What Otello does

Otello srl is a privately held Italian wholesale distributor of branded clothing, underwear, sleepwear, hosiery, corsetry, haberdashery, hobby/DIY supplies, and fashion accessories (bags, belts, scarves, wallets), headquartered at Via Righi 1, Verona. Founded in 1943 and operating continuously for over 80 years, the company sells exclusively B2B to retailers and boutiques, distributing third-party branded products from more than 70 fashion and craft labels including Enrico Coveri, Cotonella, Navigare, Kappa, Fila, Lotto, Umbro, Laura Biagiotti, SWAROVSKI, Prym and DMC. Its product range spans men's, women's and children's clothing and underwear, sleepwear, hosiery, corsetry/shapewear, haberdashery and home linens, organised into discrete category pages on its website.

The company operates a traditional wholesale distribution model with no proprietary technology platform, no APIs, no AI or data systems, and no digital commerce interface — commercial activity is conducted through a field sales representation (servizio di rappresentanza) covering Veneto, Trentino Alto Adige and Lombardia, supplemented by direct phone, email and WhatsApp communications with category-specific sales representatives. Revenue is generated through one-time wholesale resale of branded inventory to retailers at quote-based pricing, with no public pricing, subscription, or digital transaction layer. The company carries a registered share capital of €41,600 (P. IVA 00560340234, REA VR-64653), is privately owned (no parent, no subsidiaries, no VC funding), and is led by Alessia Cremasco as the data controller; headcount is reported in the 11–50 range. There are no disclosed revenue figures, no M&A history, no funding rounds, and no executive team beyond the data controller role publicly identified.

Name

Otello

Legal name

Otello srl

Website

https://otellosrl.it

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Short description

Otello srl is a privately held Verona-based wholesale distributor, founded in 1943, that supplies retailers across Northern Italy with branded clothing, underwear, sleepwear, hosiery, haberdashery, accessories and home linens from over 70 fashion and craft brands via a field-sales representation model.

Ownership category

akta.pro rank

Product category

Wholesale Apparel and Accessories Distribution

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

Keywords

• Wholesale clothing distribution
• Intimate apparel wholesale
• Fashion accessories wholesale
• Haberdashery sewing supplies
• Home linens wholesale

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale clothing and accessories: Otello srl generates revenue through the wholesale sale of clothing, underwear, accessories, haberdashery, and home linens to retailers. The company sells branded products from various fashion labels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Otello srl is a B2B wholesale distributor that purchases branded finished goods from fashion and craft manufacturers and resells them to retailers and boutiques in Northern Italy. Its catalog spans men's, women's, and children's clothing, underwear, sleepwear, hosiery, corsetry, fashion accessories (bags, belts, scarves, wallets), haberdashery, hobby/DIY supplies, and home linens sourced from brands such as Enrico Coveri, Cotonella, Navigare, Fila, Kappa, Lotto, Laura Biagiotti, Sloggi, SWAROVSKI, Prym, and DMC.

