Milwaukee Milkmen

What Milwaukee Milkmen does

The Milwaukee Milkmen are a professional baseball team competing in the American Association of Professional Baseball, an independent league. Inaugurated in 2019, the franchise is owned and operated by ROC Ventures, LLC, a Wisconsin-based diversified entertainment and sports company, and plays 50 home games per season at Franklin Field within the Ballpark Commons multi-venue campus in Franklin, Wisconsin. The team's identity is built around a distinctive dairy-themed brand ('Udderly Different') and sub-brands including Lecheros de Milwaukee (Hispanic outreach) and Bo Vine.

The core product is live professional baseball, monetized through a layered ticket portfolio: single-game tickets, 5- and 9-game flex mini-plans, partial (25-game) and full (50-game) season plans, and group packages starting at $11 per person. Supporting products include Premium Seating & Hospitality (Leinenkugel's Hop Yard, Educators Credit Union Club, Skybox), a Group Showcase & Fundraising program for schools, churches, and youth organizations, and a digital ticketing platform (My Milkmen Tickets) powered by Tickets.com with Fevo integration for nonprofit-affiliated sales. The team sells branded merchandise through a Shopify-powered online shop and distributes game broadcasts via AABASEBALL.TV.

Revenue is generated across four streams: ticket sales (one-time and subscription mini-plans), in-stadium concessions and merchandise, corporate sponsorships and advertising (BMO, Leinenkugel's, Educators Credit Union, The Jewelry Center), and nonprofit partnership donations ($3 per ticket through the Community Partnership Program). GTM is event-driven — themed game nights, fireworks, promotional giveaways, and family-friendly entertainment — combined with a dedicated group sales team targeting schools, churches, businesses, and youth organizations, plus direct digital sales via the website and self-serve ticketing platforms. Customer segments span families and the general public (primary), schools and youth organizations, businesses and corporate groups, and local nonprofit organizations.

Name

Milwaukee Milkmen

Legal name

ROC Ventures, LLC

Website

https://milwaukeemilkmen.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Baseball Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

Keywords

• Professional baseball team
• Live sports entertainment
• Ticket packages
• Group outings
• Stadium concessions

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from single-game tickets, season ticket plans, mini-plans (5-game and 9-game flexible plans), and group packages. Tickets are sold through direct website sales, box office, and third-party platforms.
2. Concessions and Merchandise: Food, beverage, and merchandise sales at Franklin Field stadium. The venue operates multiple concession stands and a team store for official merchandise. The stadium is cashless.
3. Sponsorships and Advertising: Corporate sponsorship arrangements including naming rights, in-game promotions, giveaways sponsored by companies like BMO, and branded theme nights such as Backyard Baseball Night presented by The Jewelry Center.
4. Nonprofit Partnerships: The team partners with nonprofits through its Community Partnership Program, where $3 from each ticket purchased through promotional links benefits local nonprofit organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The Milwaukee Milkmen are a professional American Association baseball team that sells live game entertainment at Franklin Field in Franklin, Wisconsin, playing 50 home games per season. Core offerings center on ticketed game attendance via single-game tickets, multi-game flex plans (5-game and 9-game), full and partial season plans, group outing packages, and premium seating/hospitality, complemented by on-site concessions, an online merchandise store, AABASEBALL.TV streaming, and themed promotional game nights. The organization also operates community-facing programs including a nonprofit Community Partnership Program, internship program, and host family program.

