Carolinas Counseling Group
Carolinas Counseling Group is a private Charlotte, NC-based mental health practice with over 20 clinicians delivering evidence-based individual, couples, family, play therapy, and psychological testing services to children, teens, adults, and families across North and South Carolina.
- Company typePrivate
- Founded1985
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Carolinas Counseling Group does
Carolinas Counseling Group is a private mental and behavioral health counseling practice headquartered at 7401 Carmel Executive Park Drive in Charlotte, North Carolina. Founded in 1985 by Dr. David Russ alongside co-founding partner Patti McMillian, the practice has grown to a team of over 20 licensed clinicians delivering individual therapy, couples therapy, family therapy, play therapy, and comprehensive psychological testing for children, adolescents, adults, couples, and families. The practice differentiates through deep specialization in anxiety disorders — notably OCD, panic disorder, and emetophobia — using evidence-based modalities including Cognitive Behavioral Therapy, Exposure and Response Prevention (ERP), EMDR, the Gottman Method, and play therapy, delivered within a stated Christian worldview framework. Dr. Russ and the clinical team have authored proprietary adjunct products, including the Turnaround: Turning Fear into Freedom audio program, emetophobia.net, and multiple published books on emetophobia treatment, which extend the practice's intellectual property beyond direct service hours.
The business operates an insurance-based revenue model as an in-network provider for BlueCross Blue Shield, Aetna, Medcost, and CBHA, with co-pays and deductibles set per plan and a $250 out-of-pocket testing fee for psychological assessments not covered by insurance. Service delivery occurs in person at the Charlotte office (Monday–Friday, 8 AM–9 PM by appointment) and via telehealth, with PsyPact authorization enabling cross-state telepsychology and credentialing extending into South Carolina. The go-to-market motion is sales-led to consumers: prospective clients complete an online intake form, and an intake coordinator follows up within 24 business hours to match them with an appropriate therapist. The practice supplements client acquisition with an organic content marketing program — a clinician-authored blog covering OCD, anxiety, play therapy, and related topics — and an active Instagram presence, complemented by prominently displayed client testimonials on the homepage. The 2025 BusinessRate Best Counselor in Carmel award signals reputational validation based on verified client reviews, though the practice remains privately held with no disclosed funding, M&A, or external investment.
Carolinas Counseling Group firmographics
Firmographics- Name
- Carolinas Counseling Group
- Legal name
- Carolinas Counseling Group
- Website
- https://carolinascounseling.info
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carolinas Counseling Group is a private Charlotte, NC-based mental health practice with over 20 clinicians delivering evidence-based individual, couples, family, play therapy, and psychological testing services to children, teens, adults, and families across North and South Carolina.
- Ownership category
- akta.pro rank
Carolinas Counseling Group industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (624110)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- School Counseling Services (Individual & Group) (EDAKAMAB)
Keywords
Where Carolinas Counseling Group is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carolinas Counseling Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Therapy and Counseling Services: Individual, couples, family, and group therapy sessions billed through insurance providers or self-pay. Revenue is generated per session on a recurring basis.
- Psychological Testing: Comprehensive psychological assessments for ADHD, autism, learning disorders, personality, and career. Billed through insurance with a $250 one-time fee not covered by insurance to cover testing fees and supplies.
- Insurance Reimbursement: In-network provider for BlueCross Blue Shield, Aetna, Medcost, and CBHA. Session fees are billed to insurance with co-pays/deductibles varying by plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | One time/ perpetual license | Psychological Testing - Insurance-covered with additional fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Carolinas Counseling Group product offering
Product offeringCore offering
Carolinas Counseling Group is a private mental health counseling practice in Charlotte, NC that delivers individual, couples, family, and play therapy alongside comprehensive psychological testing for children, teens, adults, and families. Services are grounded in evidence-based modalities including CBT, Exposure and Response Prevention (ERP), EMDR, Gottman Method, and play therapy, and are offered both in-person and via telehealth with major insurance plans accepted.
