What Kiitos Brewing does

Kiitos Brewing is a craft microbrewery headquartered at 608 West 700 South, Salt Lake City, Utah, operating a single direct-to-consumer site that combines a tap room, a to-go can shop, and limited warehouse seating on Friday and Saturday nights. The company brews an 11-SKU year-round portfolio spanning flagship styles such as Pale Ale, IPA, Double IPA, Amber Ale, Blonde Ale, Pilsner, Coconut Stout, Coffee Cream Ale, Blackberry Sour, Imperial Stout, and Northeast IPA, alongside a rotating lineup of seasonal and specialty releases (e.g., Winter Ale, Gluten Free IPA, Peach Seltzer, Kernza, Chinchillin Cerveza). Each beer carries Finnish wildlife label artwork tied to the brand's 'Kiitos' (Finnish for 'thanks') gratitude positioning.

The brewery is built on a High Efficiency Brewing System (HEBS), one of only several in use in the United States, which the company cites as reducing water usage by 40% and grain usage by 15-20%, and producing PH-balanced wastewater that requires no additional balancing chemicals. Packaging is exclusively aluminum cans, justified on recyclability, lower production energy, and protection from light-induced skunking. Food service is operated through a partnership with Rico Foods, a Salt Lake City-based Mexican cuisine provider.

The business model is entirely direct-to-consumer: draft sales at the tap room, can and merchandise sales (growlers, hats, shirts) at the on-site retail room, and digital gift cards sold through Square's hosted platform. There is no disclosed wholesale or third-party retail distribution, no e-commerce storefront beyond Square gift cards, and no disclosed pricing for beer or merchandise. Marketing is conducted through organic social channels (Facebook, Twitter, Instagram, Yelp), an email newsletter, and the company website. No revenue, funding, ownership, or headcount detail beyond a 1-10 employee band is disclosed.

Name

Kiitos Brewing

Legal name

Kiitos Brewing

Website

https://kiitosbrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kiitos Brewing is a Salt Lake City-based craft microbrewery operating a single 7-day tap room and can shop, brewing a portfolio of year-round and seasonal beers on a High Efficiency Brewing System and selling exclusively direct-to-consumer to local craft beer enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tap Room Draft Sales: Direct draft beer sales at the tap room open 7 days a week. Offers warehouse seating on Friday and Saturday nights.
2. Can and Merchandise Sales: Sells canned beers to-go along with merchandise including growlers, hats, and shirts from the retail room.
3. Gift Cards: Gift cards sold through Square platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kiitos Brewing is a Salt Lake City-based craft microbrewery that brews and sells a portfolio of year-round and seasonal craft beers using its proprietary High Efficiency Brewing System (HEBS). The company operates a direct-to-consumer tap room and can shop, packaging exclusively in aluminum cans for sustainability, and sells branded merchandise and gift cards.

Product overview

Kiitos Brewing is a Salt Lake City, Utah-based craft microbrewery offering a portfolio of 11 year-round beers and numerous seasonal/specialty releases. The brewery operates a High Efficiency Brewing System (HEBS) that uses 40% less water and 15-20% less grain than conventional systems. Core products include the KiiTOS Pale Ale (flagship), Blonde Ale, Amber Ale, IPA, Double IPA, Northeast IPA, Coconut Stout, Coffee Cream Ale, Blackberry Sour, Pilsner, and Imperial Stout—each featuring Finnish wildlife on their labels. The company sells canned beer exclusively (not bottles) for sustainability, operates a tap room tavern with food service from Rico Foods, and offers merchandise and gift cards. Seasonal offerings include Winter Ale, Gluten Free IPA, Gluten Free Ale, Kiitos Light, Czech Dark Lager, Salt n Pickle, Peach Seltzer, Kernza, Grapefruit Cherry Sour, Chinchillin Cerveza, and Tropical Haze IPA.

