Forrest Marketing Group
Forrest Marketing Group (Forrest Contact) is an Australian-owned outsourced sales and customer engagement services provider founded in 2006, delivering lead generation, customer engagement, and inbound support via a 100% Australian-based team to enterprise and mid-market clients across Australia, New Zealand, and APAC.
- Company typePrivate
- Founded2006
- HeadquartersManly Vale, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Forrest Marketing Group does
Forrest Marketing Group, operating under the brand Forrest Contact, is an Australian-owned outsourced sales and customer engagement services provider founded in 2006. The company delivers three core service lines—Lead Generation & Appointment Setting, Customer Engagement (win-back, retention, cross-sell/upsell, and inbound sales lead management), and Inbound Customer Support—to enterprise and mid-market organizations across Australia, New Zealand, and the broader APAC region. Its client base spans technology and SaaS, financial services, logistics and manufacturing, professional services, and retail and franchise verticals, with named customers including ANZ, Canon, SALTO Systems, WholeLife Pharmacy & Healthfoods, RGF Staffing, Tunstall, Viva Energy, Felton, Spriggy Schools, 3P Learning, and Quantaco.
Forrest differentiates through a 100% Australian-based team with no offshoring, an AI-assisted quality and performance framework that monitors call quality and enables continuous SDR coaching, and client-facing live Power BI dashboards that track contact rates, conversion rates, appointment volumes, and pipeline value. Specialty campaigns in Disaster Recovery & Crisis Management and Premium Wine Sales extend the core engagement offering into niche use cases. The company is headquartered in Greenwich, NSW, employs 51-100 people, and is independently owned with no disclosed institutional investors or parent company.
Revenue is generated through professional services contracts—retainers, project fees, or resource-based pricing—tailored to client campaign scope and duration. Forrest sells exclusively via direct consultative enterprise and mid-market sales motions with dedicated Account Managers and ongoing performance reviews; no reseller, marketplace, or self-serve channels are evident. Industry association memberships with The Research Society, Auscontact Association, ADMA, and Business Australia support credibility, while marketing is driven through LinkedIn, Facebook, X, YouTube, blogs, guides, webinars, case studies, and email. Chairman Richard Forrest provides leadership continuity.
Forrest Marketing Group firmographics
Firmographics- Name
- Forrest Marketing Group
- Legal name
- Forrest Contact Pty Ltd
- Website
- https://fmgroup.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Forrest Marketing Group (Forrest Contact) is an Australian-owned outsourced sales and customer engagement services provider founded in 2006, delivering lead generation, customer engagement, and inbound support via a 100% Australian-based team to enterprise and mid-market clients across Australia, New Zealand, and APAC.
- Ownership category
- akta.pro rank
Forrest Marketing Group industry classification
Industry- Product category
- Outsourced Sales Services
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)
- SIC
- Services-Management Services (8741), Services-Help Supply Services (7363)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF)
Keywords
Where Forrest Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Manly Vale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Forrest Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Outsourced Sales Services: Forrest Contact provides outsourced lead generation, appointment setting, customer engagement, and inbound support services to B2B clients. Revenue is generated through professional services contracts, likely structured as retainers, project fees, or resource-based pricing depending on campaign scope and duration.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Forrest Marketing Group product offering
Product offeringCore offering
Forrest Contact delivers multichannel outsourced sales and customer engagement services across Australia, New Zealand and APAC. The company provides lead generation and appointment setting, customer engagement programs (win-back, retention, cross-sell), and inbound customer support, all delivered by a 100% Australian-based team acting as a seamless extension of client sales and service teams.
Product overview
Forrest Contact operates as a multichannel outsourced sales and customer engagement services company offering three core service lines: Lead Generation & Appointment Setting, Customer Engagement, and Inbound Customer Support. The company also offers specialty campaigns including Disaster Recovery & Crisis Management and Premium Wine Sales as sub-services under Customer Engagement. All services are delivered by a 100% Australian-based team through real conversations, not automation, across Australia, New Zealand and APAC markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Generation & Appointment Setting
Quantifiable outcome
- 188+ qualified appointments generated in 46-week retail franchisor campaign
- +3 more outcomes
Companies that use Forrest Marketing Group
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles1 record
Forrest Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Forrest Marketing Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Forrest Marketing Group competitors and assessment
Company assessmentDirect peers
- MarketStar: Outsourced sales and customer engagement firm delivering B2B lead generation, appointment setting, and customer success services. Comparable in service mix and enterprise focus.
- CIENCE: US-based B2B outsourced SDR and lead generation provider offering appointment setting, outbound prospecting, and sales pipeline services. Comparable in core offering (B2B appointment setting) and GTM motion.
- Martal Group: B2B lead generation, sales development, and appointment setting agency serving SaaS and tech clients. Comparable in core service (outbound appointment setting) and customer segment.
- Probe Group: Large Australian BPO providing customer experience, contact center, and sales outsourcing services. Comparable to Forrest in service portfolio, ANZ geographic focus, and enterprise customer base.
- Belkins: B2B appointment setting and lead generation agency with a focus on outbound sales development. Comparable core offering of qualifying prospects and booking meetings for client sales teams.
- Salmat: Australian BPO and contact center operator offering outsourced customer contact, lead generation, and sales support across ANZ markets. Closely comparable to Forrest in geography, service mix, and target enterprise clients.
Broad incumbents
- Teleperformance: World's largest contact center outsourcer providing inbound support, telesales, and customer engagement services globally. Overlaps with Forrest on core service lines but competes across many more geographies and verticals.
- Concentrix: Global customer experience and B2B services giant offering contact center, sales, and CX outsourcing at massive scale. Comparable in service lines but operates at a vastly larger scale across global markets.
- Foundever (formerly Sitel): Global CX and contact center operator providing customer support, sales, and technical assistance across industries. Comparable service portfolio but with global delivery and offshore-heavy staffing model.
Emerging players
- LeadMD: Revenue operations and B2B sales enablement firm offering lead generation, demand generation, and outsourced SDR services. Comparable in appointment-setting focus but with a stronger marketing-tech overlay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Forrest Marketing Group social profiles
Digital presenceForrest Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forrest Marketing Group leadership team
Management profileNumber of profiles
Profiles1 record
Forrest Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forrest Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forrest Marketing Group
What does Forrest Marketing Group do?
Forrest Contact delivers multichannel outsourced sales and customer engagement services across Australia, New Zealand and APAC. The company provides lead generation and appointment setting, customer engagement programs (win-back, retention, cross-sell), and inbound customer support, all delivered by a 100% Australian-based team acting as a seamless extension of client sales and service teams.
Is Forrest Marketing Group a public or private company?
Forrest Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forrest Marketing Group founded?
Forrest Marketing Group was founded in 2006. It employs 51 to 100 people.
Where is Forrest Marketing Group based?
Forrest Marketing Group is headquartered in Manly Vale, Australia, in the Oceania region.
How does Forrest Marketing Group make money?
One revenue line is on record: outsourced Sales Services.
Who are Forrest Marketing Group's main competitors?
Direct peers on record are MarketStar, CIENCE, Martal Group, Probe Group, Belkins and Salmat. Broad incumbents are Teleperformance, Concentrix and Foundever (formerly Sitel). LeadMD is listed as an emerging player.
Does Forrest Marketing Group have an API?
No public API is recorded for Forrest Marketing Group.
What industry is Forrest Marketing Group in?
Forrest Marketing Group's product category is Outsourced Sales Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAAADAF, Upsell/Cross-sell & Customer Expansion Calling. Its NAICS code is 561422 and its SIC code is 8741.