VHCA-VCAL

What VHCA-VCAL does

VHCA-VCAL (Virginia Health Care Association – Virginia Center for Assisted Living) is a private non-profit trade association headquartered at 2112 W. Laburnum Ave, Suite 206, Richmond, Virginia. It represents 97% of Virginia's nursing center beds across 350+ long-term care locations, serving proprietary, non-profit, and government-operated nursing facilities and assisted living communities in the state. The association also serves as an affiliate of the national American Health Care Association / National Center for Assisted Living (AHCA/NCAL).

The association's core products and services are organized around four functional pillars: (1) advocacy and regulatory engagement with state agencies (DMAS, VDH OLC) and federal bodies (CMS); (2) member-only resources including Medicaid rate archives, reimbursement guidance, and the SMART (Survey Management and Analysis Resource Tool) for survey comparison reporting; (3) continuing education programs offering 190+ hours annually of NAB/NCERS-approved training via webinars, the VHCA-VCAL Business Academy, and e-learning; and (4) industry events including the Annual Convention & Trade Show (110+ exhibitors in Norfolk) and Legislative Conference. Workforce development is supported through the Regirer Nursing Scholarship Program, which has granted $980,725 across 633 scholarships.

VHCA-VCAL's revenue model is built on membership dues (recurring subscription), event registrations (e.g., webinars at $175 member / $525 non-member), convention/trade show sponsorships, and the Regirer Scholarship Golf Tournament. Distribution is multi-channel: a self-serve website portal, direct member communications via the CareConnection newsletter and The Voice of VCAL publication, district meetings (e.g., Roanoke), and in-person events. The association has been in operation for 175+ years and operates independently with no parent company and no equity backing.

Name

VHCA-VCAL

Legal name

Virginia Health Care Association – Virginia Center for Assisted Living

Website

https://vhca.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

VHCA-VCAL is a Virginia-based non-profit trade association representing 97% of the state's nursing center beds and 350+ long-term care facilities, providing advocacy, regulatory engagement, NAB/NCERS-approved continuing education, and an annual convention to nursing centers and assisted living communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from nursing facilities, assisted living communities, and other long-term care providers. Membership provides access to advocacy services, educational programs, regulatory resources, and member benefits including discounts on services and group purchasing power.
2. Events and Education: Revenue from convention and trade show attendance, educational webinars, training programs, and continuing education credits. Programs like the VHCA-VCAL Business Academy and NAB-approved continuing education generate registration fees.
3. Golf Tournament and Sponsorships: Annual Regirer Nurse Scholarship Golf Tournament and sponsorship opportunities at events provide fundraising and revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

VHCA-VCAL (Virginia Health Care Association – Virginia Center for Assisted Living) is a non-profit trade association representing long-term care providers in Virginia, including nursing centers and assisted living communities. The organization provides advocacy, regulatory guidance, continuing education, member resources, networking events, and workforce development programs (including nursing scholarships). It represents 97% of Virginia's nursing center beds and offers 190+ hours of continuing education annually for long-term care professionals.

Product overview

VHCA-VCAL (Virginia Health Care Association / Virginia Center for Assisted Living) is a trade association offering membership services to long-term care providers, not a unified software product. The association provides a portfolio of programs including publications (CareConnection newsletter), educational resources (Business Academy, e-learning), advocacy services, events (Annual Convention & Trade Show), a scholarship program (Regirer Nursing Scholarships), a care facility directory (Find Care), a survey analysis tool (SMART), and a member portal. These are support services and programs for the long-term care industry rather than a singular product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Convention & Trade Show Annual four-day education, networking, and trade show event for Virginia's long-term care leaders, featuring over 110 exhibiting companies.
• VHCA-VCAL Business Academy Educational programming and professional development offerings for long-term care administrators and staff.
• E-Learning Program

