Surveypal
Surveypal is a Finnish SaaS company that provides cloud-based customer feedback and CX management software — combining an agile multi-channel Survey Tool with the unified Surveypal CXM platform, AI-powered sentiment analysis, and native integrations into Zendesk, Salesforce, and Genesys — serving 600+ enterprise and mid-market companies globally.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Surveypal does
Surveypal is a privately held Finnish SaaS company (registered as Surveypal Inc. in Tampere, Finland; VAT 2106411-8) that provides customer feedback and experience management software to enterprise and mid-market organizations. Founded in 2011 and operating with 11–50 employees, the company runs a 100% cloud-based dual-product platform: the Survey Tool, an agile survey engine for customizable, multi-channel feedback collection (online, in-app, in-person), and Surveypal CXM, a unified customer experience management platform that aggregates feedback from all sources into a single 360° view and applies AI-powered text and sentiment analysis to surface the contextual "why" behind customer behavior, with predictive CX analytics and automated response workflows. The platform is differentiated by deep native integrations with Zendesk (5.0/5 Marketplace), Salesforce, Genesys, HubSpot, Zapier, and Severa, and is positioned for regulated and European buyers via an ISO 27001-aligned ISMS, GDPR-compliant data residency in the EU, and EU Standard Contractual Clauses.
The company reports it has processed more than 150 million feedback responses and serves 600+ companies globally, with named industry vertical focus on Retail & eCommerce, Healthcare, Hotels & Lodging, and Insurance, alongside a primary enterprise/mid-market segment for cross-vertical CX programs. The product narrative explicitly targets the limitations of surface-level NPS/CSAT metrics and siloed feedback, positioning itself as a system-of-record for the voice-of-customer.
Surveypal operates a recurring SaaS subscription model with monthly or annual invoicing in advance, 30-day net payment terms, and 60 days' notice on price changes; pricing is not publicly disclosed and is quote-based ("Book a demo" is the dominant CTA). Go-to-market is sales-led and supplemented by content marketing (blog, CX Maturity Matrix, calculators, whitepapers including The Customer Service Playbook) and a 30+ partner ecosystem of implementation, reseller, and consulting partners coordinated by Partner Manager Jussi Toivonen, spanning the Nordics, wider Europe, Brazil (Via Consulting), Japan (Eclect), South Africa (CGI South Africa), and Denmark. The company has raised approximately $1M in disclosed venture funding (Finnvera Venture Capital and Vendep Capital, 2015); no institutional funding has been disclosed since.
Surveypal firmographics
Firmographics- Name
- Surveypal
- Legal name
- Surveypal Inc.
- Website
- https://surveypal.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surveypal is a Finnish SaaS company that provides cloud-based customer feedback and CX management software — combining an agile multi-channel Survey Tool with the unified Surveypal CXM platform, AI-powered sentiment analysis, and native integrations into Zendesk, Salesforce, and Genesys — serving 600+ enterprise and mid-market companies globally.
- Ownership category
- akta.pro rank
Surveypal industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Journey Orchestration & Campaign Management (BPAFAFAF), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Surveypal is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surveypal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Survey Tool & CXM): Surveypal operates on a SaaS subscription model where customers purchase subscriptions to online software-as-a-service products (Products) and/or related professional services (Services). Pricing is based on Order documents with invoicing either monthly (one-month period) or yearly (one-year period) in advance. Payment term is 30 days net. Prices are subject to change with at least 60 days' notice.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Surveypal product offering
Product offeringCore offering
Surveypal sells a cloud-based SaaS customer experience management (CXM) and survey automation platform that enables companies to collect, analyze, and act on customer feedback. The product portfolio consists of the Surveypal Survey Tool for customizable, multi-channel survey design and distribution, and Surveypal CXM for aggregating feedback from all sources into a unified 360-degree view with AI-powered text and sentiment analysis, automated workflows, and BI integrations. The platform is targeted at enterprise and mid-market organizations seeking to systematize customer feedback across the entire customer journey.
Product overview
Surveypal offers a dual-product portfolio comprising the Surveypal Survey Tool and Surveypal CXM platform. The Survey Tool serves as the feedback collection layer, enabling customizable surveys across multiple channels (online, in-app, in-person). The CXM platform acts as the analysis and action layer, consolidating all feedback into a unified hub with AI-powered text and sentiment analysis. Together, they enable the collect-analyze-act cycle: the Survey Tool captures voice-of-customer data while the CXM platform transforms it into deep, actionable insights with predictive capabilities. The company serves 600+ companies worldwide and has processed over 150 million feedback responses.
