publitec Prasentationssysteme and Eventservice

What publitec Prasentationssysteme and Eventservice does

publitec Präsentationssysteme & Eventservice GmbH is a Dortmund-headquartered, German B2B distributor and reseller of professional event technology equipment, founded in 2000 and operating as a privately held GmbH within the NicLen Family corporate group (parent: NicLen Holding GmbH). The company sells video, lighting, audio, and rigging hardware — including projectors from Barco, Panasonic, and CHRISTIE; LED walls from Absen; PIXERA media servers from AV Stumpfl; large-format LCD displays from Sharp/NEC; Yamaha, Shure, and Sennheiser audio systems; PK Sound robotic line arrays (exclusive in DACH); Matrox AV-over-IP solutions; Smoke Factory effects machines; and rigging from HOF, Chainmaster, and SWL — across roughly 28+ manufacturer brands to event production companies, AV rental firms, corporate/enterprise clients, and hospitality/retail venues.

The business model is authorized hardware distribution with quote-based pricing, complemented by an in-house full-service workshop that services equipment down to the component level, integration with sister-company NicLen for dry-hire rental, and Rudi Deluxe for used-equipment resale. publitec also commercializes the proprietary 'pegasus rig tools' brand of DGUV 17/18-compliant projector flying frames. Go-to-market is direct B2B sales supported by a content-rich multilingual website (publitec.tv), industry-trade-show participation (ISE, LEaT con, IBC), and active social and employer-branding channels. The company has 11-50 employees and operates from a single Dortmund location at Steinbrinkstraße 61, with cross-border reach delivered through NicLen Family subsidiaries in the Netherlands, France, the UK, and Switzerland rather than through its own offices.

Name

publitec Prasentationssysteme and Eventservice

Legal name

publi tec Präsentationssysteme & Eventservice GmbH

Website

https://publitec.tv

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

publitec Präsentationssysteme & Eventservice GmbH is a Dortmund-based German B2B distributor of professional event technology (video, audio, lighting, rigging), serving event production firms, AV rental companies, and corporate clients across the DACH region as part of the NicLen Family.

Ownership category

akta.pro rank

Product category

Event Technology Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Professional AV equipment distribution
• Event technology reseller
• LED walls and projectors
• Media server hardware
• Rigging and flying frames

Headquarters

HQ city

Herdecke

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new event technology equipment (projectors, LED walls, media servers, audio, lighting, rigging) as authorized distributor/reseller of multiple manufacturers including Barco, Panasonic, Absen, CHRISTIE, AV Stumpfl, and others.
2. Used Equipment Sales: Sale of refurbished/used event technology through partner Rudi Deluxe (rudideluxe.de).
3. Full-Service Workshop: Maintenance and repair services down to component level through partner tecAID service workshop.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

publitec is a B2B distributor and reseller of professional event technology equipment, serving event production companies, AV rental firms, and corporate clients. The company sells projectors, LED walls, media servers, audio systems, lighting, rigging, motor controllers, and proprietary pegasus flying frames on behalf of manufacturers such as Barco, Panasonic, Absen, AV Stumpfl, CHRISTIE, Yamaha, Shure, and Sennheiser, with exclusive PK Sound distribution in DACH. The company also offers a full-service workshop for maintenance and repair down to the component level through partner tecAID.

