Rockhopper Media Group

What Rockhopper Media Group does

Rockhopper Media Group is a boutique, founder-owned digital marketing agency founded in 2008 and headquartered in Plympton, Massachusetts, providing concierge-style online marketing services rather than self-serve software. The company's core products are recurring subscriptions for real estate agent websites (offered in Non-MLS, Market Boost, and Market Master tiers at $399/year, $179/month, and $449/month respectively), single-property and development websites, an automated monthly email newsletter ($189/month), social media management for Facebook and Instagram ($199/month), the Value Promotion Package ($99/month), managed Facebook advertising, and blogging services ($199/month). Underlying technology centers on responsive, IDX-integrated website design with MLS data feeds, mobile-friendly layouts, SSL, embedded lead capture forms, and HTML email production — all delivered through named-team human production rather than automated tooling. Pricing is fully transparent on the website, month-to-month with 30-day cancellation, and there is no self-service purchase portal; clients engage through direct sales conversations with founders Ed Godbois and Mike Zarella.

The customer base is heavily weighted toward luxury and residential real estate agents affiliated with major brokerages (Sotheby's International Realty, Coldwell Banker, RE/MAX, William Raveis, Compass), supplemented by real estate brokerages and teams needing office websites with lead routing, property developers requiring dedicated listing or development websites, and a secondary horizontal segment of small businesses outside real estate. Geographic reach spans the United States, Bermuda, and Turks and Caicos, with growth driven primarily by client referrals and word-of-mouth within the real estate vertical, reinforced by the firm's mention in the book "Beyond the Sale." The business is privately held with no institutional investment, no parent company, no subsidiaries, and a very small employee base, operating as an independent boutique with revenue mechanics dominated by subscription recurring fees supplemented by one-time website setup fees and per-campaign advertising spend pass-throughs.

Name

Rockhopper Media Group

Legal name

Rockhopper Media Group

Website

https://rockhoppermediagroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Rockhopper Media Group is a boutique digital marketing agency that provides concierge-style website design, email newsletters, social media management, Facebook advertising, and blogging services, primarily serving real estate agents, brokerages, and property developers across the US, Bermuda, and Turks and Caicos.

Ownership category

akta.pro rank

Headquarters

HQ city

Plympton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription-Based Website Services: Monthly and annual subscription fees for real estate agent websites (Non-MLS, Market Boost, Market Master tiers), property/development websites, and small business websites. Annual plans available for Non-MLS websites.
2. Email Marketing Subscriptions: Monthly subscription for the Rockhopper monthly email newsletter service ($189/month), including automated content assembly, branding, analytics, and list management. Single message email campaigns also available at $49 each.
3. Social Media Management Subscription: Monthly subscription for social media management covering Facebook and Instagram with custom branded content, 5 posts per week for Facebook and 3 posts per week for Instagram ($199/month, no setup fee, free first month).
4. Value Promotion Package: Monthly subscription including one weekly social post syndicated to Facebook, LinkedIn, and/or Twitter, plus one monthly email blast to subscriber contacts ($99/month).
5. Facebook Advertising: Managed Facebook advertising campaigns starting at $199 per ad campaign, with $125 paid directly to Facebook as ad budget. Includes custom landing page builds for website clients.
6. Blogging Services: Monthly subscription for blog content writing and posting, starting at $199/month for four blog posts per month with full social media syndication.
7. Custom Property Websites: One-time fees for custom property websites starting at $299 per property (single property websites) and development websites starting at $899. Custom solutions including digital newsletters, property beauty sheets, and listing presentation pieces available on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rockhopper Media Group is a boutique digital marketing agency that delivers concierge-style online marketing services for real estate agents, brokerages, and small businesses. Its core offerings include custom real estate websites with MLS/IDX integration (offered in three tiers), dedicated property and development websites, a monthly email newsletter service, social media management across Facebook, Instagram, LinkedIn, and Twitter, managed Facebook advertising, and blogging services. The agency produces content on behalf of clients rather than just providing tools, with month-to-month agreements and no annual contracts.

