MindWell
MindWell is a Vancouver-based digital mental health platform that delivers proprietary mindfulness training, AI coaching, and well-being programmes to enterprise clients, healthcare systems, governments, and individual consumers across North America, founded in 2016 and operating with under 10 employees.
- Company typePrivate
- Founded2016
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What MindWell does
MindWell-U Training Inc. (operating as MindWell) is a Vancouver-based health-tech company founded in 2016 by Dr. Geoff Soloway that delivers digital mental health and well-being training to workplaces, healthcare organizations, governments, educational institutions, and individual consumers across North America. Its core platform centers on the proprietary Take 5 mindfulness-in-action practice, delivered through micro-learning video modules, self-assessments, live instructor-led classes, and a 24/7 AI Coach available via voice and text. The product portfolio includes the Take 5 Daily programme for employees, MindWell for Leaders, MindWell for Healthcare Workers (commissioned by Health Canada during the COVID-19 pandemic), Mental Health 101 training, a 12-dimension Well-being Self-Assessment, a Peer Community, and 500+ on-demand videos.
The business model combines a self-serve B2C subscription (CA$12/month or CA$79/year with a 7-day free trial) with a sales-led enterprise motion offering team licences (up to 50 seats) and custom organizational licences (50+ seats) that bundle SSO integration, co-branded platforms, dedicated client management, and analytics dashboards. Distribution is hybrid: direct enterprise sales, self-serve digital onboarding, channel partnerships with healthcare systems and government health agencies, and listing on the federal Wellness Together Canada portal. Supporting credibility signals include ORCHA certification, Mental Health Commission of Canada (MHCC) assessment, and ongoing academic research partnerships with UBC, Toronto Metropolitan University, University of Saskatchewan, Memorial University, and the University of Queensland. The company is privately held, bootstrapped with no disclosed funding, operates with 1-10 employees, and in 2026 launched MindWell House, an adjacent in-person residential well-being offering.
MindWell firmographics
Firmographics- Name
- MindWell
- Legal name
- MindWell-U Training Inc.
- Website
- https://mindwellu.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MindWell is a Vancouver-based digital mental health platform that delivers proprietary mindfulness training, AI coaching, and well-being programmes to enterprise clients, healthcare systems, governments, and individual consumers across North America, founded in 2016 and operating with under 10 employees.
- Ownership category
- akta.pro rank
MindWell industry classification
Industry- Product category
- Digital Mental Health & Workplace Well-being Software
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Educational Support Services (61171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where MindWell is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
MindWell business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Subscriptions: Annual subscription at $79.00 CAD or monthly plan at $12.00 CAD with 7-day free trial. Includes access to AI Coach, Well-being Self-Assessment, live classes, and specialized training modules.
- Team Licences: Team licences for up to 50 users including access to Certificate Training, AI Coach, live classes, and organizational features. Pricing based on seat count.
- Organizational Licences: Enterprise licences for 50+ users including marketing customization, launch support, co-branded platform, SSO integration, dedicated client management, and analytics dashboard. Custom pricing based on organization size and requirements.
- Facilitated Training Services: Customized facilitated training with live sessions, intake assessment, coaching sessions, and recordings for organizational clients requiring hands-on implementation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Monthly Plan - $12.00 CAD/month |
| Subscription | Annual | Individual Annual Plan - $79.00 CAD/year |
| Freemium | Pay-as-you-go | Individual Free Trial - 7 days |
| Subscription | Annual | Team Licence - Up to 50 users |
| Subscription | Annual | Organizational Licence - 50+ users |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
MindWell product offering
Product offeringCore offering
MindWell sells a cloud-based e-mental health and workplace well-being platform built around its proprietary Take 5 mindfulness-in-action practice. The offering includes specialized training programs (Take 5 Daily, MindWell for Leaders, MindWell for Healthcare Workers, Mental Health 101), a 24/7 AI-powered MindWell Coach (voice and text), a 12-dimension Well-being Self-Assessment, live instructor-led classes, and a library of 500+ on-demand videos, delivered to enterprise workplaces via team/organizational licences and to individuals via self-serve subscriptions.
Product overview
MindWell offers a unified digital mental health and well-being platform for workplaces and individuals. The core offering is the Take 5 Daily mindfulness-in-action training program, supported by specialized modules for Leaders and Healthcare Workers, all powered by an AI Coach available 24/7. The platform also includes a Well-being Self-Assessment tool, Mental Health 101 training, a Peer Community, and Live & On-Demand Classes. The MindWell House provides in-person well-being experiences as a complementary offering. The platform combines organizational learning with individual wellness components, delivering micro-learning content (5-10 minutes daily) accessible on any device.
