Manychat

What Manychat does

Manychat is a privately held chat marketing and conversational AI automation platform founded in 2015 and headquartered in San Francisco. The company enables creators, ecommerce brands, agencies, and WhatsApp-first businesses to automate customer engagement across Instagram, WhatsApp, TikTok, and Facebook Messenger through a no-code visual Flow Builder, a library of Quick Automations templates, and an AI add-on (Manychat AI) that layers intent recognition, AI Replies, AI Comments, AI Goals, AI Step, and a Flow Builder Assistant on top of those flows. Manychat is an Official Meta Business Partner and a TikTok Marketing Partner, with weekly product meetings with Meta and exclusive platform-approved features such as the first-of-its-kind Follow to DM automation on Instagram. As of 2025 the platform serves more than 1 million businesses and 1.5 million customers in 170+ countries and processes billions of messages annually. The company employs 251-500 people and is led by co-founder and CEO Mikael Yang, with Anton Gorin and Dmitry Kushnikov as CTOs, Ido Mart as CMO, and Daniel J McKelvey as head of finance and HR ops.

The commercial model is a horizontal product-led growth motion with layered monetization. The primary engine is a freemium and Pro SaaS subscription starting at $15 per month with a 14-day trial, augmented by a $29 per month Manychat AI add-on that unlocks the AI features. A usage-based WhatsApp conversation fee (first 1,000 conversations per month free, rates vary by country, funded through a Manychat Wallet) provides a second monetization layer tied to the Meta WhatsApp Business API. Distribution combines a self-serve signup funnel on manychat.com via Facebook OAuth, a public certified-agency directory at manychat.com/agency/listing, a Manychat for Brands early-access enterprise waitlist, an Affiliate Program paying up to 50% recurring commission, and a Community Experts Program launched in February 2026. The customer base spans creators and influencers, direct-to-consumer ecommerce brands, marketing and chatbot agencies, WhatsApp-first SMBs in LATAM/EMEA, and an emerging enterprise/brand tier via Manychat for Brands.

In April 2025 Manychat closed a $140 million Series B growth capital round led by Summit Partners, bringing total cumulative funding since founding to $163.3 million; the company was already operating profitably at the time of the raise. Capital is allocated to deepening AI capabilities, accelerating global expansion, and continuing investment in customer experience. The company has executed one acquisition to date (Converlytics, April 2020, undisclosed amount) and has maintained high strategic product velocity, including the October 2025 launch of Follow to DM and the 2026 early-access launch of Manychat for Brands as a creator-campaign automation platform for brand marketing teams, influencer agencies, affiliate programs, and creator networks.

Name

Manychat

Legal name

Manychat, Inc.

Website

https://manychat.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Manychat is a chat marketing and conversational AI automation platform that helps creators, ecommerce brands, agencies, and WhatsApp-first businesses automate customer engagement across Instagram, WhatsApp, TikTok, and Messenger. The San Francisco-based company serves over 1 million businesses in 170+ countries.

Ownership category

akta.pro rank

Product category

Conversational AI & Chat Marketing Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Community/Group Chat Platforms (BPAMACAH)

akta.pro secondary industry

Marketplace APIs & API Monetization Platforms (BPAMAOAM)

Keywords

• Chat marketing platform
• Conversational AI software
• Messaging automation tools
• Chatbot marketing software
• Instagram automation platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Manychat Pro subscription: Recurring SaaS subscription with Pro plan starting at $15/month, including a 14-day free trial; this is the primary revenue stream for accessing automation, AI, and cross-channel features.
2. Free plan (freemium): Free tier that lets users get started with no credit card, functioning as a top-of-funnel land motion that converts to Pro.
3. Manychat AI add-on: Add-on to Manychat Pro priced at $29/month, unlocking AI Replies, AI Comments, AI Goals, AI Step, Flow Builder Assistant, and Text Improver.
4. WhatsApp conversation usage fees: Per-conversation usage pricing on top of Manychat Pro, charged per new 24-hour conversation window split into Business-Initiated and Contact-Initiated categories; first 1,000 conversations per month are free, with rates varying by country. Funds are loaded via the Manychat Wallet.
5. Affiliate program revenue share: Manychat offers an affiliate program paying up to 50% recurring commission, representing a performance-based revenue stream.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels13 records

Core offering

Manychat is a no-code chat marketing and conversational AI automation platform that enables businesses to automate customer conversations across Instagram, WhatsApp, TikTok, and Facebook Messenger. Its core offering is a visual Flow Builder with Quick Automations templates, an AI layer (Manychat AI) for intent recognition, AI Replies, AI Comments, and AI Step, plus 1,500+ app integrations via Zapier and Make. The product targets creators, ecommerce brands, agencies, and brand teams with a freemium Pro subscription starting at $15 per month and a $29 per month Manychat AI add-on.

