Routy
Routy is a SaaS business intelligence platform for affiliate marketers that aggregates data from 1,700+ affiliate programs with click-level tracking and real-time analytics. It serves 1,000+ users, primarily in iGaming, via tiered subscription plans priced $100-$300 per month plus a custom Scale tier.
- Company typePrivate
- Founded2021
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Routy does
Routy is a Software-as-a-Service business intelligence platform designed for affiliate marketers, with particular concentration in the iGaming vertical. The platform aggregates data from more than 1,700 affiliate programs and enriches it with click-level tracking, giving marketers a unified view across multiple affiliate networks, traffic sources, and operator brands. The company was founded by affiliate marketers in 2021 to address the fragmentation problem in which operators typically must log into dozens of separate dashboards to reconcile performance data, manual spreadsheet workflows, and partial attribution. Routy is incorporated as Routy Malta Limited (Malta registration C 104691), with operational offices listed in San Francisco, London, and Ta' Xbiex, Malta, and founders based in Tel Aviv.
The technical architecture combines a click and conversion tracking engine deployed on AWS with global CDN distribution, pre-aggregated fact tables refreshed every 30 seconds, real-time WebSocket-based event streaming with sub-second latency (claiming 99.9% tracking accuracy), and a full REST API with OpenAPI specification, token-based authentication, and HMAC-signed webhooks. The integration ecosystem spans 19 paid traffic sources — including Google Ads, Meta, TikTok, LinkedIn, YouTube, Microsoft Ads, Pinterest, Reddit, Snapchat, X, Quora, Taboola, Outbrain, Amazon DSP, DV360, and The Trade Desk — with bidirectional data flows including server-side conversion uploads via each platform's Conversions API to preserve attribution accuracy post-iOS 14. The platform also integrates with 31 affiliate account platforms (generic networks like Awin, Impact, and ShareASale; affiliate software like Everflow, Affise, Tune, and Cake; iGaming-specific platforms like Cellxpert, NetRefer, and Income Access; and operator brands including bet365, BetMGM, Stake, and 1xBet). Visualization is handled by Metabase, providing shareable BI dashboards with configurable filters, drill-down to row-level data, and a no-code report builder with scheduled email delivery and CSV/JSON/Parquet export.
Routy operates on a tiered subscription model: Starter at $100/month (10,000 clicks, 10 accounts), Professional at $200/month (50,000 clicks, 20 accounts), Expert at $300/month (100,000 clicks, 40 accounts), and a custom-priced Scale tier for large organizations. Annual billing offers a 20% discount, and a 14-day free trial with no credit card required lowers acquisition friction. The go-to-market is product-led growth with self-serve signup, complemented by content marketing (a blog with industry interviews and case studies, video tutorials, and documentation), and sales-assisted enterprise conversations for the Scale tier. By 2025, the platform had tracked 800M+ clicks and served 1,000+ active users; customers have earned over $50M in commissions through the platform. Customer testimonials come from iGaming affiliates including Cape Media, Vault Network, and Gametime Digital. SOC 2 Type 2 compliance is in place.
Routy firmographics
Firmographics- Name
- Routy
- Legal name
- Routy Malta Limited
- Website
- https://routy.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Routy is a SaaS business intelligence platform for affiliate marketers that aggregates data from 1,700+ affiliate programs with click-level tracking and real-time analytics. It serves 1,000+ users, primarily in iGaming, via tiered subscription plans priced $100-$300 per month plus a custom Scale tier.
- Ownership category
- akta.pro rank
Routy industry classification
Industry- Product category
- Affiliate Marketing Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
- akta.pro secondary industry
- Service Reliability Engineering (SLO/SLI) & Reliability Analytics (HDABAJAL)
Keywords
Where Routy is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Routy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Tiered subscription plans (Starter $100/mo, Professional $200/mo, Expert $300/mo, Scale custom) with click volume and feature differentiation. Annual billing saves 20%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Perfect for new affiliates |
| Subscription | Monthly | Professional - For growing affiliates |
| Subscription | Monthly | Expert - For affiliate businesses at scale |
| Subscription | Pay-as-you-go | Scale - Custom solutions for large organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Routy product offering
Product offeringCore offering
Routy is a SaaS business intelligence platform for affiliate marketers that aggregates data from 1,700+ affiliate programs and enriches it with click-level tracking. It provides unified dashboards, real-time analytics, and cross-channel reporting covering traffic sources, conversions, and payouts for affiliates managing multiple programs and networks, with a strong focus on the iGaming vertical.
Product overview
Routy is a unified affiliate business intelligence platform built for affiliate marketers managing multiple programs and traffic sources. The core product (Routy Platform) aggregates data from 1,700+ affiliate programs and enriches it with click-level tracking, providing unified dashboards, real-time analytics, and cross-channel reporting. The platform comprises approximately 20 named features organized into six categories: Tracking & Links (Custom Domains, Page View Tracking, Cloaked Links, Impressions, Plan B), Conversion Tracking (Incoming Postbacks, Webhooks), Reporting (BI Dashboards powered by Metabase, Real-Time Analytics, Report Builder, Stats Aggregation, Data Export), Data & Integrations (API, Traffic Source Integrations — 19 platforms, Account Integrations — 31 platforms, Data Warehouse Connector), Operations (Link Monitor, Notifications), and Team & Growth (Sub-Affiliate Network, Seats and Roles). A companion Brand Listing Catalog enables affiliate program owners to list their brands for publisher discovery. Pricing spans four tiers from Starter ($100/month, 10K clicks, 10 accounts) to Scale (custom), with Professional ($200/month, 50K clicks, 20 accounts) and Expert ($300/month, 100K clicks, 40 accounts) in between.