Differentiator
Problem solved
Functional benefit
Brands
- Take 5: Core mindfulness-in-action practice developed by MindWell, a five-step technique for reducing stress and improving focus
- MindWell AI Coach
- MindWell for Healthcare Workers
- MindWell for Leaders
- Take 5 Daily
Products and services
- Take 5 Daily MindWell's core mindfulness-based cognitive-behavioural training program (30 daily micro-learning modules) that builds skillsets and mindsets for performance, resilience, and well-being, designed for employee audiences.
- MindWell for Leaders Four-week leadership micro-learning program designed by leaders for leaders, providing actionable practices to lead with confidence, build psychological health and safety, and foster high-performing teams.
- MindWell for Healthcare Workers Four-week self-paced training for healthcare professionals with specialized tools and scenarios to cultivate calm under pressure, reduce stress and burnout, and build resilience; designed by healthcare workers for healthcare workers.
- MindWell AI Coach AI-enabled 24/7 personalized mental health and well-being coach available via voice and text, trained on MindWell's evidence-based frameworks, providing coaching, goal-setting, and personalized action plans.
- Well-being Self-Assessment Interactive self-assessment tool providing a personal snapshot of well-being across 12 dimensions (performance, focus, physical activity, nutrition, thoughts, mood, social connection, etc.) with a personalized report and recommendations.
- Mental Health 101 Foundational eight-module training on prevalent mental health challenges designed to increase mental health literacy and reduce stigma.
- MindWell House In-person well-being experiences at a residential sanctuary dedicated to deep rest and restoration, located in British Columbia, Canada; complementary offering to the digital platform.
Quantifiable outcome
- 94% of participants report reduced stress
- +11 more outcomes
Companies that use MindWell
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
MindWell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
MindWell partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Toronto Metropolitan UniversitycoreAcademic research partnership with Dr. Ellen Choi for MindWell for Healthcare Workers research study (2022) and ongoing research on workplace well-being during COVID-19. University researchers validate MindWell's evidence-based approach through scientific studies.
- Health CanadacoreMindWell was commissioned by Health Canada during the pandemic to develop and deliver MindWell for Healthcare Workers training to thousands of frontline healthcare professionals. Major government endorsement and distribution partnership.
- University of SaskatchewancoreJoint research partnership studying Workplace Well-Being during COVID-19 with Toronto Metropolitan University and Memorial University. Research validates MindWell's effectiveness in pandemic-related workplace stress contexts.
- Memorial UniversitycoreJoint research partnership studying Workplace Well-Being during COVID-19. Contributes academic validation to MindWell's evidence-based methodology.
- University of QueenslandcoreInternational academic research partnership with UBC Sauder School of Business for Mindfulness in the Workplace study (2019). Provides international academic perspective on MindWell's effectiveness.
- University of British Columbia Sauder School of BusinesscoreLong-standing research partnership conducting multiple studies on MindWell's 30-Day Mindfulness Challenge. Published research reports in 2016, 2017, and 2019 validating program efficacy for workplace stress reduction and performance improvement.
- Mental Health Commission of Canada (MHCC)coreMindWell is assessed under MHCC Assessment Framework for Mental Health Apps. MHCC's survey data on mindfulness as adaptive coping strategy since COVID-19 supports MindWell's approach. Louise Bradley, President and CEO of MHCC, featured on Global News Radio segment.
- Organization for the Review of Care and Health Apps (ORCHA)coreORCHA provides certification for MindWell as a quality health app. This certification validates MindWell meets rigorous standards for digital health applications in the UK and internationally.
- Canadian Federation of Nurses UnionsmajorCollaborative design partnership for MindWell for Healthcare Workers program - designed 'by and for' healthcare professionals. Input from frontline nurses informed program development.
- Wellness Together CanadacoreMindWell for Healthcare Workers offered through Wellness Together Canada, a government-funded mental health portal. Dr. Geoff Soloway appeared on Global AM640 to discuss the program through this channel.
- QEII Foundation / RBC FoundationmajorRBC Foundation donated $600,000 to QEII Foundation's E-Mental Health Initiative for Nova Scotians, with MindWell as a key component bringing free mental health resources to Nova Scotia province.
