Leagle
Leagle is a Tokyo-based B2B sales and marketing outsourcing firm that provides cold calling, appointment setting, inside sales, and partner marketing services primarily to IT/technology companies and foreign firms entering the Japanese market, operating as a wholly-owned subsidiary of Open Group Co., Ltd.
- Company typePrivate
- Founded2008
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Leagle does
Leagle Inc. is a Tokyo-based B2B sales and marketing outsourcing firm founded in December 2008 as a wholly-owned subsidiary of publicly-listed Open Group Co., Ltd. (TSE: 6572). The company targets IT/technology companies and foreign firms seeking to enter or expand within the Japanese market, delivering end-to-end demand generation services from target selection through appointment setting and pipeline expansion. Leagle claims 750+ client engagements, 2,500+ project experiences, and a proprietary database of 50,000+ IT decision-maker contacts, with quantified outcomes including 20-30% appointment acquisition rates on cold-calling engagements and 30-40% key-person connection rates on list-building services.
The company's service portfolio spans seven core modules: Sugoi List (key-person list creation), Cold Call Man (outbound cold calling), Sugoi Apo (pre-qualified appointment delivery), Follow Call Man (event/lead follow-up), full Inside Sales outsourcing, Partner Marketing, and the Media + Follow Call (ALGS) program. In June 2020, Leagle launched ビジネス∞Encount (Business Infinity Encount), a free digital matching platform that automates IT vendor selection across 90 equipment/service categories — patent-pending and representing the company's first software-platform-style offering. The company also distributes CallidusCloud CLM and ITpro Active under licensing arrangements.
Leagle monetizes primarily through professional services engagements (consulting, outsourcing, lead generation) plus software distribution licensing. Pricing is quote-based and not publicly disclosed. An AI-based sales talk-script auto-generation system, developed by parent company Open Corporation, is deployed internally to support call operators and reportedly reduces workload by approximately 70%. Leagle holds ISO/IEC 27001:2013 (JIS Q 27001:2014) certification (registration IS 598626, valid through October 31, 2025) and a Personal Information Protection certification (A840151(01)), supporting its enterprise sales posture in Japan.
Leagle firmographics
Firmographics- Name
- Leagle
- Legal name
- リーグル株式会社
- Website
- https://leagle.co.jp
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leagle is a Tokyo-based B2B sales and marketing outsourcing firm that provides cold calling, appointment setting, inside sales, and partner marketing services primarily to IT/technology companies and foreign firms entering the Japanese market, operating as a wholly-owned subsidiary of Open Group Co., Ltd.
- Ownership category
- akta.pro rank
Leagle industry classification
Industry- Product category
- B2B Sales and Marketing Outsourcing
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
- akta.pro secondary industries
- Outbound Lead Generation & Prospecting (BPAAADAB), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)
Keywords
Where Leagle is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Leagle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sales and Marketing Consulting Services: Strategic consulting for BtoB sales and marketing, including hypothesis building, script creation, and PDCA execution support
- Inside Sales Outsourcing: Full outsourcing of inside sales operations, including cold calling, follow-up calls, and appointment setting services
- Lead Generation Services: Services including Sugoi List (key person list creation), Sugoi Apo (appointment setting), Cold Call Man, and Follow-up Call services
- Partner Marketing Services: Marketing support for channel partners including partner satisfaction surveys, sales channel development, partner education, and marketing collateral creation
- Distribution: Distribution of software products including CallidusCloud (contract lifecycle management) and ITpro Active
- Media + Follow-up Call Service (ALGS): Lead acquisition guarantee type promotion service combining media placement with follow-up calls
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Leagle product offering
Product offeringCore offering
Leagle is a B2B sales and marketing outsourcing company that provides end-to-end demand generation services—from targeting and key-person list creation to cold calling, appointment setting, inside sales, partner marketing, and lead nurturing—primarily for IT/technology companies and foreign firms entering the Japanese market. Services are delivered through a hypothesis-driven, PDCA-based methodology supported by a database of 50,000+ IT department key-person contacts and 2,500+ accumulated project experiences.
Product overview
Leagle is a B2B sales and marketing outsourcing company offering a portfolio of seven service modules covering the full demand generation cycle: targeting and list creation (スゴイリスト), outbound cold calling (コールドコールマン), appointment acquisition (スゴイアポ), event/web follow-up calling (フォローコール), full inside sales outsourcing (インサイドセール又), partner marketing support (パートナーマーケティング), and media-based lead generation with follow-up (メディア掲載 + フォローコール / ALGS). Services are priced and delivered as standalone or bundled engagements targeting IT companies and enterprise clients. Additionally, the company operates a free digital matching platform, ビジネス∞Encount, which automates IT vendor selection for corporate buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold Call Man (コールドコールマン) Outbound cold-calling service targeting prospects with no prior relationship. Uses a hypothesis-driven approach and PDCA cycles to achieve 20-30% appointment rates for enterprise clients in the IT/technology sector.
