Yoomee

What Yoomee does

Yoomee S.R.L. is an Italian Augmented Reality (AR) solutions provider founded in 2012 and headquartered in Bologna. The company designs and develops customized AR applications across education, retail, healthcare, cultural heritage, and Industry 4.0, with a core product portfolio that includes Augmented Spaces (1:1 in-environment product visualization), Augmented Packaging, KARTApp (AR for printed books and manuals with an integrated CMS back-office), Go Local! (GPS-driven location-based AR), and AR Live Show (interactive viewer-aware installations). Underlying technology combines marker-based and markerless computer vision that recognizes real objects, user positions, and surrounding space to trigger video, image, 3D, and audio overlays.

The business model pairs custom AR development (professional services) with recurring CMS maintenance and content-management subscriptions, priced per quote. Yoomee runs a sales-led, event-supported go-to-market targeting enterprise and institutional clients in Italy. Notable engagements include the Augmented Book (Guarda!) deployment with publisher Zanichelli reaching primary and secondary schools, the AR IRC application for the Italian Resuscitation Council, Casa Editrice Ambrosiana in educational publishing, and a SACMI industrial demonstration. The company participates in industry events (EON Experience Fest, Wired Next Fest, LiveWorx) and industry-cluster initiatives such as Clust-ER Industrie Culturali Creative in Emilia-Romagna.

Yoomee is privately held with no disclosed external funding, no parent company, and no subsidiaries; ownership is described as founder/management-held based on available information. Geographic reach is regional—primarily Emilia-Romagna and Italy—without disclosed international expansion. Headcount is reported at 11–50. Pricing is not publicly disclosed, and there are no disclosed patents, regulatory clearances, or independent benchmarks; competitive positioning rests on cross-vertical AR delivery expertise and a CMS framework that allows clients to manage augmented content autonomously.

Name

Yoomee

Legal name

Yoomee S.R.L.

Website

https://yoomee.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yoomee is a Bologna-based Augmented Reality solutions provider serving Italian enterprise and institutional clients in publishing, education, healthcare training, cultural heritage, and manufacturing with custom AR applications and a CMS-driven content management platform.

Ownership category

akta.pro rank

Product category

Augmented Reality Software Solutions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Industrial Design Services (541420)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), AR/VR & Immersive Learning Content Development (EDAGAKAI), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Augmented reality solutions
• AR application development
• Computer vision software
• 3D visualization platform
• Interactive AR experiences

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom AR Solutions Development: Yoomee designs and develops customized Augmented Reality solutions tailored to specific client needs. This includes augmented spaces for retail, AR packaging for product branding, knowledge transfer applications for education, and location-based AR for tourism. Solutions are cost-saving and made-to-measure for client business cases.
2. CMS and Content Management Services: Ongoing services for content management system maintenance, updates, and customization. Clients receive autonomous content management capabilities through the company's back-office platform.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Yoomee designs, develops, and delivers customized Augmented Reality (AR) software solutions for enterprises and institutions. The company combines a portfolio of proprietary AR products (Augmented Spaces, Augmented Packaging, KARTApp, Go Local!, AR Live Show) with bespoke custom development, supporting marker-based and markerless computer-vision applications backed by a CMS for client content management.

Product overview

Yoomee is an Augmented Reality Solution Provider and Developer that offers a portfolio of AR products and solutions. The core offerings include Augmented Spaces (try-before-you-buy virtual product placement), Augmented Packaging (product packaging AR), KARTApp (AR for printed materials/books/manuals), Go Local! (location-based AR with GPS), AR Live Show (interactive AR installations), and Custom Solutions. The company primarily serves education, retail, tourism, cultural heritage, and industry 4.0 sectors, offering both standardized products and bespoke AR development.

Differentiator

Problem solved

Functional benefit

Products and services

• Augmented Spaces AR application that simulates the positioning of an object or product in 1:1 scale in real environments by scanning a marker or surrounding space with the device camera, enabling try-before-you-buy experiences for furniture and other products.
• Augmented Packaging AR solution that displays special content (images, video, 3D) on product packaging, turning the printed package into an interactive multimedia content hub for brand communication.
• KARTApp AR application that animates pages of books, technical manuals, or magazines with interactive and supplementary content, paired with a CMS back-office for autonomous content management by administrators.
• Go Local! Location-based AR application combining GPS tracking and Augmented Reality to visualize points of interest based on user position, providing real-time information about public transport, cultural sites, and tourist attractions.
• AR Live Show Creative AR installations combining computer vision and 3D animations projected on screens; users stand in front of a screen where the camera captures and immerses them in an animated virtual world.
• Custom AR Solutions Development Bespoke AR development service in which Yoomee designs and builds tailored Augmented Reality solutions to specific client business needs and use cases across retail, education, healthcare, cultural heritage, and industry 4.0.

