AD Group

What AD Group does

AD Group is an Australian property technology company that operates an integrated three-platform ecosystem serving the off-the-plan residential property market. The company is organised around three core products: Apartments & Developments (a-d.com.au), a specialised listings portal that connects developers with high-intent buyers actively searching for off-the-plan properties and generates qualified leads via organic traffic, email/SMS campaigns, and social channels; Showcase, a digital display suite presentation software deployed into physical experience centres, featuring proprietary capabilities including synchronised architectural-model lighting, custom animated interactive maps, and tablet-controlled content delivery on LED walls and curved screens up to 8 metres; and Development ID, a project inventory management platform and agent marketplace that connects developers with a network of approximately 8,000 channel agents, providing real-time apartment availability, contract administration, and stock allocation tools. Together, the three platforms cover the full off-the-plan sales lifecycle from initial buyer discovery through display suite presentation to transaction administration.

The company serves three primary B2B customer segments: property developers building new residential projects, project marketing companies that run sales campaigns on behalf of developers, and real estate channel agents who distribute off-the-plan inventory to end buyers. Named customers include Sekisui House, Sunkin, Frank Developments, Samuel Property, Landream, Consolidated Properties Group, Fortis, ALAND, Lowe Living, Goldfields, Colliers, Marshall White & Co, and Jellis Craig, among others. Revenue is generated through subscription and listing fees on Apartments & Developments, software licensing for Showcase, and transaction-related fees on Development ID, where monthly unconditional sales volumes have reached $200M+. Pricing is quote-based and tailored to individual developer and project marketer partners rather than publicly disclosed.

AD Group is privately held, founder/management-owned, and operates offices in Melbourne (headquarters), Sydney, and Brisbane, with 11–50 employees. The company was founded in 2014/2015 and marked a decade of operations in 2025. Most recently it has expanded the Showcase platform into Singapore—its first international market—and extended both Showcase and Development ID into the house & land vertical beyond off-the-plan apartments. The GTM motion is sales-led with dedicated account management, supported by a multi-channel marketing strategy spanning LinkedIn, Instagram, email/EDM, and content/blog distribution.

Name

AD Group

Legal name

AD Group

Website

https://ad-group.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

AD Group is an Australian property technology company operating an integrated three-platform ecosystem—Apartments & Developments (listings portal), Showcase (display suite software), and Development ID (inventory management and agent marketplace)—that serves property developers, project marketers, and channel agents across the full off-the-plan residential sales lifecycle.

Ownership category

akta.pro rank

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription & Listing Fees: AD Group monetises its three platforms through subscription and listing fee arrangements with property developers and project marketers who list their developments on Apartments & Developments and manage inventory on Development ID.
2. Display Suite Software Licensing: Showcase generates revenue through licensing its display suite presentation software to developers and project marketers for use in physical display suites and experience centres.
3. Transaction Facilitation: Development ID facilitates transactions between developers and channel agents, with transaction values processed through the platform reaching hundreds of millions of dollars monthly, indicating a transaction-based revenue component.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AD Group operates a multi-platform SaaS ecosystem for the off-the-plan residential property sales lifecycle in Australia. Its three integrated platforms include Apartments & Developments (a listings portal that generates qualified leads from buyers seeking brand-new properties), Showcase (display suite presentation software used on LED walls, curved screens and tablets to present architectural renders, floor plans, interactive maps and synchronised model lighting to sales teams), and Development ID (a project inventory management and agent marketplace that gives developers real-time visibility of apartment availability and connects them with approximately 8,000 channel agents).

Product overview

AD Group is a property technology company operating a multi-platform ecosystem for Australia's off-the-plan property market. The company offers three distinct but complementary platforms: Apartments & Developments (listings portal for off-the-plan properties), Showcase (digital display suite presentation software), and Development ID (project inventory management platform and agent marketplace). These platforms work together to serve the full off-the-plan sales journey—from buyer discovery and lead generation through to display suite presentations and inventory/contract management.

Differentiator

Problem solved

Functional benefit

Brands

• Apartments & Developments: Listings portal for off-the-plan properties in Australia, operating at a-d.com.au
• Showcase
• Development ID

Products and services

• Apartments & Developments Listings and lead-generation portal at a-d.com.au serving property developers and project marketers targeting off-the-plan residential buyers in Australia. The platform exclusively targets buyers seeking brand-new properties and delivers qualified leads through targeted marketing campaigns, organic traffic, and email/SMS campaigns, with reported 74% OTP-verified lead rates in FY26 Q3 and a 6.0% page view-to-lead conversion rate.
• Showcase Display suite presentation software for property developers, enabling sales teams to present architectural renders, floor plans, interactive maps, and lifestyle content on LED walls, curved screens, and tablets. Features synchronised model lighting that illuminates architectural models in real time, custom animated interactive maps, and the ability to switch between multiple development projects within a single display suite such as the Fortis Experience Centre.
• Development ID Project inventory management platform and agent marketplace at developmentid.com.au connecting property developers with a network of approximately 8,000 channel agents. Provides real-time visibility of apartment availability, stock allocation tools, seamless contract administration, and transaction tracking across multiple projects, processing hundreds of millions of dollars in unconditional sales monthly.