- Covenant HealthmajorPartnership with Covenant Health and nursing professor Susan Sommerfeldt from University of Alberta exploring impacts of mindfulness training on organizational culture and psychological health in the workplace.
- DigitalOceanminorAll MWU customer websites are housed in DigitalOcean data centre in Toronto, Canada. The database, web pages, and business objects reside on a dedicated cloud platform.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
MindWell competitors and assessment
Company assessmentDirect peers
- Headspace Health: Headspace is one of the largest consumer and workplace mindfulness/mental health platforms globally. It directly competes with MindWell in digital mindfulness content, employer licensing, and app-based coaching.
- Lyra Health: Lyra is a workplace mental health benefits platform combining therapy, coaching, and digital tools for employers. It is directly comparable to MindWell's organizational licence model for enterprise mental health and well-being.
- Spring Health: Spring Health is an employer-focused mental health benefits provider with a digital platform and clinician network. It competes with MindWell's enterprise offering, particularly in stress management and self-guided digital care.
- Modern Health: Modern Health is a global mental health platform for employers combining self-guided digital content, coaching, and therapy. It is directly comparable in target buyer (HR/benefits leaders) and product mix (digital + coaching).
- Calm: Calm is the leading consumer meditation and mindfulness app and increasingly serves enterprise buyers via Calm Business. It overlaps MindWell across guided meditation content, workplace wellness, and live/on-demand classes.
- Whil (formerly Whil.com): Whil is a digital well-being platform sold primarily to employers, combining mindfulness, resilience, and micro-learning content. It is closely comparable to MindWell's Take 5 Daily and workplace offering.
Broad incumbents
- BetterHelp: BetterHelp (Teladoc-owned) is the largest direct-to-consumer online therapy platform. It addresses overlapping demand for accessible mental health support, though its core model is 1:1 therapy rather than MindWell's mindfulness-based training.
- Talkspace: Talkspace is an established online therapy and corporate mental health benefits provider. It is a broad incumbent in the same enterprise mental health category MindWell targets, although focused on therapy rather than mindfulness training.
Emerging players
- Wysa: Wysa is an AI-driven mental health chatbot used by employers and health systems. It overlaps MindWell's AI Coach capability and self-guided workplace mental health use cases, though with a heavier emphasis on conversational AI.
Regional players
- Wellbeats: Wellbeats is a U.S.-focused corporate wellness platform offering on-demand fitness, mindfulness, and nutrition content. It serves a similar enterprise buyer with overlapping well-being content but is primarily U.S.-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
MindWell social profiles
Digital presenceMindWell compliance and trust
Trust signalCompliance2 records
MindWell financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindWell leadership team
Management profileNumber of profiles
Profiles2 records
MindWell subsidiaries and ownership
Company hierarchySubsidiaries1 record
MindWell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindWell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindWell
What does MindWell do?
MindWell sells a cloud-based e-mental health and workplace well-being platform built around its proprietary Take 5 mindfulness-in-action practice. The offering includes specialized training programs (Take 5 Daily, MindWell for Leaders, MindWell for Healthcare Workers, Mental Health 101), a 24/7 AI-powered MindWell Coach (voice and text), a 12-dimension Well-being Self-Assessment, live instructor-led classes, and a library of 500+ on-demand videos, delivered to enterprise workplaces via team/organizational licences and to individuals via self-serve subscriptions.
Is MindWell a public or private company?
MindWell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MindWell founded?
MindWell was founded in 2016. It employs 1 to 10 people.
Where is MindWell based?
MindWell is headquartered in Vancouver, Canada, in the North America region.
How does MindWell make money?
Four revenue lines are on record. Individual Subscriptions are the primary driver. The others are team Licences, organizational Licences and facilitated Training Services.
Who are MindWell's main competitors?
Direct peers on record are Headspace Health, Lyra Health, Spring Health, Modern Health, Calm and Whil (formerly Whil.com). Broad incumbents are BetterHelp and Talkspace. Wysa is listed as an emerging player. Wellbeats is listed as a regional player.
Does MindWell have an API?
No public API is recorded for MindWell.
What industry is MindWell in?
MindWell's product category is Digital Mental Health & Workplace Well-being Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAG, Corporate/Workplace Mindfulness & Stress-Reduction Programs. Its NAICS code is 621330 and its SIC code is 7372.