Product overview

Otello srl is a wholesale clothing and accessories distributor based in Verona, Italy, established in 1943. The company operates as a single unified wholesale business offering an extensive portfolio organized across multiple product categories: men's, women's, and children's clothing and underwear; sleepwear (pajamas) for all genders; hosiery and socks; corsetry and shapewear; haberdashery and sewing supplies; hobby and DIY materials; and fashion accessories including bags, belts, scarves, foulards, and wallets. The product range includes over 80 years of experience in the textile sector, serving clients in Veneto, Trentino Alto Adige, and Lombardia through direct sales and a representative service network. The company offers products from numerous branded manufacturers including Enrico Coveri, Cotonella, Navigare, Jadea, Lepel, Lormar, Fila, Kappa, Lotto, Renato Balestra, Laura Biagiotti, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing & Underwear Wholesale (Abbigliamento e Intimo Uomo) Wholesale supply of men's casual and formal clothing, underwear, sleepwear, hosiery, and accessories sourced from brands including Cotonella, Fila, Kappa, Lotto, Enrico Coveri, Navigare, Perofil, and Nottingham. Designed for resale by retailers and boutiques across Northern Italy.
• Women's Clothing & Underwear Wholesale (Abbigliamento e Intimo Donna) Wholesale supply of women's clothing (dresses, outerwear, knitwear, trousers, shirts), underwear and lingerie, sleepwear, hosiery, corsetry, and shapewear from brands including Jadea, Selina, Liabel, Cotonella, Lepel, Lormar, Gios, Spiman, Linclalor, and Infiore. Targeted at retailers and boutiques for resale.
• Children's Clothing & Underwear Wholesale (Abbigliamento e Intimo Bambino) Wholesale supply of children's clothing for ages 0–14, infant/early-childhood apparel, children's underwear, sleepwear, and socks from brands including Pastello, Ellepi, Bruco Bruco, Tandem, La Jolie, Liabel, Antonella, Fdb, Coveri, Rosso Porpora, and Jadea. Targeted at retailers for resale.
• Corsetry & Shapewear Wholesale (Corsetteria) Wholesale supply of women's corsetry, bustiers, bras, briefs, thongs, girdles (guaine), and shapewear from brands including Lepel, Lormar, Cotonella, Gios, Infiore, Spiman, Sì è lei, and Selene. Targeted at intimate apparel retailers and boutiques.
• Hosiery & Socks Wholesale (Calzetteria Uomo/Donna/Bambini) Wholesale supply of women's, men's, and children's hosiery, stockings, and socks from brands including Carpenter, Solo Soprani, Ciocca, Omsa, Enrico Coveri, Fila, Kappa, Lotto, Jadea, Calzificio Facenti, and Bellissima. Targeted at retailers for resale.
• Sleepwear Wholesale (Pigiami Donna/Uomo) Wholesale supply of women's and men's pajamas and sleepwear from brands including Linclalor, Infiore, Lormar, Cotonella, Umbro, Navigare, Il Granchio, Nottingham, Major, Enrico Coveri, Cagi, Manifattura La Rocca, Andra, Maristella, Karel, Gary, Amica, and Buccia di Mela. Targeted at retailers for resale.
• Fashion Accessories Wholesale (Borse, Cinture, Sciarpe, Foulard, Portafoglio, Accessori Uomo) Wholesale supply of women's handbags, men's bags, leather belts, wool and silk scarves, multicolor foulards, men's and women's wallets, and men's accessories from brands including Laura Biagiotti, Enrico Coveri, Gai Mattiolo, Galitzine, and Nazareno Gabrielli. Targeted at retailers and boutiques for resale.
• Haberdashery & Hobby/DIY Supplies Wholesale (Merceria e Hobbistica) Wholesale supply of haberdashery (threads, ribbons, buttons, fasteners, needles, pins, elastic bands), sewing supplies, DIY and decoupage materials, and craft supplies for jewelry-making including SWAROVSKI crystals, from brands including Cucirini, DMC, Prym, Marbet, Stafil, Guenzani, Lesatex, Liotex, Barmen, Pony, and Silke. Targeted at haberdashery, craft, and hobby retailers.
• Home Linens Wholesale (Biancheria per la Casa) Wholesale supply of home linens including bedding, quilts, mattress covers (coprimaterasso), sheets (lenzuola), plaids, rugs (tappeti), and toppers. Targeted at home-textile retailers and boutiques for resale.
• New Exclusive Product Line (Nuova linea di prodotti esclusivi) A new collection of exclusive products added to Otello's wholesale assortment, previewed at the Verona headquarters for retailer buyers and characterized as a contemporary-style, artisanal-quality addition to the existing multi-category catalog.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

84 partnerships are on record, tiered core.

