experience. Its products include WP Adminify for dashboard customization, Master Addons for Elementor, Master Blocks for Gutenberg, Admin Bar Editor, Loginfy, WP Spotlight, Mapfy, and Copy to Clipboard, distributed via a freemium model with annual subscriptions and a $799 lifetime bundle covering all products on unlimited sites.
Is Jewel Theme a public or private company?
Jewel Theme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jewel Theme founded?
Jewel Theme was founded in 2014. It employs 1 to 10 people.
Where is Jewel Theme based?
Jewel Theme is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Jewel Theme make money?
Four revenue lines are on record. Premium Plugin Subscriptions are the primary driver. The others are lifetime Bundle, freemium Upsells and affiliate Referrals.
Who are Jewel Theme's main competitors?
Direct peers on record are ThemeIsle, WPDeveloper, Crocoblock, Brainstorm Force, GutenKit, SpiceWP and QuadLayers. Broad incumbents are Elementor, Elegant Themes and Automattic.
Does Jewel Theme have an API?
No public API is recorded for Jewel Theme.