Lost
- Company typePrivate
- Founded1995
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Lost firmographics
Firmographics- Name
- Lost
- Legal name
- LOST d.o.o.
- Website
- https://lost.hr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lost industry classification
Industry- Product category
- IT Hardware Wholesale Distribution
- NAICS
- Other Electronic Parts and Equipment Merchant Wholesalers (42369), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro industry
- Parts, Components, Refurbished & Reverse Logistics (Electronics) DistributionConsumer Products & Retail/Wholesale, Distribution & Category Management/Consumer Electronics & Appliances Distribution
Keywords
Where Lost is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Lost business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale hardware distribution: LOST operates as a B2B wholesale distributor selling IT hardware, components, peripherals, and accessories to legal entities (retailers, traders, businesses) who then sell to end consumers. Revenue is generated through product margins on wholesale transactions. They offer tiered discounts of 5-30% to registered partners based on product group, customer industry, and total turnover.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing with tiered discounts based on product group and customer volume |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Lost product offering
Product offeringCore offering
LOST d.o.o. is a Croatian B2B wholesale distributor of IT hardware and electronic equipment, selling exclusively to legal entities (businesses, retailers, traders) for further resale. The company offers a broad portfolio spanning 100+ brands including components, peripherals, networking equipment, computers, printers, batteries/chargers, EV chargers, LED lighting, smart home, POS equipment, and software.
Product overview
LOST d.o.o. is a Croatian IT wholesale distributor operating as a B2B e-commerce platform that sells exclusively to legal entities (businesses, traders, and other commercial entities). The company offers a comprehensive portfolio of IT hardware and accessories across multiple categories including Components (motherboards, processors, graphics cards, power supplies, cases), Peripherals (monitors, keyboards, mice, cameras, projectors), Network Equipment (Synology, TP-LINK, MikroTik, Ubiquiti), LED Lighting (EcoVision, Mean Well, Delta Light), Batteries and Chargers (Green Cell for laptops, tools, e-bikes, EVs), Computers (Cratos, Bit Force, Lenovo, HP branded systems), Smart Home (WOOX, TP Link, EZVIZ), and Software (Microsoft). The company provides discounts of 5-20% for registered resellers and free shipping for orders over €265 (excluding communication cabinets and non-standard shipments).
Differentiator
Problem solved
Functional benefit
Products and services
- Components (Komponente) Core hardware components including motherboards, processors, coolers, memories, USB flash drives, memory cards, graphics cards, multimedia, hard drives, power supplies, cases, disk enclosures, controllers, and Blu-ray/DVD burners. Distributed wholesale to IT retailers and businesses.
- Peripherals (Periferija) Computer peripherals including monitors, keyboards, mice, laser pointers, cameras, car cameras, projectors, USB hubs, UPS systems, power strips, headphones, mouse pads, speakers, and office chairs. Distributed wholesale to IT retailers and businesses.
- Roline Cables and Accessories Roline brand cables and accessories including serial/printer cables, KVM cables, power cables, chargers, monitor cables, USB cables, adapters/converters, controllers, audio cables, HDMI cables, data switches, KVM switches, video converters, mounting adapters, cleaning supplies, and network equipment.
- Network Equipment (Mrežna oprema) Networking equipment including Synology, Planet, TP-LINK, MikroTik, Ubiquiti, Mercusys products, and communication cabinets from ROLINE and CANOVATE brands.
- Batteries, Adapters and Chargers Green Cell brand batteries for laptops, tools, AGM batteries, e-bike batteries, power inverters, battery packs, USB chargers, car chargers, and power banks.
- EV Chargers (Punjači za električna vozila) Electric vehicle chargers including Green Cell and KEBA brands for home, work, and travel charging with portable and fixed models up to 22kW. Includes Green Cell Habu and EV16 portable chargers and PowerBox 22kW models for fixed installations.
- Computers (Računala) Desktop computers including Cratos, Bit Force, Lenovo, All-in-One, Blackview Mini PC, HP, and ASUS branded systems.
- LED Lighting (LED rasvjeta) LED lighting products including Mean Well power supplies, LED strips, lighting controls, profiles for LED strips, indoor/outdoor LED lighting, floodlights, industrial lighting, Xtar flashlights, Delta Light lighting, and EcoVision brand LED lighting.
- Smart Home
Companies that use Lost
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Lost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lost partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core, major and minor.
- LenovocoreDistribution partnership for Lenovo computers, laptops, and IT solutions. LOST serves as wholesale distributor for Lenovo products in Croatia.
- HPcoreDistribution partnership for HP computers, printers, and peripherals. Major brand in LOST's portfolio.
- TP-LinkcoreDistribution of TP-Link networking equipment including Omada enterprise solutions. Joint workshops organized for partners and integrators.
- SynologycoreDistribution of Synology NAS and storage solutions in Croatia.
- Green CellcoreDistribution of Green Cell batteries, adapters, EV chargers, and UPS devices. Featured brand with dedicated product lines.
- MicrosoftcoreDistribution of Microsoft software including Office and Windows licenses.
- DellcoreDistribution of Dell computers and IT equipment.
- UbiquitimajorDistribution of Ubiquiti networking products including UniFi systems.