• Enrico CovericoreOthersEnrico Coveri is a fashion brand whose underwear and hosiery products are sold through Otello srl's wholesale channels. The brand is featured prominently in the men's and women's underwear sections.
• NavigarecoreOthersNavigare is an established Italian fashion brand whose underwear and sleepwear products are distributed through Otello srl's wholesale network.
• CotonellacoreOthersCotonella is a well-known underwear and loungewear brand whose products are available through Otello srl's wholesale offerings for both men's and women's categories.
• KappacoreOthersKappa, the Italian sportswear brand, has its underwear and hosiery lines distributed through Otello srl's wholesale channels.
• LottocoreOthersLotto is an Italian fashion and sportswear brand whose underwear and clothing products are sold through Otello srl's wholesale distribution.
• FilacoreOthersFila, the Italian sportswear company, has its underwear and hosiery products distributed through Otello srl's wholesale network.
• UmbrocoreOthersUmbro is a British sportswear brand whose underwear and sleepwear products are available through Otello srl's wholesale channels.
• JadeacoreOthersJadea is an Italian underwear and shapewear brand whose products are distributed through Otello srl's wholesale offerings.
• LiabelcoreOthersLiabel is an underwear and loungewear brand whose products are sold through Otello srl's wholesale distribution for men, women, and children.
• Rosso PorporacoreOthersRosso Porpora is a fashion brand specializing in underwear and intimate apparel, distributed through Otello srl's wholesale network.
• BellissimacoreOthersBellissima is an underwear and hosiery brand whose products are available through Otello srl's wholesale channels.
• GardacoreOthersGarda is an Italian underwear brand distributed through Otello srl's wholesale network for men and women.
• AntonellacoreOthersAntonella is a women's underwear and intimate apparel brand whose products are sold through Otello srl's wholesale channels.
• NottinghamcoreOthersNottingham is a men's underwear and sleepwear brand distributed through Otello srl's wholesale network.
• Il GranchiocoreOthersIl Granchio is an Italian underwear and swimwear brand whose products are available through Otello srl's wholesale distribution.
• LepelcoreOthersLepel is an Italian corsetry and intimate apparel brand distributed through Otello srl's wholesale channels.
• LormarcoreOthersLormar is an Italian lingerie and underwear brand whose products are sold through Otello srl's wholesale network.
• GioscoreOthersGios is a corsetry and shapewear brand distributed through Otello srl's wholesale channels for women's intimate apparel.
• AlpinacoreOthersAlpina is an underwear and hosiery brand whose products are available through Otello srl's wholesale network.
• Sì è leicoreOthersSì è lei is an Italian corsetry and women's underwear brand distributed through Otello srl's wholesale channels.
• InfiorecoreOthersInfiore is a women's underwear and sleepwear brand whose products are sold through Otello srl's wholesale distribution.
• Renato BalestracoreOthersRenato Balestra is an Italian fashion designer brand whose clothing and accessories are distributed through Otello srl's wholesale network.
• CarpentercoreOthersCarpenter is a hosiery and sock brand whose products are available through Otello srl's wholesale channels.
• CioccacoreOthersCiocca is an Italian hosiery brand distributed through Otello srl's wholesale network.
• Calzificio FacenticoreOthersCalzificio Facenti is an Italian hosiery manufacturer whose products are distributed through Otello srl's wholesale channels.
• OmsacoreOthersOmsa is an Italian hosiery and stockings brand distributed through Otello srl's wholesale network.
• PerofilcoreOthersPerofil is an underwear brand whose products are available through Otello srl's wholesale distribution.
• CagicoreOthersCagi is an underwear and sleepwear brand distributed through Otello srl's wholesale network.
• Magic DreamcoreOthersMagic Dream is an underwear and intimate apparel brand whose products are sold through Otello srl's wholesale channels.
• EffepicoreOthersEffepi is an underwear brand distributed through Otello srl's wholesale network.
• New AgecoreOthersNew Age is an underwear brand whose products are available through Otello srl's wholesale distribution.
• FdbcoreOthersFdb is an underwear brand distributed through Otello srl's wholesale network.
• AxiomcoreOthersAxiom is an underwear brand available through Otello srl's wholesale channels.
• Club 88coreOthersClub 88 is an underwear brand whose products are sold through Otello srl's wholesale distribution.
• Armata di MarecoreOthersArmata di Mare is a beachwear and underwear brand distributed through Otello srl's wholesale network.
• FeliscoreOthersFelis is an underwear brand available through Otello srl's wholesale channels.
• PrimalcoreOthersPrimal is an underwear and sportswear brand distributed through Otello srl's wholesale network.
• SloggicoreOthersSloggi is a well-known underwear brand whose products are available through Otello srl's wholesale distribution.
• SUBLYMEcoreOthersSUBLYME is an underwear and shapewear brand distributed through Otello srl's wholesale network.
• SelinacoreOthersSelina is a women's underwear brand whose products are sold through Otello srl's wholesale channels.
• Lovely GirlcoreOthersLovely Girl is a women's underwear and intimate apparel brand distributed through Otello srl's wholesale network.
• La JoliecoreOthersLa Jolie is a women's and children's intimate apparel brand available through Otello srl's wholesale distribution.
• SELENEcoreOthersSELENE is a corsetry and women's intimate apparel brand distributed through Otello srl's wholesale network.