Product overview

Rockhopper Media Group is a boutique digital marketing agency offering a unified platform of concierge-style online marketing services primarily for real estate agents and small businesses. The core product portfolio includes Real Estate Agent Websites (offered in three tiers: Non-MLS, Market Boost, and Market Master), Property Websites for individual listings and developments, Email Marketing (The Rockhopper Monthly Newsletter and Single Message Campaigns), Social Media Management (Facebook, Instagram, LinkedIn, Twitter), Facebook Advertising, and Blogging Services. These products are designed to work together as an integrated marketing ecosystem, with add-on options like the Value Promotion Package and Custom Solutions for specialized needs. The company positions itself as a full-service alternative where they handle production and content creation rather than just providing tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Agent Websites Three-tier agent website package: Non-MLS Website ($399/year) for core marketing pages, Market Boost Website ($179/month) with MLS-style property search, market data, and lead capture forms, and Market Master Website ($449/month) adding blog content, monthly Facebook ads, and full marketing extras. All tiers include responsive design, SSL encryption, and social media integration.
• Property Websites Dedicated single-property websites featuring property descriptions, photo galleries, video tours, Matterport 3D tours, floor plans, agent bios, and neighborhood information. Starting at $299 per property with domain registration and small-scale revisions included. Development websites for multi-unit projects start at $899.
• Rockhopper Monthly Email Newsletter Managed monthly email newsletter service for real estate agents — includes content writing, design, branding, subscriber list management, engagement tracking, and delivery. Starting at $189/month for up to 499 contacts.
• Social Media Management Fully managed social media subscription covering Facebook (5 branded posts per week) and Instagram (3 posts per week with static graphics and reels), plus optional syndication to LinkedIn and Twitter. $199/month with no setup fee and a free first month.
• Facebook Advertising Managed Facebook ad campaigns targeting feeder markets and neighboring towns for listings and personal branding, with custom landing pages built for website clients and customized reporting. Starting at $199 per campaign including $125 of Facebook ad spend.
• Blogging Service Managed blog content writing and posting service — four posts per month with full social media syndication to keep client websites fresh and improve search engine visibility. Starting at $199/month.
• Small Business Websites Custom website design, development, content creation, and brand integration for small businesses outside real estate — spanning construction, attorneys, interior designers, beauty services, and other professional services.
• Office / Brokerage Websites Brokerage office websites with individual agent sub-pages, exclusive listings sections, and lead routing across the agent roster. Quote-based pricing varies by agent count and feature scope.

Quantifiable outcome

• $1.7M sale attributed to monthly newsletter marketing — past client reacquired through newsletter engagement

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Real Geeks: Offers IDX real estate websites with integrated lead capture and CRM targeted at individual agents and teams — competing head-to-head with Rockhopper's Market Boost/Market Master website tiers.
• Placester: Provides IDX-enabled real estate websites, CRM, and lead generation tools for individual agents and brokerages, overlapping Rockhopper's core website and marketing product set across a broader price tier.
• Sierra Interactive: Delivers IDX real estate websites with built-in CRM, lead nurturing, and behavioral marketing automation — overlapping Rockhopper's website, lead capture, and email marketing capabilities.
• Luxury Presence: Specializes in IDX-integrated websites, branding, and digital marketing specifically for luxury real estate agents and teams — directly overlapping Rockhopper's core real estate agent website and marketing service offering at the high end.
• CINC (Cinc Pro): Provides real estate IDX websites, lead generation, and digital marketing services for agents and teams, comparable to Rockhopper's agent website and Facebook advertising offerings.

Emerging players

• Ylopo: AI-driven real estate marketing platform combining IDX websites, lead generation, and AI-powered nurture/voice products — emerging as a tech-forward alternative to boutique providers like Rockhopper.

Others

• Squarespace: DIY website builder on which Rockhopper itself hosts client sites; serves as a competing DIY alternative for small businesses and budget-conscious agents who might otherwise use a concierge service like Rockhopper.
• Mailchimp: Self-serve email marketing platform offering newsletters and automation; represents the do-it-yourself alternative for clients evaluating Rockhopper's $189/month managed newsletter service.

Broad incumbents

• Inside Real Estate (kvCORE): Established real estate technology platform offering websites, CRM, lead generation, and brokerage back-office tools at scale — competing with Rockhopper across agent marketing while serving a broader brokerage customer base.
• BoomTown: Real estate lead generation and CRM platform with integrated IDX websites and marketing automation, competing with Rockhopper's full-stack agent marketing services but at a much larger enterprise scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rockhoppermediagroup
• LinkedInlinkedin.com/company/rockhoppermediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockhopper Media Group