Midwest Wellness Institute Health

What Midwest Wellness Institute Health does

Midwest Wellness Institute Health (MWI Health) is a private, multi-site outpatient mental health and substance abuse treatment provider operating six clinics across South Dakota (Sioux Falls with two locations, Rapid City, Yankton), North Dakota (Fargo), and Iowa (West Des Moines), supplemented by HIPAA-compliant Virtual IOP statewide coverage. The company delivers a comprehensive service portfolio spanning psychiatric evaluations, medication management, and psychotherapy (CBT, DBT, EMDR) alongside advanced treatments including Transcranial Magnetic Stimulation (TMS) for depression and OCD, FDA-approved Spravato (esketamine) for treatment-resistant depression, and medication-assisted treatment with Suboxone and Naltrexone for opioid use disorder. Its IOP platform is organized into four tracks — General, Mental Health, Substance Use, and Dual Diagnosis — meeting three days per week over roughly 8-12 weeks.

The business is operated under the Turnwell Mental Health Network, which provides the network infrastructure and brand. MWI Health generates revenue through three streams: insurance-billed patient care services (in-network with most major commercial plans plus Medicare and Tricare), self-pay rates for uninsured patients, and contract partnership services providing mental health staffing to correctional facilities, nursing homes, non-profits, and VA Community Care without the partner bearing hiring overhead. Patients are acquired via website intake, phone contact, SEO/organic social, local media coverage, healthcare-provider referrals, and community partnerships, with a stated emphasis on immediate (often same-week) availability to address rural Midwest access gaps.

The clinical staff includes board-certified psychiatrists, a chief medical officer, multiple PMHNP-BC nurse practitioners across every site, licensed clinical social workers, addiction counselors, and a psychologist, plus forensic psychiatry capabilities. Founded in 2012 and headquartered in Sioux Falls, MWI Health has executed a rapid multi-state expansion in 2025 and positions itself as a regional consolidator of advanced outpatient behavioral health services.

Name

Midwest Wellness Institute Health

Legal name

MWI Health

Website

https://mwihealth.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Wellness Institute Health is a multi-clinic outpatient mental health and substance abuse provider operating six locations across South Dakota, North Dakota, and Iowa, offering psychiatric care, therapy, IOP programs, and advanced treatments like TMS and Spravato, under the Turnwell Mental Health Network.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFACAB

Inpatient Psychiatric Hospitals & Units

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAH

Crisis Stabilization Units & Psychiatric Emergency Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAEAHAE

Behavioral Health Care Management & Case Management

Healthcare & Life Sciences/Health Insurance & Managed Care/Managed Behavioral Health (MBHO)

Keywords

• Mental health treatment
• Psychiatric medication management
• Intensive outpatient programs
• Transcranial magnetic stimulation
• Substance abuse treatment

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Care Services (Insured): MWI Health generates revenue primarily through billable mental health and substance abuse treatment services covered by insurance plans. They are in-network with most major commercial insurance plans, Medicare, and Tricare. Services billed include psychiatric evaluations, medication management, psychotherapy, TMS therapy, Spravato treatment, and IOP (intensive outpatient programs).
2. Self-Pay / Cash Pay: MWI Health offers affordable self-pay rates for patients without insurance coverage or whose plans are not in-network. Self-pay options ensure access to care regardless of insurance situation.
3. Contract / Partnership Services: MWI Health provides contract mental health provider services to correctional facilities, non-profit organizations, nursing homes, and other healthcare organizations in Sioux Falls, SD and West Des Moines, IA, generating revenue through service agreements without the overhead of hiring.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MWI Health is a mental health and substance abuse treatment provider delivering psychiatric evaluations, medication management, psychotherapy, advanced FDA-approved treatments (TMS Therapy, Spravato), medication-assisted opioid treatment, and intensive outpatient programs across six clinic locations and telehealth in South Dakota, North Dakota, and Iowa. Services address depression, anxiety, ADHD, PTSD, OCD, substance use disorders, co-occurring disorders, and forensic psychiatry needs for individuals, with additional contract service to correctional facilities, nursing homes, and veterans.