- MikrotikmajorDistribution of Mikrotik routers and networking equipment.
- KEBAmajorDistribution of KEBA electric vehicle chargers in Croatia.
- CherrymajorDistribution of Cherry keyboards, mice, and peripherals.
- VerbatimmajorDistribution of Verbatim storage media, LED lighting, and accessories.
- LogitechmajorDistribution of Logitech peripherals and audio products.
- BenQmajorDistribution of BenQ monitors and projectors.
- PhilipsmajorDistribution of Philips LED TV receivers and lighting products.
- SpigenmajorDistribution of Spigen phone cases, screen protectors, and mobile accessories.
- UGREENmajorDistribution of UGREEN cables, chargers, hubs, and mobile accessories.
- EpsonmajorDistribution of Epson printers and consumables.
- CanonmajorDistribution of Canon printers and imaging products.
- LexmarkminorDistribution of Lexmark printers.
- CratoscoreDistribution of Cratos branded computers - own brand assembly.
- Bit ForcemajorDistribution of Bit Force branded power supplies and accessories.
- MercusysminorDistribution of Mercusys networking products.
- EZVIZminorDistribution of EZVIZ smart home and security cameras.
- WooxminorDistribution of Woox smart home products.
- OricominorDistribution of Orico storage enclosures and accessories.
- Planet TechnologyminorDistribution of Planet networking equipment.
- MEAN WELLmajorDistribution of MEAN WELL power supplies and LED drivers.
- EnermaxminorDistribution of Enermax power supplies and cases.
- SharkoonminorDistribution of Sharkoon gaming cases and peripherals.
- XilenceminorDistribution of Xilence power supplies and cooling solutions.
- ECOVISIONmajorDistribution of ECOVISION LED lighting products including LED strips, spotlights, and profiles.
- STANDARDmajorDistribution of STANDARD branded cables including USB, network, HDMI, and other connectivity products.
- RolinecoreDistribution of Roline cables, KVM switches, and IT accessories. Featured as own brand product line.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lost competitors and assessment
Company assessmentBroad incumbents
- Also Group: Major European IT distribution group operating across multiple countries with a broad vendor portfolio and extensive value-added services. Comparable to LOST in core product categories and B2B channel model, but operates at significantly larger scale and broader geographic footprint.
- EET Group: Pan-European value-added distributor of IT, consumer electronics, and AV products with strong reseller focus. Comparable to LOST in product mix (components, peripherals, networking) and B2B go-to-market, with much wider European coverage.
- TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, serving resellers with IT hardware, software, and services. Comparable in vendor mix and B2B distribution model to LOST, with multinational scale and broader value-added services.
- Ingram Micro: Global IT distribution leader offering technology products, services, and supply chain solutions to resellers worldwide. Overlaps with LOST's product categories (computing, networking, peripherals) but serves a vastly broader customer base with global reach.
Regional players
- COMBIS: Croatian IT solutions and distribution company with focus on enterprise customers and system integrators. Comparable to LOST in vendor portfolio and Croatian market presence, though more services-led than pure distribution.
- AGEM: Croatian IT/CE distributor serving retail and B2B customers with a portfolio of computing, networking, and consumer electronics products. Comparable to LOST as a domestic distribution competitor with similar product breadth and customer base.
Direct peers
- King ICT: Croatian IT distribution and solutions company serving resellers and enterprises with hardware, software, and networking products. Comparable to LOST as a domestic B2B IT distributor with similar vendor ecosystem (HP, Lenovo, Microsoft).
- M SAN Grupa: Croatian-headquartered IT/CE distribution group that supplies a broad portfolio of IT hardware, consumer electronics, and small appliances to retail chains across the Adriatic region. Directly comparable to LOST as a regional B2B wholesaler operating in the same geography with overlapping product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lost compliance and trust
Trust signalCompliance2 records
Lost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lost leadership team
Management profileNumber of profiles
Lost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lost
What does Lost do?
LOST d.o.o. is a Croatian B2B wholesale distributor of IT hardware and electronic equipment, selling exclusively to legal entities (businesses, retailers, traders) for further resale. The company offers a broad portfolio spanning 100+ brands including components, peripherals, networking equipment, computers, printers, batteries/chargers, EV chargers, LED lighting, smart home, POS equipment, and software.
Is Lost a public or private company?
Lost is a private company. It is classified as unknown and is currently operating.
When was Lost founded?
Lost was founded in 1995. It employs 11 to 50 people.
Where is Lost based?
Lost is headquartered in Zagreb, Croatia, in the Europe region.
How does Lost make money?
One revenue line is on record: wholesale hardware distribution.
Who are Lost's main competitors?
Broad incumbents on record are Also Group, EET Group, TD SYNNEX and Ingram Micro. Regional players are COMBIS and AGEM. Direct peers are King ICT and M SAN Grupa.
Does Lost have an API?
No public API is recorded for Lost.
What industry is Lost in?
Lost's product category is IT Hardware Wholesale Distribution. Its primary akta.pro industry code is CRAOACAK, Parts, Components, Refurbished & Reverse Logistics (Electronics) Distribution. Its NAICS code is 42369 and its SIC code is 5065.