Differentiator
Problem solved
Functional benefit
Products and services
- Surveypal CXM Unified customer experience management (CXM) platform that consolidates and analyzes feedback from all sources into a single 360-degree view for enterprise and mid-market organizations. Features AI-powered text and sentiment analysis, automated workflows, flexible feedback sources (direct, indirect, and inferred), and comprehensive reporting with BI integrations to transform raw customer data into actionable insights.
- Surveypal Survey Tool Agile survey platform enabling customizable survey creation and multi-channel distribution for capturing customer feedback. Supports online, in-app, and in-person touchpoints with intuitive tools requiring no steep learning curves, designed for non-technical business users at enterprise and mid-market organizations.
Quantifiable outcome
- Over 150 million feedback items collected and processed through the platform
- +2 more outcomes
Companies that use Surveypal
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Surveypal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature6 records
Surveypal partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core, secondary and minor.
- ZendeskcoreSurveypal offers a pre-built Survey Tool integration for Zendesk, rated 5.0/5 on the Zendesk Marketplace. The integration allows organizations to trigger survey invitations and push responses directly within Zendesk workflows, enabling seamless CX measurement alongside Zendesk support operations.
- SalesforcecoreSurveypal provides a Survey Tool integration for Salesforce, enabling survey data to flow into Salesforce CRM for unified customer feedback and sales/support data views.
- GenesyscoreSurveypal offers a Survey Tool integration for Genesys, enabling survey triggers and response collection within Genesys customer interaction workflows.
- HubSpotsecondarySurveypal provides an integration with HubSpot CRM for survey data connectivity, allowing feedback to be correlated with HubSpot customer records.
- ZapiersecondarySurveypal integrates with Zapier, enabling automated workflows between Surveypal and thousands of other applications via Zapier's automation platform.
- HelphousecoreHelphouse is a certified Zendesk implementation partner that also resells and implements Surveypal CX solutions. Partner quote: 'Surveypal allows us to provide our clients with a solution to measure the impact of their customer experience strategy in 360º.' – Julio Farías Pinto, Commercial Director at ZerviZ.
- ZervizcoreZerviZ is a commercial director and partner of Surveypal, providing CX solutions to end clients. Quote: 'Surveypal allows us to provide our clients with a solution to measure the impact of their customer experience strategy in 360º.' – Julio Farías Pinto, Commercial Director at ZerviZ.
- SolbegsecondarySolbeg is a technology consulting partner in the Surveypal partner network, providing implementation services for Surveypal solutions.
- AdvaniasecondaryAdvania is a Nordic IT services company and Surveypal implementation partner serving the Scandinavian market.
- NetpremacysecondaryNetpremacy is a Surveypal channel partner providing distribution and implementation of Surveypal CX solutions.
- Premium PlussecondaryPremium Plus is a Surveypal implementation and consulting partner, reselling and deploying Surveypal solutions.
- AppamondosecondaryAppamondo is a Surveypal consulting and implementation partner.
- FuturelabsecondaryFuturelab is a Finnish CX consulting partner of Surveypal, providing implementation and advisory services.
- HellonsecondaryHellon is a customer experience consulting firm and Surveypal implementation partner.
- Fly On The CloudminorFly On The Cloud is a cloud solutions provider and Surveypal channel partner.
- HappirelminorHappirel is a Surveypal partner serving the Swedish market, focused on customer experience solutions.
- 5CAminor5CA is a customer experience outsourcing provider and Surveypal implementation partner.
- Be SimpleminorBe Simple is an Italian CX consulting and implementation partner for Surveypal.
- AlessaminorAlessa is a Finnish partner of Surveypal serving the domestic market.
- CuumaminorCuuma is a Finnish Surveypal partner serving local customers.
- SovellinminorSovellin is a Finnish IT services company and Surveypal implementation partner.
- PepronminorPepron is a Surveypal partner serving the Finnish market.
- VernelabsminorVernelabs is a CX consultancy and Surveypal partner.
- EclectminorEclect is a Japan-based Surveypal implementation partner.
- Via ConsultingminorVia Consulting is a Brazil-based Surveypal implementation and consulting partner.
- Loikka SolutionsminorLoikka Solutions is a Surveypal partner providing CX implementation services.
- ComizedminorComized is a Danish Surveypal partner serving the Nordic market.
- CGI South AfricaminorCGI South Africa (CCI Global) is a global IT and business consulting services firm and Surveypal implementation partner in the African market.
- Eteg TechnologyminorEteg Technology is a Surveypal partner listed on the partner page.
