What Newage Testing Instruments, Inc. does

Newage Testing Instruments, Inc. is a US-based manufacturer of hardness testing equipment serving automotive, basic metals, gear/bearing, aerospace, and general manufacturing customers. Founded in 1954 and headquartered in Largo, Florida, the company offers a comprehensive portfolio of Rockwell, Brinell, Vickers, and Knoop hardness testers alongside microhardness systems, optical scanning instruments, proprietary software, accessories, calibration, and proficiency testing services. The technology stack centers on depth-of-penetration measurement and automated optical scanning, with proprietary innovations including Test Surface Referencing on Versitron testers, B.O.S.S. (Brinell Optical Scanning System) with 0.01mm resolution, C.A.M.S. automated microhardness software, and the MT-91 microhardness tester with a 6-second test cycle versus 15-25 seconds for traditional optical methods. The business operates five revenue streams: equipment sales (one-time), accessories and consumables (via the store.ametekstc.com webshop), calibration and repair services, A2LA-accredited proficiency testing, and software licensing — combining direct enterprise field sales across regional offices in the US, Europe, and Asia Pacific with a global representative network. Newage is a wholly-owned subsidiary of AMETEK Inc., acquired in 2008, and operates as part of AMETEK's Sensors, Test & Calibration (STC) division alongside brands such as Chatillon and Lloyd Instruments.

Name

Newage Testing Instruments, Inc.

Legal name

NewAge Testing Instruments, Inc.

Website

https://hardnesstesters.com

Company type

Private

Founded year

1954

Operating status

Operating

Short description

Newage Testing Instruments manufactures Rockwell, Brinell, Vickers, and Knoop hardness testing equipment and microhardness systems for automotive, metals, aerospace, and general manufacturing customers. It is a wholly-owned subsidiary of AMETEK Inc. operating within its Sensors, Test & Calibration division.

Ownership category

akta.pro rank

Product category

Hardness Testing Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Testing Laboratories and Services (54138)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Testing Laboratories (8734)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Proficiency Testing, Method Validation & Reference Materials (Food Labs) (AFALAAAK)

Keywords

• Hardness testing equipment
• Rockwell hardness testers
• Brinell hardness testers
• Microhardness testing systems
• Materials testing instruments

Headquarters

HQ city

Horsham

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardness Testing Equipment Sales: Sale of hardness testers including Rockwell, Brinell, Microhardness testers, optical systems, and accessories. Equipment sales are the primary revenue stream with products ranging from benchtop testers to automated systems.
2. Accessories and Consumables: Online sales of accessories including test blocks, anvils, indenters, clamping shields, vise fixtures, and X-Y stages through the company's webshop (store.ametekstc.com).
3. Service and Calibration: Calibration services, repair services, factory service, and field service for hardness testing equipment. Accredited by A2LA under ISO/IEC 17025 for calibration services.
4. Proficiency Testing: A2LA accredited proficiency testing services for Rockwell, Brinell, Vickers, Microindentation, and Leeb hardness testing methods.
5. Software Licenses and Upgrades: Sales of DataView and C.A.M.S. software applications, as well as software upgrades for existing hardness testing systems.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Newage Testing Instruments manufactures and supplies a comprehensive range of hardness testing equipment covering Rockwell, Brinell, Vickers, and Knoop test methods, along with microhardness testers, automated optical scanning systems, and proprietary software (C.A.M.S. and DataView). The company also provides A2LA-accredited calibration services, repair and field service, proficiency testing programs, custom automated testing systems, and hardness testing accessories (test blocks, indenters, anvils, fixtures) for industrial quality control applications.

Product overview

Newage Testing Instruments is a manufacturer and supplier of hardness testing equipment offering a comprehensive portfolio of testers for Rockwell, Brinell, Vickers, and Knoop testing methods, along with microhardness testers for precision applications. The product portfolio includes the Versitron Rockwell tester with proprietary Test Surface Referencing technology, Brinell testers (NB3010, KB Series, Pin Brinell, 9000N, 7000 Series), and microhardness testers (MT91, MT90, MS-ZH Series). Supporting products include the B.O.S.S. Brinell Optical Scanning System and HiLight optical scopes, proprietary software (C.A.M.S. and DataView), and extensive accessories (test blocks, indenters, anvils). The company provides related services including calibration, repair, field service, factory service, proficiency testing, and custom system design. Newage is part of AMETEK Sensors, Test & Calibration (STC) division and operates from facilities in the US and Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• VERSITRON: Rockwell hardness tester brand
• INDENTRON
• B.O.S.S.
• HiLight
• C.A.M.S.
• DATAVIEW
• EXACTA
• ROCKMATE

Products and services

• Versitron Rockwell Hardness Tester Rockwell hardness tester featuring proprietary Test Surface Referencing technology that maintains relationship between nosepiece, indenter, and workpiece to ensure accurate readings even if the part moves under load, designed for testing large, rough, or dirty parts.
• Indentron Rockwell Hardness Tester Rockwell hardness tester designed with minimal maintenance requirements and durable construction for production environments.
• NB3010 Series Brinell Hardness Tester Brinell hardness tester for measuring the hardness of metals using the Brinell test method with 3000 kgf load, suited for laboratory and production testing.
• KB Series Brinell Hardness Tester Brinell hardness tester series for laboratory and production testing of metal hardness.
• Pin Brinell Hardness Tester Portable Brinell hardness tester using sacrificial shear pins to control load application for testing at various locations.
• 9000N Series Brinell Hardness Tester Automated Brinell hardness tester for direct reading measurements per ASTM E103 specification, completely removing operator influence by eliminating optical reading of the Brinell impression.
• 7000 Series Brinell Hardness Tester Hydraulic Brinell tester that was the first to use a load cell for improved accuracy in Brinell testing.
• MT91 Series Microhardness Tester High-speed microhardness tester using Rockwell depth-of-penetration method for case depth analysis, with test cycle of 6 seconds and measurements every 6 seconds compared to 15-25 seconds optically, used for gears, bearings, crankshafts, medical field, electronic components, and weld affected zone testing.
• MT90 Series Microhardness Tester First and only test surface referenced microhardness tester, introduced in 1981 for microhardness testing applications.
• MS-ZH Series Microhardness Tester Microhardness tester for Vickers and Knoop testing applications.
• B.O.S.S. Brinell Optical Scanning System Brinell Optical Scanning System using a compact scanning head with built-in LED lighting and camera to measure impression diameters in seconds with 0.01mm resolution, performs Brinell Hardness Number calculations to ASTM standards and accounts for impression roundness and surface finish anomalies.
• HiLight Series Brinell Optical Scope Brinell optical scope with built-in LED illumination for measuring Brinell impressions.
• Model 35-450 Pocket Brinell Optical Scope Portable pocket-sized Brinell optical scope for field measurements.
• C.A.M.S. (Computer Assisted Microhardness System) Proprietary software system that controls all functions of microhardness testers including single measurements, traverse creation, and execution, saving results in CSV format; written and maintained by Newage employees.
• DataView Hardness Testing Software Software for hardness testing data acquisition and analysis with SPC (Statistical Process Control) capabilities.
• Calibration Services A2LA accredited calibration services for Rockwell, Brinell, and microhardness testers per ASTM and ISO standards, with lifetime technical support.
• Proficiency Testing A2LA accredited proficiency testing programs for Rockwell, Brinell, Vickers, Microindentation, and Leeb hardness methods, with NIST traceability.
• Custom Automated Testing Systems Custom engineered automated testing systems and system integration services uniquely designed to meet exact customer testing requirements.

