Tallis Amos Group
Tallis Amos Group is a privately held UK agricultural, turf and residential machinery dealer operating five branches across the West Midlands and South/West Wales. It is one of the longest-standing John Deere dealers in the UK, supplying multi-franchise new and used equipment alongside parts, service, training, finance and precision-agriculture services.
- Company typePrivate
- Founded1912
- HeadquartersLeominster, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Tallis Amos Group does
Tallis Amos Group Limited (TAG) is a privately held UK agricultural, turf and residential machinery dealership group headquartered at Evesham, Worcestershire, with origins traceable to Alexander & Duncan in the late 1800s. The modern group was formed in 2012 through the amalgamation of Alexander & Duncan, Chris Tallis Farm Machinery and Parks and Grounds Machinery, and was extended in 2018 with the merger of BS Mowers Ltd. TAG operates five physical branches (Evesham, Kemble, Leominster, Narberth, Allscott) across the West Midlands and South/West Wales, employing between 251 and 500 staff including 75+ qualified service engineers, and is one of the longest-standing John Deere dealers in the UK (appointed 1967).
The group's core offering is multi-franchise machinery resale and aftermarket support: new and used agricultural tractors, combines, sprayers, cultivation and grassland equipment from John Deere and a long tail of partner brands (Kramer, Pottinger, Pichon, Sumo, Mazzotti, SAMSON, Shelbourne Reynolds, Sulky, Teagle, Bailey, Timberwolf, Horizon, Stihl, Husqvarna, plus turf specialists Trimax, Dennis, SISIS and Redexim). Revenue is generated across new unit sales, used equipment, parts (via John Deere online shop and Kramp UK), service and maintenance contracts, NSTS/LANTRA operator training and testing, Powergard extended warranties, CESAR/ATVTrac security subscriptions, and John Deere Financial finance brokering (FCA authorised, FRN 698313).
Commercially, TAG combines a branch-based field sales motion with direct-to-consumer residential sales, event-driven marketing through agricultural shows (Staffordshire County Show, Royal Welsh Show, Pembrokeshire County Show), an annual TAG Machinery Magazine, and digital/email/social channels. The group has expanded into adjacent revenue lines including precision agriculture — drone and satellite-based prescription mapping via an authorised CultiWise dealership (AI-driven weed detection, variable rate application, validated with Harper Adams University) and RTK correction network infrastructure acquired from Rea Valley Tractors in November 2025 — and has actively rationalised its footprint, closing the Llanllwni depot in December 2025 while continuing to invest in the Allscott territory opened in 2022.
Tallis Amos Group firmographics
Firmographics- Name
- Tallis Amos Group
- Legal name
- Tallis Amos Group Limited
- Website
- https://tallisamosgroup.co.uk
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tallis Amos Group is a privately held UK agricultural, turf and residential machinery dealer operating five branches across the West Midlands and South/West Wales. It is one of the longest-standing John Deere dealers in the UK, supplying multi-franchise new and used equipment alongside parts, service, training, finance and precision-agriculture services.
- Ownership category
- akta.pro rank
Tallis Amos Group industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Support Activities for Agriculture and Forestry (115)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)
- akta.pro secondary industries
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where Tallis Amos Group is headquartered
LocationHeadquarters
- HQ city
- Leominster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Tallis Amos Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Machinery Sales: Sales of new agricultural, turf, and residential machinery from franchise partners including John Deere, Kramer, Pottinger, and other brands.
- Used Machinery Sales: Sale of pre-owned agricultural and turf equipment including tractors, combines, and attachments through 5 branches.
- Parts Sales: Sales of replacement parts and consumables for all franchise products. Parts available through John Deere online shop and Kramp UK partnership with 24/7 access.
- Service and Maintenance: Servicing, maintenance and repairs by qualified engineers. Provides maintenance schedules and ongoing support for all products sold.
- Finance Services: Arrangement of specialist finance programmes through John Deere Financial including competitive funding options and 0% financing for specific periods.
- Training and Testing: Operator training courses and machinery testing including NSTS Sprayer and Spreader Tests, Thorough Examination Tests, and Tilly Pass Trailer Tests.