- Sugoi List (スゴイリスト) Key-person target list creation service. Leagle extracts and delivers lists of verified decision-makers who have consented to receive materials, with 30-40% contact rate and 30-45% material consent rate.
- Sugoi Apo (スゴイアポ) Pre-qualified appointment list delivery service. Leagle identifies key contacts and delivers lists of decision-makers with confirmed appointments ready for immediate sales visits.
- Follow Call Man (フォローコール)
Quantifiable outcome
- Key person connection rate: 30-40% average
- +3 more outcomes
Companies that use Leagle
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Leagle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Leagle partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights4 records
Leagle competitors and assessment
Company assessmentDirect peers
- CIENCE: CIENCE provides outsourced B2B SDR and lead generation services globally, closely matching Leagle's inside-sales and cold-calling offering and target buyer (mid-market and enterprise B2B sales leaders).
- SalesRoads: SalesRoads offers outsourced B2B sales development, including appointment setting and SDR services, comparable in scope and buyer profile to Leagle's portfolio.
- Belkins: Belkins delivers B2B appointment setting, outbound lead generation, and sales enablement services for SaaS and enterprise clients — directly comparable to Leagle's Sugoi Apo and Cold Call Man services.
- Operatix: Operatix provides B2B outbound sales and SDR outsourcing for technology companies — highly comparable to Leagle's IT-sector-focused outsourced inside-sales offering.
- Martal Group: Martal Group provides B2B outbound sales, lead generation, and SDR outsourcing — a direct competitor to Leagle's inside-sales outsourcing and appointment-setting services for SaaS/tech buyers.
Others
- ZoomInfo: ZoomInfo is a B2B contact data and sales intelligence platform. While not a direct services competitor, it competes for the same customer mindshare around prospect targeting and list building, threatening parts of Leagle's value proposition.
Broad incumbents
- BellSystem24 Holdings: BellSystem24 is a major Japanese call-center and BPO incumbent providing telemarketing and customer-contact services at scale — overlaps with Leagle's contact-center services but as part of a broader portfolio.
- transcosmos: transcosmos is a large Japanese BPO and contact-center operator offering telemarketing, inside-sales support, and digital marketing services — broader scale than Leagle and overlapping on telesales but not IT-vertical specialized.
- Salesforce: Salesforce's Sales Cloud / Pardot stack enables in-house lead generation, appointment setting, and inside-sales workflows — a broad incumbent that competes with Leagle by enabling customers to bring the function in-house.
- HubSpot: HubSpot's CRM, marketing automation, and Sales Hub offerings allow B2B firms to self-serve many functions Leagle outsources — making it an adjacent incumbent that influences buyer behavior and pricing in the space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Leagle social profiles
Digital presenceLeagle compliance and trust
Trust signalCompliance1 record
Leagle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leagle leadership team
Management profileNumber of profiles
Profiles1 record
Leagle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leagle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leagle
What does Leagle do?
Leagle is a B2B sales and marketing outsourcing company that provides end-to-end demand generation services—from targeting and key-person list creation to cold calling, appointment setting, inside sales, partner marketing, and lead nurturing—primarily for IT/technology companies and foreign firms entering the Japanese market. Services are delivered through a hypothesis-driven, PDCA-based methodology supported by a database of 50,000+ IT department key-person contacts and 2,500+ accumulated project experiences.
Is Leagle a public or private company?
Leagle is a private company. It is classified as corporate owned and is currently operating.
When was Leagle founded?
Leagle was founded in 2008. It employs 11 to 50 people.
Where is Leagle based?
Leagle is headquartered in Tokyo, Japan, in the Asia region.
How does Leagle make money?
Six revenue lines are on record. Sales and Marketing Consulting Services are the primary driver. The others are inside Sales Outsourcing, lead Generation Services, partner Marketing Services, distribution and media + Follow-up Call Service (ALGS).
Who are Leagle's main competitors?
Direct peers on record are CIENCE, SalesRoads, Belkins, Operatix and Martal Group. ZoomInfo is listed as an others. Broad incumbents are BellSystem24 Holdings, transcosmos, Salesforce and HubSpot.
Does Leagle have an API?
No public API is recorded for Leagle.
What industry is Leagle in?
Leagle's product category is B2B Sales and Marketing Outsourcing. Its primary akta.pro industry code is BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C), with a secondary code of BPAAADAB, Outbound Lead Generation & Prospecting. Its NAICS code is 561422 and its SIC code is 8744.