Angel Bakery
Angel Bakery operates France's second largest bakery franchise network, with 301 boulangeries in France and 8 in Canada producing bread, viennoiseries, pizzas, sandwiches, and barista drinks on-premises daily under 100% French CRC-certified flour and natural sourdough protocols, serving mass-market consumers via franchisees, a Click & Collect app, and delivery partnerships.
- Company typePrivate
- Founded2008
- HeadquartersAix-en-provence, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Angel Bakery does
Angel Bakery, operating as Boulangeries Ange and legally ANGE SAS, is a French bakery franchise network founded on 8 December 2008 in Miramas by François Bultel, Patricia Gaffet, and Patrice Guillois. The company operates the second largest bakery network in France with 301 boulangeries domestically and 8 in Quebec, Canada, all producing bread, viennoiseries, pizzas, sandwiches, salads, tarts, barista drinks, and sweet treats on-premises daily. Core technical and product specifications include 100% French CRC-certified flour from wheat grown within 250 km of partner mills, natural sourdough fermentation without added baker's yeast, deck-oven baking, and an open-kitchen concept where products are kneaded, shaped, and baked in front of customers.
The business runs on a franchise model with approximately 150 entrepreneur franchisees, supported by Campus Ange (an in-house training academy offering CAP Boulanger certification) and the SIEL headquarters in Aix-en-Provence consolidating head office, training, and R&D laboratory functions. Revenue is generated through three streams: retail bakery sales at franchise locations, franchise fees and royalties from network expansion, and a managed loyalty platform (operated by Adelya) with auréoles point accumulation and personalized customer engagement. Customer-facing technology includes the ANGE Click & Collect mobile app with AppDays 10% promotions on Tuesdays and Thursdays, plus third-party delivery partnerships with Uber Eats and Deliveroo, and an anti-waste integration with Too Good To Go covering 130+ locations. Marketing relies on email/SMS, 100,000+ social media followers, presence at Franchise Expo Paris, and a post-purchase review platform (GoodDays).
The company has no institutional investment, no M&A history, and no public listing. Ownership remains with the three co-founders. Geographic reach is limited to France and Quebec, Canada, with a sub-brand Le Café Ange extending into dedicated coffee-shop locations across four French cities.
Angel Bakery firmographics
Firmographics- Name
- Angel Bakery
- Legal name
- ANGE SAS
- Website
- https://boulangerie-ange.fr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Angel Bakery operates France's second largest bakery franchise network, with 301 boulangeries in France and 8 in Canada producing bread, viennoiseries, pizzas, sandwiches, and barista drinks on-premises daily under 100% French CRC-certified flour and natural sourdough protocols, serving mass-market consumers via franchisees, a Click & Collect app, and delivery partnerships.
- Ownership category
- akta.pro rank
Angel Bakery industry classification
Industry- Product category
- Retail Bakery
- NAICS
- Retail Bakeries (311811), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Angel Bakery is headquartered
LocationHeadquarters
- HQ city
- Aix-en-provence
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Angel Bakery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Bakery Sales: Direct sales of bakery products (breads, viennoiseries, pizzas, sandwiches, salads, tarts, pastries, barista drinks) to consumers at individual bakery locations. Products made on-premises daily.
- Franchise Fees and Royalties: Revenue from franchise network expansion. Franchisees pay fees for the right to operate under the ANGE brand, receive training, support, and access to the proven business model and proprietary processes.
- Loyalty Program Management: Technical loyalty platform managed by Adelya operator processes customer data, tracks auréoles, manages happy hours, birthday rewards, and generates marketing insights from behavioral data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Loyalty Program - Auréoles accumulation |
| Other | Pay-as-you-go | Welcome Gift for New Loyalty Members |
| Transaction based/ take rate | Pay-as-you-go | Baguette Solidarity Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Angel Bakery product offering
Product offeringCore offering
Angel Bakery (Boulangeries Ange) operates a franchise network of more than 300 traditional French bakeries producing and selling bread, viennoiseries, pizzas, sandwiches, salads, tarts, and barista drinks that are made on-premises daily. The retail offering is complemented by a Click & Collect mobile app, a customer loyalty program, third-party delivery partnerships, and a dedicated training academy (Campus Ange) for franchise staff.
Product overview
Boulangeries Ange operates a bakery franchise network of 300+ locations in France and 8 in Canada. The core offering consists of traditional French bakery products made on-site daily including breads (Pains), Viennoiseries, Tarterie, Pizzas, Sandwiches, Salades, Barista drinks, and Petites Gourmandises. The company provides multiple platforms for customer engagement: the L'appli ANGE mobile app for Click & Collect ordering, the Programme Fidélité loyalty program managed via Adelya, and a delivery integration through Uber Eats and Deliveroo. Supplementary concepts include Le Café Ange (coffee shop sub-brand), Campus Ange (in-house training academy), and Baguette Solidaire (food donation initiative). The network has expanded through franchise partnerships and emphasizes eco-responsible practices including food waste reduction through Too Good to Go.
Differentiator
Problem solved
Functional benefit
Brands
- Le Café Ange: A bakery coffee shop concept where grain of wheat meets grain of coffee. Features a wide range of hot and cold drinks prepared by baristas, accompanied by savory and sweet offerings made by the bakers. Locations include Parc Manceau Le Mans, Salon de Provence, Aix en Provence, and Narbonne.
