BHA

What BHA does

Behavioral Healthcare Associates, LLC (BHA) is a privately-held, single-site psychiatric and behavioral health practice headquartered at 319 Court Square, Sanford, North Carolina, serving patients across Central North Carolina. The practice operates a multi-disciplinary clinical model delivering psychiatric evaluation and medication management, individual therapy, child and adolescent psychiatry, substance use treatment, group therapy, discernment counseling, psychoeducational testing, and telehealth-based care. As of the most recent disclosure, the clinical staff comprises seven licensed providers: a board-certified child and adult psychiatrist (John Shin, MD), a PhD psychologist (Elizabeth Martin), a physician assistant (Kristie Ashton, PA-C, MPAP), and four master-level clinicians with LCSW, LCMHC, and/or LCAS credentials (Jan Cheek, Laurie Conaty, Nicole L. Davis, Britton Noel).

The practice generates revenue through fee-for-service clinical billing against insurance plans and direct patient payments, with no required referral from a primary care physician. Patient acquisition relies on direct scheduling via telephone (919-292-1464), website contact forms, and inbound referrals from existing patients, supplemented by an SEO-oriented wellness article library covering mental health, parenting, ADHD, grief, substance use, and related topics. Telehealth operations, introduced during the COVID-19 pandemic and retained on an ongoing basis, extend the addressable geography beyond the immediate Sanford footprint. Public position is reinforced through two anonymous patient satisfaction surveys (4.88/5 in 2019 with 157 respondents; 4.91/5 in 2024 with 292 respondents), used in lieu of paid advertising as the primary proof-of-quality asset.

BHA is organized as a North Carolina LLC with no parent company, holding entity, institutional investors, or external funding recorded in available data, and no mergers, acquisitions, or leadership transitions documented. The digital footprint is a WordPress-hosted website and standard video conferencing for telehealth; there is no proprietary technology stack, no mobile application, no APIs, no patents or trademarks, and no third-party integrations disclosed. No certifications, compliance accreditations, or regulatory actions are recorded in the source material.

Name

BHA

Legal name

Behavioral Healthcare Associates, LLC

Website

https://behavioralhealthcareassociates.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Behavioral Healthcare Associates, LLC is a privately-held psychiatric and behavioral health practice in Sanford, North Carolina, serving Central NC patients through a seven-provider multi-disciplinary team offering psychiatry, therapy, substance use treatment, psychoeducational testing, group therapy, and telehealth services.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health services
• Psychiatric evaluations
• Substance use treatment
• Telehealth therapy
• Child psychiatry

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Services Revenue: Fee-for-service healthcare billing for psychiatric evaluations, medication management, therapy sessions, and substance use counseling. Accepts insurance. No referral required.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Behavioral Healthcare Associates (BHA) is an outpatient psychiatric and behavioral health practice that provides psychiatric evaluations, medication management, individual therapy, group therapy, child and adolescent psychiatry, substance use treatment, discernment counseling, and psychoeducational testing to individuals, children, and families in Central North Carolina. Services are delivered by a multi-disciplinary team of licensed clinicians via in-office visits at the Sanford, NC location and via Telehealth.

Product overview

Behavioral Healthcare Associates, LLC (BHA) is a comprehensive psychiatric and behavioral health practice offering a multi-disciplinary approach to mental healthcare. The practice provides psychiatric evaluation and medication management alongside individual therapy services delivered by a team of licensed clinicians including LCSWs, LCMHCs, LCAS-certified counselors, a PhD psychologist, and a board-certified child/adolescent and general psychiatrist. Services are available both in-office and via Telehealth. BHA also offers specialized group therapy programs, substance use treatment, child and adolescent psychiatry, psychoeducational testing for children, discernment counseling, and publishes wellness articles as educational resources. The practice operates from a single location in Sanford, NC, and maintains a patient satisfaction rating of 4.91/5 based on anonymous surveys.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychiatric Evaluation and Medication Management Comprehensive psychiatric evaluations and medication management for children, adolescents, and adults addressing anxiety, depression, ADHD, bipolar disorder, and related conditions, delivered by a board-certified psychiatrist and physician assistant.
• Individual Therapy/Counseling One-on-one therapy services for emotional, behavioral, and psychiatric disorders delivered by LCSWs, LCMHCs, and a PhD psychologist, including CBT, ERP, and other evidence-based modalities.
• Child and Adolescent Psychiatry Specialized psychiatric evaluation, medication management, and treatment for developmental and behavioral concerns in children and adolescents, led by the practice's board-certified child and adolescent psychiatrist.
• Substance Use Treatment Treatment for substance use disorders, including addiction therapy and substance abuse counseling, provided by LCAS-certified clinicians using modalities such as the Love First Model of Clinical Intervention.
• Group Therapy Group therapy offerings including assertiveness skills groups, adolescent coping skills groups, COVID-19 stress management groups, and body mindfulness groups.
• Telehealth Services Virtual healthcare appointments allowing patients to receive mental health services, including psychiatric evaluation, medication management, and therapy, remotely via secure video conferencing.
• Discernment Counseling Specialized counseling service for couples considering major relationship decisions, including separation or staying together.
• Psychoeducational Testing Psychological and educational testing for children (ages 6-16) to assess ADHD, learning disorders, cognitive abilities, and other behavioral health challenges.

Quantifiable outcome

• 4.91/5 overall patient satisfaction rating (2024 survey, 292 participants)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• LifeStance Health: One of the largest outpatient behavioral health platforms in the US, offering psychiatry, therapy, and substance use services across dozens of states. Most directly comparable on multi-disciplinary outpatient model, though at vastly greater scale than BHA.
• Cerebral: National tele-behavioral health platform providing therapy, psychiatry, and medication management for anxiety, depression, and ADHD. Competes with BHA for telehealth patients in North Carolina.
• BetterHelp: Largest tele-therapy platform globally, providing subscription-based individual therapy. Competes directly with BHA's therapy services and telehealth offerings for value-conscious patients.

Emerging players

• Headway: Provider-network marketplace that helps therapists and psychiatrists accept insurance across multiple states. An emerging enabler that could recruit BHA's clinicians or compete for the same patient funnel via simplified insurance onboarding.
• Charlie Health: Virtual intensive outpatient program (IOP) provider focused on adolescents and young adults with mental health and substance use conditions. Overlaps with BHA's child/adolescent psychiatry and substance use treatment offerings.
• Alma: Membership-based platform that supports independent therapists and group practices with insurance billing, credentialing, and client referrals. Increasingly competes with small private practices like BHA by offering back-office scale.

Direct peers

• Talkiatry: Insurance-based telepsychiatry platform staffed by board-certified psychiatrists offering evaluation and medication management. Direct competitor to BHA's psychiatry services in the digital channel, though BHA also offers in-person therapy.

Regional players

• Monarch (NC): North Carolina-based behavioral health and human services organization providing outpatient mental health, substance use, and developmental services across multiple NC counties. Regional peer in Central NC service area.
• Sandhills Pediatrics / Local Sanford Medical Group (behavioral health arm): Pediatric and family medicine practices in the Sanford/Central NC region that refer into mental health services. Indirect competitor/feeder for BHA's child psychiatry practice.
• Daymark Recovery Services: North Carolina-based nonprofit behavioral health provider offering outpatient mental health and substance use treatment across many NC counties. Competes with BHA for patients in Central NC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/behavioral-health-care-associares

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHA