Look up
LOOKUP is an Italian social gaming app that rewards users with redeemable UP points for smartphone disconnection via foreground timers, serving individual consumers and an emerging B2B clientele through a partner-supplied Italian reward catalog and employee-wellness offering.
- Company typePrivate
- Founded2019
- HeadquartersGorle, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Look up does
LOOKUP (legal entity Lookup S.r.l.) is an Italian social gaming mobile application founded in 2019 and headquartered in Gorle, Bergamo. The app rewards users for smartphone disconnection: a user activates a foreground timer (20, 40, or 60 minutes), must keep the LOOKUP app in the foreground while abstaining from other apps and notifications, and earns UP points upon successful completion. Accumulated UP points are redeemable against a catalog of partner-supplied products, experiences, fitness and wellness sessions, language courses, and donations to nonprofits (AIRC, Amref, Sea Shepherd Italia). The app is distributed globally through the iOS App Store and Google Play Store, but the reward-catalog fulfillment and partner logistics are concentrated in Italy, particularly the Bergamo region.
The underlying technology is a mobile client (iOS/Android, package com.valeo.lookup, powered by Valeo.it) that detects foreground state and interrupt events to validate timer sessions. Social mechanics include collaborative Groups (family, partner, friends, colleagues pooling UP points toward shared objectives with mutual boosts on completion) and Challenge Mode (competitive leaderboards ranking by completed active-timer minutes rather than UP points, to neutralize boost-driven inequality). A proprietary Boost system (X2-X10 multipliers for 24 hours, earned via streaks/objectives or purchased in-app) and profile-evolution features are sold through an in-app shop.
The business model combines three revenue streams: (1) consumer in-app purchases of boosts and profile features, (2) B2B partnership fees via LOOKUP for Business (in-app advertising, branded challenges, reward-catalog placement, employee wellness programs), and (3) logistics fees on physical prize fulfillment handled through Amazon Prime Italia. The company is bootstrapped with 1-10 employees, no disclosed external funding, and operates as a 'Startup a vocazione sociale' under the patronage of the Municipality of Bergamo and in collaboration with the University of Bergamo.
Look up firmographics
Firmographics- Name
- Look up
- Legal name
- Lookup S.r.l.
- Website
- https://welookup.it
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LOOKUP is an Italian social gaming app that rewards users with redeemable UP points for smartphone disconnection via foreground timers, serving individual consumers and an emerging B2B clientele through a partner-supplied Italian reward catalog and employee-wellness offering.
- Ownership category
- akta.pro rank
Look up industry classification
Industry- Product category
- Digital Wellness Mobile App
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Look up is headquartered
LocationHeadquarters
- HQ city
- Gorle
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Look up business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- In-App Boost Purchases: LOOKUP operates a shop within the app where users can purchase boost multipliers (which increase UP points per timer minute) and profile customization features. These purchases represent a direct revenue stream from the consumer base.
- Business Partnership Fees: LOOKUP charges business partners to feature their products and services as rewards within the app, to display in-app advertising, and to create branded challenges. This B2B revenue is driven by LOOKUP for BUSINESS offerings targeting marketing and employee wellness budgets.
- Points Redemption Logistics: LOOKUP handles the fulfillment of physical prize redemptions (products and books) through Amazon Prime Italia logistics, with order management between 24–48 working hours from payment confirmation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free App — Core Timer and Rewards |
| Transaction based/ take rate | Pay-as-you-go | In-App Shop — Boosts and Profile Features |
| Subscription | Multi-year contract | LOOKUP for BUSINESS — Partner Tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Look up product offering
Product offeringCore offering
LOOKUP is a social mobile app that rewards users with virtual "UP" points for keeping their smartphone screens down during timed offline sessions of 20, 40, or 60 minutes. Accumulated points are redeemable in an in-app catalog of physical products, experiences, and charitable donations provided by partner brands. A parallel B2B offering, LOOKUP for Business, lets companies launch branded challenges, sponsor user engagement, and run employee-wellness programs against the same gamification engine.
Product overview
LOOKUP is a social gamification mobile app centered on digital wellness. Its core offering is the LOOKUP Mobile App, which uses timed offline sessions (20, 40, or 60 minute timers) to reward users with UP points redeemable in the LOOKUP Reward Catalog. The app includes social features — LOOKUP Groups (collaborative goal completion) and LOOKUP Challenges (competitive leaderboards) — and a LOOKUP Shop for purchasing boost multipliers. LOOKUP for Business extends the platform with enterprise-focused marketing and employee wellness solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- LOOKUP Mobile App Native iOS and Android app for individual consumers that rewards users with virtual "UP" points for completing 20-, 40-, or 60-minute offline sessions with the screen off. Points are redeemable in an in-app partner catalog of products, experiences, and charitable donations, and earnings can be accelerated via the Boost multiplier feature. Includes social engagement through Groups and Challenges.
- LOOKUP for Business B2B offering for companies, accessed via the dedicated /it/aziende site section, that enables branded challenges, sponsorship of user engagement (e.g., Boost credits, catalog perks), employee-wellness programs, in-app advertising, and ESG-aligned activations built on the LOOKUP gamification engine.
Quantifiable outcome
- Users have collectively redeemed 1,430+ prizes and accumulated 945,691 hours (107.96 years) of offline quality time.
- +1 more outcomes
Companies that use Look up
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Look up technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Look up partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- BBuono.itcoreBBuono.it is a curated marketplace for Italian food and wine excellences. In LOOKUP's reward catalog, BBuono provides products such as Alpine goat adoptions, Lake Garda vineyard adoptions, and Brescian excellence boxes. LOOKUP users redeem UP points plus cash payments for BBuono products, with discount codes provided through the app.
- Museo della Carta di MeleminorThe Paper Museum of Mele (Genova) offers LOOKUP users discounted tickets to guided tours and handmade paper workshops. This partnership enriches LOOKUP's cultural experience catalog with a unique artisanal attraction.
- WOWnatureminorWOWnature runs reforestation projects across Italy. LOOKUP users can redeem UP points for 10% discounts on tree adoptions, supporting environmental sustainability and generating ESG-aligned impact metrics for LOOKUP for BUSINESS clients.
- TonkiminorTonki sells patented cardboard photo frames. LOOKUP users receive a 20% discount on their entire cart when redeeming a UP point code, providing a unique and creative reward in the catalog.
- BookdealerminorBookdealer is an e-commerce platform supporting independent bookstores. LOOKUP users can earn 1%, 3%, or 5% discounts on orders via UP point redemption codes. This aligns with LOOKUP's mission to promote offline, quality time activities like reading.
- MakadamiaminorMakadamia is a 100% Italian, plastic-free dried fruit startup. LOOKUP users receive 10–15% discounts on custom mix orders via UP point codes, aligning with a healthy lifestyle theme.
- Terra di Mezzo PaintballminorPaintball provider in Viterbo. LOOKUP users can redeem UP points for free group paintball sessions (Arena: 6 people; Wooded scenario: 10 people). The partner provides the physical experience while LOOKUP provides the marketing channel.
- MiFaiBeneminorWellness provider offering ARTS OF TOUCH® massage in Milan/Varese. LOOKUP users redeem UP points for discounted sessions (€95 vs. €105 list price), bringing a wellness experience into the catalog.
- Meditation LoungeminorMilan-based meditation and yoga studio. LOOKUP users receive 40–50% discounts on Hatha Yoga, breathwork, and sleep wellness sessions via UP point codes, aligning the wellness and mindfulness theme.
- Wilden.HerbalsminorItalian herbal tea brand promoting mindful rituals. LOOKUP users receive 10% off all products via UP point codes. The partnership supports LOOKUP's holistic wellness positioning.
- My Cooking BoxminorItalian meal kit service. LOOKUP users receive 20% discounts on recipe boxes via UP point codes, supporting quality time in the kitchen and offline family moments.
- SaypaperminorItalian creative stationery brand. LOOKUP users receive 15% discounts across a wide range of products (notebooks, washi tape, stickers, puzzles, etc.) via UP point codes. The brand aligns with the offline, analog lifestyle theme.
- Compagnia Nazionale di ImprovvisazioneminorTheater improvisation course provider in Curno (Bergamo). LOOKUP users receive 25–50% discounts on the first month of theatrical improvisation courses, supporting social and creative offline activities.
- Reborn (Youreborn.it)minorBergamo-based functional fitness studio. LOOKUP users receive significant discounts on Body Fit, Functional Fitness, and collective training packages via UP point codes, supporting physical wellness and offline social exercise.
- Cicero ExperiencecorePremium Italian experience provider offering glider flights, truffle hunts, sailing on Lake Como, skiing with Giorgio Rocca, and other high-value experiences across northern Italy. LOOKUP users access discounts via UP point codes. Cicero Experience provides the most premium experiences in the catalog.
- Quality EventsminorCocktail experience provider. LOOKUP users redeem UP points for gin & tonic boxes and cocktail lessons in Curno (Bergamo) or online, aligning with the quality social time theme.
- Sharewood ViaggiminorOutdoor adventure travel platform. LOOKUP users receive €30 credit on outdoor experiences (trekking, lakes, mountains) in Italy and internationally. The partnership supports LOOKUP's offline nature and active lifestyle positioning.
- ELIFLYminorPanoramic helicopter flight provider in Brescia. LOOKUP users redeem UP points plus cash for helicopter tours over Lake Iseo, the Camonica Valley, and the Adamello Glacier. Three tiers are available (Express, Camoon Fly, and Adamello Special tours).
- I Giardini di MagriminorBergamo florist and plant shop. LOOKUP users receive 15% discounts on cut flower arrangements, potted plants, and plant compositions, supporting the quality-of-life and beauty theme.
- GeakoinèminorBergamo-based language school. LOOKUP users receive discounts on online and offline language courses, tutoring, and 'Travel in Language' experiences, aligning with education and cultural enrichment.
- SpireatminorItalian spirulina superfood brand. LOOKUP users receive 20% discounts on Italian-produced spirulina products (powder, flakes, capsules, bars), supporting health and wellness positioning.
- Il Centro TaominorYoga, meditation, and wellness shop. LOOKUP users receive 10% discounts on malas, essential oils, incense, and wellness accessories via UP point codes, supporting the holistic wellbeing angle.
- AIRC (Fondazione AIRC)minorAIRC is Italy's leading cancer research foundation. LOOKUP users can donate accumulated UP points to AIRC, with the monetary equivalent donated by Lookup S.r.l. Tax benefits accrue to Lookup Srl as the donor entity. This partnership provides ESG impact credentials.
- Amref Health Africa (Kokono Project)minorAmref is Africa's largest nonprofit health organization. LOOKUP users can donate UP points to support maternal and child health projects in Uganda (Kokono cradle project). Lookup S.r.l. converts points to cash donations. This partnership generates social impact metrics for LOOKUP's ESG reporting.
- Sea Shepherd ItaliaminorOcean conservation movement. LOOKUP users can donate UP points to Sea Shepherd Italia, with the cash equivalent donated by Lookup S.r.l. Supports LOOKUP's environmental sustainability credentials.
- Comune di Bergamo (Municipality of Bergamo)minorLOOKUP operates under the patronage of the Municipality of Bergamo (Comune di Bergamo), giving the company local government credibility and support as a social startup.
- Università degli Studi di Bergamo (University of Bergamo)minorLOOKUP is 'in collaboration with' (in collaborazione con) the University of Bergamo, providing academic legitimacy and potential research partnerships for the social startup.
- Sfera Networks S.R.L.coreSfera Networks S.R.L. provides hosting services for LOOKUP's website and digital infrastructure. Named in the Privacy Policy as the external data processor for hosting, based in Treviolo BG.
- Valeo.itcoreValeo.it is credited as the technology developer powering the LOOKUP app (package name com.valeo.lookup). The website footer states 'Powered by Valeo.it', indicating Valeo developed and maintains the technical infrastructure of the app.
