Inner Peace

What Inner Peace does

Inner Peace Counseling Services and Integrative Wellness Center, PLLC is a privately-held mental health private practice founded in 2012 by Jennifer Schaal, LCMHC, NCC, and headquartered at 102 Towerview Court, Cary, North Carolina. The practice employs approximately 7-10 staff including five clinical practitioners (LCMHC, LCSW, LCSWA credentials) and a practice manager, delivering trauma-informed individual and couples counseling to clients across the lifespan (ages 3 through 100+).

The practice operates on a hybrid integrative treatment model combining evidence-based Western modalities — EMDR, Trauma-Informed Therapy, CBT, DBT, ACT, Somatic Experiencing, Polyvagal Theory, and EFT — with Eastern-informed practices including yoga for mental health, breathwork, meditation, and somatic work. Service delivery spans in-person sessions at the Cary office (Monday-Saturday hours) and telehealth virtual sessions, supplemented by integrative community workshops held at on-site and external retreat spaces.

Revenue is generated through insurance-billed counseling sessions with Aetna, Cigna, and Medcost in-network coverage, plus self-pay rates for uninsured clients, integrative services (massage, yoga), and select workshops. New patient appointments are 60 minutes; specific session fees are not publicly disclosed. Go-to-market is direct-to-consumer, relying on insurance network visibility, Psychology Today directory listings, organic search, professional referrals from physicians and therapists, and an active blog. The practice is owned by its founder, with no venture capital or private equity involvement, and serves primarily the Cary, NC metro area via physical presence plus remote clients via telehealth.

Name

Inner Peace

Legal name

Inner Peace Counseling Services and Integrative Wellness Center, PLLC

Website

https://innerpeacecary.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Inner Peace is a privately-held mental health private practice in Cary, NC, founded in 2012, delivering trauma-informed individual and couples counseling via in-person and telehealth. It serves clients ages 3-100, billing Aetna, Cigna, Medcost, and self-pay, with an integrative mind-body-spirit approach.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro industry

PRIMARYHLALAEAL

Grief, Trauma & PTSD-Focused Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHSADAJAI

Trauma-Informed Mindfulness & Somatic Mind-Body Practices

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAB

Mindfulness-Based Coaching & Training (MBSR/MBCT-style)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHLALAEAG

Couples & Family Therapy Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Mental health counseling
• Trauma-informed therapy
• EMDR therapy
• Telehealth counseling
• Couples counseling

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance-billed counseling services: The practice is in-network with Aetna, Cigna, and accepts Medcost insurance. Counseling sessions are billed to insurance for covered patients. New patient appointments are 60 minutes.
2. Self-pay/out-of-pocket services: Self-pay rates available for clients without accepted insurance coverage. Integrative services (massage and yoga) and select workshops and groups are self-pay only and not billed to insurance. Clients can file with their insurance for possible reimbursement using provided documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Inner Peace is a trauma-informed mental health private practice that delivers individual and couples counseling, EMDR therapy, telehealth sessions, and integrative community workshops. Services are provided by licensed clinicians (LCMHCs, LCSWs, LMFTs) using evidence-based modalities (EMDR, CBT, DBT, ACT) combined with mindfulness, yoga, and somatic practices for clients aged 3 through senior years in Cary, NC and via telehealth.

Product overview

Inner Peace Counseling Services and Integrative Wellness Center, PLLC is a hybrid mental health private practice in Cary, North Carolina, founded in 2012, offering a comprehensive suite of therapeutic services. The practice operates on a trauma-informed, integrative treatment model combining evidence-based modalities (EMDR, Trauma-Informed Therapy, CBT, ACT) with holistic approaches (yoga for mental health, mindfulness, breathwork, somatic practices). Services include individual and couples counseling, EMDR therapy, telehealth sessions, walking-and-talking therapy, and community workshops. The practice offers services for ages 3-100 and accepts Aetna, Cigna, and self-pay clients. The company provides care through Licensed Clinical Mental Health Counselors, Licensed Clinical Social Workers, and Licensed Marriage and Family Therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauma-Informed Counseling Evidence-based trauma therapy integrating counseling modalities with holistic approaches such as EMDR and embodiment work, offered for individuals and couples to achieve emotional regulation through central nervous system calming.
• EMDR Therapy
• Telehealth Counseling
• Individual Counseling
• Couples Counseling
• Yoga for Mental Health
• Integrative Community Workshops

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• AetnacoreOthersIn-network insurance provider. Inner Peace accepts Aetna insurance for counseling services, making the practice visible to Aetna members searching for mental health providers.
• CignacoreOthersIn-network insurance provider. Inner Peace accepts Cigna insurance for counseling services, making the practice visible to Cigna members searching for mental health providers.
• MedcostcoreOthersIn-network insurance provider. Inner Peace accepts Medcost insurance for counseling services.
• Psychology TodaysupportingGTM or Marketing PartnerListed on Psychology Today therapist directory with direct contact links, photos, and practice information. Serves as a referral source for new clients searching for therapists.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Headway: Platform that helps independent therapists accept insurance and manage practices, with built-in credentialing, billing, and patient referrals. Highly comparable as it competes for the same therapist talent pool and patient insurance-funnel that Inner Peace relies on.
• Alma: Network and practice-management platform for independent therapists offering credentialing, insurance billing, and referrals. Comparable as it targets the same solo-and-group practitioner segment and offers in-network insurance scale that Inner Peace lacks.
• Brightside Health: Online mental health platform combining therapy and psychiatry for anxiety and depression. Comparable to Inner Peace's telehealth-based therapy-plus-modalities model, though Brightside also incorporates medication management.
• Grow Therapy: Therapist-facing platform providing insurance billing, scheduling, and patient matching for independent and group practices. Directly comparable as an alternative operating model for the same clinicians and insured-patient demand Inner Peace serves.

Broad incumbents

• Headspace: Digital mental health and mindfulness platform offering therapy, meditation, and breathwork content. Comparable to Inner Peace's integrative wellness and mindfulness-based therapeutic approach, though delivered as a scaled consumer product rather than 1:1 care.
• Lyra Health: Enterprise-focused mental health benefits platform providing therapy, coaching, and EAP-integrated services via a large therapist network. Comparable to Inner Peace's insurance-billed therapy model but at employer-sponsored scale across multiple modalities.

Direct peers

• Octave: In-person and virtual therapy practice offering individual, couples, and group services with a clinician-team model. Comparable to Inner Peace in delivery format, multi-clinician structure, and integration of measurement-based care across modalities.
• Talkspace: Telehealth therapy platform delivering individual and couples counseling via licensed therapists on a virtual-first basis. Comparable to Inner Peace's telehealth arm and insurance-billed therapy services targeting similar consumer demographics.
• Two Chairs: Hybrid in-person and telehealth therapy practice operating multiple clinics with a multi-modality, matching-focused clinical model. Closely comparable to Inner Peace's hybrid delivery, multi-clinician team structure, and emphasis on quality therapist-client matching.
• BetterHelp: Largest online counseling platform offering individual, couples, and teen therapy via a licensed therapist network. Comparable to Inner Peace's telehealth delivery model and broad-population therapy offerings, though at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Inner-Peace-Psychological-Services
• LinkedInlinkedin.com/company/innerpeacecary

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inner Peace