Quantifiable outcome

• Development ID facilitated $267M in unconditional sales in April 2025 (170 transactions), $217.8M in May (172 transactions), and $234M in October (155 transactions).
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• FortiscoreStrategic or Co-development Partner · 2 July 2026Fortis is a key development partner using Showcase to power its Fortis Experience Centre in Melbourne, where a single display suite presentation system enables sales teams to seamlessly switch between multiple development projects (Richmond Square and The Gild) in real time. The partnership also extends to Showcase-powered display suites at individual Fortis projects including Verano in Rose Bay.
• FortiscoreStrategic or Co-development Partner · 24 June 2026Fortis partnered with Showcase for the Verano development in Rose Bay, featuring custom animated maps, level selectors, aerial views, and a display suite environment designed to match the premium nature of the project.
• LAS GroupcoreStrategic or Co-development Partner · 11 June 2026LAS Group (developer of Cavallo at 38 Clarke Street, Southbank, designed by FK) partnered with Showcase for a display suite featuring a 3.5m x 2m LED wall with floor plan projection and tablet-controlled content.
• PaskcoreStrategic or Co-development Partner · 28 May 2026Pask partnered with Showcase for Florian Rise in Rochedale, Brisbane—a dual-building development where Showcase software enables navigation between buildings within the broader Arise masterplan.
• Lowe LivingcoreStrategic or Co-development Partner · 27 May 2026Lowe Living partnered with Showcase for the Catani development in St Kilda West, featuring a 75-inch commercial screen and a custom interactive map built around the daily rhythms of Beaconsfield Parade. Also partnered for Maison Savoy in Brighton with curved LED wall and immersion room.
• ALANDcoreStrategic or Co-development Partner · 20 May 2026ALAND partnered with Showcase for The Walden in North Sydney, featuring an 8-metre curved LED wall, synchronised model lighting, and custom animated interactive maps presenting the development's harbour views and location.
• OtellocoreStrategic or Co-development Partner · 13 May 2026Otello partnered with Showcase for the One Four Four Hutt development in Adelaide, marking Showcase's launch into the Adelaide market with an 85-inch commercial screen and custom interactive map.
• Hirsch & FaigencoreStrategic or Co-development Partner · 29 April 2026Hirsch & Faigen uses Showcase for display suite presentation at its The Eveleigh development on the Gold Coast and The Queensbury in South Melbourne, featuring LED walls, custom animated maps, and Samsung tablet control systems.
• GoldfieldscoreStrategic or Co-development Partner · 12 November 2025Goldfields partnered with Showcase for the Quartet Milton development in Brisbane's inner-west, delivering an immersive display suite with custom interactive maps, commercial screens, tablets, and in-ceiling speakers.
• CollierscoreStrategic or Co-development PartnerColliers uses Development ID across its project marketing operations to consolidate apartment availability and contract administration data into a single source of truth. Also uses Showcase for project presentations. Multiple Colliers National Directors of Project Marketing have provided testimonials praising both platforms.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• REA Group: REA Group operates realestate.com.au, Australia's dominant residential property listings portal with vastly larger audience scale than AD Group's Apartments & Developments. It competes with AD Group for developer marketing spend and has the resources to expand into off-the-plan vertical features.
• Domain Holdings: Domain operates domain.com.au, the second-largest Australian residential property portal and is publicly listed on the ASX. It competes directly with AD Group's Apartments & Developments for developer listings and could extend into inventory management or display-suite tools over time.
• Matterport: Matterport provides 3D digital twin and virtual tour technology widely used in property display suites. While AD Group's Showcase is a more curated, developer-controlled presentation platform, both compete for the budget allocated to in-display-suite buyer experience technology.
• Console Group (MRI Software): Console (now part of MRI Software) provides property management and inventory software used by Australian real estate agencies. It is comparable to AD Group's Development ID inventory management platform, particularly in contract administration and stock allocation workflows.

Emerging players

• PropTrack: PropTrack is an Australian property data and analytics platform owned by REA Group, providing market intelligence and transaction data. Its data-layer functionality overlaps with AD Group's proprietary transaction and lead analytics capabilities for developer partners.
• Square Yards: Square Yards is an international proptech platform operating developer marketing, broker network, and mortgage services across multiple geographies. Its developer-marketing-plus-broker-network model is structurally similar to AD Group's three-platform ecosystem.

Direct peers

• PropertyGuru Group: PropertyGuru is the largest property listings portal in Singapore and Southeast Asia, and is the most direct comparable peer for AD Group's Apartments & Developments business given AD Group's 2026 expansion of Showcase into Singapore. Both target off-the-plan buyer demand with dedicated developer marketing products.
• 99.co: 99.co is a Singapore-based residential property portal with developer marketing tools and an agent network. It is directly comparable to AD Group as both operate dedicated off-the-plan listings experiences in the same Singapore market AD Group has entered.
• OpenAgent: OpenAgent is an Australian real estate agent marketplace that connects property sellers with agents, comparable to AD Group's Development ID marketplace connecting developers with channel agents. Both monetise agent-side network effects in the Australian property ecosystem.

Regional players

• EdgeProp: EdgeProp is a Singapore-focused property media and listings platform with developer marketing products. It is comparable to AD Group's Apartments & Developments and Showcase offerings given the shared Singapore focus and developer-customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theadgroup
• Instagraminstagram.com/apartmentsanddevelopments
• Facebookfacebook.com/houselanddevelopments

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD Group