VerneLabs
VerneLabs is a Latin America-focused Customer Experience and Service Design consulting agency, founded in 2007, that helps enterprise clients transform end-to-end CX using a proprietary Four Pillars methodology and an ecosystem of CX/CRM technology partners.
- Company typePrivate
- Founded2007
- HeadquartersCuauhtémoc, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VerneLabs does
VerneLabs is a Customer Experience (CX) consulting agency operating across Latin America, headquartered in Cuauhtémoc, Mexico, and operating under the legal entity JetSys Marketing Group, S.C. Founded in 2007, the firm specializes in end-to-end Customer Experience transformation and Service Design, applying Design Thinking methodology structured around a proprietary "Four Pillars Framework" — People (reducing customer and employee effort to generate loyalty), Processes (optimizing for operational efficiency through customer satisfaction), Tools (integrating technology for agile operations), and Metrics (transforming data into continuous improvement actions). The firm positions itself as a pioneer in CX and Service Design in Latin America and serves clients across Operations, Human Resources, eCommerce, and Customer Service functions.
The company's core deliverables are professional services engagements rather than packaged software products, with two primary offerings: "CX Solutions" covering the full customer journey from pre-sale to post-sale, and a "Service Design" practice. VerneLabs implements and integrates best-of-breed CX/CRM/communication platforms from a partner ecosystem that includes Zendesk, Aircall, Playvox, Monday.com, HubSpot, MCM Business Telecom, Yalo, and SurveyPal. The firm has worked with hundreds of companies across Latin America, ranging from startups to multinational corporations, with a stated roster that includes Banco Azteca, Lulo Bank, Coppel, Chedraui, Bed Bath & Beyond, Forever 21, Privalia, Sport City, Ferromex, Estafeta, izzi, and Cemento Moctezuma, among others.
VerneLabs generates revenue through professional services engagements (CX consulting, Service Design projects, and technology implementation) priced on a quote basis per project. Go-to-market is consultative and sales-led, with prospective clients initiating contact via a "Contacto" form on the company's website. The firm supports its demand generation through organic social channels (LinkedIn, Facebook, Instagram, X) and content marketing (case studies and CX thought leadership). The company is privately held with no disclosed funding rounds, no institutional investor involvement, and no public listing. Headcount is reported at 11–50 employees, consistent with a mid-sized specialized consulting boutique rather than a large-scale systems integrator.
VerneLabs firmographics
Firmographics- Name
- VerneLabs
- Legal name
- JetSys Marketing Group, S.C.
- Website
- https://vernelabs.mx
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VerneLabs is a Latin America-focused Customer Experience and Service Design consulting agency, founded in 2007, that helps enterprise clients transform end-to-end CX using a proprietary Four Pillars methodology and an ecosystem of CX/CRM technology partners.
- Ownership category
- akta.pro rank
VerneLabs industry classification
Industry- Product category
- Customer Experience Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where VerneLabs is headquartered
LocationHeadquarters
- HQ city
- Cuauhtémoc
- HQ country
- Mexico
- HQ region
- Latin America
Markets served
VerneLabs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- CX Consulting and Professional Services: VerneLabs generates revenue through CX consulting engagements, service design projects, and technology implementation services. The agency works with clients across Operations, Human Resources, eCommerce, Customer Service, and other areas to resolve customer experience problems.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
VerneLabs product offering
Product offeringCore offering
VerneLabs is a Customer Experience (CX) consulting agency that delivers end-to-end CX solutions and Service Design methodology for enterprises across Latin America. Using Design Thinking tools combined with their proprietary Four Pillars Framework (People, Processes, Tools, Metrics), they help organizations transform their customer journey from pre-sale to post-sale across Operations, Human Resources, eCommerce, and Customer Service functions.
Product overview
VerneLabs is a Customer Experience (CX) agency operating across Latin America. They offer a unified portfolio centered on CX solutions for the entire customer journey and Service Design methodology. Their approach combines Design Thinking tools with four foundational pillars (People, Processes, Tools, Metrics) to transform ideas into people-centered actions. They work with organizations from early-stage startups to multinational corporations, addressing CX challenges across Operations, Human Resources, eCommerce, and Customer Service.
Differentiator
Problem solved
Functional benefit
Products and services
- CX Solutions (Soluciones de CX) End-to-end Customer Experience consulting solutions spanning the entire customer journey from pre-sale to post-sale, addressing CX problems across Operations, Human Resources, eCommerce, and Customer Service areas for enterprise clients.
