What Keyhubs does

Keyhubs is a Minneapolis-based software and services company founded in 2008 that maps informal human networks inside organizations to expose influence, collaboration patterns, hidden talent, and isolated employees that formal org charts miss. Its core product is the patented Keyhubs Matrix platform, which combines self-assessment, 360-degree feedback, and dynamic network mapping into anonymous, in-the-moment surveys designed to eliminate traditional survey fatigue. The platform is fully customizable, allowing enterprise clients to address specific topics such as diversity and inclusion, retention, change management, and organizational design. Aggregate crowd-sourced perception data is the analytical engine, leveraging the "wisdom of crowds" to produce insights that individual managers typically cannot see.

Keyhubs monetizes through three streams: recurring software subscriptions for the Keyhubs Matrix platform, professional services and consulting engagements delivered directly by the firm, and a partner licensing and certification program that enables third-party coaches, consultants, L&D professionals, and HR practitioners to deliver Keyhubs insights to their own clients. Go-to-market is primarily consultative, with a website funnel of "Request a Demo" and "Book a Keynote or Workshop" CTAs, supported by event-driven demand generation through TEDx, the World Bank, LINGOS, and executive roundtables, plus an active thought leadership blog authored by co-founder Vikas Narula since 2010. The firm distributes globally through direct enterprise sales and a growing certified partner channel, with no public pricing disclosed.

The company is privately held and bootstrapped, co-founded and led by Vikas Narula and Priya Narula, both Duke Global MBA alumni, with academic advisor Professor Jack Soll of Duke Fuqua. Headcount is reported in the 1-10 range, and the company has accumulated 35+ named client organizations spanning Fortune 500 enterprises (Accenture, Medtronic, US Bank, Northwestern Mutual, Fannie Mae, Federal Reserve Bank, Allianz, Boston Scientific, Buffalo Wild Wings, Weight Watchers, Barclays Capital, Schwan's), healthcare and academic institutions (Massachusetts General Hospital, University of Minnesota Physicians, Duke University, University of Arizona, UCI, University of Utah, University of Minnesota), and non-profits and government entities (World Bank, YMCA). Keyhubs holds two US patents for the Keyhubs Matrix software (granted 2023 and 2025) and has earned regional recognition including the 2024 MEDA Entrepreneur of the Year award.

Name

Keyhubs

Legal name

Keyhubs LLC

Website

https://keyhubs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Keyhubs is a Minneapolis-based software and services company, founded in 2008, that sells its patented Keyhubs Matrix platform for organizational network analysis to Fortune 500 enterprises, healthcare and academic institutions, government agencies, and certified coaches and consultants.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Software Subscriptions: Subscription-based access to the Keyhubs Matrix platform for organizational network analysis. Clients pay for ongoing access to the patented software for real-time human network mapping.
2. Professional Services / Consulting: Consulting services delivered by Keyhubs and certified partners to help organizations uncover hidden talent, identify key influencers, navigate change, and foster collaboration. Includes keynotes, workshops, and facilitated sessions.
3. Partner Licensing & Certification: Keyhubs licenses and certifies partners and practitioners (coaches, consultants, L&D professionals) to deliver Keyhubs Matrix insights to their own clients, generating licensing revenue and expanding market reach.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Keyhubs provides patented software and services that map human connectedness in organizations through Organizational Network Analysis (ONA). The Keyhubs Matrix platform delivers dynamic, real-time awareness of informal networks, identifying key influencers, hidden talent, and isolates within workplaces. The offering combines subscription-based software with consulting, keynotes, workshops, and a certified partner program to help enterprise clients improve employee satisfaction, retention, collaboration, and inclusive culture.

Product overview

Keyhubs offers a unified product-and-services portfolio centered on its patented Keyhubs Matrix software platform for workplace social analytics. The software uses organizational network analysis (ONA) methodology to map human connectedness and create real-time awareness of informal networks within organizations. Services include consulting, keynotes, and workshops that complement the software to help organizations identify hidden talent, understand influence dynamics, and improve collaboration. The company was founded in 2008 and has evolved from Keyhubs 1.0 to the current Keyhubs Matrix v2.0 platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Keyhubs Matrix Software Patented workplace social analytics software that maps human connectedness and provides dynamic, real-time awareness of informal networks. Identifies key influencers, hidden talent, and isolates within organizations through anonymous, in-the-moment feedback combining self-assessment, 360 feedback, and network mapping simultaneously. Fully customizable to address DEI, retention, satisfaction, and custom topics. Sold via annual subscription to enterprise clients including Fortune 500 companies, government agencies, and academic institutions.
• Keyhubs Software & Services Integrated consulting and software offering that helps organizations uncover hidden talent, identify key influencers, break down barriers to collaboration, and foster inclusive environments through organizational network analysis. Includes strategy consulting, change navigation, executive onboarding integration, and post-M&A integration support delivered alongside the Keyhubs Matrix platform.
• Keyhubs Keynotes and Workshops Live speaking engagements and facilitated workshops delivered by Keyhubs co-founders that introduce the concept and power of human connection, influence, and 'bridging divides'. Serves as both a standalone educational offering and a demand-generation channel for enterprise sales. Includes executive roundtables, conference keynotes, and customized workshops.
• Keyhubs Certified Partner Program Licensing and certification program for coaches, consultants, L&D professionals, and HR/management experts to deliver Keyhubs Matrix insights to their own clients. Generates licensing revenue and extends Keyhubs' market reach through a channel partner model.