Product overview

Manychat is a unified conversational AI and chat-marketing automation platform that connects businesses with customers across social and messaging channels. Its architecture is a single Manychat Pro platform that surfaces as a set of channel- and persona-specific modules: Manychat for Instagram, Manychat for WhatsApp, Manychat for Messenger, Manychat for TikTok, and SMS Marketing, all orchestrated through a shared Flow Builder and Quick Automations. Layered on top are higher-level solutions tailored to audience — Manychat for Creators, Manychat for eCommerce, Manychat for Agencies, and Manychat for Brands — and an AI add-on (Manychat AI) that injects generative replies, intention recognition, text improvement, AI-driven flow generation, and AI Step into every channel. A standout 2025 feature, Follow to DM, automates first-touch outreach to new Instagram followers.

Differentiator

Problem solved

Functional benefit

Products and services

• Manychat for Instagram
• Manychat for WhatsApp
• Manychat for Messenger
• Manychat for TikTok
• Manychat AI
• Manychat for Creators
• Manychat for eCommerce
• Manychat for Agencies
• Manychat for Brands
• SMS Marketing

Quantifiable outcome

• Customer-reported revenue generation: $65M+ in client sales via School of Bots; $135,000 from 2 posts for Marketing Harry; $70,000 in 3 weeks from a single keyword for Kahlea Wade; $90,000 from a single video for Molly Mahoney; $10M+ for I Need This Marketing's clients; $50,000+ direct sales for Chatimize.
• +5 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature9 records

Partnerships

27 partnerships are on record, tiered flagship, core and minor.

• Meta (Instagram, Messenger, WhatsApp)flagshipStrategic or Co-development PartnerManychat is an Official Meta Business Partner for Instagram, Messenger, and WhatsApp automation. The partnership enables Meta-approved features such as the first-of-its-kind Follow to DM, weekly product meetings with Meta's team, and full compliance with Meta's official automation guidelines.
• TikTokflagshipStrategic or Co-development PartnerManychat is a TikTok Marketing Partner and built its TikTok automation product in direct partnership with TikTok, enabling comment replies, lead capture, and DM automation for TikTok Business Accounts. Manychat notes TikTok approached them to build the integration.
• ZapiercoreTechnology or IntegrationManychat offers 1,500+ app integrations through Zapier, enabling agencies and brands to connect Manychat flows to virtually any third-party tool.
• Make (Integromat)coreTechnology or IntegrationManychat also offers thousands of integrations through Make (formerly Integromat), complementing its Zapier integration ecosystem.
• HubSpotcoreTechnology or IntegrationNative integration lets users push Manychat leads and contacts into HubSpot CRM for nurture and lifecycle marketing.
• KlaviyocoreTechnology or IntegrationNative integration enables ecommerce brands to sync Manychat-collected emails and phone numbers into Klaviyo for email and SMS marketing.
• ChatGPT (OpenAI)coreTechnology or IntegrationManychat integrates with ChatGPT to support AI-driven automations and Manychat AI features.
• Claude (Anthropic)coreTechnology or IntegrationManychat integrates with Anthropic's Claude as an alternative LLM provider for AI-driven automations.
• DeepSeekcoreTechnology or IntegrationManychat integrates with DeepSeek as another LLM option for AI automations.
• School of Bots (Natasha Willis)flagshipImplementation/ SI/ Consulting PartnerFeatured Manychat agency partner (Delray Beach, US) that has run on Manychat for 7 years and reports generating $70M+ for clients including Prince EA, Russell Brunson, Jim Kwik, Amy Porterfield, Nike, Under Armour, and 3,000+ brands. Listed as #1 'Featured' partner on manychat.com/agency/listing.
• ESC Automações DigitaiscoreImplementation/ SI/ Consulting PartnerFeatured Manychat agency partner in Ponta Grossa, Brazil, helping businesses scale revenue through sales automation.
• Kalkey DigitalcoreImplementation/ SI/ Consulting PartnerFeatured Manychat agency partner in Vadodara, India, enabling AI chatbots for Instagram, WhatsApp, Messenger, SMS, and Email.
• AutomatichatminorImplementation/ SI/ Consulting PartnerManychat agency partner in Panama City, Panama, specializing in chat marketing strategies, sales funnels, lead capture, and customer service chatbots.
• Amazon Launch & Rank (a1 Launch)minorImplementation/ SI/ Consulting PartnerManychat agency partner in San Francisco, US, helping Amazon sellers rank products and grow verified reviews via chatbots and Messenger marketing.
• Comunidade Soma de AutomaçãominorImplementation/ SI/ Consulting PartnerManychat agency partner in Barueri, Brazil, running a paid community teaching automation, lead flow, and bot-building with Manychat.
• josemartinez.cominorImplementation/ SI/ Consulting PartnerManychat agency partner in Popayán, Colombia, training new agencies and experts on Manychat.
• Guy MizinskiminorImplementation/ SI/ Consulting PartnerManychat agency partner in Rehovot, Israel, building dozens of chatbots for customers.
• Skytale DigitalminorImplementation/ SI/ Consulting PartnerManychat agency partner in Tucson, US, helping hospitality industry clients acquire more customers.
• 3M MarketingminorImplementation/ SI/ Consulting PartnerManychat agency partner in Ho Chi Minh City, Vietnam, applying Manychat Messenger marketing to F&B and small businesses.
• Rafaell Choque (BOTCH)minorImplementation/ SI/ Consulting PartnerManychat agency partner in Lima, Peru, automating bidirectional conversations on Instagram, WhatsApp, Messenger, Telegram, and SMS.
• Gustavo BoregiominorImplementation/ SI/ Consulting PartnerManychat agency partner in Middletown, US, integrating Manychat with CRMs, e-commerce platforms, and databases.
• VOX Social SolutionsminorImplementation/ SI/ Consulting PartnerManychat agency partner in Phoenix, US, generating leads for local businesses (e.g., 632 leads / $32K sales for a Mexican restaurant on a $500 ad budget in 30 days).
• TBS MarketingminorImplementation/ SI/ Consulting PartnerManychat agency partner in San José, Costa Rica, offering neuromarketing, customer support, and bot consumer psychology.
• Hassan MustafaminorImplementation/ SI/ Consulting PartnerManychat consultant and implementation expert in Karachi, Pakistan, designing and implementing ecommerce chatbots.
• Qyuniverse ChatBot ServicesminorImplementation/ SI/ Consulting PartnerManychat agency partner in Naga, Philippines, creating, managing, and maintaining business chatbots.
• THESOCIALHOLICminorImplementation/ SI/ Consulting PartnerManychat agency partner in Koblenz, Germany, building done-for-you DM automation systems for entrepreneurs.
• The SmartUpsminorImplementation/ SI/ Consulting PartnerManychat agency partner in Djelfa, Algeria, planning and building effective Manychat chatbots for client businesses.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: HubSpot is a broad marketing automation and CRM platform with overlapping capabilities in conversational tools, email/SMS marketing, and integrations (HubSpot is a Manychat native integration partner). Both serve the SMB-to-mid-market with multi-channel customer engagement tooling, though HubSpot's scope is much wider than Manychat's chat-first focus.
• Intercom: Intercom is an established customer messaging platform offering AI-powered chatbots, live chat, and product-led growth tooling for SaaS and SMB customers. It overlaps with Manychat's conversational automation positioning, though Intercom is more web/in-app focused while Manychat is social/messaging-first.
• Brevo (formerly Sendinblue): Brevo is an SMB-focused email, SMS, chat, and marketing automation platform serving the same SMB-to-mid-market customer base as Manychat. It competes on multi-channel marketing automation (email, SMS, WhatsApp, chat) and is listed as a comparable in multiple third-party buyer guides that also include Manychat.

