Native Advertising Institute

Name

Native Advertising Institute

Legal name

Native Advertising Institute

Website

https://nativeadvertisinginstitute.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industry Media and Events

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Native advertising education
• Branded content events
• Industry conferences
• Content marketing membership
• Publisher training

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Event tickets and conference passes: NAI generates revenue through ticket sales for its signature annual events including Native Advertising Days (June, London), Branded Content Days & Awards (April, New York), Clever Content Conference & Awards (January, Copenhagen), and various webinars and meetups.
2. NAI+ membership subscriptions: Annual paid membership providing access to the NAI+ platform featuring the world's largest native advertising outcomes dataset, case study database, research reports, exclusive talks, and member community.
3. Sponsored blog posts: NAI publishes paid sponsored content on its blog. The fee starts from €1,350 per sponsored post, with posts clearly labeled as sponsored content by the advertiser.
4. Award entries and program fees: Revenue generated from branded content and native advertising award program entries (Branded Content Awards, Native Advertising Awards).
5. Sponsorships and media solutions: Bespoke sponsorship opportunities including webinars, email campaigns, podcast episodes, sponsored articles, and executive dinners offered to brands seeking visibility at NAI events and digital platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Native Advertising Institute operates a global trade media and events platform dedicated to native advertising and branded content. It sells paid NAI+ memberships that unlock access to the world's largest native advertising outcomes dataset, a case study database, research reports, and recorded talks, and runs flagship annual conferences (Native Advertising Days in London, Branded Content Days in New York, Clever Content Conference in Copenhagen) along with the Branded Content Awards, Native Advertising Awards, and Significant Women in Branded Content programs.

Product overview

The Native Advertising Institute operates as a media and events company focused on native advertising and branded content education. The core offering centers on NAI+, a paid membership platform that provides exclusive access to case studies, research reports, talks, and the Case & Campaign Database. The company organizes signature annual events including Native Advertising Days & Awards (London), Branded Content Days & Awards (New York), Clever Content Conference & Awards (Copenhagen), and Significant Women in Branded Content (UK). Content resources include a case studies database, research & reports, talks, webinars, podcast, blog, and an industry glossary. The company also offers advertising services including sponsored posts (from €1,350), guest post submissions, speaker applications for events, and bespoke sponsorship opportunities. The organization hosts the Branded Content Awards program with both global and US recognition tracks.