Products and services
- Breads (Pains)
- Viennoiseries
- Tarts (Tarterie)
- Pizzas
- Sandwiches
- Salads and Poke Bowls
- Barista Coffee and Hot Drinks
- Petites Gourmandises
- Le Café Ange
- BtoB Breakfast Offering
- Franchise Offering
Quantifiable outcome
- 66 million baguettes consumed annually in French homes
- +5 more outcomes
Companies that use Angel Bakery
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Angel Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Angel Bakery partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Too Good to GocoreStrategic partnership to combat food waste. ANGE offers surprise anti-waste baskets in over 130 locations through the Too Good to Go app. Results: 1 million+ baskets saved, 1,000 tonnes of food not wasted, 2,500 tonnes CO2 saved (equivalent to 2,700 Paris-New York flights).
- Uber EatssupportingThird-party delivery partnership enabling ANGE bakery products to be delivered to customer homes. Expands delivery reach and convenience for customers.
- DeliveroosupportingThird-party delivery partnership complementing Uber Eats for broader delivery coverage. Enables home delivery of bakery products across participating locations.
- Kusmi TeasupportingPremium tea partnership for Barista drinks section. ANGE's barista offers Kusmi Tea featuring long leaves, simply picked, rolled and dried without chemical coloring. Organic Farming certification.
- Van HoutensupportingPremium chocolate supplier for Barista drinks. ANGE uses Van Houten high-cocoa, low-sugar chocolate with UTZ certification for sustainable agricultural systems and environmental protection.
- Filière CRC (Culture Raisonnée Contrôlée)coreCertification partnership for wheat supply chain. CRC certified flour from 100% French wheat grown within controlled specifications: fields away from pollution sources, no toxic products, no chemical post-harvest treatments. Up to 800x less pesticide traces than conventional farming.
- Agri-EthiquecoreEthical farming partnership recognized with 1er boulanger éthique de France certification. Commits to fair prices for farmers and sustainable agricultural practices throughout the supply chain.
Scale indicators14 records
Recent moves13 records
Expansion highlights6 records
Angel Bakery competitors and assessment
Company assessmentRegional players
- Kamps: Germany's largest bakery chain (~360 stores) offering traditional breads, pastries and snacks across multiple channels — comparable European bakery chain operating primarily outside France.
- Greggs: UK's leading bakery-on-the-go chain (~2,500 locations) offering sandwiches, savouries and sweet bakery at value price points — comparable high-volume, value-positioned bakery chain operating in a different geography.
Direct peers
- Brioche Dorée: French bakery-restaurant chain (Le Duff Group) with ~400 locations in France and international presence, offering breads, viennoiseries, sandwiches and meals on-site — directly comparable multi-occasion bakery-cafe format.
- Le Fournil de Pierre: French bakery franchise network (~100 locations) operating a similar on-premises bake model with breads, pastries and light foodservice — comparable format and franchise economics.
- La Mie Câline: French franchise bakery chain with ~240 locations specializing in breads, viennoiseries, sandwiches and snacks — comparable size, franchise model, and product mix to ANGE.
- Marie Blachère: France's largest specialty bakery franchise chain with 750+ locations and a similar franchise-based, on-premises bake model focused on affordable French breads and viennoiseries — ANGE's closest direct competitor and current market leader.
- Paul: Historic French bakery chain (~500 shops globally) offering artisan breads, viennoiseries, sandwiches and patisserie in a café setting; comparable premium-positioned French bakery network.
Broad incumbents
- Délifrance: Bakery-cafe brand under Groupe Délifrance/Bridor, operating across Europe and Asia with a broader B2B frozen bakery manufacturing arm alongside retail locations — comparable consumer-facing bakery concept with broader portfolio.
- Carrefour: Largest French supermarket chain with extensive in-store bakery departments offering freshly baked bread and viennoiserie at competitive prices — a key substitute for traditional bakery visits.
Others
- PretzelHut: German snack-bakery kiosk franchise (~220 locations) operating in transit and retail locations — adjacent small-format bakery/snack franchise model, illustrating alternative expansion formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Angel Bakery social profiles
Digital presenceAngel Bakery compliance and trust
Trust signalCompliance6 records
Angel Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angel Bakery leadership team
Management profileNumber of profiles
Profiles5 records
Angel Bakery subsidiaries and ownership
Company hierarchySubsidiaries2 records
Angel Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angel Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angel Bakery
What does Angel Bakery do?
Angel Bakery (Boulangeries Ange) operates a franchise network of more than 300 traditional French bakeries producing and selling bread, viennoiseries, pizzas, sandwiches, salads, tarts, and barista drinks that are made on-premises daily. The retail offering is complemented by a Click & Collect mobile app, a customer loyalty program, third-party delivery partnerships, and a dedicated training academy (Campus Ange) for franchise staff.
Is Angel Bakery a public or private company?
Angel Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Angel Bakery founded?
Angel Bakery was founded in 2008. It employs 501 to 1,000 people.
Where is Angel Bakery based?
Angel Bakery is headquartered in Aix-en-provence, France, in the Europe region.
How does Angel Bakery make money?
Three revenue lines are on record. Retail Bakery Sales are the primary driver. The others are franchise Fees and Royalties and loyalty Program Management.
Who are Angel Bakery's main competitors?
Regional players on record are Kamps and Greggs. Direct peers are Brioche Dorée, Le Fournil de Pierre, La Mie Câline, Marie Blachère and Paul. Broad incumbents are Délifrance and Carrefour. PretzelHut is listed as an others.
Does Angel Bakery have an API?
No public API is recorded for Angel Bakery.
What industry is Angel Bakery in?
Angel Bakery's product category is Retail Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 311811 and its SIC code is 2050.