- CertainlyminorCertainly is a Surveypal partner listed on the partner page.
- FreshdesksecondaryFreshdesk logo appears on the partner page, indicating a product integration or technology partnership with Freshdesk's customer support platform.
- FunnelminorFunnel is a Finnish marketing analytics platform and Surveypal partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Surveypal competitors and assessment
Company assessmentDirect peers
- Qualtrics: Qualtrics is the dominant enterprise customer experience and voice-of-customer platform, offering survey design, text/sentiment analytics, and CX dashboards. It is Surveypal's most direct and formidable competitor across the same buyer and use cases, with much broader enterprise reach.
- Medallia: Medallia is an enterprise experience management platform with deep text/sentiment AI, omni-channel feedback capture, and analytics. It directly competes with Surveypal CXM for the same global enterprise CX budgets.
- InMoment: InMoment (which acquired Wootric) is a CX and voice-of-customer platform combining NPS-style surveys with AI-driven text analytics and vertical specialization. It competes head-on with Surveypal CXM for enterprise and mid-market CX programs.
- SurveyMonkey: SurveyMonkey (which acquired GetFeedback) provides online survey creation, CX feedback, and market research at scale. It is a direct competitor to Surveypal's Survey Tool and increasingly to the lighter-weight CXM use cases.
- Typeform: Typeform is a conversational form and survey platform used for customer feedback, lead capture, and CX measurement. It competes with Surveypal's Survey Tool, particularly for design-conscious mid-market and SMB buyers.
- AskNicely: AskNicely is a frontline customer experience platform built around NPS and customer feedback loops with coaching workflows. It overlaps directly with Surveypal's NPS/CX measurement use cases for service and operations teams.
- CustomerGauge: CustomerGauge is an account-level CX and NPS platform with strong integrations into CRM and contact center systems. It competes with Surveypal for the same enterprise CX/NPS budgets, particularly in B2B services.
Broad incumbents
- Zendesk: Zendesk is both a Surveypal integration partner (5.0/5 marketplace rating) and a broad incumbent bundling customer feedback, surveys, and analytics (Zendesk Explore) within its support suite. Overlap exists where Zendesk sells native feedback tools to its installed base.
- Salesforce (Experience Cloud / Surveys): Salesforce is a Surveypal integration partner but also a broad incumbent offering native surveys, Experience Cloud feedback, and Einstein-powered sentiment analytics inside the CRM platform, posing competitive overlap for CRM-anchored buyers.
Emerging players
- HappyOrNot: HappyOrNot is a Finnish-origin customer and employee feedback company specializing in physical and digital smiley-terminal feedback. It shares Surveypal's Nordic roots and target verticals (retail, healthcare, transit) but focuses on simpler, in-person feedback capture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Surveypal social profiles
Digital presenceSurveypal compliance and trust
Trust signalCompliance4 records
Surveypal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surveypal leadership team
Management profileNumber of profiles
Profiles3 records
Surveypal funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surveypal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surveypal
What does Surveypal do?
Surveypal sells a cloud-based SaaS customer experience management (CXM) and survey automation platform that enables companies to collect, analyze, and act on customer feedback. The product portfolio consists of the Surveypal Survey Tool for customizable, multi-channel survey design and distribution, and Surveypal CXM for aggregating feedback from all sources into a unified 360-degree view with AI-powered text and sentiment analysis, automated workflows, and BI integrations. The platform is targeted at enterprise and mid-market organizations seeking to systematize customer feedback across the entire customer journey.
Is Surveypal a public or private company?
Surveypal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Surveypal founded?
Surveypal was founded in 2011. It employs 11 to 50 people.
Where is Surveypal based?
Surveypal is headquartered in San Francisco, United States, in the North America region.
How does Surveypal make money?
One revenue line is on record: saaS Subscription (Survey Tool & CXM).
Who are Surveypal's main competitors?
Direct peers on record are Qualtrics, Medallia, InMoment, SurveyMonkey, Typeform, AskNicely and CustomerGauge. Broad incumbents are Zendesk and Salesforce (Experience Cloud / Surveys). HappyOrNot is listed as an emerging player.
Does Surveypal have an API?
Yes. Surveypal provides API access enabling customers to integrate surveys with third-party systems. The platform supports integration with tools like Zapier for workflow automation. Customers can configure Surveypal Products and Services to integrate with third-party web services for their own use.
What industry is Surveypal in?
Surveypal's product category is Customer Experience Management Software. Its primary akta.pro industry code is BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 541910 and its SIC code is 7372.