- Machinery Protection: Extended warranty (Powergard) and security tracking systems (CESAR, ATVTrac) for machinery protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | John Deere Finance Plans |
| Subscription | Annual | Powergard Warranty |
| Unit Pricing | Pay-as-you-go | Operator Training Courses |
| Other | Pay-as-you-go | Apprenticeship Positions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Tallis Amos Group product offering
Product offeringCore offering
Tallis Amos Group (TAG) is a long-established John Deere agricultural machinery dealership operating 5 branches in West Midlands and South/West Wales, supplying and supporting new and used agricultural, turf, and residential machinery from a roster of franchise partners (John Deere, Kramer, Pottinger, Sumo, Pichon, Shelbourne Reynolds, Sulky, Teagle, Stihl, Husqvarna). The company provides integrated after-sales services including genuine parts supply, on-site servicing, maintenance and repairs by 75+ qualified engineers, operator training and machinery testing, finance brokerage via John Deere Financial, extended Powergard warranties and CESAR/ATVTrac security tracking, and an AI-driven CultiWise precision agriculture service that generates prescription maps from drone/satellite imagery for spot spraying and variable rate application.
Product overview
Tallis Amos Group (TAG) is a main John Deere dealer and agricultural machinery dealership operating across Wales and West Midlands. The company offers a unified platform of machinery products and services organized into three sectors: Agricultural (tractors, combines, sprayers, cultivation, grassland, precision ag technology, and materials handling), Turf & Commercial (professional turf equipment, golf courses, grounds care), and Residential (lawn mowers, robotic mowers, power equipment). Their main franchise is John Deere, supplemented by partnerships with Kramer, Pottinger, Sumo, Pichon, Shelbourne Reynolds, Sulky, Teagle, Stihl, Husqvarna, and specialty brands like Trimax, Dennis, SISIS, Redexim, and Timberwolf. Beyond new and used machinery sales, TAG provides integrated services including CultiWise AI-driven precision agriculture for drone and satellite-based prescription mapping, Powergard extended warranties, competitive finance programs, operator training, and comprehensive parts and service support through 56+ qualified technicians across 5 branches.
Differentiator
Problem solved
Functional benefit
Brands
- CultiWise: AI-driven precision agriculture crop protection technology - software platform for creating prescription maps for spot spray and variable rate application based on drone or satellite data
Products and services
- Agricultural Machinery Sales Sales of new and used agricultural machinery (tractors, combines, sprayers, cultivation, grassland, slurry, materials handling, utility vehicles) from franchise partners led by John Deere with complementary franchises including Kramer, Pottinger, Sumo, Pichon, Shelbourne Reynolds, Sulky and Teagle. Customers are farmers, agricultural contractors and farming operations.
- Turf & Commercial Machinery Sales Sales of professional turf and commercial grounds-care machinery (golf course mowers, sports arena equipment, estate equipment, fine turf renovation tools) from John Deere and complementary brands including Trimax, Dennis, SISIS, Redexim, Timberwolf and Stihl. Customers are golf courses, sports arenas, schools, estates, and commercial groundskeeping operations.
- Residential Lawn & Garden Equipment Sales Direct-to-consumer sales of residential lawn and garden equipment (ride-on mowers, robotic mowers, Ztrak zero-turn mowers, estate equipment, Stihl and Husqvarna handheld power tools) with specialist sales team providing recommendations and on-site installation. Customers are homeowners and residential property owners.
- Genuine Parts Supply Genuine replacement parts and consumables for all franchise products, available through John Deere dealer online shop and Kramp UK partnership. 24/7 online access with free delivery, parts diagrams, and same-branch collection options across all five branches.
- Servicing, Maintenance & Repairs Servicing, maintenance and repairs performed by 56+ (main service page mentions 75+) qualified service engineers and technicians across all five branches, including maintenance schedules and ongoing support for all products sold.
- Operator Training and Machinery Testing Over 1000 nationally qualified operator training courses and machinery testing services including NSTS Sprayer and Spreader Tests, Thorough Examination Tests, and Tilly Pass Trailer Tests, delivered as an approved LANTRA and UK Rural Skills training provider in machinery operator training and health & safety.
- Finance Brokerage Arrangement of specialist finance programmes through John Deere Financial including competitive funding options and 0% financing for specific periods, plus alternative funding options for non-John Deere products. TAG is FCA authorised and regulated (FRN 698313) as a credit broker.