Product overview

The Milwaukee Milkmen is a professional baseball team in the American Association offering a unified live sports entertainment product centered on 50 annual home games at Franklin Field. The core offering consists of game attendance with various ticket packages (Flexible 5-Game Plans, Flexible 9-Game Plans, and Season Ticket Plans ranging from 25-game to full 50-game packages). Supporting products include Group Outings and Group Showcase & Fundraising programs for organizations, Premium Seating & Hospitality for corporate events, and the My Milkmen Tickets digital ticketing platform for ticket management and exchange. The organization also operates an Online Shop for merchandise, provides AABASEBALL.TV streaming for remote viewing, and runs community programs including an Internship Program and Host Family Program. Sub-brands include Bo Vine and Lecheros de Milwaukee. Venue amenities include the Leinenkugel's Hop Yard and Educators Credit Union Club all-inclusive dining areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexible Five Game Plan Mini-plan ticket package offering 5 selected home games with flexible ticket exchange, reserved seating in Scout or Dugout sections, and bonus perks such as free gifts and payment plan options. Designed for fans seeking flexibility beyond single-game tickets but not ready for a full season commitment.
• Flexible Nine Game Plan Mini-plan ticket package offering 9 selected home games with flexible exchange, reserved seating, and premium benefits including early private entry, a 20% team store discount, and free preferred parking. Targeted at more committed fans seeking a higher-value mid-tier package.
• Season Ticket Plans Full and partial season ticket packages including a 25-game plan covering the 25 best games and a full 50-game season plan covering all home games, both with premium benefits such as reserved seating and priority access. Designed for the most committed fans.
• Milkmen Game Tickets Single-game tickets for any of the 50 regular season home games at Franklin Field, sold through the official website and on-site box office. Suitable for casual fans, walk-up attendees, and one-time visitors.
• Group Outings Group ticket packages for 10 or more guests starting at $11 per person, featuring all-inclusive food and drinks, free gifts, group name announcements, and on-field experience opportunities. Seat options include Hop Yard (General Admission), Club Level, Seating Bowl, Skybox, and Bleachers. Designed for schools, churches, businesses, and youth sports programs.
• Group Showcase & Fundraising Group fundraising program for schools, churches, and youth programs that combines entertainment with on-field talent showcase opportunities (national anthem performances, parade of champions, player intro squads) and a fundraising component. Group Showcase tickets start at $13 per person, with $3 per ticket sold through promotional links donated to designated local nonprofits.
• Premium Seating & Hospitality Premium seating locations with first-class amenities including club level access, luxury suites, and all-inclusive hospitality packages designed for corporate events and special occasions. Suited for corporate clients and event planners seeking elevated game-day experiences.
• My Milkmen Tickets Online ticket management platform that allows fans to access, print, forward, exchange, and manage their digital tickets. Supports Apple Wallet and Google Wallet integration, a ticket exchange program, and account management self-service.
• AABASEBALL.TV Streaming Live streaming platform for all home and away Milwaukee Milkmen game broadcasts, allowing fans to watch games remotely through the American Association's official AABASEBALL.TV service.
• Online Shop Official online merchandise store offering Milwaukee Milkmen branded apparel, accessories, and team merchandise through a Shopify-powered e-commerce platform.
• Birthday Parties Birthday party event packages at Franklin Field, allowing families and groups to celebrate birthdays at a Milwaukee Milkmen home game as a booked group experience.
• Bachelor & Bachelorette Parties Bachelor and bachelorette party group event packages at Franklin Field, offering groups a pre-wedding celebration experience at a Milwaukee Milkmen home game as a booked group outing.
• Nonprofit Community Partnership Program Community partnership program enabling local Wisconsin nonprofits to receive $3 per ticket purchased through dedicated promotional links, with ticketing facilitated through the Fevo platform. Provides nonprofits with fundraising and community visibility.

Quantifiable outcome

• $3 donated per ticket to nonprofit partners through Community Partnership Program