Quantifiable outcome

• Memory encoding is 70% higher when using AR activities compared to traditional methods
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Clust-ER Industrie Culturali CreativecoreStrategic or Co-development Partner · 1 January 2020Yoomee has been a member of Clust-ER Industrie Culturali Creative since 2020. This is an association of companies and research/training/innovation entities in Emilia-Romagna. Yoomee participated in working groups for digitization of Museums and Theaters organized in collaboration with Regione Emilia Romagna and Art-ER, bringing their AR proposals and solutions to the cultural and creative sectors.
• IRC (Italian Resuscitation Council)majorStrategic or Co-development Partner · 1 January 2019Yoomee collaborated with IRC to develop AR IRC, an Augmented Reality app that makes CPR training courses more interactive and accessible. Users can scan images in training manuals to access videos and multimedia content demonstrating emergency response procedures.
• EON RealityminorGTM or Marketing Partner · 1 January 2019Yoomee participated in EON Experience Fest 2019 in Bologna, which is hosted at the only Italian hub of EON Reality. EON Reality operates the Interactive Digital Centre (IDC) and AVR Platform for knowledge transfer and training.
• ZanichellimajorStrategic or Co-development Partner · 1 January 2017Yoomee developed the Augmented Book (Guarda!) application for Zanichelli, a major Italian educational publisher. The app enables students to access multimedia content from printed textbooks by scanning pages with their devices. This partnership resulted in distribution to primary and secondary school students across Italy.
• Casa Editrice Ambrosiana (CEA)minorStrategic or Co-development Partner · 1 January 2015Yoomee developed the Augmented Book solution for Casa Editrice Ambrosiana (CEA), providing AR-enhanced educational content for their publications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 8th Wall: WebAR development platform (acquired by Niantic) offering tools and services for building marker-based/markerless AR experiences. Comparable as a competing platform/developer ecosystem targeting the same B2B AR use cases as Yoomee.
• EON Reality: Global AR/VR knowledge-transfer platform and solution provider with an Interactive Digital Centre in Bologna. Directly comparable to Yoomee in AR-based training and education solutions, and an existing partner through EON Experience Fest.
• Blippar: UK AR content creation and technology company offering AR packaging, publishing, and branded AR experiences. Comparable offering mix and customer profile to Yoomee.
• Zappar: UK AR platform combining a no-code/low-code authoring tool with AR production services for packaging, publishing, and education. Comparable to Yoomee's KARTApp-style publishing solutions and custom development.
• Aircards: UK-based AR experience agency delivering branded AR campaigns, AR packaging, and WebAR activations for enterprise brands. Closely matches Yoomee's AR-for-marketing and AR packaging offerings.
• Onirix: Spanish-based AR platform and solution provider offering marker-based/markerless AR tools and custom AR development for enterprise. Directly comparable to Yoomee in product category, customer base (publishing, retail, education), and B2B delivery model.
• Augment: AR platform specializing in 3D product visualization and try-before-you-buy for retail and e-commerce. Closely comparable to Yoomee's Augmented Spaces product line.

Emerging players

• TechSee: AR platform focused on remote visual assistance and AR-guided support for customer service and field technicians. Comparable to Yoomee's Industry 4.0 / remote maintenance use cases.

Regional players

• AR-Generation: Italian AR studio developing custom AR applications for brands, museums, and education. Comparable to Yoomee as a domestic Italian AR specialist competing for the same regional clients.

Broad incumbents

• PTC (Vuforia): Large enterprise software company whose Vuforia AR engine powers industrial AR experiences, including product visualization and AR manuals. A broad incumbent in the same AR tooling space Yoomee develops within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/yoomee_it
• Facebookfacebook.com/YoomeeTechnologies
• LinkedInlinkedin.com/company/yoomee-technologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoomee