Boinx Software
Boinx Software is a privately-held German developer of Mac-exclusive photo, video, and live streaming software since 1996, serving broadcasters, event producers, educators, churches, photographers, and creative professionals with flagship subscription products mimoLive and FotoMagico.
- Company typePrivate
- Founded1996
- HeadquartersPuchheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Boinx Software does
Boinx Software International GmbH is a privately-held German software company founded in 1996 and headquartered in Germering, Bavaria (greater Munich area), operating as Boinx Software International GmbH under CEO Oliver Breidenbach. The company develops photo, video, and live streaming software exclusively for Apple's macOS, iOS, and tvOS platforms. Its core product portfolio centers on mimoLive, a many-in, many-out live video engine that consolidates switching, graphics generation, ISO recording, streaming encoding, transcoding, keying, multiview, and audio/video routing into a single Mac application; FotoMagico, a slideshow maker for Mac and iPad with AI-assisted tools (Map Assistant, image color grading, Comic Effect); Mouseposé, a cursor highlighting and keystroke visualization tool; and iStopMotion, stop-motion animation software. Supporting products and add-ons include mimoCall (HD remote guest calls), mimoRack (19-inch rack graphics processor), FxTiles (3D effect packs), PhotoPresenter and PartySnapper for iOS, and the OEM product One Button Studio Pro built on mimoLive.
Boinx's technology is built around macOS-native optimization, deep integration with the professional AVoIP and broadcast ecosystem (NDI, Blackmagic ATEM/Decklink, BirdDog, OBSBOT, PTZOptics, Lumens, Panasonic, Magewell, Kiloview, Zoom, Microsoft Teams, StreamDeck, Bitfocus Companion), and an HTTP API for custom automation. The company has won an Apple Design Award (2009) and counts enterprise references including Deutsche Welle, ESA, NASA, TU München, LMU, Monterey Bay Aquarium, WWF, FS1, Foto TV, Media Event AS, and TVW Olympia.
The business model is a mix of subscription licensing (annual and monthly), historical perpetual licenses, freemium evaluation with watermark, and professional services (one-on-one training, custom layers, equipment concierge). Distribution is direct-to-consumer via Boinx-owned storefronts powered by FastSpring and through Apple's Mac App Store. Go-to-market is product-led growth supplemented by event-driven presence (e.g., NAB) and community-led expansion via an active Discord (mimoLive Experts), user forum, YouTube tutorials, and newsletter. The company operates with an international remote team of 11-50 employees, is bootstrapped with no external funding disclosed, and serves a global customer base spanning Europe and North America across customer segments including TV broadcasters, event producers and AV professionals, churches, sports streamers, educators, podcasters, corporate communications, community broadcasters, photographers, and presenters.
Boinx Software firmographics
Firmographics- Name
- Boinx Software
- Legal name
- Boinx Software International GmbH
- Website
- https://boinx.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boinx Software is a privately-held German developer of Mac-exclusive photo, video, and live streaming software since 1996, serving broadcasters, event producers, educators, churches, photographers, and creative professionals with flagship subscription products mimoLive and FotoMagico.
- Ownership category
- akta.pro rank
Where Boinx Software is headquartered
LocationHeadquarters
- HQ city
- Puchheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Boinx Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Annual or monthly subscription model for software access. Includes all updates and new features within subscription period.
- Perpetual License (Historical): Legacy perpetual license option mentioned for older products like FotoMagico 5
- Free Evaluation/Trial: Free version with watermark allows exploration and learning before purchasing
- Services: 1-to-1 Training, Custom Layers, Equipment Concierge Service offered as professional services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Evaluation |
| Subscription | Monthly | Subscription License |
| Subscription | Annual | Annual Subscription |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Boinx Software product offering
Product offeringCore offering
Boinx Software develops and sells photo, video, and live streaming production software exclusively for Apple platforms (macOS, iOS, iPadOS, tvOS). Its flagship offerings include mimoLive, a many-in, many-out live video engine that consolidates switching, graphics generation, recording, streaming, and scaling into a single Mac application, and FotoMagico, a professional slideshow maker for Mac and iPad. The company also offers iStopMotion for stop-motion animation and Mouseposé for presentation cursor highlighting.
Product overview
Boinx Software is a German software company specializing in photo, video, and live streaming software exclusively for Mac, iPad, and iPhone since 1996. The product portfolio centers on four flagship applications: FotoMagico (professional slideshow maker with AI-powered tools for Mac and iPad), mimoLive (live video production software replacing hardware broadcast equipment with software), iStopMotion (stop-motion animation), and Mousepose (cursor highlighting for presentations). Additional offerings include FxTiles (3D filter effect packs), iOS apps PhotoPresenter and PartySnapper, plus services like one-on-one coaching. The products share a focus on empowering creative professionals with easy-to-use yet powerful tools, all exclusively targeting Apple platforms.
Differentiator
Problem solved
Functional benefit
Brands
- mimoLive: Professional live video production software for Mac, enabling multi-camera switching, streaming, recording, graphics, NDI support, and automation for broadcasters and content creators.
- FotoMagico
- Mouseposé
- mimoCall
- iStopMotion
- FxTiles
- PhotoPresenter
- PartySnapper
- mimoRack
- One Button Studio Pro
Products and services
- mimoLive Professional live video production software for Mac that functions as a many-in, many-out live video engine combining switcher, graphics generator, DVR playback, ISO recorder, streaming encoder, transcoder, scaler, keyer, multiview, and audio/video routing. Enables multi-camera switching, multi-destination streaming, NDI workflows, and remote guest integration for broadcasters, event producers, schools, and churches.
- FotoMagico Professional slideshow maker for Mac and iPad that combines photos, videos, maps, and music into layered presentations up to 6 layers deep. Supports HD, 4K, and 8K output with AI-powered features including Map Assistant, audio marker detection, image color grading, and animation transitions. Targets photographers, visual storytellers, and presenters.
- Mouseposé
- iStopMotion Stop-motion animation software for Mac, iPad, and iPhone that enables creative animation production.
- One-on-One Coaching Personalized training and coaching services for Boinx Software products, including 1-to-1 training, custom layers, and equipment concierge service.
- mimoRack Versatile 19-inch rack graphics processor built on mimoLive technology for professional broadcast deployments.
Quantifiable outcome
- Run 20 simultaneous events with a crew of three
- +1 more outcomes
Companies that use Boinx Software
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles6 records
Boinx Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
Feature10 records
Boinx Software partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- German Business News ChannelcoreInitial contract in 2007 to create station graphics (stock charts, lower thirds) for a German business news channel. This project opened the door to broadcasting and led directly to mimoLive development.
- ApplecoreDeep partnership with Apple as exclusive Mac/iOS developer since 1996. Products exclusively developed for macOS, iOS, and tvOS platforms. Won Apple Design Award in 2009. Products optimized for Apple hardware including M1/M4 chips.
- Zoom Video CommunicationscoreNative Zoom integration allowing mimoLive virtual camera to be used in Zoom meetings. Also supports remote guest integration via Zoom for live broadcasts.
- BirdDogcoreCamera and converter partner. Special promotional offer: 6 months of mimoLive free with purchase of selected BirdDog camera bundles.
- NDI (NewTek)coreEarly and comprehensive NDI (Network Device Interface) support for AVoIP workflows. mimoLive supports NDI sources seamlessly for cable-free video production.
- Blackmagic DesigncoreSupport for Blackmagic ATEM switchers and Decklink interface cards. ATEM Mini Pro integration enables enhanced live production workflows.
- One Button StudiocoreOne Button Studio Pro is built on mimoLive technology. mimoLive runs everything behind the scenes providing automated studio functionality for educational and corporate environments.
- TourProminorSolution partner for modern dance events. mimoLive used for professional dance event production and streaming.
- UbiquitiPro AVoIP network switches and WLAN APs for wireless NDI production workflows.
