Foco

What Foco does

Foco Tecnologia e Marketing, operating commercially as Foco Multimídia, is a Brazilian cloud-software vendor founded in 2005 that sells an integrated hospitality management platform to small and medium-sized hotels, pousadas (inns), and vacation rentals across Brazil. The platform's core architecture is a booking engine (Motor de Reservas) coupled with a channel manager (Gestor de Canais) that synchronizes availability and rates in real time across 800+ online distribution channels, including Booking.com, Expedia, Airbnb, Decolar, Agoda, Sabre GDS, and Hotelbeds. Layered on top are a property management system (Plus PMS, proprietary, plus integrations with 15+ third-party PMSs including TOTVS and Desbravador), a payment-automation module (Foco Pay) wired into major Brazilian acquirers, a guest-facing mobile app (Foco Pass), a guest-satisfaction and NPS module (Eu Avalio), a rate-shopping intelligence tool, a loyalty system, and bundled digital marketing services.

The business model is predominantly monthly subscription, priced per establishment based on number of units (UHs) and modules selected, with no per-reservation commission on direct bookings and a free website bundled with the booking engine. Managed digital marketing (Marketing Turbo and Premium tiers) adds a recurring agency revenue stream, and a formalized Partner Program pays commissions of up to R$10,000/month to hotel consultants, agencies, and PMS resellers. The company reports 2,500+ active clients and 20M+ reservations processed, operates under the legal entity DFG Produções LTDA headquartered in Salvador, Bahia, has between 11 and 50 employees, and is self-funded with no disclosed external investment or M&A activity. GTM is sales-led through a 'Fale com um consultor' inbound funnel, augmented by the partner program and content marketing (blog, ebooks, courses). Compliance posture includes Booking.com Premier Partner status (2020, 2021), PCI DSS certification for payment processing, and LGPD compliance for Brazilian data protection.

Name

Foco

Legal name

DFG Produções LTDA

Website

https://focomultimidia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Foco Tecnologia e Marketing is a Brazilian cloud-software vendor that sells an integrated booking engine, channel manager, PMS, payment automation, and guest-experience platform to small and medium-sized hotels, pousadas, and vacation rentals across Brazil.

Ownership category

akta.pro rank

Product category

Hospitality Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking Platforms (THALANAA)

akta.pro secondary industry

Hotel Revenue Management Systems (RMS) (THALAOAB)

Keywords

• Hotel management software
• Channel management solutions
• Booking engine platform
• Hospitality payment automation
• Property management systems

Headquarters

HQ city

Camaçari

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Subscription-based pricing for hotel software suites, with costs varying based on establishment size (number of UHs/units) and modules selected. The company offers various software modules including booking engine, channel manager, PMS, payment automation, and guest app.
2. Marketing Services: Digital marketing services for hotels including social media management, Facebook/Instagram ads, Google Hotel Ads, and remarketing campaigns. Offered as 'Marketing Turbo' and 'Marketing Premium' plans with monthly fees.
3. Partner Program Revenue: Revenue generated through the partner program where consultants, agencies, and software companies earn commissions by referring new clients to Foco's hospitality software suite.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Foco provides an integrated cloud-based hospitality software suite for small and medium-sized hotels, pousadas (inns), hostels, and vacation rentals in Brazil. The platform bundles a booking engine, channel manager connected to over 800 OTAs, GDS and metasearch engines, property management system, payment automation, guest mobile app, review management, and digital marketing services. The suite is designed to help Brazilian hoteliers eliminate OTA commissions, prevent overbooking, and centralize reservations and operations.

Product overview

Foco offers an integrated suite of hotel technology products for small and medium-sized hospitality businesses in Brazil. The platform architecture consists of a core booking and distribution system (Motor de Reservas/Booking Engine) as the central component, paired with a hotel website builder (Site Hoteleiro), channel management system (Gestor de Canais/Channel Manager) connecting to 800+ OTA and GDS channels, and an optional PMS layer (Plus PMS for proprietary use or integrations with third-party PMS). The ecosystem extends to guest-facing applications (Foco Pass for mobile check-in and destination discounts), payment automation (Foco Pay), guest satisfaction tracking (Eu Avalio/NPS reviews), and ancillary services including a loyalty program (Sistema de Fidelidade), rate intelligence tool (Rate Shopper), budget CRM (CRM Hoteleiro), and digital marketing services. The products are designed to work together as an integrated ecosystem with real-time synchronization across booking channels, reservation management, and guest communication.

Differentiator

Problem solved

Functional benefit

Brands

• Foco Pay: Payment automation software for hotel reservations
• Foco Pass
• Eu Avalio
• Foco Plus