• SpimancoreOthersSpiman is a corsetry and shapewear brand available through Otello srl's wholesale channels.
• LinclalorcoreOthersLinclalor is a women's sleepwear brand distributed through Otello srl's wholesale network.
• AndracoreOthersAndra is a women's sleepwear and loungewear brand available through Otello srl's wholesale distribution.
• Maristella (Creazioni Maristella)coreOthersMaristella is a women's sleepwear brand distributed through Otello srl's wholesale network.
• KarelcoreOthersKarel is a sleepwear brand whose products are sold through Otello srl's wholesale channels.
• GarycoreOthersGary is a men's sleepwear brand distributed through Otello srl's wholesale network.
• MajorcoreOthersMajor is a men's sleepwear brand available through Otello srl's wholesale distribution.
• Manifattura La RoccacoreOthersManifattura La Rocca is a women's sleepwear and homewear brand distributed through Otello srl's wholesale network.
• AmicacoreOthersAmica is a women's sleepwear brand available through Otello srl's wholesale channels.
• Buccia di MelacoreOthersBuccia di Mela is a women's sleepwear brand distributed through Otello srl's wholesale network.
• Nazareno GabriellicoreOthersNazareno Gabrielli is an Italian fashion brand whose hosiery products are available through Otello srl's wholesale distribution.
• Solo SopranicoreOthersSolo Soprani is a hosiery brand distributed through Otello srl's wholesale network.
• CoronacoreOthersCorona is a men's clothing brand available through Otello srl's wholesale distribution.
• Sea BarriercoreOthersSea Barrier is a beachwear and sportswear brand distributed through Otello srl's wholesale network.
• Re del MarecoreOthersRe del Mare is a beachwear brand available through Otello srl's wholesale channels.
• F.lli CampagnolocoreOthersF.lli Campagnolo is a clothing brand distributed through Otello srl's wholesale network.
• Siggi GroupcoreOthersSiggi Group is a fashion brand whose clothing for men, women, and children is available through Otello srl's wholesale distribution.
• SoffiocoreOthersSoffio is a women's clothing brand distributed through Otello srl's wholesale network.
• MilocoreOthersMilo is a women's clothing brand available through Otello srl's wholesale distribution.
• Jennifer ClosecoreOthersJennifer Close is a women's clothing brand distributed through Otello srl's wholesale network.
• Clara BaronicoreOthersClara Baroni is a women's clothing and intimate apparel brand available through Otello srl's wholesale channels.
• Paola BuranicoreOthersPaola Burani is an Italian fashion designer brand distributed through Otello srl's wholesale network.
• PastellocoreOthersPastello is a children's clothing brand for early infancy available through Otello srl's wholesale distribution.
• EllepicoreOthersEllepi is a children's clothing and underwear brand distributed through Otello srl's wholesale network.
• Bruco BrucocoreOthersBruco Bruco is a children's clothing brand for early infancy available through Otello srl's wholesale channels.
• TandemcoreOthersTandem is a children's clothing brand distributed through Otello srl's wholesale network.
• Laura BiagiotticoreOthersLaura Biagiotti is an Italian luxury fashion brand whose bags and accessories are distributed through Otello srl's wholesale network.
• Gai MattiolocoreOthersGai Mattiolo is an Italian fashion designer brand whose foulard products are available through Otello srl's wholesale distribution.
• GalitzinecoreOthersGalitzine is a fashion brand whose foulard products are distributed through Otello srl's wholesale network.
• CucirinicoreOthersCucirini is a haberdashery brand (threads, ribbons) available through Otello srl's wholesale distribution.
• DMCcoreOthersDMC is a renowned haberdashery and craft brand (threads, embroidery supplies) distributed through Otello srl's wholesale network.
• PrymcoreOthersPrym is a haberdashery brand (buttons, fasteners, sewing supplies) available through Otello srl's wholesale distribution.
• MarbetcoreOthersMarbet is a haberdashery brand distributed through Otello srl's wholesale network.
• StafilcoreOthersStafil is a haberdashery and hobby supplies brand available through Otello srl's wholesale channels.
• GuenzanicoreOthersGuenzani is a haberdashery brand distributed through Otello srl's wholesale network.
• LesatexcoreOthersLesatex is a haberdashery and textile supplies brand available through Otello srl's wholesale distribution.
• LiotexcoreOthersLiotex is a haberdashery brand distributed through Otello srl's wholesale network.
• BarmencoreOthersBarmen is a haberdashery brand available through Otello srl's wholesale channels.
• PonycoreOthersPony is a haberdashery brand distributed through Otello srl's wholesale network.
• SilkecoreOthersSilke is a haberdashery brand available through Otello srl's wholesale distribution.
• SWAROVSKIcoreOthersSWAROVSKI is a premium crystal and jewelry-making brand whose products for creating costume jewelry are available through Otello srl's wholesale network.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Compagnia Italiana: Italian multi-brand apparel and accessories wholesaler distributing to retailers across Italy. Closely comparable to Otello in business model (B2B multi-brand distribution), customer base (independent retailers), and category focus on clothing and accessories.
• Diffusione Tessile: Italian apparel and textile wholesaler serving independent retailers with multi-brand assortments. Comparable to Otello in distribution model, geographic scope within Italy, and broad product portfolio across clothing categories.
• Esse Di Esse Diffusione: Italian multi-brand apparel and accessories wholesaler focused on intimate apparel and clothing distribution. Comparable to Otello in supplying retailers with branded underwear, sleepwear, and clothing from multiple Italian labels.