Direct peers

• Klaviyo: Klaviyo is a leading ecommerce CRM and marketing automation platform focused on DTC brands; Manychat integrates natively with it. Both compete for the same ecommerce and DTC merchant budget around cross-channel messaging, customer data capture, and revenue attribution across email/SMS/social.
• ActiveCampaign: ActiveCampaign is an SMB-focused email marketing, CRM, and automation platform (also a Manychat native integration partner). Both target small businesses and agencies with multi-channel automation including email, CRM, and messaging, competing on ease-of-use and SMB pricing.
• Tidio: Tidio is a no-code chatbot and live chat platform targeting SMB ecommerce and SaaS customers. It is directly comparable to Manychat on ease-of-use, SMB positioning, and AI-assisted chat automation, though it has historically been stronger on web chat than on social/messaging channels.
• Chatfuel: Chatfuel is one of the original Meta-approved Messenger chatbot platforms and a long-standing Manychat competitor in the social/messaging automation space. It targets similar creator, ecommerce, and SMB customers with no-code bot building on Messenger and Instagram.
• Respond.io: Respond.io is an AI-powered customer conversation management platform that unifies WhatsApp, Messenger, Instagram, and other messaging channels — directly overlapping Manychat's multi-channel positioning. It targets SMB to mid-market sales and support teams with a more agent-console orientation.

Regional players

• WATI: WATI is a WhatsApp Business API platform focused on SMBs and customer support, particularly strong across India, Southeast Asia, the Middle East, and LATAM. It is comparable to Manychat on WhatsApp automation and per-conversation pricing, but with a regional rather than global focus.

Emerging players

• Botpress: Botpress is an AI-native chatbot platform with a developer-leaning positioning and a no-code flow builder. It overlaps with Manychat in AI-driven conversational automation and is frequently listed alongside Manychat in third-party comparisons of AI chatbot platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@manychat
• Instagraminstagram.com/manychat
• TikToktiktok.com/@manychat
• Xx.com/manychathq
• Facebookfacebook.com/Manychat
• LinkedInlinkedin.com/company/manychat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manychat