Genesis Gold Group

What Genesis Gold Group does

Genesis Gold Group, Inc. is a privately held Beverly Hills, California-based precious metals dealer focused on Self-Directed Gold, Silver, Platinum, and Palladium IRAs for U.S. individual retirement investors. The company operates a sales-led, phone-based go-to-market motion in which an IRA processing team guides customers through a documented three-step setup (IRA application with a partnered Self-Directed custodian, tax- and penalty-free transfer of existing 401(k)/403(b)/457(a)/IRA funds, and a Metals-Director-assisted purchase of IRA-approved coins and bars). Purchased metals are stored at the Delaware Depository (DDSC), which carries $1 billion in all-risk insurance, with both segregated and non-segregated storage options available.

Revenue is generated primarily through transaction-based markups and premiums on physical precious metals sold into customer IRAs, supplemented by related custodial and storage fee pass-throughs; pricing is quote-based and not publicly disclosed, although the company advertises lowest-fee guarantees across gold, silver, platinum, and palladium. Customer acquisition relies on a multi-channel mix including celebrity endorsements (Dean Cain, Neal McDonough, Matt Hughes), an investor library and Wealth Protection Guide, earned media placements in Forbes, USA Today, MarketWatch, Yahoo Finance, IBT, Breitbart, and Christian Post, and a dedicated affiliate program at genesisgoldaffiliate.com. A secondary office in Las Vegas, Nevada supports operations and recruiting, and the company operates an adjacent cause-marketing product line, Prepper Bar, with donations directed to the Matt Hughes Project charity supporting veterans with traumatic brain injuries. Genesis Gold Group is privately held with no disclosed institutional ownership, funding rounds, or AI/technology platform.

Name

Genesis Gold Group

Legal name

Genesis Gold Group, Inc.

Website

https://genesisgoldgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis Gold Group is a privately held Beverly Hills precious metals dealer that facilitates Self-Directed Gold, Silver, Platinum, and Palladium IRAs for U.S. retail retirement investors via a phone-based, sales-led process and partner custodians.

Ownership category

akta.pro rank

Product category

Precious Metals IRA Services

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

akta.pro secondary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Self-directed gold IRA
• Precious metals investing
• Gold and silver coins
• Retirement account rollover
• Physical bullion sales

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Precious Metals Sales: Genesis Gold Group generates revenue through transaction fees and markups on the sale of physical precious metals (gold, silver, platinum, and palladium) coins and bars. The company guides customers through purchasing IRA-approved precious metals, with pricing based on spot market prices plus applicable premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Genesis Gold Group sells physical gold, silver, platinum, and palladium coins and bars to individual investors, packaged primarily within Self-Directed Gold and Silver IRAs. The company guides customers through a 3-step process (IRA application via partnered custodians, tax-free transfer of existing retirement funds, and purchase of IRA-approved precious metals), with metals stored at the Delaware Depository. Pricing is quote-based, not publicly disclosed, and the company offers a lowest-fee guarantee on IRA-eligible bullion.

Differentiator

Problem solved

Functional benefit

Brands

• Matt Hughes Project: A charitable partnership with UFC legend Matt Hughes and his foundation supporting veterans with traumatic brain injuries. A portion of Prepper Bar sales goes to the Matt Hughes Project.
• Prepper Bar

Products and services

• Gold IRA (Self-Directed Gold IRA setup)
• Gold Coins & Bars Physical IRA-eligible gold coins and bars sourced from major national mints, sold to individual investors for inclusion in Self-Directed IRAs or direct ownership, with quote-based pricing over spot and a lowest-fee guarantee.
• Silver Coins & Bars Physical IRA-eligible silver coins and bars sourced from major national mints, sold to individual investors for inclusion in Self-Directed IRAs or direct ownership, with quote-based pricing over spot and a lowest-fee guarantee.
• Platinum Coins Physical IRA-eligible platinum coins sourced from major national mints, sold to individual investors for inclusion in Self-Directed IRAs or direct ownership, with quote-based pricing over spot and a lowest-fee guarantee.
• Palladium Coins Physical IRA-eligible palladium coins sourced from major national mints, sold to individual investors for inclusion in Self-Directed IRAs or direct ownership, with quote-based pricing over spot and a lowest-fee guarantee.