Broad incumbents

• Calzedonia Group: Large Italian apparel group (Calzedonia, Intimissimi, Tezenis) operating across intimate apparel, hosiery, and swimwear retail and wholesale. Overlaps directly with Otello's intimo, calzetteria, and beachwear categories but operates at vastly greater scale and as a brand owner rather than multi-brand distributor.
• BasicNet: Italian sportswear and apparel group that owns and licenses Kappa, Lotto, Fila, and other brands, with extensive wholesale distribution in Italy and globally. Comparable to Otello as a brand-driven apparel wholesale operator; several of its brands (Kappa, Lotto, Fila) are Otello partners.
• OVS SpA: Italy's largest apparel value retailer, also operating wholesale through its Upim and BluKids formats. Comparable to Otello in broad multi-category apparel focus, though OVS is a publicly listed retailer/brand owner rather than a multi-brand independent wholesaler.

Emerging players

• Cotonella: Italian underwear, loungewear, and intimate apparel brand with own-brand wholesale. Comparable to Otello in the intimate apparel segment, though primarily a brand owner; also one of Otello's distribution partners, illustrating dual supplier/competitor dynamics common in Italian apparel.
• Navigare: Italian apparel and underwear brand with established wholesale distribution to retailers. Comparable to Otello in the intimate apparel and sleepwear categories; also a current distribution partner, illustrating the brand-owner/distributor overlap typical of the Italian apparel ecosystem.

Others

• Laura Biagiotti: Italian luxury fashion house whose bags, accessories, and foulards are distributed through Otello. Adjacent relationship - Laura Biagiotti is both a partner (supplying Otello's premium accessories) and a brand whose broader distribution network competes for retailer shelf space.

Regional players

• Maglificio Gran Sasso: Italian knitwear manufacturer/wholesaler based in central Italy with strong domestic wholesale reach. Comparable to Otello as a domestic apparel wholesaler serving independent retailers, though geographically focused on Central Italy rather than the North.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/otelloverona
• Instagraminstagram.com/otelloverona

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otello