Products and services

• Motor de Reservas (Booking Engine) A 24/7 booking engine for hotels and pousadas that converts website visitors into direct reservations without commission fees. Includes B2C and B2B sales environments, dynamic pricing, promotional packages, integrated online payment processing, and integration with 800+ distribution channels.
• Gestor de Canais (Channel Manager) Channel management software that synchronizes hotel availability and rates across 800+ online booking channels including OTAs, operators, GDS, and metasearch engines, with two-way integration to major PMS systems.
• Site Hoteleiro (Hotel Website) Conversion-optimized hotel website builder with mobile-first design, Google indexing, integration with the booking engine and payment gateways, and customizable layouts. Offered free when contracting the booking engine.
• PMS (Property Management System) Cloud-based hotel management system covering check-in/check-out, housekeeping management, reservation control, POS, financial reporting, and integration with booking channels via channel manager.
• Foco Pay Automated payment scheduling software for hotels that processes reservation debits according to sales channel, credit card type, and cancellation policy. Integrates with major payment acquirers (Stone, Cielo, Rede, Pagseguro, Getnet, Ame) without per-transaction costs.
• Foco Pass Guest-facing Progressive Web App providing online check-in, digital room keys, Wi-Fi credentials, digital menus, and exclusive discounts on restaurants and attractions at the destination.
• Eu Avalio (Review System) Guest satisfaction and review management system using NPS methodology with QR code in-stay surveys, real-time dissatisfaction detection, and review aggregation from Booking.com, Airbnb, and other OTA channels.
• Marketing Digital Hoteleiro Digital marketing services for hotels including social media management, Facebook/Instagram Ads, Google Ads campaigns, Google Hotel Ads, and remarketing. Offered as Marketing Turbo and Marketing Premium tiered monthly subscriptions.

Quantifiable outcome

• Eliminates commission fees on direct bookings
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration50 records

Feature6 records

Partnerships

16 partnerships are on record, tiered flagship and core.

• Booking.comflagshipTechnology or IntegrationTwo-way connectivity partnership enabling hotels to distribute availability and rates to Booking.com while receiving reservations directly into the Foco channel manager. Foco holds Premier Connectivity Partner status.
• ExpediacoreTechnology or IntegrationChannel integration allowing hotels to distribute inventory to Expedia's network of travel sites and OTAs.
• DecolarcoreTechnology or IntegrationLatin America's largest OTA integrated with Foco's channel manager for seamless reservation distribution.
• AirbnbcoreTechnology or IntegrationIntegration enabling vacation rentals and hotels to list on Airbnb through Foco's channel manager.
• AgodacoreTechnology or IntegrationChannel integration with Agoda's global accommodation network.
• CielocoreTechnology or IntegrationPayment gateway integration for automated credit card processing. Free integration included with no per-transaction fees.
• StoneflagshipTechnology or IntegrationOfficial Stone Partner with special conditions for Foco clients. Integration enables automated payment scheduling for hotel reservations.
• RedecoreTechnology or IntegrationPayment acquirer integration for credit card processing and automated reservation payments.
• PagsegurocoreTechnology or IntegrationPayment gateway integration for online credit card transactions in Brazil.
• GetnetcoreTechnology or IntegrationPayment acquirer integration for automated hotel reservation payments.
• AsksuitecoreTechnology or IntegrationIntegration with the world's largest hotel AI chatbot, enabling automated guest inquiries and booking assistance.
• TOTVScoreTechnology or IntegrationIntegration with Brazil's largest enterprise software company's hospitality management solution.
• DesbravadorcoreTechnology or IntegrationIntegration with Desbravador PMS, serving hotels in 10 countries with over 3,500 clients.
• Newhotel SoftwarecoreTechnology or IntegrationIntegration with international cloud hospitality software pioneer with 37 years of experience serving 5,000+ hotels in 64 countries.
• SabrecoreTechnology or IntegrationGDS integration enabling hotels to reach corporate travel agents and international distribution networks.
• HotelbedscoreTechnology or IntegrationIntegration with Hotelbeds' global bed bank and wholesale accommodation network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloudbeds: All-in-one hospitality platform combining PMS, channel manager, and booking engine for independent hotels, hostels, and B&Bs — overlapping directly with Foco's integrated suite targeting the same SMB segment.
• Little Hotelier: Hotel management platform purpose-built for small hotels, B&Bs, and hostels with channel management, PMS, and booking engine — the closest analog to Foco's SMB-pousada positioning.
• STAAH: Channel manager and booking engine provider serving hotels globally, including in Brazil. Directly competes with Foco on distribution connectivity and direct booking conversion.
• Newhotel Software: International cloud hospitality software provider with 5,000+ hotels in 64 countries and 37 years of history. Already a Foco integration partner; competes at the PMS and channel manager layer.
• HotelRunner: Hotel technology platform offering channel manager, PMS, booking engine and online check-in for independent properties — overlapping significantly with Foco's core module set.
• Desbravador: Brazilian hotel management software serving 3,500+ clients in 10 countries since 1988. Already a Foco integration partner, Desbravador competes at the PMS layer for the same Brazilian SMB hotel customer base.
• SiteMinder: Global market leader in hotel channel management and booking engines, directly competing with Foco's Gestor de Canais and Motor de Reservas for SMB and mid-market hotels worldwide. Both target independent properties seeking multi-channel distribution.
• eZee Technosys (eZee Absolute): Hospitality SaaS vendor offering hotel PMS, channel manager, and booking engine modules aimed at small and mid-sized hotels — a comparable integrated suite to Foco's product set.

Emerging players

• Asksuite: Brazilian AI-powered hotel chatbot for direct booking conversion and guest communication. Already integrated with Foco, Asksuite represents the next-generation AI layer that could either deepen the partnership or evolve into a broader platform competitor.

Broad incumbents

• TOTVS: Brazil's largest enterprise software company, with a hospitality/PMS module. Already a Foco integration partner, TOTVS is the broad incumbent whose enterprise footprint and brand could compete downstream in mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/user/FocoMultimidiaVideos
• Facebookfacebook.com/focotecnologiaemarketing
• LinkedInlinkedin.com/company/focotecnologiaemarketing
• Instagraminstagram.com/focomultimidia
• Xx.com/FocoMultimidia_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foco