- Atalanta B.C.minorAtalanta B.C., the professional football club based in Bergamo, partnered with LOOKUP and Despe (a local brand) to launch challenge competitions offering tickets to the Gewiss Stadium. This partnership brings sports audience engagement to LOOKUP.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Look up competitors and assessment
Company assessmentEmerging players
- AppDetox (Siine): AppDetox is a niche Android app that lets users limit specific app usage. It's a smaller, single-platform peer competing for the same digital-wellbeing buyer with a less gamified approach.
- Stay Focused (STAYFREE): StayFocused by STAYFREE is a self-control app with screen-time tracking, app blocking, and usage analytics. It's a comparable app-store-distributed digital wellness product targeting similar users.
- Offtime: Offtime is a digital wellbeing app that allows scheduled disconnection from calls, apps, and notifications. It overlaps with LOOKUP's focus on intentional offline time and shares the B2B corporate wellness sales angle.
Direct peers
- Forest (Seekrtech): Forest is the closest direct peer: a focus/productivity app that gamifies staying away from smartphones by growing virtual trees during focus sessions. LOOKUP mirrors this mechanic with disconnect timers and reward points instead of trees.
- Freedom (Freedom.to): Freedom is a cross-device app/site blocker that fights distraction similarly to LOOKUP. Both sell productivity and focus benefits to consumers and to businesses (Freedom for Teams), and compete for the same buyer.
- SPACE (for the mind): SPACE is a wellness app that pairs users with on-demand therapists and addresses digital overwhelm. It competes for the same emotional need state (digital fatigue) with a different modality (human coaching vs. gamification).
- Moment (momentapp.com): Moment is a screen-time tracking and digital wellbeing app that monitors and limits phone usage. It overlaps with LOOKUP's value proposition of quantifying and reducing smartphone distraction.
Broad incumbents
- Headspace: Headspace is a broad incumbent in the digital wellness space, offering meditation, mindfulness, and focus tools. While LOOKUP's core offering is narrower (disconnection rather than meditation), Headspace for Business competes directly with LOOKUP for Business in corporate wellness budgets.
- Calm: Calm is a major digital wellness and sleep app that also pursues corporate wellness and B2B distribution. Its content library and brand put it in the same competitive frame as LOOKUP for employee wellbeing spend.
Regional players
- Ticktime (Italy-based focus apps): Ticktime and similar Italian/European timer-focused focus apps serve the same audience of users seeking time-based productivity, with similar gamification approaches. They are regional competitors in the Italian digital wellness market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
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Financial estimateRevenue estimate
Valuation estimate
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Management profileNumber of profiles
Look up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Look up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Look up
What does Look up do?
LOOKUP is a social mobile app that rewards users with virtual "UP" points for keeping their smartphone screens down during timed offline sessions of 20, 40, or 60 minutes. Accumulated points are redeemable in an in-app catalog of physical products, experiences, and charitable donations provided by partner brands. A parallel B2B offering, LOOKUP for Business, lets companies launch branded challenges, sponsor user engagement, and run employee-wellness programs against the same gamification engine.
Is Look up a public or private company?
Look up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Look up founded?
Look up was founded in 2019. It employs 1 to 10 people.
Where is Look up based?
Look up is headquartered in Gorle, Italy, in the Europe region.
How does Look up make money?
Three revenue lines are on record. In-App Boost Purchases are the primary driver. The others are business Partnership Fees and points Redemption Logistics.
Who are Look up's main competitors?
Emerging players on record are AppDetox (Siine), Stay Focused (STAYFREE) and Offtime. Direct peers are Forest (Seekrtech), Freedom (Freedom.to), SPACE (for the mind) and Moment (momentapp.com). Broad incumbents are Headspace and Calm. Ticktime (Italy-based focus apps) is listed as a regional player.
Does Look up have an API?
No public API is recorded for Look up.
What industry is Look up in?
Look up's product category is Digital Wellness Mobile App. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its SIC code is 7900.