Taejai

What Taejai does

Taejai (เทใจ) is a Thai nonprofit crowdfunding platform founded in 2012 through a partnership between the Foundation for Thais (มูลนิธิเพื่อคนไทย), ChangeFusion Institute (สถาบัน ChangeFusion), and Thai Young Philanthropist Network (TYPN). The platform operates as an intermediary connecting individual Thai donors with vetted social projects run by NGOs, charities, schools, hospitals, and social enterprises across eight cause categories: patients/disabilities, children/youth, elderly, LGBTQ, refugees/stateless people, disaster relief, animals, and environment. As of 2025, the platform has facilitated 595,903,281 THB in cumulative donations from 225,767 donors across 1,375 successfully funded projects, with campaigners including UNHCR Thailand, Buddy HomeCare, and the Foundation for Older Persons' Development (FOPDEV).

The platform is built on a conventional web-based architecture with a Thai-language interface, supporting QR code, credit card, LINE Pay, and bank transfer donation flows, mobile-optimized checkout, and project update timelines for donor transparency. Taejai differentiates through rigorous project screening and fund monitoring, and integrates with Thailand's government-backed e-Donation system to provide donors with legally recognized tax deduction receipts. The platform also offers recurring monthly donations and individual fundraising pages for supporters.

Taejai's revenue model is a 10% platform commission added on top of each project's stated funding goal (e.g., a 10,000 THB goal is displayed as 11,000 THB). The company is headquartered in Bangkok at COCON, The Season Mall on Phahon Road, employs 11-50 people, and operates as a private nonprofit with no parent company, equity funding, or public listing. Distribution is community-led and organic, relying on social media (Facebook, LINE, TikTok, Instagram), word-of-mouth, and campaigner networks rather than paid acquisition.

Name

Taejai

Legal name

Taejai (เทใจ)

Website

https://taejai.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Taejai (เทใจ) is a Thai nonprofit crowdfunding platform that connects individual donors with vetted social projects run by NGOs, charities, schools, and hospitals, taking a 10% platform fee on donations across eight cause categories including healthcare, elderly care, refugees, and environmental causes.

Ownership category

akta.pro rank

Product category

Charitable Crowdfunding Platform

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Online crowdfunding platform
• Charitable donation platform
• Social fundraising platform
• Donation marketplace
• Cause-based crowdfunding

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Platform commission (ค่าสนับสนุนเทใจ 10%): Taejai charges a 10% platform fee on each successfully funded project. This fee is added on top of the project's funding goal (e.g., a 10,000 THB goal is displayed as 11,000 THB, with the 1,000 THB representing Taejai's commission). The fee supports platform operations, payment processing, and project monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Taejai operates a Thai-language online crowdfunding platform that connects individual donors with social projects run by NGOs, charities, schools, hospitals, and social enterprises. Campaigners submit projects through an online form, and the platform vets each project before launch, then facilitates one-time and recurring donations via QR code, credit card, LINE Pay, and bank transfer. The platform charges a 10% service fee on each successfully funded project and integrates with Thailand's government-backed e-Donation system to issue tax deduction receipts to donors.

Product overview

Taejai (เทใจ) is a Thai social crowdfunding platform that operates as a single unified product connecting donors with social causes. The platform's core offering is its project-based crowdfunding system where campaigners can submit social projects and donors can browse and contribute. Key integrated features include a Project Submission System for campaigners to propose causes, a Tax Deduction Receipt (e-Donation) system for donor tax benefits, a Recurring Monthly Donation feature for sustained giving, Fundraising Pages for individual campaign supporters, and a Project Update System for transparency and donor engagement. The platform charges a 10% service fee on donations and covers causes across 8 categories: patients/disability, children/youth, elderly, LGBTQ, refugees/stateless, disaster relief, animals, and environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Taejai Crowdfunding Platform Thai-language online crowdfunding platform that connects individual donors with social projects run by NGOs, charities, schools, hospitals, and social enterprises. Campaigners submit projects through an online form; the platform vets each project, then facilitates one-time and recurring donations via QR code, credit card, LINE Pay, and bank transfer. Integrated features include a project submission system for campaigners, recurring monthly donation scheduling, individual fundraising pages, and a project update timeline for donor transparency. The platform charges a 10% service fee on each successfully funded project and covers 8 cause categories: patients/disability, children/youth, elderly, LGBTQ, refugees/stateless, disaster relief, animals, and environment.
• e-Donation Tax Deduction Receipt Electronic donation receipt system that allows donors to receive Thai tax deduction benefits, with support for both individual and corporate donors. Integrated with Thailand's government-backed e-Donation system, the service enables donors to claim charitable contribution deductions on their Thai tax filings, making it a distinct compliance-oriented service within the Taejai platform.