Product overview

MWI Health is a mental health treatment provider offering a comprehensive suite of psychiatric and therapeutic services across South Dakota, North Dakota, and Iowa. The core offering consists of mental health treatment services including ADD/ADHD treatment, anxiety treatment, depression treatment (with medication management), and psychotherapy. Advanced treatments include Spravato (esketamine) for treatment-resistant depression and TMS (Transcranial Magnetic Stimulation) therapy. Specialized services cover forensic psychiatry, opioid addiction treatment with MAT (Suboxone/Naltrexone), and substance abuse. The IOP (Intensive Outpatient Program) platform includes multiple tracks: General IOP, Mental Health IOP, Dual Diagnosis IOP, and Substance Use IOP—all delivered in-person at clinic locations or via Virtual IOP telehealth. Services are available at six locations: Sioux Falls, Downtown Sioux Falls, Rapid City, Yankton (South Dakota), Fargo (North Dakota), and West Des Moines (Iowa).

Differentiator

Problem solved

Functional benefit

Products and services

• ADD & ADHD Treatment Comprehensive evaluations and personalized management strategies for children, adolescents, and adults with ADHD, combining medication management with behavioral therapies.
• Anxiety Treatment Treatment for generalized anxiety disorder, panic disorder, social anxiety, specific phobias, OCD, PTSD, and agoraphobia using CBT, DBT, exposure therapy, and medication management.
• Depression Treatment / Medication Management Holistic depression care including psychotherapy, medication management, and advanced interventions like TMS Therapy and Spravato for treatment-resistant cases.
• Forensic Psychiatry Expert forensic psychiatry services including competency evaluations, criminal responsibility assessments, sentencing evaluations, personal injury evaluations, fitness for duty, disability evaluations, and expert witness testimony.
• Opioid Addiction Treatment (Medication-Assisted Treatment) Medication-assisted treatment using Suboxone (buprenorphine/naloxone) and Naltrexone (Vivitrol), combined with psychotherapy and counseling for opioid use disorder recovery.
• Spravato (Esketamine) Treatment FDA-approved esketamine nasal spray treatment for treatment-resistant depression, providing rapid relief within hours or days by targeting NMDA receptors to increase glutamate levels. Administered in a supervised clinical setting.
• TMS Therapy (Transcranial Magnetic Stimulation) Non-invasive, FDA-cleared treatment for depression and OCD using magnetic pulses to stimulate brain areas associated with mood regulation, particularly the prefrontal cortex.
• Psychotherapy Services Individual, couples, and family therapy using CBT, DBT, humanistic therapy, and psychodynamic approaches for mental health conditions and personal growth.
• Substance Use IOP (Intensive Outpatient Program) Structured outpatient addiction treatment for alcohol, opioid, stimulant, cannabis, and polysubstance use disorders, meeting 3 days/week with group therapy, individual counseling, and MAT coordination over an 8-12 week program.
• Mental Health IOP Intensive outpatient program for depression, anxiety, PTSD, trauma, and mood disorders alongside co-occurring substance use disorder, using CBT, DBT, EMDR, and trauma-informed approaches.
• Dual Diagnosis IOP Integrated treatment for co-occurring mental health and substance use disorders delivered by a single clinical team addressing both conditions simultaneously.
• Virtual IOP / Telehealth Services HIPAA-compliant video-based intensive outpatient program delivering the same evidence-based treatment as in-person sessions, available throughout South Dakota and Iowa.