Quantifiable outcome

• 97% of Virginia's nursing center beds represented by VHCA-VCAL
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• AHCA/NCALcoreStrategic or Co-development PartnerAmerican Health Care Association/National Center for Assisted Living - National affiliation providing access to national quality awards, federal advocacy resources, and professional development programs for VHCA-VCAL members.
• BOK FinancialminorOthersAssociate member providing commercial and institutional financial solutions for healthcare organizations.
• McKessonminorOthersAssociate member - pharmaceutical and medical supply distribution services for long-term care facilities.
• Eastern Healthcare CorpminorOthersAssociate member providing healthcare services or consulting.
• Hancock DanielminorOthersAssociate member - healthcare law firm providing legal services to long-term care providers.
• HealthPRO HeritageminorOthersAssociate member - pharmacy consulting and healthcare quality services.
• LumentminorOthersAssociate member - senior housing finance and investment services.
• PruittHealth PharmacyminorOthersAssociate member - pharmacy services for long-term care facilities.
• Remedi SeniorCareminorOthersAssociate member - pharmacy services for senior living communities.
• Williams MullenminorOthersAssociate member - law firm providing healthcare legal services.
• WhitefordminorOthersAssociate member - law firm providing business and healthcare legal services.
• Sands AndersonminorOthersAssociate member - law firm providing legal services to healthcare organizations.
• DMAScoreOthersVirginia Department of Medical Assistance Services - State agency administering Medicaid programs. VHCA-VCAL maintains ongoing communication regarding Medicaid rates, reimbursement policies, and value-based purchasing programs.
• VDH Office of Licensure and CertificationcoreOthersVirginia Department of Health Office of Licensure and Certification - Regulatory body overseeing nursing facility compliance. VHCA-VCAL receives regular updates on survey processes, complaint trends, and licensing requirements.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Argentum: National trade association serving senior living operators, with particular focus on assisted living and memory care. Comparable because VHCA-VCAL's VCAL arm explicitly represents Virginia's assisted living communities — same operator type, same regulatory advocacy, same continuing education needs.

Regional players

• Florida Health Care Association: State-level LTC trade association for Florida's nursing centers and assisted living communities. Highly comparable operating model — state advocacy, CE programming, member services, annual convention — but serves a different geography.
• Texas Health Care Association: Texas state association representing nursing facilities and assisted living providers. Comparable member services, advocacy focus, and convention-based engagement model, but at larger scale and in a different state.
• Care Providers of Minnesota: Minnesota state association for nursing homes, assisted living, and home care providers. Comparable state-level LTC advocacy and education model, though serving a broader continuum including home care alongside facility-based care.
• New York State Health Care Association: Statewide association for New York's skilled nursing and assisted living providers. Closely aligned mission and service portfolio to VHCA-VCAL — advocacy, education, member resources for LTC operators — serving a different state.
• North Carolina Health Care Facilities Association: Trade association for North Carolina's skilled nursing and assisted living providers. Directly comparable as a neighboring Southeastern state association with similar SNF/AL membership and advocacy/education focus.
• Pennsylvania Health Care Association: State-level association for Pennsylvania's skilled nursing and assisted living providers. Closely mirrors VHCA-VCAL's structure: state advocacy, CE, conventions, member benefits for SNF and AL operators.

Broad incumbents

• LeadingAge: National association representing nonprofit aging-services providers including CCRCs, assisted living, and nursing facilities. Comparable in mission (advocacy, education, member services for aging-services operators) but oriented toward mission-driven, non-profit providers rather than the mixed proprietary/non-profit membership VHCA-VCAL serves.
• AHCA / NCAL: National federation for long-term and post-acute care providers and assisted living communities. Directly comparable as VHCA-VCAL's national affiliate — same member base (SNFs and assisted living), overlapping advocacy and education missions, but operating at the federal level across all 50 states.

Emerging players

• American College of Health Care Administrators (ACHCA): Professional membership association for long-term care administrators. Comparable in serving LTC leadership with continuing education and credentialing, but focused on the administrator persona rather than facility-operator membership like VHCA-VCAL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VHCAVCAL
• Facebookfacebook.com/virginiahealthcareassociation
• LinkedInlinkedin.com/company/vhca-vcal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VHCA-VCAL