- Machinery Protection (Powergard, CESAR, ATVTrac) Extended warranty programmes (Powergard, e.g., 5 years / 750 hours on 3025E & 3038E Compact Utility Tractors) plus security tracking systems (CESAR registration and ATVTrac tracking) for machinery protection.
- CultiWise AI Precision Agriculture Authorised CultiWise dealer service in the UK providing AI-driven precision agriculture technology that creates prescription maps for spot spray and variable rate application based on drone (Mavic 3 Multispectral, 200 hectares/hour) or satellite data, with weed detection, plant identification, variable rate mapping, and automated application via section control on compatible sprayers. Validated with Harper Adams University.
- Precision Agriculture Technology Support Precision agriculture services from basic guidance through variable rate applications documented on MyJohnDeere Operations Center, including machine and implement guidance, automation, connected farm management, StarFire receivers and displays, plus Precision Turf services for golf courses and sports arenas.
Quantifiable outcome
- Drone coverage of 200 hectares per hour with Mavic 3 Multispectral for field scanning
- +2 more outcomes
Companies that use Tallis Amos Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Tallis Amos Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
Tallis Amos Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered primary franchise - core business relationship with leading agricultural machinery manufacturer, key technology partnership for ai-driven precision agriculture, parts supply partnership - access to europe's largest range of spare parts, training certification partnership, security technology partnership, rtk network expansion, exclusive territory expansion, research and validation partnership, product line expansion, first uk dual brand dealer, product partnership, territory expansion, precision agriculture technology and recruitment partnership.
- John Deereprimary franchise - core business relationship with leading agricultural machinery manufacturerMain franchise partner and largest agricultural machinery manufacturer globally. TAG has been a John Deere dealer for 56+ years, one of the oldest and most established JD dealerships in the UK. Supplies full range of John Deere agricultural, turf and residential machinery.
- CultiWisekey technology partnership for ai-driven precision agricultureAuthorised CultiWise dealer in UK providing AI-driven precision agriculture crop protection technology. CultiWise enables smart and sustainable farming with data-driven AI prescription maps for spot spray and variable rate application.
- Kramp UKparts supply partnership - access to europe's largest range of spare partsPartnership with Kramp UK for online parts ordering. Provides access to Europe's largest range of spare parts through TAG's online shop with free delivery and same-branch collection options.
- UK Rural Skills & LANTRAtraining certification partnershipApproved training provider offering over 1000 courses in machinery operator training and health & safety. LANTRA-approved training and testing for forklifts, telehandlers, tractors, and commercial mowers.
- CESAR/ATVTracsecurity technology partnershipSecurity tracking system partners providing machinery security solutions. CESAR registration and ATVTrac tracking for theft protection.
- Rea Valley Tractorsrtk network expansionAcquisition of Rea Valley Tractors RTK Network expanding precision agriculture coverage in the region.
- Bailey Trailersexclusive territory expansionAppointed as exclusive Bailey Trailer dealers for Shropshire territory in 2025, expanding product portfolio.
- Harper Adams Universityresearch and validation partnershipAcademic partnership for testing CultiWise AI precision agriculture technology in UK fields. Harper Adams Results validate technology effectiveness.
- Mazzottiproduct line expansionPartnership with Mazzotti for self-propelled sprayers, expanding product range in 2023.
- SAMSON GROUPfirst uk dual brand dealerTAG became the first SAMSON GROUP dual brand dealer in the UK in December 2021 for slurry tankers and spreaders.
- Horizonproduct partnershipJoint forces partnership for Horizon agricultural equipment in 2022.
- Timberwolfterritory expansionTimberwolf territory expansion into West Midlands. Initial partnership started in 2019 with continued territory growth.
- Hummingbird Technologiesprecision agriculture technologyPartnership for precision agriculture data harvesting and crop performance technology solutions (January 2021).
- CV Libraryrecruitment partnershipJob listings on CV Library for recruitment of skilled engineers, technicians, sales professionals, and apprentices.
Scale indicators9 records
Recent moves13 records
Expansion highlights6 records
Tallis Amos Group competitors and assessment
Company assessmentDirect peers
- Pecks Agri: John Deere agricultural dealer serving the South West of England. Similar franchise-based dealership model selling tractors, combines, and equipment with service and parts support across a defined regional territory.