Quantifiable outcome

• 75% of people who engage in psychotherapy show benefit
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Correctional FacilitiescoreStrategic or Co-development PartnerMWI Health provides comprehensive mental health services for inmates at correctional facilities in Sioux Falls, SD and West Des Moines, IA. Services include psychiatric evaluations, medication management, and mental health treatment for incarcerated individuals.
• Clinic & Physician ServicescoreStrategic or Co-development PartnerMWI Health offers comprehensive mental health referrals and provider services to physician clinics and other healthcare organizations, enabling them to expand mental health services without hiring overhead.
• Non-Profit Patient Access ProgramscoreStrategic or Co-development PartnerMWI Health supports low-income community members through non-profit partnerships, providing accessible mental health care to underserved populations.
• Nursing Home Wellness ProgramscoreStrategic or Co-development PartnerMWI Health provides specialized geriatric mental health care to nursing homes and long-term care facilities, addressing depression, anxiety, and cognitive conditions in elderly populations.
• Veteran Evaluation ServicescoreStrategic or Co-development PartnerMWI Health provides extensive psychiatric competency assessments and veteran mental health evaluation services as part of their contract partnership offerings.
• Inpatient & Outpatient Care PartnerscoreChannel Partner/ Reseller/ DistributorMWI Health provides integrated behavioral health services to inpatient and outpatient care facilities, supporting the broader healthcare ecosystem in Sioux Falls and West Des Moines.
• Youth & Adult Behavioral Health ProgramscoreStrategic or Co-development PartnerMWI Health offers comprehensive behavioral health support for both youth and adult populations through contract partnerships with organizations serving these demographics.
• Crisis Intervention Response PartnerscoreStrategic or Co-development PartnerMWI Health provides rapid acute distress support through crisis intervention response partnerships, offering immediate mental health support in acute care situations.
• Yankton ThriveminorStrategic or Co-development PartnerMWI Health is a proud member of Yankton Thrive, a local economic development organization. They work alongside local businesses and leaders to build a stronger, healthier, and more connected Yankton community.
• Foundations Therapy and ConsultingminorStrategic or Co-development PartnerA compassionate team offering individual, couples, and family therapy in a safe, affirming environment, committed to supporting clients of all backgrounds on their path to healing and growth. Listed as a community partner of MWI Health West Des Moines.
• Koithan Psychiatry & Align Health ServicesminorStrategic or Co-development PartnerLed by board-certified psychiatrist Dr. Thomas Koithan, this Urbandale practice has served the greater Des Moines area for over 30 years, providing personalized psychiatric care including medication management, psychotherapy, and TMS therapy. Listed as a community partner of MWI Health West Des Moines.
• Turnwell Mental Health NetworkcoreOthersMWI Health is a Turnwell Mental Health Network Provider. Turnwell is the parent organization providing the network infrastructure and brand for MWI Health's mental health clinics across the Midwest.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Talkspace: Talkspace is a public online therapy and psychiatry platform connecting patients with licensed therapists and prescribers via messaging, video and live sessions. Comparable to MWI's psychotherapy and medication management services, delivered virtually at lower cost with national reach.
• Octave: Octave runs in-person and virtual therapy clinics across multiple U.S. cities, blending individual therapy, couples therapy, and group work. Comparable to MWI's psychotherapy and IOP tracks, though Octave is more therapy-centric and does not emphasize TMS/Spravato.
• Workit Health: Workit Health provides virtual medication-assisted treatment and therapy for opioid and alcohol use disorder, including Suboxone prescribing and counseling. Directly comparable to MWI's MAT (Suboxone/Naltrexone) and Substance Use IOP offerings, but delivered virtually and without physical clinic sites.
• Cerebral: Cerebral is a virtual mental health company offering therapy, psychiatry and medication management for anxiety, depression and ADHD under a subscription model. Competes with MWI for the same anxiety, depression, and ADHD patient populations but through a fully telehealth delivery model with different cost structure.
• Two Chairs: Two Chairs is a multi-site outpatient therapy clinic operator with in-person and virtual offerings across several U.S. metros. Comparable to MWI's clinic-led therapy and psychiatry model with insurance reimbursement, though focused primarily on talk therapy rather than advanced interventions.
• Brightside Health: Brightside Health is a telehealth mental health provider focused on anxiety and depression, including treatment-resistant depression through its own pharmacology protocols. Overlaps with MWI's depression treatment, medication management, and treatment-resistant patient population via a virtual-first delivery model.
• Geode Health: Geode Health operates multi-state outpatient mental health clinics offering psychiatry, therapy, TMS and Spravato under an insurance-led model. Closest structural analog to MWI given overlapping service mix (including treatment-resistant depression interventions), in-person clinic footprint, and broad-payer network access.
• Kaden Health: Kaden Health (formerly Eleanor Health) operates outpatient addiction treatment clinics with MAT, therapy and psychiatry under an insurance-led model. Closely comparable to MWI's opioid addiction treatment and Substance Use IOP track, with similar in-person + virtual hybrid delivery.

Emerging players

• Charlie Health: Charlie Health provides virtual intensive outpatient (IOP) programs primarily for adolescents and young adults with mental health and substance use conditions. Directly comparable to MWI's IOP tracks (Mental Health, Substance Use, Dual Diagnosis) and virtual IOP delivery, though delivery is virtual-only and demographic skews younger.

Others

• Headway: Headway is a marketplace and infrastructure platform that helps mental health therapists and prescribers accept insurance and grow their practices. Functions as an enabler to MWI's provider recruitment and insurance credentialing workflow rather than a direct clinical competitor, though it competes for the same clinician pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MWI_Health
• Facebookfacebook.com/midwestwellnessinstitute
• LinkedInlinkedin.com/company/mwihealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Wellness Institute Health