Differentiator
Problem solved
Functional benefit
Products and services
- Routy Platform (Core Affiliate Business Intelligence) A SaaS platform aggregating data from 1,700+ affiliate programs with click-level tracking, unified dashboards, real-time analytics, and cross-channel reporting. Built for affiliate marketers, agencies, and iGaming publishers managing multiple programs.
- Routy Affiliate Program Catalog A directory catalog of 15+ affiliate programs (e.g., Amazon Associates, Shopify, NordVPN, Semrush) with commission type, category, and integration status, enabling affiliate publishers to discover and compare programs.
- Brand Listing Catalog (Publisher-facing) A discovery catalog where affiliate program owners list brands, verticals, GEOs, and deal ranges for publishers to filter and apply. Inbound inquiries are routed to the program owner via Telegram, email, or call.
Quantifiable outcome
- 99.9% tracking accuracy with sub-second latency
- +1 more outcomes
Companies that use Routy
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Routy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration56 records
Feature13 records
Routy partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and infrastructure.
- Google AdscoreBidirectional integration: pull Google Ads spend, clicks, impressions; push server-side conversions via Conversions API for Smart Bidding optimization. Covers Search, Display, Shopping, Performance Max, YouTube campaigns.
- Meta AdscoreBidirectional integration: pull Facebook/Instagram spend and performance; push server-side conversions via CAPI to survive iOS tracking prevention and improve algorithm optimization.
- TikTok AdscoreBidirectional integration: pull TikTok spend and creative performance; push conversions via TikTok Events API for Smart Performance Campaign optimization.
- LinkedIn AdscoreBidirectional integration: pull LinkedIn spend and audience-segment performance; push conversions via LinkedIn Conversions API for bidding optimization.
- YouTube AdscoreBidirectional integration: pull video campaign spend and performance; push conversions via Google Ads Conversions API for YouTube Smart Bidding optimization.
- AwincorePull clicks, conversions, commissions, and status changes from every Awin advertiser enrolled. New programs appear automatically.
- ImpactcorePull conversions, payouts, and status changes from every Impact partnership continuously.
- ShareASalecorePull clicks, conversions, commissions, and status changes from every ShareASale merchant enrolled.
- CellxpertcorePull conversions, registrations, commissions from every Cellxpert iGaming/forex program enrolled, synced continuously.
- bet365corePull player registrations, conversions, activity, commissions, and status tracking from bet365 affiliate account continuously.
- MetabasecoreBI dashboards built on Metabase visualization engine - provides mature charting, configurable dashboards, and shareable read-only links.
- AWSinfrastructureInfrastructure built on AWS with global CDN distribution for 99.9% tracking accuracy and sub-second latency.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Routy competitors and assessment
Company assessmentDirect peers
- Affise: Affiliate marketing platform with tracking, attribution, and partner management capabilities. Both Routy and Affise integrate with the same affiliate networks and operator brands in the iGaming space.
- Voluum: Leading cloud-based affiliate tracking and analytics platform. Direct competitor to Routy, offering click tracking, conversion attribution, and reporting for affiliate marketers across multiple verticals including iGaming.
- Binom: Self-hosted affiliate tracker popular with performance marketers and media buyers. Competes in the same affiliate BI niche as Routy, focusing on click tracking, conversion attribution, and traffic distribution.
- RedTrack: Cloud-based affiliate tracking and multi-touch attribution platform with traffic source integrations. Directly comparable to Routy across click tracking, conversion attribution, and ad-platform integrations.
- BeMob: Affiliate tracking software offering click-level tracking, conversion attribution, and multi-source traffic reporting. Closely overlaps Routy's core use case for affiliate marketers managing multiple programs.
Emerging players
- StatsDrone: Affiliate stats aggregator that pulls performance data from multiple networks into unified dashboards. Smaller and narrower in scope than Routy, but addresses the same publisher pain point of fragmented reporting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Routy social profiles
Digital presenceRouty compliance and trust
Trust signalCompliance1 record
Routy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Routy leadership team
Management profileNumber of profiles
Profiles1 record
Routy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Routy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Routy
What does Routy do?
Routy is a SaaS business intelligence platform for affiliate marketers that aggregates data from 1,700+ affiliate programs and enriches it with click-level tracking. It provides unified dashboards, real-time analytics, and cross-channel reporting covering traffic sources, conversions, and payouts for affiliates managing multiple programs and networks, with a strong focus on the iGaming vertical.
Is Routy a public or private company?
Routy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Routy founded?
Routy was founded in 2021. It employs 1 to 10 people.
Where is Routy based?
Routy is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Routy make money?
One revenue line is on record: subscription SaaS.
Who are Routy's main competitors?
Direct peers on record are Affise, Voluum, Binom, RedTrack and BeMob. StatsDrone is listed as an emerging player.
Does Routy have an API?
Yes. Full REST API covering every domain in the platform — the same API the Routy dashboard itself is built on, with token-based authentication, OpenAPI specification, and versioned stability. Covers affiliate accounts, brand and offer links, click data, conversion data, traffic sources, networks, program catalog, reports, webhooks, exports, and more. Rate limits are per-token with generous burst allowances. Webhook delivery (HMAC-signed) available for event-driven integrations (conversions, link changes, payouts). OAuth flow available for third-party tools connecting to user accounts. URL-based API versioning (e.g., /v1/). Standard API access included on regular plans; higher-volume workloads are part of the enterprise tier. Developer documentation is at docs.routy.app.
What industry is Routy in?
Routy's product category is Affiliate Marketing Analytics Software. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory, with a secondary code of HDABAJAL, Service Reliability Engineering (SLO/SLI) & Reliability Analytics. Its NAICS code is 541910 and its SIC code is 7310.