- Reesink UK: UK distributor and dealer of turf maintenance equipment including Toro, Toro Greensmaster, and other professional turf brands. Directly comparable in the turf & commercial segment where TAG also operates through its BS Mowers heritage.
- Ripon Farm Services: John Deere dealer covering North England with branches across Yorkshire and surrounding regions. Comparable dealership operating model with agricultural machinery sales, service, parts, and precision agriculture offerings.
- Farol Ltd: Midlands-based John Deere agricultural machinery dealer with multiple branches. Direct geographic overlap with TAG's West Midlands territory, offering similar product lines including tractors, combines, and precision agriculture services.
- Ben Burgess & Co: One of the largest John Deere agricultural machinery dealers in the UK, operating across East Anglia with multiple branches. Directly comparable business model with similar agricultural, turf, and parts/service offerings and franchise-based structure.
Broad incumbents
- CNH Industrial (Case IH, New Holland): Major agricultural equipment manufacturer with Case IH and New Holland brands competing with John Deere in tractors, combines, and crop production equipment. Operates UK dealer network serving similar agricultural customer base.
- Carr's Group: UK-based agricultural services and engineering group operating machinery dealerships, feed blocks, and rural supplies. Comparable as a publicly listed UK agricultural machinery and services business with multi-region presence.
- Claas UK: UK arm of Claas, the German agricultural machinery manufacturer competing directly against John Deere in combines, forage harvesters, and tractors. Operates its own dealer network competing for the same farmers TAG serves.
- AGCO (Massey Ferguson, Fendt, Valtra): Global agricultural equipment manufacturer with multiple tractor brands (Massey Ferguson, Fendt, Valtra) competing directly with John Deere. Has UK dealer network selling comparable tractor and machinery lines.
Others
- Kramp UK: Europe's largest agricultural spare parts supplier and TAG's parts supply partner. Comparable as a complementary ecosystem player in agricultural machinery aftermarket rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tallis Amos Group social profiles
Digital presenceTallis Amos Group compliance and trust
Trust signalCompliance9 records
Tallis Amos Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tallis Amos Group leadership team
Management profileNumber of profiles
Profiles4 records
Tallis Amos Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tallis Amos Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tallis Amos Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tallis Amos Group
What does Tallis Amos Group do?
Tallis Amos Group (TAG) is a long-established John Deere agricultural machinery dealership operating 5 branches in West Midlands and South/West Wales, supplying and supporting new and used agricultural, turf, and residential machinery from a roster of franchise partners (John Deere, Kramer, Pottinger, Sumo, Pichon, Shelbourne Reynolds, Sulky, Teagle, Stihl, Husqvarna). The company provides integrated after-sales services including genuine parts supply, on-site servicing, maintenance and repairs by 75+ qualified engineers, operator training and machinery testing, finance brokerage via John Deere Financial, extended Powergard warranties and CESAR/ATVTrac security tracking, and an AI-driven CultiWise precision agriculture service that generates prescription maps from drone/satellite imagery for spot spraying and variable rate application.
Is Tallis Amos Group a public or private company?
Tallis Amos Group is a private company. It is classified as family owned and is currently operating.
When was Tallis Amos Group founded?
Tallis Amos Group was founded in 1912. It employs 251 to 500 people.
Where is Tallis Amos Group based?
Tallis Amos Group is headquartered in Leominster, United Kingdom, in the Europe region.
How does Tallis Amos Group make money?
Seven revenue lines are on record. New Machinery Sales are the primary driver. The others are used Machinery Sales, parts Sales, service and Maintenance, finance Services, training and Testing and machinery Protection.
Who are Tallis Amos Group's main competitors?
Direct peers on record are Pecks Agri, Reesink UK, Ripon Farm Services, Farol Ltd and Ben Burgess & Co. Broad incumbents are CNH Industrial (Case IH, New Holland), Carr's Group, Claas UK and AGCO (Massey Ferguson, Fendt, Valtra). Kramp UK is listed as an others.
Does Tallis Amos Group have an API?
No public API is recorded for Tallis Amos Group.
What industry is Tallis Amos Group in?
Tallis Amos Group's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is AFAAAFAA, Farm Management Information Systems (FMIS) & Farm ERPs, with a secondary code of AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping). Its NAICS code is 115 and its SIC code is 3523.