Atlanta My Insurance Group
AMY Insurance Group is an independent, family-owned insurance agency in Suwanee, Georgia serving individuals, families, and small-to-medium businesses across the Southeast US by brokering personal, commercial, life, health, Medicare, and group benefits products from 30+ carriers.
- Company typePrivate
- Founded2003
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Atlanta My Insurance Group does
AMY Insurance Group (formerly Yang Mei Insurance Agency / 杨玫保险事务所) is an independent insurance agency founded in 2003 and headquartered in Suwanee, Georgia. The firm operates as an intermediary between customers and more than 30 insurance carriers across personal, commercial, life, health, and Medicare lines, earning commissions on placed premium. Its 9-person team is structured around product specialization: Agency Principal Mei Yang oversees commercial and personal lines, life and health; Lily Song heads health insurance; Ivy Lu covers commercial lines; Karen Yu focuses on health; and Wei Roscow handles personal lines, supported by a manager, customer service, and administrative staff.\n\nThe agency distributes through direct outreach — phone, website quote forms, in-person visits at the Suwanee office, and a bilingual English/Chinese website — supplemented by local SEO, an educational blog, and a refer-a-friend program. Core product lines include Personal Insurance (auto, homeowners, motorcycle, renters, flood, SR-22, umbrella), Business Insurance (general liability, workers' comp, commercial property, cyber, commercial auto, plus 40+ specialty coverages), Life Insurance (term, whole, universal, final expense, mortgage protection, fixed annuities), Health Insurance (individual, family, dental, vision, disability, long-term care), Medicare (Parts A, B, C, D, Medigap), and Group Benefits (401(k), HSAs, FSAs, group life/dental/vision). Value-add services include DMV vehicle registration and notary work.\n\nThe business model is commission-based: AMY earns carrier commissions on policies sold and renewed, with revenue tied directly to premium volume and retention. Pricing is individualized and quote-based, with no public rate disclosure. The agency's geographic footprint is concentrated in Georgia — Atlanta, Johns Creek, Suwanee, Marietta, Roswell, Athens, and Dallas — with broader Southeast US reach. The firm is privately held, founder/principal-owned, with no PE/VC involvement or parent company. The agency is a member of the Independent Insurance Agents & Brokers of America (IIABA).
Atlanta My Insurance Group firmographics
Firmographics- Name
- Atlanta My Insurance Group
- Legal name
- AMY Insurance Group
- Website
- https://amyins.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AMY Insurance Group is an independent, family-owned insurance agency in Suwanee, Georgia serving individuals, families, and small-to-medium businesses across the Southeast US by brokering personal, commercial, life, health, Medicare, and group benefits products from 30+ carriers.
- Ownership category
- akta.pro rank
Atlanta My Insurance Group industry classification
Industry- Product category
- Insurance Agency / Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Off-Exchange Individual & Family Plans (HLAEABAB)
- akta.pro secondary industries
- Basic Group Term Life (Employer-Paid) (FSAIADAA), Self-Funded (ERISA) Employer Plans (HLAEAAAC)
Keywords
Where Atlanta My Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlanta My Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Agency Commissions: Earn commissions from insurance carriers for policies sold and serviced. As an independent agency, they earn commissions from multiple insurance company partners based on premium volume and policy retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance products |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Atlanta My Insurance Group product offering
Product offeringCore offering
AMY Insurance Group is an independent insurance agency that sells and services personal, business, life, health, Medicare, and group benefit insurance policies on behalf of multiple insurance carriers. As an intermediary, it does not underwrite risk but earns carrier commissions by matching customers to coverage across dozens of carrier partners. The agency combines agent-led consultation, online quote/policy service tools, and bilingual English/Chinese service.