Quantifiable outcome

• $1 billion in all-risk insurance coverage for stored precious metals at Delaware Depository

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Matt Hughes ProjectcoreStrategic or Co-development PartnerGenesis Gold Group has partnered with the Matt Hughes Project, a charity founded by UFC Hall of Famer and 9x UFC Welterweight Champion Matt Hughes. After surviving a severe brain injury, Matt Hughes advocates for veterans and active service members suffering from traumatic brain injuries (TBI). Through this partnership, funds are raised to support medical care, mental and physical health services, and improved living conditions for veterans. A portion of every Prepper Bar sale goes directly to the Matt Hughes Project.
• Delaware Depository (DDSC)coreStrategic or Co-development PartnerDelaware Depository is Genesis Gold Group's partnered storage facility for physical precious metals. It is backed by major exchanges and is described as the most trusted and secure depository in the nation. The facility carries $1 billion in all-risk insurance coverage for stored precious metals. The company offers both segregated and non-segregated storage options.
• Self-Directed IRA CustodianscoreTechnology or IntegrationGenesis Gold Group partners with trusted Self-Directed IRA Custodians to facilitate the Gold IRA setup process. The company assists customers in completing IRA applications with these custodian partners, either physically mailed or signed electronically, ensuring regulatory compliance.
• Prepper BarminorGTM or Marketing PartnerPrepper Bar is a related product line operated in partnership with the Matt Hughes Project. A portion of every Prepper Bar sale is donated to the Matt Hughes Project charity supporting veterans with traumatic brain injuries. This creates a charitable cause marketing relationship.

Scale indicators1 record

Expansion highlights4 records

Broad incumbents

• APMEX: One of the largest online precious metals retailers in the U.S., selling gold, silver, platinum, and palladium coins and bars to both collectors and IRA-eligible buyers. Larger, more diversified incumbent whose bullion catalog overlaps materially with Genesis Gold Group's product range.
• Lear Capital: Long-established precious metals dealer (founded 1997) offering both direct bullion sales and Gold IRA services. A broader incumbent with deeper history and wider product catalog than Genesis Gold Group, competing for the same retirement-rollover demand.
• JM Bullion: Major online precious metals retailer with an established self-directed IRA offering, broad product catalog, and large customer base. Competes with Genesis Gold Group for IRA-eligible bullion buyers, though operates at a meaningfully larger scale with primarily e-commerce-led GTM.

Direct peers

• Goldco: One of the largest and most heavily marketed Gold IRA companies in the U.S., offering self-directed precious metals IRAs with a similar sales-led, celebrity-endorsement-driven GTM motion. Directly competes for the same retiree rollover customer as Genesis Gold Group.
• Rosland Capital: Precious metals dealer and Gold IRA provider with celebrity endorsements (William Devane) and a sales-led model that closely parallels Genesis Gold Group's positioning. Direct competitor for the same celebrity-endorsed, retirement-rollover customer.
• Birch Gold Group: Established precious metals IRA company offering gold, silver, platinum, and palladium coins and bars within self-directed retirement accounts. Direct competitor to Genesis Gold Group with a similar product mix, sales-led model, and educational-content marketing approach.
• Advantage Gold: Gold IRA rollover specialist focused on converting 401(k) and traditional IRA balances into physical precious metals. Closely comparable to Genesis Gold Group in customer use case (rollover) and product (IRA-approved bullion).
• Noble Gold Investments: Specialist Gold and Silver IRA provider serving retirement savers with a focus on personalized service and educational content. Competes directly with Genesis Gold Group for the same self-directed precious metals IRA customer.
• Patriot Gold Group: Direct-to-consumer precious metals IRA company offering gold, silver, platinum, and palladium coins and bars for retirement accounts. Direct competitor with overlapping product offering, sales motion, and conservative customer positioning.
• Augusta Precious Metals: Premier Gold IRA specialist emphasizing education-first onboarding and high-touch customer service. Competes head-to-head with Genesis Gold Group in the self-directed precious metals IRA category, serving the same retirement-rollover customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genesis-gold-group/about
• Xx.com/genesisgoldg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Gold Group