Quantifiable outcome

• 595,903,281 THB total donated across 1,375 successfully funded projects from 225,767 donors
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core founding partner, major campaign partner and minor.

• มูลนิธิเพื่อคนไทย (Foundation for Thais)core founding partnerStrategic or Co-development Partner · 1 January 2012One of the three founding partners of Taejai. Foundation for Thais co-founded the platform in 2012 along with ChangeFusion and TYPN, contributing institutional credibility and social mission alignment.
• สถาบัน ChangeFusion (ChangeFusion Institute)core founding partnerStrategic or Co-development Partner · 1 January 2012One of the three founding partners of Taejai. ChangeFusion, a Thai social innovation institute, co-founded the platform providing tech/social innovation expertise.
• TYPN (Thai Young Philanthropist Network)core founding partnerStrategic or Co-development Partner · 1 January 2012One of the three founding partners of Taejai. Thai Young Philanthropist Network brought youth donor energy and network to the platform's founding.
• มูลนิธิพัฒนางานผู้สูงอายุ (Foundation for Older Persons' Development - FOPDEV)major campaign partnerStrategic or Co-development PartnerFOPDEV works with Buddy HomeCare campaigns on Taejai. Their elderly care model and network of volunteers are central to several successful fundraising campaigns.
• ศูนย์ประกายใจ (Ignite Heal Center)minorStrategic or Co-development PartnerPartnered with Taejai campaigner มูลนิธิพันธกิจพระพร (CBN Thailand) to develop the HelpLine mental health hotline project on the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GoFundMe: Largest consumer crowdfunding platform globally. Overlaps with Taejai in facilitating donations for personal and charitable causes, but operates at massive scale across many categories and geographies rather than specializing in Thai nonprofit vetting.
• Benevity: Enterprise CSR and workplace giving platform connecting corporations, employees, and nonprofits. Comparable to Taejai in facilitating donations to vetted causes but focused on corporate/employee matching programs rather than consumer crowdfunding.

Direct peers

• GlobalGiving: Global crowdfunding marketplace for nonprofit and social impact projects. Comparable to Taejai as a vetted, project-based donation platform connecting NGOs and social enterprises with individual donors.
• Donorbox: Online donation and fundraising platform built for nonprofits, supporting recurring donations, peer-to-peer campaigns, and tax-receipt infrastructure. Closely comparable to Taejai in serving NGOs with self-serve fundraising pages.
• Pledge: Charitable giving and fundraising platform enabling nonprofits and individuals to create campaigns and accept donations. Comparable to Taejai in offering a self-serve donation infrastructure with recurring and one-off giving.
• Funraise: Nonprofit fundraising software platform providing donation forms, recurring giving, and campaign pages for charities. Comparable feature set and target customer (NGOs/social enterprises) to Taejai's platform.
• Give.asia: Hong Kong-based crowdfunding platform focused on charitable and humanitarian causes across Asia. Directly comparable to Taejai in operating a project-based donation platform for vetted nonprofits and individuals, with similar recurring donation and campaigner onboarding models.

Emerging players

• Bright Funds: Donor-advised fund and charitable giving platform aggregating nonprofits. Comparable to Taejai in enabling structured charitable giving to vetted causes, though focused on the US DAF model.

Regional players

• JustGiving: UK-headquartered charitable giving platform for nonprofits and personal fundraisers. Comparable platform mechanics (project pages, recurring donations, fee model) but focused on UK/European donors rather than Southeast Asia.
• Acts of Kindness: Singapore-based charitable crowdfunding platform focused on Southeast Asian social causes. Comparable regional peer to Taejai in running a donation marketplace for community and humanitarian projects in ASEAN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TaejaiDotCom
• LinkedInlinkedin.com/company/taejai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taejai