Product overview
AMY Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance products through multiple carrier partnerships. The company operates as a full-service insurance brokerage providing five core product lines: Personal Insurance (auto, homeowners, motorcycle, renters, and specialty coverage), Business Insurance (general liability, workers' compensation, commercial property, and professional liability), Life Insurance (term, whole, universal, and final expense), Health Insurance (individual, dental, vision, and disability), and Medicare (Parts A-D and Medigap). Additionally, the company offers Group Benefits for employers including 401(k) plans, HSAs, and FSAs. As an independent agency, AMY Insurance Group serves as an intermediary between customers and multiple insurance carriers, providing comparison shopping and customized policy recommendations rather than offering a single proprietary insurance product.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 20 years of service providing insurance solutions to Georgia residents
Companies that use Atlanta My Insurance Group
Customer profileSegments4 records
Ideal customer profiles4 records
Atlanta My Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlanta My Insurance Group partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered core.
- National GeneralcoreInsurance carrier partner providing auto and other personal insurance products through the independent agency channel.
- GEICOcoreInsurance carrier partner providing auto insurance products through the independent agency channel.
- Allstate Health SolutionscoreHealth insurance carrier partner providing individual and family health coverage.
- Devoted HealthcoreMedicare Advantage plan carrier partner serving seniors in Georgia.
- Care SourcecoreHealth insurance carrier partner offering Medicaid and Medicare plans.
- Oscar HealthcoreIndividual and family health insurance carrier partner operating on exchanges.
- Molina HealthcarecoreHealth insurance carrier partner providing Medicaid and Medicare coverage.
- Ambetter HealthcoreHealth insurance marketplace carrier partner providing individual coverage.
- AmTrust InsurancecoreCommercial insurance carrier partner providing business coverage products.
- UnitedHealthcarecoreMajor health insurance carrier partner providing Medicare, employer, and individual coverage.
- The Travelers Indemnity CompanycoreProperty and casualty insurance carrier partner for personal and commercial lines.
- The Hartford Insurance GroupcoreProperty and casualty insurance carrier partner, particularly known for small business coverage.
- PrudentialcoreLife insurance carrier partner providing individual life and retirement products.
- Progressive InsurancecoreAuto and personal insurance carrier partner known for competitive auto rates.
- Philadelphia Indemnity Insurance CompanycoreSpecialty insurance carrier partner providing commercial lines coverage.
- New York LifecoreLife insurance carrier partner providing individual life insurance and annuities.
- Nationwide InsurancecoreFull-service insurance carrier partner providing auto, home, and business coverage.
- Mutual of OmahacoreInsurance carrier partner providing life, health, and Medicare supplement coverage.
- Metropolitan Life Insurance CompanycoreLife insurance and employee benefits carrier partner.
- Allstate InsurancecorePersonal and commercial insurance carrier partner.
- American Modern InsurancecoreSpecialty insurance carrier for manufactured homes and specialty products.
- American Strategic InsurancecorePersonal lines insurance carrier partner focused on homeowners coverage.
- CNAcoreCommercial insurance carrier partner providing business coverage.
- Guard Insurance GroupcoreSmall business insurance carrier partner.
- Foremost InsurancecoreSpecialty insurance carrier for mobile homes, motor homes, and specialty vehicles.
- The Hanover Insurance GroupcoreCommercial and personal insurance carrier partner.
- Infinity InsurancecoreAuto insurance carrier partner serving high-risk drivers.
- Liberty Mutual InsurancecorePersonal and commercial insurance carrier partner.
- MarkelcoreSpecialty insurance carrier for difficult-to-place risks.
- Mercury InsurancecoreAuto insurance carrier partner known for competitive pricing.
- AetnacoreHealth insurance carrier partner providing medical coverage.
- Banner Life InsurancecoreLife insurance carrier partner providing term life coverage.
- Blue Cross Blue ShieldcoreHealth insurance carrier partner with broad provider networks.
- CignacoreHealth insurance carrier partner for individual and group coverage.
- Delta Dental Plans AssociationcoreDental insurance carrier partner.
- Golden Rule InsurancecoreHealth insurance carrier partner (UnitedHealthcare subsidiary) for short-term and individual coverage.
- HumanacoreHealth insurance carrier partner providing Medicare and employer coverage.
- Kaiser PermanentecoreHealth maintenance organization carrier partner.