Differentiator

Problem solved

Functional benefit

Products and services

• NAI+ Membership Annual paid subscription platform giving members exclusive access to the world's largest native advertising outcomes dataset, case study database, research reports, recorded talks and webinars, plus member community.
• Native Advertising Days & Awards Flagship annual conference held in June in London, described as the biggest global conference dedicated to native advertising, featuring keynotes, featured track sessions, roundtables and panels, plus the Native Advertising Awards program recognizing excellence in native advertising worldwide.
• Branded Content Days & Awards Annual event held in April in New York focused on branded content strategy and creativity, with an awards program celebrating outstanding branded content work.
• Clever Content Conference & Awards Annual event held in January in Copenhagen focused on clever content strategies and innovation in the branded content industry.
• Significant Women in Branded Content Annual UK breakfast event and recognition program celebrating significant women in the branded content industry, with NAI targeting 50/50 gender balance in speaker line-ups.
• Branded Content Awards Global awards program recognizing excellence in branded content, with separate global and US winner lists announced annually.
• Sponsored Posts Paid sponsored content placements on the NAI blog for advertisers, starting from €1,350 per post, with posts of 1,000-2,000 words, a 16:9 image, and up to 3 sponsored links, clearly labelled as advertising.
• Sponsorship Opportunities Bespoke sponsorship packages for NAI events and digital platforms, including webinar sponsorships, email campaigns, podcast episodes, sponsored articles, executive dinners, and event sponsorship sold directly to brands.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Samsung AdsminorGTM or Marketing Partner · 27 November 2025Samsung Ads partnered with Domino's Pizza and Havas to deploy Samsung Ads' GameBreaks interactive CTV ad unit in Europe. NAI covered this partnership as industry news on branded content innovation.
• JellyfishminorGTM or Marketing Partner · 4 November 2025Jellyfish won cosnova's media account across 14 key markets. NAI reported on this industry partnership as relevant branded content and advertising news.
• Brand MoverscoreStrategic or Co-development PartnerFounded by Jesper Laursen, CEO of NAI, Brand Movers is a content marketing company. The founder relationship makes this a core strategic partnership underlying NAI's operations.
• Media MoverscoreStrategic or Co-development PartnerFounded by Jesper Laursen, CEO of NAI, Media Movers is a journalism and content company. The founder relationship makes this a core strategic partnership underlying NAI's operations.
• StoryhouseminorGTM or Marketing PartnerUK media company featured among NAI's trusted publisher partners and brand studios, indicating a commercial and community relationship.
• ForbesminorGTM or Marketing PartnerFeatured among NAI's trusted publisher partners serving the native advertising community.
• Aller MediaminorGTM or Marketing PartnerScandinavian media group listed as a trusted publisher partner within the NAI ecosystem.
• BonnierminorGTM or Marketing PartnerMajor Scandinavian media group featured among NAI's trusted publisher partners.
• BerlingskeminorGTM or Marketing PartnerDanish media brand listed among NAI's trusted publisher partners.
• Media FinminorGTM or Marketing PartnerBelgian financial media group featured as a trusted publisher partner.
• Axel SpringerminorGTM or Marketing PartnerMajor European digital media publisher listed as a trusted publisher partner.
• Ekstra BladetminorGTM or Marketing PartnerDanish tabloid media brand among NAI's trusted publisher partners.
• DPG MediaminorGTM or Marketing PartnerBelgian/Dutch media group featured as a trusted publisher partner.
• JAR Podcast SolutionsminorGTM or Marketing PartnerJAR Podcast Solutions (co-founded by Roger Nairn) is a sponsor of NAI events and featured in NAI's Sponsor Series, sharing branded content expertise with the NAI audience. Works with clients including Amazon, Deloitte, and BBC Storyworks.
• VevminorGTM or Marketing PartnerVev, a visual content creation platform, is a sponsor of NAI events. CEO Tine Karlsen was featured in NAI's Sponsor Series discussing AI and the branded content bottleneck. Vev enables teams to build interactive branded digital experiences without developer dependency.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adweek: Adweek is a major advertising trade publication producing news, events (Adweek Elevate, Adweek Awards), and editorial coverage of brands, agencies, and publishers. It overlaps with NAI in serving the brand/agency/publisher audience for branded content and digital advertising trends.
• Content Marketing Institute (CMI): Content Marketing Institute is a U.S.-based education and events organization serving content marketers, including branded content and native advertising practitioners. It runs Content Marketing World, an annual conference, and produces research — directly analogous to NAI's events and research business.
• Digiday: Digiday is a trade media and events company covering the digital media and advertising industry, including native advertising and branded content. It runs its own conferences (e.g., Digiday Publishing Summit, Programmatic Marketing Summit) and produces editorial research, directly comparable to NAI's trade media + events + research model.
• The Drum: The Drum is a global marketing trade media outlet covering advertising, branding, and media, with its own events (The Drum Awards) and editorial research. Its awards programs and editorial focus on branded content place it in the same competitive set as NAI.
• MediaPost: MediaPost is an integrated media company publishing trade publications, running events/conferences, and offering research across advertising, media, and marketing. Its events and editorial coverage overlap significantly with NAI's native advertising and branded content audience.

Emerging players

• Contently: Contently is a content marketing platform providing enterprise branded content creation, strategy, and analytics services. While more SaaS-oriented than NAI, it overlaps in serving brand and publisher teams investing in branded content and measuring native advertising outcomes.

Regional players

• WAN-IFRA (World Association of News Publishers): WAN-IFRA is a global trade association for the news publishing industry, running international conferences, awards (e.g., Digital Media Awards Worldwide), and editorial research. It targets the same publisher decision-makers that NAI serves for branded content and native advertising revenue strategy.
• FIPP (International Federation of Periodical Publishers): FIPP is a global media trade association serving the magazine and digital publisher industry, offering events, research, and awards (e.g., FIPP Awards). It shares NAI's audience of publisher executives and overlaps in providing research and events focused on publisher revenue diversification.

Broad incumbents

• Advertising Week: Advertising Week is a large global advertising festival held in New York, London, and other cities, with editorial content and awards. It is broader in scope than NAI but competes for sponsorships and audience attention from the same brand/agency/publisher buyers.
• Cannes Lions International Festival of Creativity: Cannes Lions is the world's largest advertising creative festival and awards program, owned by Ascential. While broader than native advertising, its branded content and entertainment awards compete with NAI's Branded Content Awards and Native Advertising Awards for sponsorship and submission mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NativeInstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Native Advertising Institute