- Service Design (Diseño de Servicios) Service design methodology applying Design Thinking tools and the Four Pillars approach to create people-centered customer experiences and operational improvements for enterprise clients.
Quantifiable outcome
- CX leaders achieve 5x greater revenue growth than CX laggards
Companies that use VerneLabs
Customer profileNamed customers27 records
Segments2 records
Ideal customer profiles1 record
VerneLabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
VerneLabs partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ZendeskcoreTechnology partnership for customer service and support platform integration. Zendesk is a leading customer service software company.
- AircallcoreTechnology partnership for cloud-based phone system integration to enhance customer communication capabilities.
- PlayvoxcoreQuality management and workforce optimization technology partner for contact center excellence.
- Monday.comcoreWork management platform partnership for project management and team collaboration in CX projects.
- HubSpotcoreCRM and inbound marketing platform partnership for customer relationship management and marketing automation.
- MCM Business TelecomcoreTelecommunications technology partner serving the business market in Latin America.
- YalocoreConversational commerce and messaging platform partner for customer engagement solutions.
- SurveyPalcoreSurvey and feedback technology partner for customer satisfaction measurement and analytics.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
VerneLabs competitors and assessment
Company assessmentBroad incumbents
- Deloitte Digital: Global digital and customer experience consultancy with established LATAM operations through Deloitte's regional member firms. Competes for large multi-workstream CX and service design programs.
- Accenture Song: Accenture's experience design and CX practice operating globally with significant LATAM delivery centers. Directly competes for enterprise CX transformation mandates, though as part of a much broader portfolio of services.
- McKinsey & Company: Global management consultancy with a dedicated Customer Experience practice. Competes on enterprise CX strategy engagements, particularly with the largest regional conglomerates that VerneLabs also serves.
- Tata Consultancy Services: Global IT and digital services firm with CX, design, and customer service transformation practices, including LATAM delivery centers. Competes for integrated CX technology and consulting mandates.
- KPMG (Customer Advisory practice): Global professional services network with established customer experience advisory capabilities and significant LATAM presence. Competes for CX strategy and transformation work at large enterprises.
Direct peers
- IDEO: Pioneer design and innovation firm founded on design thinking. Closely comparable to VerneLabs on methodology (Design Thinking), service design orientation, and enterprise customer experience work.
- frog (frog design): Global design and strategy consultancy specializing in human-centered design, service design, and customer experience transformation. Highly comparable on methodology and engagement model.
- Neuron (formerly Fjord): Design and innovation consultancy (former Fjord, acquired by Thoughtworks) specializing in service design and customer experience. Direct methodological and service-offering peer to VerneLabs.
- Livework: Pure-play service design consultancy with international footprint. Direct methodological peer to VerneLabs' Service Design offering, with comparable project-based engagement model.
Regional players
- Globant: LATAM-headquartered digital transformation and technology services firm. Competes for customer experience and digital engagement work in the same geography with a larger engineering bench.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VerneLabs social profiles
Digital presenceVerneLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
VerneLabs leadership team
Management profileNumber of profiles
VerneLabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VerneLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VerneLabs
What does VerneLabs do?
VerneLabs is a Customer Experience (CX) consulting agency that delivers end-to-end CX solutions and Service Design methodology for enterprises across Latin America. Using Design Thinking tools combined with their proprietary Four Pillars Framework (People, Processes, Tools, Metrics), they help organizations transform their customer journey from pre-sale to post-sale across Operations, Human Resources, eCommerce, and Customer Service functions.
Is VerneLabs a public or private company?
VerneLabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VerneLabs founded?
VerneLabs was founded in 2007. It employs 11 to 50 people.
Where is VerneLabs based?
VerneLabs is headquartered in Cuauhtémoc, Mexico, in the Latin America region.
How does VerneLabs make money?
One revenue line is on record: CX Consulting and Professional Services.
Who are VerneLabs's main competitors?
Broad incumbents on record are Deloitte Digital, Accenture Song, McKinsey & Company, Tata Consultancy Services and KPMG (Customer Advisory practice). Direct peers are IDEO, frog (frog design), Neuron (formerly Fjord) and Livework. Globant is listed as a regional player.
Does VerneLabs have an API?
No public API is recorded for VerneLabs.
What industry is VerneLabs in?
VerneLabs's product category is Customer Experience Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 54161 and its SIC code is 8742.