Differentiator

Problem solved

Functional benefit

Products and services

• KiiTOS Blonde Ale A traditional blonde ale featuring Finnish Capercaillie imagery on the label, offering a balanced, approachable flavor profile for a wide range of craft beer drinkers.
• KiiTOS Pale Ale The flagship brew featuring Finland's national animal, the Brown Bear, on the label, with a resinous pine hop profile and smooth, refreshing drinkability.
• KiiTOS Amber Ale A deep, rich amber ale with caramel character, featuring the endangered Saimaa Ringed Seal on its label to highlight conservation efforts.
• KiiTOS Coconut Stout A stout made with organic toasted coconut and oatmeal, featuring the regal ermine on its label, offering a robust, creamy mouthfeel with fresh coconut flavor and aroma.
• KiiTOS Coffee Cream Ale A light-colored ale featuring wolverine imagery, made with whole unground Guatemalan coffee beans from a local Salt Lake City roaster to deliver rich coffee flavor without color change.
• KiiTOS Blackberry Sour A sour ale featuring crab imagery, created by souring for 48 hours and adding 700 lbs of blackberry puree per batch for maximum acidity and fruit flavor.
• KiiTOS Pilsner A crisp European-style lager featuring the Whooper Swan, crafted from pilsner malt with mosaic, cascade, and warrior hops and a touch of American hops.
• KiiTOS Imperial Stout An 11% ABV imperial stout featuring the gray wolf on its label, with varied and complex aroma and a dark color befitting the style.
• KiiTOS Northeast IPA A 7.3% ABV Northeast-style IPA featuring Atlantic salmon imagery, known for restrained bitterness and heightened hop aromas.
• KiiTOS IPA A 6.1% ABV IPA featuring the Eurasian Eagle Owl on its label, known for robust hoppiness and full-bodied taste representing peerless, unmatched quality.
• KiiTOS Double IPA An 8.5% ABV double IPA featuring the Eurasian Moose on its label, described as a full-bodied beer with powerful, majestic character.
• Kiitos Tap Room The brewery's tap room and tavern open 7 days a week, offering draft beers, warehouse seating on Friday and Saturday evenings, corn hole games, and food from partner Rico Foods.
• Can Shop (Canned Beer To-Go) Retail room offering canned beer for purchase to-go, packaged exclusively in aluminum cans for sustainability and protection from sunlight.
• Gift Cards Digital gift cards available for purchase through Square's platform, redeemable for the brewery's beers and merchandise.
• Branded Merchandise Branded merchandise including hats, shirts, and growlers available for purchase in the tap room retail area.

Quantifiable outcome

• 40% less water usage
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Rico FoodscoreOthersRico Foods is the food provider for Kiitos Tap Room. Founded by Jorge Fierro, Rico Foods has been a long-time resident of Salt Lake's Granary Row, providing fresh, authentic Mexican cuisine. All their food is made the 'Rico Way': fresh, authentic, handmade, and preservative and additive free.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Squatters Craft Beers: Long-standing Salt Lake City craft brewery with pubs and packaged distribution; overlaps with Kiitos on local taproom competition and core beer portfolio.
• Red Rock Brewing: Established SLC craft brewery and brewpub serving its own beer alongside food; competes for the same local craft drinker with a fuller-service taproom format.
• T.F. Brewing: Independent SLC craft brewery and taproom with rotating draft selection and direct-to-consumer can sales; closely overlaps Kiitos in size, channel mix, and customer base.
• Fisher Brewing Company: Salt Lake City craft brewery operating its own taproom and producing a year-round plus seasonal lineup; competes for the same local craft drinker and serves a similar direct-to-consumer model.
• Proper Brewing Co. Salt Lake City craft microbrewery operating a taproom with on-site food and in-house brewing; most direct geographic and operating-model comparable to Kiitos in the same near-southwest SLC scene.
• Epic Brewing Company: Salt Lake City-originated craft brewery producing a wide portfolio of year-round and seasonal beers with broader distribution; comparable in geography and product breadth, but materially larger in scale.
• 2 Row Brewing: Small independent SLC craft brewery with taproom and limited distribution footprint; shares Kiitos's profile of a hyper-local, direct-to-consumer-driven craft operator.
• RoHa Brewing Project: Boutique Salt Lake City craft brewery with a taproom and packaged beer sales; comparable to Kiitos in independent ownership, scale, and neighborhood-style positioning.

Broad incumbents

• New Belgium Brewing: Large US craft brewer with a long-standing sustainability and environmental stewardship platform (energy efficiency, water reduction); thematically aligned with Kiitos's HEBS-driven sustainability narrative, though operating at vastly greater scale and distribution.

Regional players

• Uinta Brewing Company: Utah-headquartered craft brewery with state and broader regional distribution; relevant for understanding how a Utah-born brand can scale beyond a single taproom — a comparable regional model rather than a direct SLC taproom competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kiitosbrewing
• Facebookfacebook.com/kiitosbrewing
• Instagraminstagram.com/kiitosbrewing
• LinkedInlinkedin.com/company/kiitos-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiitos Brewing