Quantifiable outcome

• MT-91 test cycle of 6 seconds compared to 15-25 seconds for traditional optical microhardness testing
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• AMETEK STC (Sensors, Test & Calibration)coreOthersNewage Testing Instruments is a business unit of AMETEK STC, a world leader in materials testing equipment. AMETEK STC comprises multiple brands including Newage, Chatillon, and Lloyd Instruments. The division operates four Centers of Excellence in the US and Denmark.
• AMETEK Inc.coreOthersAMETEK Inc. is the parent company, a leading global manufacturer of electronic instruments and electromechanical devices with approximately 13,700 colleagues at more than 100 manufacturing facilities and 100+ sales and service centers worldwide. Acquired Newage in 2008.
• SpectrominorOthersAMETEK corporate partner - worldwide leading supplier of analytical instruments using optical emission and X-ray fluorescence spectrometry for elemental analysis in industry, research and academia.
• LAND (Land Instruments International)minorOthersAMETEK corporate partner - world leader in infrared temperature measurement for industry with over 60 years of experience.
• ChatillonminorOthersAMETEK corporate partner - force measurement instruments for applications up to 5kN, including force gauges, torque gauges and test stands.
• Lloyd InstrumentsminorOthersAMETEK corporate partner - high quality single and dual column material testers up to 150kN, including texture analysis and friction testing systems.
• JOFRAminorOthersAMETEK corporate partner - calibration instruments for temperature, pressure and process signals, including portable dry-block temperature calibrators.
• Crystal EngineeringminorOthersAMETEK corporate partner - portable pressure measuring equipment manufacturer known for high accuracy and compact, rugged design.
• Mansfield & GreenminorOthersAMETEK corporate partner - pneumatic and hydraulic deadweight testers based on the floating ball principle, earning reputation as the 'standard of standards'.
• DrexelbrookminorOthersAMETEK corporate partner - level measurement technology pioneer offering RF admittance, ultrasonic, magnetostrictive, radar, and TDR instrumentation.
• GemcominorOthersAMETEK corporate partner - linear and rotary position sensors, programmable limit switches, industrial brakes for factory automation.
• CatracminorOthersAMETEK corporate partner - heavy duty cable and hose carriers known for superior corrosion resistance and maintenance-free operation.
• US GaugeminorOthersAMETEK corporate partner - pressure and temperature measurement products including bourdon tube and diaphragm capsule pressure gauges.
• Atlas Materials Testing TechnologyminorOthersAMETEK corporate partner - weathering testing instruments and service, simulating environmental parameters of sunlight, temperature and moisture.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Struers: Struers specializes in materialographic and hardness testing equipment, including automated systems for Vickers, Knoop, and Rockwell. Overlaps with Newage in metals, automotive, and aerospace hardness testing customers.
• INNOVATEST: INNOVATEST (Netherlands) is a dedicated hardness testing equipment manufacturer covering Rockwell, Brinell, Vickers, Knoop, and microhardness. Direct competitor in the same product categories with comparable enterprise customer base.
• EMCO-Test: EMCO-Test (Austria) manufactures Rockwell, Brinell, and Vickers hardness testers including fully automated systems. Direct competitor to Newage in mid-to-high end production hardness testing for automotive and metals customers.
• Buehler (Wilson Hardness): Buehler, part of Illinois Tool Works, sells a full line of Wilson hardness testers (Rockwell, Brinell, Vickers, Knoop) plus metallographic preparation equipment. Directly competes with Newage across the same testing methods and end markets (auto, metals, aerospace).

Broad incumbents

• Instron: Instron, an ITW division, is a global leader in materials testing including hardness testing systems. Comparable as a fellow AMETEK-adjacent/ITW stablemate in the industrial materials testing space, with broader tensile/fatigue portfolio.
• Mitutoyo: Mitutoyo is a global leader in precision measurement instruments, with a meaningful hardness tester portfolio. Comparable as a broad incumbent in industrial dimensional and material measurement, competing with Newage particularly in Asian automotive and metals markets.
• ZwickRoell: ZwickRoell is a European-based materials testing manufacturer with hardness testing systems alongside tensile, fatigue, and creep testers. Comparable as a broad incumbent in industrial materials/hardness testing with similar enterprise sales motion.

Regional players

• Phase II Plus / Phase II Hardness Testers: Phase II distributes a range of hardness testers (Rockwell, Brinell, Vickers, portable Leeb) primarily to North American SMB and field testing customers. Comparable in product category but more focused on price-sensitive and portable segments than Newage's enterprise/production focus.
• Hegewald & Peschke: Hegewald & Peschke (Germany) manufactures materials and hardness testing machines, including automated and universal systems. A regional peer with comparable enterprise customer profile in German-speaking metals and automotive manufacturing.

Emerging players

• Affri: Affri (Italy) produces hardness testing systems with emphasis on fully automatic loading and digital readout. An emerging player with overlap in automated Rockwell/Vickers systems, particularly in European metals and aerospace testing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AMETEKTCI
• LinkedInlinkedin.com/company/ametek-tci

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newage Testing Instruments, Inc.