- FastSpringcoreFastSpring handles payment processing, subscription management, and license distribution for all Boinx Software products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Boinx Software competitors and assessment
Company assessmentDirect peers
- Streamlabs Desktop: Live streaming production software with deep creator-economy integrations (alerts, overlays, donations). Streamlabs competes with mimoLive for the podcaster/streamer segment, particularly individual creators seeking polished live output.
- vMix: Professional live video production software for Windows. vMix offers live mixing, switching, streaming, and recording with a feature set directly comparable to mimoLive, targeting broadcasters, sports producers, and houses of worship at similar price points.
- OBS Studio: Free, open-source live streaming and recording software. OBS is the dominant free alternative across platforms and serves the same end users (streamers, podcasters, small broadcasters) that mimoLive targets with its freemium evaluation tier.
- Ecamm Live: Mac-exclusive live video production and streaming software. Ecamm Live is the closest direct competitor to mimoLive, targeting the same Mac-based content creators, podcasters, and small broadcasters with a similar all-in-one switching and streaming approach.
- Telestream Wirecast: Live video streaming and production software for Mac and Windows. Wirecast is an established incumbent in professional live production, used by broadcasters and event producers for multi-camera switching and streaming workflows that overlap directly with mimoLive's use cases.
- ProShow Producer (Photodex): Professional slideshow and video production software for Windows. ProShow is the closest direct competitor to FotoMagico, targeting photographers and visual storytellers building high-end slideshows with photos, video, music, and transitions.
Broad incumbents
- Blackmagic ATEM: Hardware video switchers and broadcast equipment with companion software. Blackmagic is both a partner (ATEM Mini Pro integration into mimoLive) and a competitor, dominating the prosumer broadcast hardware market that mimoLive targets with software.
- NewTek TriCaster: Hardware-based professional broadcast production systems with integrated software control. TriCaster is the established pro-broadcast incumbent that mimoLive's software-only value proposition (replacing hardware switchers) is positioned against, particularly for traditional TV stations.
- Livestream Studio (Vimeo): End-to-end live video production and streaming platform acquired by Vimeo. Livestream offers software switchers plus a hosted streaming distribution platform, representing the broader incumbent approach to professional live video that overlaps with mimoLive's broadcast use case.
Emerging players
- Renewed Vision ProPresenter: Presentation and live production software primarily targeting churches and houses of worship. ProPresenter overlaps with mimoLive in the worship/live-event segment, particularly for production teams that need graphics, lyrics, and live switching in one workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Boinx Software social profiles
Digital presenceBoinx Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boinx Software leadership team
Management profileNumber of profiles
Profiles2 records
Boinx Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boinx Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boinx Software
What does Boinx Software do?
Boinx Software develops and sells photo, video, and live streaming production software exclusively for Apple platforms (macOS, iOS, iPadOS, tvOS). Its flagship offerings include mimoLive, a many-in, many-out live video engine that consolidates switching, graphics generation, recording, streaming, and scaling into a single Mac application, and FotoMagico, a professional slideshow maker for Mac and iPad. The company also offers iStopMotion for stop-motion animation and Mouseposé for presentation cursor highlighting.
Is Boinx Software a public or private company?
Boinx Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boinx Software founded?
Boinx Software was founded in 1996. It employs 11 to 50 people.
Where is Boinx Software based?
Boinx Software is headquartered in Puchheim, Germany, in the Europe region.
How does Boinx Software make money?
Four revenue lines are on record. Subscription Licensing is the primary driver. The others are perpetual License (Historical), free Evaluation/Trial and services.
Who are Boinx Software's main competitors?
Direct peers on record are Streamlabs Desktop, vMix, OBS Studio, Ecamm Live, Telestream Wirecast and ProShow Producer (Photodex). Broad incumbents are Blackmagic ATEM, NewTek TriCaster and Livestream Studio (Vimeo). Renewed Vision ProPresenter is listed as an emerging player.
Does Boinx Software have an API?
Yes. mimoLive includes an HTTP API that enables developers to build custom applications or connect with other systems. The API supports automation features including triggering lower thirds, switching cameras, and dynamically updating content based on external data sources.