Spring Marketing

What Spring Marketing does

Spring Marketing Co., LLC is a privately held boutique full-service marketing and advertising agency headquartered in Santa Monica, California, with additional operational presence in Los Angeles and Las Vegas. The firm positions itself as an outsourced executive CMO, providing dedicated in-house marketing teams to clients spanning SMBs, nonprofits, and Fortune 500 enterprises rather than operating as a transactional project-based vendor. Its service portfolio spans social media management, paid media buying and management (PPC, native, SEO), PR and marketing, a creative studio offering brand refresh and rebranding services, and a Performance TV (CTV) advertising line that combines connected-television inventory with attribution and optimization.

The agency's most notable technical and commercial asset is its Performance TV Marketing offering, which accesses a private marketplace of 100+ direct deals with major US television networks including CBS, ABC, NBC, Fox, ESPN, CNN, HBO, HGTV, Discovery, AMC, CNBC, and others. This inventory access, augmented through a technology partnership with MNTN (a CTV advertising software provider), enables the firm to offer performance-measured television advertising typically associated with larger media buyers. Additional partnerships with the Los Angeles Times (media distribution) and LinkGraph (SEO technology and managed campaigns) round out the technology and distribution ecosystem.

Spring Marketing generates revenue through professional services fees for ongoing marketing support, campaign management, and media buying. Pricing is not publicly disclosed and is described as customized per client scope. Distribution is sales-led and direct: the firm engages clients through its website and inbound channels, targeting companies that require dedicated marketing leadership without hiring a full-time executive. The firm was founded around 2021, is registered as a California LLC, and operates as a closely held or founder-managed business with no disclosed external funding, M&A activity, or senior leadership hires beyond the founding team.

Name

Spring Marketing

Legal name

Spring Marketing Co, LLC

Website

https://spring.marketing

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Spring Marketing Co. is a Santa Monica-based boutique full-service marketing agency offering digital marketing, media buying, PR, social media, creative services, and Performance TV (CTV) advertising to clients ranging from SMBs to Fortune 500 companies.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industry

Product & Growth Marketing Strategy (MPAAAFAE)

Keywords

• Digital marketing services
• Advertising agency
• Media buying
• Connected TV advertising
• Social media management

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services Revenue: Full-service marketing agency providing comprehensive marketing and advertising services including social media management, media buying, PR, creative studio, and performance TV marketing. Revenue generated through professional service fees for ongoing marketing support and campaign management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Spring Marketing is a boutique full-service marketing and advertising agency that functions as an outsourced executive CMO for its clients. It delivers social media management, media buying and management, performance TV (CTV) advertising with direct access to 100+ TV network deals, PR and marketing, creative studio services, and brand refresh/rebrand/elevate offerings. The agency provides end-to-end multi-channel marketing execution, from brand building to cost-per-lead optimization, for businesses ranging from startups to Fortune 500 companies.

Product overview

Spring Marketing Co. is a boutique full-service marketing and advertising agency that positions itself as a client's personal marketing team and outsourced CMO. The company offers a unified suite of services rather than discrete named products, including Social Media Management, Media Buying and Management, Performance TV Marketing (Connected Television/CTV advertising), PR and Marketing, Creative Studio services, and brand Refresh/Rebrand/Elevate offerings. Services span from building brand identity to lowering cost per lead through multi-channel marketing strategies. The agency serves clients from startups to Fortune 500 companies and operates from offices in Santa Monica, CA and Las Vegas, NV.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Dedicated team members elevate client brands through ongoing social media management, including content creation, posting, and audience engagement for businesses seeking outsourced social media leadership.

Quantifiable outcome

• 34% Average Revenue Increase for Mid-Sized Businesses (2021)
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Los Angeles TimescoreGTM or Marketing PartnerLos Angeles Times is the largest metropolitan daily newspaper in the country, covering Southern California for more than 137 years. Listed as a Spring Marketing Partner on the company website, indicating a marketing partnership for reaching Southern California businesses.
• MNTNcoreGTM or Marketing PartnerMNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of TV. Listed as a Spring Marketing Partner, likely related to connected TV advertising services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• MNTN: Connected TV advertising platform that builds software for brands to run performance-based TV campaigns. Listed as a Spring Marketing partner and provides the underlying technology access that enables Spring's Performance TV Marketing offering — adjacent ecosystem participant rather than direct competitor.

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, social media, and reputation management to SMB and mid-market clients across multiple geographies. Comparable to Spring in multi-channel breadth and SMB-mid-market targeting.
• Single Grain: Los Angeles-based boutique digital marketing agency offering SEO, paid media, content, and CRO services to mid-market and enterprise clients. Closely comparable in positioning, geography, and service mix to Spring Marketing's full-service agency model.
• SmartSites: Full-service digital marketing agency offering web design, SEO, PPC, and social media marketing with a focus on measurable ROI. Comparable to Spring as a multi-channel integrated agency serving mid-market clients.
• LYFE Marketing: Boutique social media and digital marketing agency offering full-service social media management, PPC, SEO, and email marketing to SMB and mid-market clients. Directly comparable to Spring in service scope and SMB-mid-market customer profile.
• KlientBoost: Performance-focused digital marketing agency specializing in paid media, CRO, and creative services for SaaS and direct-to-consumer brands. Comparable to Spring in mid-market targeting and channel breadth.
• Disruptive Advertising: Full-service digital marketing agency providing PPC, SEO, social media, and CRO with a performance-driven approach. Comparable in serving mid-market clients with multi-channel integrated offerings similar to Spring's portfolio.
• WebFX: Full-service digital marketing agency offering SEO, PPC, social media, web design, and content marketing with a technology-driven approach. Comparable to Spring as a multi-channel agency targeting mid-market businesses with integrated service packages.

Broad incumbents

• Razorfish: Global digital agency under Publicis offering brand experience, advertising, media, and technology services. Comparable as a broad-based marketing services provider, though operates at a significantly larger scale and with a wider enterprise footprint than Spring.
• Tinuiti: Large independent performance marketing agency offering paid media, organic, CRM, and commerce media across Amazon, retail media networks, and CTV. A scaled peer operating in the same multi-channel agency category but with much broader capabilities and enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/springmarketingco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Marketing