Product overview
Carolinas Counseling Group (CCG) is a mental health counseling practice offering a unified suite of therapeutic services rather than a modular software platform. Its core offerings span individual therapy, play therapy, couples/marriage therapy, family therapy, and psychological testing. The practice also provides specialized anxiety and OCD treatment including Exposure and Response Prevention (ERP). Beyond direct client services, CCG clinicians have authored several standalone programs and publications, including the Turnaround audio program for child anxiety, emetophobia.net (an online resource), and published books on emetophobia treatment. Services are delivered by over 20 licensed clinicians and are available in-person and via telehealth.
Differentiator
Problem solved
Functional benefit
Companies that use Carolinas Counseling Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Carolinas Counseling Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carolinas Counseling Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Carolinas Counseling Group competitors and assessment
Company assessmentDirect peers
- BetterHelp: Largest direct-to-consumer online therapy platform matching clients with licensed therapists via subscription — competes for the same anxiety, depression, and relationship-counseling demand.
- Cerebral: Telehealth mental health provider offering therapy and medication management for anxiety, depression, and related conditions — directly comparable online channel competing for the same clinical segments.
- Two Chairs: Group therapy practice with physical clinics and telehealth offering individual and couples counseling — directly comparable group-practice model with insurance and self-pay options.
- Talkspace: Telehealth therapy and psychiatry platform serving clients across all U.S. states via subscription and insurance billing — direct competitor for the practice's telehealth therapy demand.
- Thriveworks: National network of mental health counseling practices offering in-person and telehealth therapy with insurance-based billing — closest large-scale analog to Carolinas Counseling Group's group-practice, insurance-billed model.
Emerging players
- Grow Therapy: Online marketplace and SaaS platform enabling independent therapists to accept insurance and fill caseloads — competes for the same clinician pool and represents an alternative growth channel to building in-house clinician capacity.
- Headway: Insurance-billing and credentialing platform for mental health providers — comparable in that it lowers the operational barrier for therapists to go in-network, similar to CCG's payer mix.
- Charlie Health: Specialty mental health provider focused on teens, young adults, and families with anxiety, depression, and trauma — overlaps meaningfully with CCG's kids, teens, and families practice areas.
- Brightside Health: Telehealth psychiatry and therapy platform specializing in anxiety and depression treatment — comparable specialty focus to CCG's anxiety/OCD practice area.
Broad incumbents
- LifeStance Health: Public outpatient mental health platform operating a national network of clinician offices providing therapy, psychiatry, and psychological testing — much larger incumbent in the same private-practice therapy category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Carolinas Counseling Group social profiles
Digital presenceCarolinas Counseling Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carolinas Counseling Group leadership team
Management profileNumber of profiles
Profiles3 records
Carolinas Counseling Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carolinas Counseling Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carolinas Counseling Group
What does Carolinas Counseling Group do?
Carolinas Counseling Group is a private mental health counseling practice in Charlotte, NC that delivers individual, couples, family, and play therapy alongside comprehensive psychological testing for children, teens, adults, and families. Services are grounded in evidence-based modalities including CBT, Exposure and Response Prevention (ERP), EMDR, Gottman Method, and play therapy, and are offered both in-person and via telehealth with major insurance plans accepted.
Is Carolinas Counseling Group a public or private company?
Carolinas Counseling Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carolinas Counseling Group founded?
Carolinas Counseling Group was founded in 1985. It employs 11 to 50 people.
Where is Carolinas Counseling Group based?
Carolinas Counseling Group is headquartered in Charlotte, United States, in the North America region.
How does Carolinas Counseling Group make money?
Three revenue lines are on record. Therapy and Counseling Services are the primary driver. The others are psychological Testing and insurance Reimbursement.
Who are Carolinas Counseling Group's main competitors?
Direct peers on record are BetterHelp, Cerebral, Two Chairs, Talkspace and Thriveworks. Emerging players are Grow Therapy, Headway, Charlie Health and Brightside Health. LifeStance Health is listed as a broad incumbent.
Does Carolinas Counseling Group have an API?
No public API is recorded for Carolinas Counseling Group.
What industry is Carolinas Counseling Group in?
Carolinas Counseling Group's product category is Mental Health Counseling Services. Its primary akta.pro industry code is EDAKAMAB, School Counseling Services (Individual & Group). Its NAICS code is 624190 and its SIC code is 8090.