Product overview

publitec Präsentationssysteme & Eventservice is a German event technology distributor and reseller operating since 2000. They are an official Barco distributor and part of the NicLen Family. The company sells professional equipment across video, lighting, audio, and rigging categories. Their product portfolio centers on projectors from Barco, Panasonic, and CHRISTIE (including 1-chip DLP, 3-chip DLP, laser, and LCD technologies); LED displays and walls from Absen for indoor and outdoor use; media servers from PIXERA by AV Stumpfl (ranging from mini for digital signage to four-channel high-performance models); large format displays from Sharp/NEC (MultiSync M-series from 43 to 98 inches); audio equipment including Yamaha mixing desks (DM7, DM3), Shure wireless systems (Axient Digital, Microflex Wireless), and Sennheiser products; projector flying frames from pegasus rig tools (ng large, ng medium, and Extra models); motor controllers from SWL for chain hoist control; fog machines from Smoke Factory; Matrox AV over IP solutions; and PureLink signal management products. They also offer cameras, projection screens, lighting technology (Cameo), rigging equipment (HOF, CHAINMASTER), and cable management solutions (DEFENDER). The company operates as a distributor/reseller rather than a software platform, selling these products as separate hardware offerings without a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Projectors (Barco, Panasonic, CHRISTIE) Professional projectors including 1-chip DLP, 3-chip DLP, laser projectors, and LCD projectors from manufacturers Barco, Panasonic, and CHRISTIE for live events and streaming applications.
• LED walls (Absen, indoor and outdoor) LED walls for indoor and outdoor event installations from Absen, covering various pixel pitches and configurations for large-scale visual displays at live events.
• PIXERA Media Servers Media server system by AV Stumpfl (PIXERA) including mini, one, two, and four models plus pre-configured RS versions with render engine software, used in video installations for live events, film, and theatre.
• Sharp/NEC MultiSync Displays Large format LCD displays from Sharp/NEC including MultiSync M551 (55-inch), M751 (75-inch), and M981 (98-inch) models with UHD resolution and 500 cd/m² brightness for 24/7 continuous operation in museums, hotels, retail, and digital signage applications.
• Yamaha Audio Products Professional audio equipment including DM7 and DM3 mixing desks, network switches, processors, amplifiers, speakers, PA systems, DAW systems, and microphone systems for live shows, concert halls, theatres, and conferences.
• Shure Wireless Systems Professional wireless audio systems including Microflex Wireless (conference rooms with automatic frequency management), Axient Digital (high-demand RF environments), and Axient Digital PSM in-ear monitoring based on WMAS technology.
• Sennheiser Audio Equipment Professional audio equipment including Spectera (broadband ecosystem for digital wireless audio with 64 channels), EW-DX microphone system, receivers, transmitters, and meeting/conference systems.
• pegasus ng large Flying Frame Proprietary projector flying frame compatible with 3DLP projectors by Panasonic and HS series by CHRISTIE. Features removable front crossbar for ultra-short throw lenses, 100% compatibility with Panasonic and Rigtec frames, and complies with DGUV regulations 17 and 18.
• pegasus ng medium Flying Frame Proprietary projector flying frame compatible with 1DLP projectors by Panasonic and PX series by NEC. Features adjustable center of gravity and removable crossbar for short-throw lenses.
• pegasus Extra Flying Frame Custom-made projector frame from pegasus rig tools, designed for specific projector models including the Epson EB-PU2220B, with adjustable center of gravity and DGUV 17/18 compliance.
• SWL Motor Controllers (DC4, DC8, DC12 Series) Intelligent control systems for electric chain hoists available in 4, 8, and 12-channel versions with up to 1 kW or 2.2 kW per channel. Can control up to 96 chain hoists simultaneously. Includes wireless remote WR12 with 300m range.
• Smoke Factory Fog Machines Professional fog machines ranging from 400 to 3,100 watts including Fog Blaster, IP Falcon (outdoor), Carpet Crawler (ground fog), Tour Hazer II, and FanAx wind machines with related fluids and accessories.
• Matrox Video Networking (ConvertIP, QuadHead2Go) AV over IP solutions including encoders, decoders, converters, gateways, IP KVM extenders (Avio N2150), and video wall processors/controllers (QuadHead2Go series) for modern broadcast and event environments.
• PureLink AV Signal Management Products AV signal management including digital cables, adapters, switchers, crossbars, extenders, and splitters for HDMI, DisplayPort, DVI, USB, HDBaseT with patented Ultra Lock System and Secure-Lock System technologies.
• PK Sound Line Arrays Remote-controlled line arrays with multi-axis robotics technology allowing millimeter-precision alignment. Includes T8 and T10 line source elements, T218 and T18 subwoofers, and Tx14/Tx26 point source speakers, distributed exclusively for Germany, Austria, and Switzerland.
• Panasonic Projectors and PTZ Cameras Professional projectors including PT-MZ880 (LCD laser, 8,000 lumens) and PT-REQ12 (1-chip DLP, 12,000 lumens), plus AW-UE160 PTZ camera with 4K sensor and phase detection autofocus.
• Cueing and Timing Systems (Interspace Industries) Presentation control systems including cueing and timing systems for stage and conference presentations, enabling precise show control and presentation sequencing.

Quantifiable outcome

• Fast and secure shipping through TNT, UPS, Dachser, and SKD logistics partners
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

35 partnerships are on record, tiered core and minor.

• BarcocoreChannel Partner/ Reseller/ Distributor · 1 January 2000Official Barco distributor in Germany. publitec is recognized as the official BARCO distributor, offering Barco projectors and display solutions including the I600-4K15 (1-Chip DLP) and QDX-4K45 (3-Chip DLP) models.
• NicLen Holding GmbHcoreStrategic or Co-development PartnerParent company of the NicLen Family. publitec is part of the NicLen Family corporate group headquartered in Dortmund, which includes rental, repair, and used equipment businesses.
• Niclen Gesellschaft für Elektronik, Handel und Vermietung mbHcoreStrategic or Co-development PartnerPart of the NicLen Family group, operating in the same location at Steinbrinkstraße 61, Dortmund.
• NicLen BVminorStrategic or Co-development PartnerDutch subsidiary of the NicLen Family, located in Bunschoten-Spakenburg, Netherlands.
• Niclen France SARLminorStrategic or Co-development PartnerFrench subsidiary of the NicLen Family, located in Tremblay-En-France.
• NicLen UK LtdminorStrategic or Co-development PartnerUK subsidiary of the NicLen Family, located in High Wycombe, Buckinghamshire.
• NicLen CH AGminorStrategic or Co-development PartnerSwiss subsidiary of the NicLen Family, located in Mettmenstetten, Switzerland.
• Gevitas GmbHminorStrategic or Co-development PartnerPart of the NicLen Family group, located in Fellbach, Germany.
• PanasoniccoreChannel Partner/ Reseller/ DistributorDistribution partner and reseller for Panasonic projectors and PTZ cameras including AW-UE160, PT-MZ880, and PT-REQ12 models.
• AV StumpflcoreChannel Partner/ Reseller/ DistributorOver 20-year partnership with Austrian manufacturer, distributing AV Stumpfl projection screens and PIXERA media servers.
• AbsencoreChannel Partner/ Reseller/ DistributorDistribution partner for Absen LED technology, both indoor and outdoor LED walls.
• CHRISTIEcoreChannel Partner/ Reseller/ DistributorDistribution partner for CHRISTIE laser projectors.
• PK SoundcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Germany, Austria, and Switzerland. Offers PK Sound's robotic line array systems including T8, T10, T218, T18, and point source speakers.
• MatroxminorChannel Partner/ Reseller/ DistributorDistribution partner for Matrox network technology including encoders, decoders, converters, IP KVM extenders, and video wall processors (QuadHead2Go series).
• Sharp/NEC (Sharp NEC Display Solutions Europe)coreChannel Partner/ Reseller/ DistributorLong-standing partnership for large format LCD displays from the MultiSync line including M551, M751, M981 models and MultiSync ME2 series.
• YamahaminorChannel Partner/ Reseller/ DistributorDistribution partner for Yamaha audio products including DM7 and DM3 mixing desks, speakers, PA systems, and microphones.
• ShureminorChannel Partner/ Reseller/ DistributorReseller of Shure audio technology including Microflex Wireless, Axient Digital wireless systems, and in-ear monitoring solutions.
• SennheiserminorChannel Partner/ Reseller/ DistributorReseller of Sennheiser professional audio equipment including EW-DX microphone systems and Spectera digital wireless transmission solutions.
• LD SystemsminorChannel Partner/ Reseller/ DistributorReseller of LD Systems audio equipment, part of the Adam Hall Group.
• Cameo (Adam Hall Group)minorChannel Partner/ Reseller/ DistributorReseller of Cameo lighting technology, a brand of the Adam Hall Group.
• Gravity (Adam Hall Group)minorChannel Partner/ Reseller/ DistributorReseller of Gravity stands products, a brand of the Adam Hall Group.
• DEFENDER (Adam Hall Group)minorChannel Partner/ Reseller/ DistributorReseller of DEFENDER cable bridges, a brand of the Adam Hall Group.
• ChamSysminorChannel Partner/ Reseller/ DistributorReseller of ChamSys lighting control systems.
• DPA MicrophonesminorChannel Partner/ Reseller/ DistributorReseller of DPA professional microphones.
• PureLinkminorChannel Partner/ Reseller/ DistributorReseller of PureLink AV signal management products including FiberX fiber optic solutions, PureTools matrices and switches.
• Interspace IndustriescoreChannel Partner/ Reseller/ DistributorDistribution partner for cueing and timing systems for presentations.
• HOF (Rigging)minorChannel Partner/ Reseller/ DistributorReseller of HOF rigging equipment.
• ChainmasterminorChannel Partner/ Reseller/ DistributorReseller of Chainmaster chain hoists and rigging equipment.
• SWL Safe Working LoadminorChannel Partner/ Reseller/ DistributorReseller of SWL chain hoist controllers including DC4, DC8, DC12 models and WR12 wireless remote controls. Also available for hire through NicLen.
• Smoke FactoryminorChannel Partner/ Reseller/ DistributorReseller of Smoke Factory fog machines, hazers, and accessories including Fog Blaster, IP Falcon, Carpet Crawler, and Tour Hazer II.
• AudipackminorChannel Partner/ Reseller/ DistributorReseller of Audipack stands and mounting solutions.
• BeetekminorChannel Partner/ Reseller/ DistributorReseller of Beetek professional AV equipment.
• optimicminorChannel Partner/ Reseller/ DistributorReseller of optimic professional AV products.
• NovastarminorChannel Partner/ Reseller/ DistributorReseller of Novastar LED control solutions.
• pegasus rig toolscoreTechnology or IntegrationProprietary brand sold through publitec. pegasus ng flight frames feature continuously adjustable center of gravity, removable crossbar for ultra-short throw lenses, and 100% compatibility with Panasonic and Rigtec frames. DGUV 17/18 compliant.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PRG (Production Resource Group): PRG is a global leader in entertainment and event technology solutions offering production services, equipment rental, and sales across lighting, video, audio, and rigging. They are a much larger incumbent compared to publitec with worldwide operations.