- MassMutual Financial GroupcoreLife insurance and retirement planning carrier partner.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Atlanta My Insurance Group competitors and assessment
Company assessmentDirect peers
- Brightway Insurance: Private independent insurance franchise that distributes personal, commercial and life coverage through carrier partnerships. Closely comparable to AMY's model of multi-line independent agency representation, scaled via franchising across the Southeast U.S.
- Insurance Office of America: Large privately-held independent insurance brokerage distributing personal, commercial and life coverage across the Southeast U.S. Highly comparable in operating geography (Southeast) and multi-line independent agency model.
- World Insurance Associates: Public independent insurance agency roll-up (NASDAQ: WIA) acquiring local agencies across personal and commercial lines. Comparable to AMY in product mix and multi-carrier distribution, though it competes for the same agency acquisition pipeline.
- Goosehead Insurance: Public independent insurance agency franchise (NASDAQ: GSHD) that distributes personal lines through carrier partnerships. Comparable to AMY in operating model as an independent intermediary placing coverage with multiple carriers, though Goosehead operates at far greater scale via franchising.
- Higginbotham Insurance: Privately-held independent insurance brokerage serving commercial and personal lines across Texas and the South. Comparable independent agency model and carrier-partner distribution approach.
- Hilb Group: Mid-Atlantic-based independent insurance agency roll-up distributing personal and commercial lines. Comparable in size and independent-agency operating model to AMY's Suwanee footprint.
Broad incumbents
- Acrisure: Large privately-held insurance brokerage and fintech platform distributing multi-line coverage. Comparable in carrier-intermediary model but at enterprise scale and with proprietary tech assets AMY lacks.
- Hub International: Major privately-held North American insurance brokerage distributing personal, commercial, life and benefits coverage through carrier partnerships. Comparable channel and product breadth but operates at enterprise scale.
- Brown & Brown: Large public insurance brokerage (NYSE: BRO) with retail and wholesale operations across all major lines. Operates in the same independent-broker channel but at vastly greater scale and geographic reach than AMY.
Emerging players
- Lemonade: Public insurtech (NYSE: LMND) using an AI-native, direct-to-consumer model in personal lines. Not a direct competitor for AMY's cross-selling or service-led model, but represents the structural shift that could erode the value of the traditional independent intermediary over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Atlanta My Insurance Group social profiles
Digital presenceAtlanta My Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlanta My Insurance Group leadership team
Management profileNumber of profiles
Profiles7 records
Atlanta My Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlanta My Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlanta My Insurance Group
What does Atlanta My Insurance Group do?
AMY Insurance Group is an independent insurance agency that sells and services personal, business, life, health, Medicare, and group benefit insurance policies on behalf of multiple insurance carriers. As an intermediary, it does not underwrite risk but earns carrier commissions by matching customers to coverage across dozens of carrier partners. The agency combines agent-led consultation, online quote/policy service tools, and bilingual English/Chinese service.
Is Atlanta My Insurance Group a public or private company?
Atlanta My Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlanta My Insurance Group founded?
Atlanta My Insurance Group was founded in 2003. It employs 1 to 10 people.
Where is Atlanta My Insurance Group based?
Atlanta My Insurance Group is headquartered in Atlanta, United States, in the North America region.
How does Atlanta My Insurance Group make money?
One revenue line is on record: insurance Agency Commissions.
Who are Atlanta My Insurance Group's main competitors?
Direct peers on record are Brightway Insurance, Insurance Office of America, World Insurance Associates, Goosehead Insurance, Higginbotham Insurance and Hilb Group. Broad incumbents are Acrisure, Hub International and Brown & Brown. Lemonade is listed as an emerging player.
Does Atlanta My Insurance Group have an API?
No public API is recorded for Atlanta My Insurance Group.
What industry is Atlanta My Insurance Group in?
Atlanta My Insurance Group's product category is Insurance Agency / Insurance Brokerage Services. Its primary akta.pro industry code is HLAEABAB, Off-Exchange Individual & Family Plans, with a secondary code of FSAIADAA, Basic Group Term Life (Employer-Paid). Its NAICS code is 5242 and its SIC code is 6411.