Encuentrati

What Encuentrati does

Encuentrati is a privately held lead generation agency founded in 2018 and headquartered in Tegucigalpa, Honduras. The company delivers B2B and e-commerce lead generation, prequalification, and nurturing services to clients across LATAM (Mexico, El Salvador, Honduras, Costa Rica, Colombia, Ecuador, Guatemala, Nicaragua, Panama) and the United States (California, Miami, Orlando, Charlotte, Hawaii, plus Canada). Its customer base spans nine vertical industries: technology B2B, e-commerce, retail, fashion and apparel, professional services, consumer goods/FMCG, healthcare, pharmacy, and online education. The company works with both enterprise and SMB clients, including named accounts such as Network Secure, ALFACOM, MobilityApps, Interactive Contact Center, FirstContact BPO, Silver Jeans, DNM Jeans, Ferromundo, Credi-Seguros, and Pronavida.

The core proprietary technology is the EncuentraTI CRM, a unified sales and marketing platform that consolidates WhatsApp, Instagram, Facebook Messenger, TikTok, LinkedIn, email, SMS, voice calls, and webchat into a single inbox. The platform includes AI-powered lead qualification agents, automated multichannel nurturing sequences, drag-and-drop visual pipelines, ROI/attribution dashboards, payment links, appointment scheduling, reputation management, and a mobile application. The CRM integrates natively with Shopify, WooCommerce, and VTEX for e-commerce use cases, and can deliver leads into client-owned CRMs such as HubSpot, Klaviyo, and Mailchimp. Encuentrati also publishes free diagnostic tools (a leads/ROAS calculator and a sales readiness quiz) that operate as top-of-funnel lead capture mechanisms.

Encuentrati monetizes primarily through custom-quoted managed service engagements — lead generation as a service, paid advertising management (Meta, Google, LinkedIn, TikTok), and bundled marketing services — typically structured as multi-year contracts. Pricing is not publicly disclosed; the typical entry point is a free 30-minute diagnostic call. Distribution runs through direct enterprise field sales and inside sales, with no self-serve product offering. The company holds strategic partner credentials including Meta Business Partner status, Google Ads Certified Partner, and ManyChat Agency Partner.

Name

Encuentrati

Legal name

EncuentraTI

Website

https://encuentrati.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Encuentrati is a Honduras-based lead generation agency that delivers prequalified B2B and e-commerce leads to clients across LATAM and the USA, supported by its proprietary EncuentraTI CRM platform with AI-driven qualification and multichannel automation.

Ownership category

akta.pro rank

Headquarters

HQ city

Tegucigalpa

HQ country

Honduras

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead Generation as a Service: Encuentrati's primary revenue stream is a managed lead generation service where they design, execute, and optimize digital campaigns to produce prequalified B2B leads delivered to the client's sales team. Pricing is based on leads delivered or as a percentage of the client's sales growth. The company also charges for the strategic management of paid advertising spend (Meta, Google, LinkedIn, TikTok).
2. EncuentraTI CRM Platform: A proprietary all-in-one CRM platform licensed to clients as part of the lead generation service or potentially as a standalone subscription. The platform includes unified messaging, AI agents, pipelines, scheduling, payments, and reputation management.
3. Additional Digital Marketing Services: Ancillary services including Conversion Optimization (CRO), Content Marketing, SEO/GEO, Social Media Management, Email Marketing, Web Design & Development, and E-Commerce acceleration are bundled or sold separately, contributing to total revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Encuentrati is a lead growth agency that designs, executes, and optimizes multi-channel B2B and e-commerce lead generation campaigns and delivers behavior-prequalified, sales-ready leads to client sales teams. At the center of the offering is the proprietary EncuentraTI CRM, a unified sales and marketing platform that consolidates WhatsApp, Instagram, Facebook, TikTok, LinkedIn, ads, email, calls, and webchat into a single inbox with AI-driven lead qualification, automated nurturing, visual pipelines, payment links, and attribution dashboards.

Product overview

Encuentrati is a lead growth agency offering a portfolio of 12 services organized around a single core product: the EncuentraTI CRM platform. The platform is a unified sales and marketing hub that centralizes all customer channels (WhatsApp, Instagram, Facebook, TikTok, LinkedIn, ads, email, calls, webchat) into one shared inbox, with built-in AI agents, visual pipelines, workflow automation, multichannel campaigns, payment links, and reporting. The surrounding service offerings — Lead Generation, Automatizaciones con AI, Strategic Advertising, Content Marketing, Social Media Marketing, Email Marketing, Content Design, Design and Development, Conversion Optimization (CRO), E-Commerce Rocket Sales, and SEO y GEO — all feed into and leverage the CRM as the central system of record. Additionally, Encuentrati provides two free diagnostic tools (a Leads and ROAS Calculator and a Sales Readiness Quiz) that function as lead capture mechanisms.

Differentiator

Problem solved

Functional benefit

Brands

• EncuentraTI CRM: A unified CRM platform that centralizes WhatsApp, social media, email, calls, and ads into a single inbox, with AI-powered automation, pipeline management, and multi-channel nurturing capabilities.