Others

• Barco NV: Barco is the Belgium-based manufacturer of professional projection and visualization technology for which publitec is the official German distributor. While not a competitor in distribution, Barco is the most important supplier relationship and represents both an opportunity and a concentration risk for publitec.
• NicLen GmbH: NicLen is publitec's sister company within the NicLen Family, specializing in dry-hire rental of event AV equipment. While not a direct competitor, it represents the rental counterpart of publitec's distribution business within the same corporate group.

Direct peers

• Media Invest (Eventec): Eventec (formerly part of Media Invest group) is a German event technology distributor and rental company specializing in video, lighting, and audio equipment for live events, directly comparable to publitec's offerings and customer base.
• Neumann&Müller (N&M): N&M is a German event technology provider offering AV equipment rental, sales, and event production services across Germany and Europe. They compete with publitec for event production company and corporate clients across similar product categories.
• LANG AG: LANG AG is a German-based event technology distributor and rental company specializing in projection, LED, and media servers for live events. They are among the most direct competitors to publitec in the DACH professional AV distribution and rental market.
• Gahrens + Battermann: Gahrens + Battermann is a German AV media technology specialist offering rental, sales, and installation of professional AV equipment for events, conferences, and permanent installations, directly overlapping with publitec's customer base and product categories.
• AED group (AVer): AED group is a European distributor and rental house for professional AV equipment including projection, lighting, and sound. They operate in Benelux and surrounding markets with a comparable business model to publitec of multi-brand distribution and rental.

Regional players

• MCI Group (Studio Hamburg): MCI is a German event technology and broadcast service provider offering AV equipment rental, sales, and event production. They overlap with publitec in equipment categories but operate more in northern Germany with a heavier focus on broadcast and corporate events.

Emerging players

• B&K Braun: B&K Braun is a German-based distributor of professional event technology and stage equipment, overlapping with publitec in rigging, lighting, and audio distribution for the DACH event production market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/publitec
• Facebookfacebook.com/publitec.tv
• LinkedInlinkedin.com/company/publitec-pr-sentationssysteme-&-eventservice-gmbh
• Instagraminstagram.com/publitec.tv
• Xx.com/publitec_tv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about publitec Prasentationssysteme and Eventservice