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ROC VenturescoreStrategic or Co-development PartnerROC Ventures, LLC d/b/a Milwaukee Milkmen is the parent company and owner of the Milwaukee Milkmen professional baseball team. ROC Ventures manages all operations including hiring, internships, and full-time employment positions.
• BMOminorGTM or Marketing PartnerBMO is a corporate sponsor providing hat giveaways for the first 500 fans at select games, including Friday Night Fireworks events.
• The Jewelry CenterminorGTM or Marketing PartnerThe Jewelry Center is the presenting sponsor of Backyard Baseball Night, a themed promotional game featuring special alternate jerseys.
• Fairfield by Marriott Milwaukee AirportminorChannel Partner/ Reseller/ DistributorPartner hotel for traveling fans, located at 6460 S. 13th St., Oak Creek, WI 53154, phone 414-570-8888.
• Holiday Inn Express Milwaukee AirportminorChannel Partner/ Reseller/ DistributorPartner hotel for traveling fans, located at 1400 W Zellman Ct., Milwaukee, WI 53221, phone 414-563-4000.
• Comfort Suites Milwaukee AirportminorChannel Partner/ Reseller/ DistributorPartner hotel for traveling fans, located at 6362 S. 13th St, Oak Creek, WI 53154, phone 414-570-1111.
• Candlewood Suites MilwaukeeminorChannel Partner/ Reseller/ DistributorPartner hotel for traveling fans, located at 6440 S. 13th St., Oak Creek, WI 53154, phone 414-570-9999.
• ROC FoundationminorStrategic or Co-development PartnerROC Foundation is a nonprofit foundation associated with ROC Ventures that partners with the team for initiatives including Veterans Salute programs.
• Ballpark CommonscoreStrategic or Co-development PartnerBallpark Commons is the multi-venue sports complex campus where Franklin Field is located, providing additional recreational facilities and event spaces.
• The Rock Sports ComplexminorStrategic or Co-development PartnerROC Ventures-managed sports complex where interns may support operations during non-Milkmen events as part of their rotation.
• AABASEBALLcoreTechnology or IntegrationAmerican Association of Professional Baseball (AABASEBALL) is the league governing body that organizes the professional baseball league in which the Milwaukee Milkmen compete. The league provides standings, stats, and AABASEBALL.TV streaming.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fargo-Moorhead RedHawks: Long-established American Association independent baseball franchise in Fargo-Moorhead. Direct peer in the same league with similar operational scale, community engagement, and ticket product ladder.
• Kansas City Monarchs: American Association independent baseball team in Kansas City. Same league, similar community-anchored independent baseball franchise model with comparable ticket package and sponsorship structures.
• Kane County Cougars: American Association independent baseball team in Geneva, Illinois. Same league, comparable suburban-market independent baseball business model with similar ticket and group product structures.
• Cleburne Railroaders: American Association independent baseball team in Cleburne, Texas. Direct league peer operating with similar independent franchise economics, group ticket programs, and community partnership structures.
• Lake Country DockHounds: Fellow American Association (independent professional baseball) team based in Oconomowoc, Wisconsin. Most directly comparable peer by league, business model, and Wisconsin regional market overlap — competes for the same sponsorship dollars and fan base.
• Houston Apollos: American Association independent baseball team in Houston. Newer league peer operating the same independent professional baseball business model with similar ticket, sponsorship, and community outreach structure.
• Gary SouthShore RailCats: American Association independent baseball team in Gary, Indiana. Same league peer competing for upper-Midwest baseball fans and corporate sponsors with comparable ticket product and stadium economics.
• Chicago Dogs: American Association independent baseball team in the Chicago metro. Closest geographic peer and most direct competitor for upper-Midwest baseball fans, sponsors, and regional media coverage.
• Sioux City Explorers: American Association independent baseball team in Sioux City, Iowa. Same league peer with comparable mid-market independent baseball franchise economics and group/season ticket product mix.
• Lincoln Saltdogs: American Association independent baseball team in Lincoln, Nebraska. Direct peer in the same league operating with a similar single-venue, community-anchored business model in a comparable mid-sized metro.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MKEMilkmen
• YouTubeyoutube.com/channel/UC_4_N2jda49arUDefAWR8HA/featured
• Facebookfacebook.com/MKEMilkmen
• Instagraminstagram.com/mkemilkmen
• TikToktiktok.com/@mkemilkmen
• LinkedInlinkedin.com/company/milwaukee-milkmen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milwaukee Milkmen