Products and services

• EncuentraTI CRM Proprietary unified sales and marketing platform that centralizes WhatsApp, Instagram, Facebook, TikTok, LinkedIn, ads, email, calls, and webchat into a single inbox, with built-in AI agents, automation workflows, visual pipelines, multichannel campaigns, payment links, reputation management, attribution reporting, and a mobile app. Licensed to clients as part of the lead generation service or as a standalone subscription.
• Lead Generation Core managed service combining automated prospecting, multi-channel lead nurturing, and behavior-based pre-qualification to deliver sales-ready B2B and B2C prospects with full behavior history to client sales teams.
• Automatizaciones con AI AI agent and workflow automation service providing 24/7 autonomous agents that respond, qualify, and follow up with prospects, plus AI-powered predictive scoring and campaign personalization across all channels.
• Strategic Advertising Paid advertising management across Meta, Google, LinkedIn, and TikTok with behavioral and intent-based segmentation and continuous cost-per-lead optimization.
• Content Marketing Editorial strategy and content creation aligned to conversion, including SEO content and commercial storytelling to support lead generation campaigns.
• Social Media Marketing Strategic social media management, community building, and engagement campaigns tied to commercial outcomes.
• Email Marketing Drip campaign and email automation service with behavioral segmentation, A/B testing of subject lines and content, and integration with the broader CRM nurturing sequences.
• Content Design In-house graphic and audiovisual design studio producing campaign creative, ad assets, social media content, and consistent brand identity across all channels.
• Design and Development Custom website, bot, web app, and landing page design and development tailored to support the full customer purchase journey.
• Conversion Optimization (CRO) Funnel analysis, leak identification, continuous A/B testing, and real-time conversion dashboards to maximize the effectiveness of each lead entering the pipeline.
• E-Commerce Rocket Sales E-commerce acceleration service combining abandoned cart recovery, repurchase campaigns, loyalty programs, and marketplace/payment gateway integrations with Shopify, WooCommerce, and VTEX.
• SEO y GEO Search engine optimization (technical and content SEO) combined with Generative Engine Optimization (GEO) to position the brand in both traditional search engines and AI-powered answer engines such as ChatGPT, Perplexity, and Gemini.

Quantifiable outcome

• 120,000+ leads generated for companies across LATAM and USA
• +8 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Meta Business PartnercoreGTM or Marketing PartnerEncuentraTI holds Meta Business Partner status, enabling advanced ad targeting capabilities, beta feature access, and direct support channels for managing Facebook and Instagram advertising campaigns for clients across LATAM and USA.
• Google Ads Certified PartnercoreGTM or Marketing PartnerEncuentraTI is a Google Ads Certified Partner, demonstrating proficiency in Google Search, Display, and YouTube advertising, enabling the company to run certified conversion-focused campaigns for B2B and e-commerce clients.
• ManyChat Agency PartnercoreTechnology or IntegrationAs a ManyChat Agency Partner, EncuentraTI integrates ManyChat's WhatsApp and messenger automation capabilities into its CRM and lead nurturing workflows, enabling AI-powered conversational marketing at scale across multiple messaging channels.
• Google Analytics / Google Search ConsolesupportingTechnology or IntegrationEncuentraTI uses Google Analytics and Google Search Console to measure website traffic, conversion attribution, and organic search performance for client campaigns.
• LinkedIn AdssupportingGTM or Marketing PartnerLinkedIn Ads is used for B2B targeting campaigns, particularly for technology, professional services, and staffing industry clients, leveraging LinkedIn's professional targeting capabilities.
• Microsoft ClaritysupportingTechnology or IntegrationMicrosoft Clarity provides heatmaps and user behavior analytics that complement Google Analytics for conversion rate optimization (CRO) work on client landing pages and e-commerce sites.
• YouTube AdvertisingsupportingGTM or Marketing PartnerYouTube Ads are used for brand awareness and retargeting campaigns, particularly for fashion, e-commerce, and consumer goods clients seeking visual brand storytelling at scale.
• ShopifysupportingTechnology or IntegrationShopify e-commerce platforms are integrated with EncuentraTI's CRM for cart synchronization, order tracking, and customer data flow, enabling automated recovery of abandoned carts and repurchase campaigns.
• WooCommercesupportingTechnology or IntegrationWooCommerce (WordPress) stores are integrated with EncuentraTI's CRM for customer data synchronization, cart recovery automation, and repurchase campaign triggers.
• VTEXsupportingTechnology or IntegrationVTEX commerce platform is supported for enterprise e-commerce clients in LATAM, with full integration for orders, customer data, and automated marketing sequences.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Leading CRM, marketing automation, and sales hub platform with a broad agency partner ecosystem; overlaps with the EncuentraTI CRM at the platform layer and competes for the same SMB buyer.
• Wpromote: Large US digital marketing agency offering paid media, SEO, content, and analytics; competes with Encuentrati for mid-market and enterprise digital marketing budgets.
• Jellyfish: Global digital marketing agency with paid media, SEO, content, and creative capabilities; competes with Encuentrati at the enterprise end of the LATAM and US digital marketing services market.
• Belatrix (a Globant company): LATAM-origin digital and software services firm (now part of Globant) that delivers digital marketing and technology services, comparable to Encuentrati's full-service agency offering at greater scale.
• ActiveCampaign: CRM and marketing automation platform with email, SMS, and sales automation; comparable to EncuentraTI CRM's nurture/automation capabilities and serves overlapping SMB customers.
• ManyChat: Conversational automation platform for WhatsApp, Instagram, and Messenger — a core technology partner of Encuentrati and a potential alternative to the messaging automation features inside EncuentraTI CRM.

Direct peers

• SalesHive: B2B lead generation and outsourced SDR agency serving SaaS and tech companies in North America; competes with Encuentrati's enterprise B2B technology segment on prequalified appointment-setting.
• GoHighLevel: All-in-one white-label CRM and marketing automation platform for agencies and SMBs; competes head-to-head with the EncuentraTI CRM product for the same agency/SMB buyer.
• CIENCE Technologies: US-headquartered B2B lead generation agency offering SDR-as-a-service and outsourced sales development, directly competing with Encuentrati for B2B technology clients seeking prequalified leads.
• Martal Group: B2B lead generation and outsourced sales agency focused on SaaS and technology companies across North America and Europe; similar model to Encuentrati's enterprise lead gen offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encuentrati