Quantifiable outcome

• Employees with just one collaborative relationship are 29% more likely to say they will stay with their company for the next year, and 42% more likely to intend to remain for their entire career (research cited in Keyhubs blog, from 'The Power of 2' by Rodd Wager and Gale Muller)
• +4 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Amazeworks (AMAZE)coreStrategic or Co-development Partner · 1 January 2024Keyhubs has partnered with Amazeworks to help teachers understand social relationships in classrooms from students' perspectives, supporting equity and belonging initiatives in educational settings. The partnership enables teachers and school staff to provide targeted support and interventions.
• Keyhubs Certified Partners and PractitionerscoreChannel Partner/ Reseller/ Distributor · 1 January 2020Keyhubs licenses and certifies partners and practitioners (coaches, consultants, L&D professionals, HR/management experts) to deliver Keyhubs Matrix insights. This growing community of certified partners extends Keyhubs' reach and enables scalable delivery of network mapping services to more organizations.
• Elena Imaretska (Director of DEI at Ecolab)minorOthersPartner testimonial highlights using Keyhubs for DEI work at Ecolab, noting its value for uncovering insights instantly, creating clarity, and measuring progress on learning outcomes.
• Jack Soll (Professor, Duke Fuqua School of Business)coreStrategic or Co-development PartnerProfessor Jack Soll introduced co-founder Vikas Narula to the concept of informal networks at Duke's Global MBA program, which planted the seed for Keyhubs. As a longtime user of Keyhubs in the classroom and advisor to the company, he represents an academic partnership that has shaped the company's intellectual foundations.
• Alia (Innovations)coreStrategic or Co-development PartnerAlia has partnered with Keyhubs for approximately 7 years to support organizational culture and wellbeing work, using Keyhubs insights to co-design building blocks of belonging and retention in government and non-profit agencies. The partnership is described as one of shared values and intentionality.
• AMAZEworkscoreStrategic or Co-development PartnerAMAZEworks has partnered with Keyhubs to help teachers understand social relationships in classrooms from the perspective of students. With this information, teachers and school staff can provide additional support and interventions to create equity and belonging for all students.
• Jamie Shapiro (CEO, Connected EC / Executive Leadership Coach)minorChannel Partner/ Reseller/ DistributorJamie Shapiro, CEO of Connected EC and executive leadership coach, uses Keyhubs as a cutting-edge methodology and solution to gain organizational insights to transform cultures and elevate performance for her clients.
• Neighborhood ForestminorOthersNeighborhood Forest is a social venture co-founded by Vikas and Priya Narula, dedicated to giving free trees to school children every Earth Day. Since 2010, it has given away over 197,000 trees in all 50 US states plus Canada and Mexico. Not a commercial partnership but a related social venture.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Perceptyx: Perceptyx is a broader employee listening and people analytics platform that now incorporates ONA capabilities (via Humanyze), competing with Keyhubs on enterprise listening, engagement, and culture measurement engagements.
• Glint (LinkedIn): Glint, the LinkedIn-owned employee engagement and people analytics platform, competes with Keyhubs for enterprise HR analytics budgets, leveraging LinkedIn's distribution to embed engagement surveys and analytics into large organizations.
• Peakon (Workday): Peakon, now part of Workday, offers an enterprise employee engagement platform with analytics and benchmarking; its bundled delivery through Workday makes it a competitive alternative for HR buyers evaluating Keyhubs.
• Culture Amp: Culture Amp is a well-funded employee engagement and performance platform used by enterprises globally; while broader than Keyhubs, it increasingly overlaps on engagement analytics and culture measurement in the same Fortune 500 buyer set.

Direct peers

• TrustSphere: TrustSphere is an organizational network analysis vendor that uses communication metadata to map influence and relationships inside enterprises, targeting similar HR, OD, and executive buyer personas as Keyhubs.
• Polinode: Polinode provides organizational network analysis and survey software that maps relationships, collaboration, and influence within organizations, closely mirroring Keyhubs' core ONA functionality for HR, OD, and consulting buyers.
• OrgVue: OrgVue provides organizational design and workforce analytics software used by HR and OD teams to model structures and analyze people data, overlapping with Keyhubs in serving enterprise transformation and org design use cases.
• Worklytics: Worklytics (formerly Structural) offers workplace analytics that combine collaboration data (calendar, email, Slack) with surveys to map networks and improve organizational effectiveness, making it one of the most direct functional competitors to Keyhubs Matrix.
• Humanyze (now part of Perceptyx): Humanyze pioneered ONA using badge and communication data; now integrated into Perceptyx's employee listening platform, it competes in the same organizational analytics category as Keyhubs with overlapping enterprise buyer use cases.

Emerging players

• 15Five: 15Five is an employee feedback and performance management platform targeting mid-market and enterprise HR teams, with overlapping people analytics capabilities and a similar buyer persona to Keyhubs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Keyhubs
• YouTubeyoutube.com/watch?v=2qKmeu5NyoQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keyhubs