What ConnectAd does

ConnectAd is a Toronto-based digital marketing services agency specializing exclusively in nonprofit and charitable organizations. Founded in 2010 and led by Founder and CEO Simon Choy, the firm is built around Google Ad Grant management, helping eligible nonprofits apply for and maintain their $10,000 per month in free Google advertising credits, a program that serves over 115,000 nonprofits globally. The company is a Premier Google Partner, Google Ad Grants Certified Professional Agency, and Meta Business Partner, operating from the Centre for Social Innovation in downtown Toronto with a small team of roughly a dozen professionals.

The company's product portfolio centers on Google Ad Grant management but extends to a full-stack digital marketing offering: paid search, display, and YouTube advertising; programmatic display and video; social media advertising across Facebook, Instagram, Twitter, and LinkedIn; SEO; email marketing; content marketing; landing page design; and Google Analytics implementation with Looker Studio dashboards. Technology is composed of standard industry platforms (Google Ads, Google Analytics, GA4, Meta Ads, Shopify, Blackbaud, Classy) rather than proprietary software. Deliverables are executed by dedicated certified account managers, with monthly reporting and a 24-hour email response commitment.

ConnectAd generates revenue through professional service fees for ongoing campaign management, with a published $599 one-time setup fee for Google Ad Grant activation or recovery (waived for certain first-time applicants). The go-to-market motion is sales-led and inbound-driven, anchored by educational blog content, free webinars, downloadable guides, and case studies targeting nonprofit decision-makers, with consultation bookings as the primary conversion event. Named customers span diverse verticals including healthcare (BC Cancer Foundation, Lymphoma Canada, Epilepsy Foundation of Greater Chicago), food security (Feeding San Diego, Project Open Hand), environment (Save The Redwoods, American Forest Foundation), museums (Exploration Place), and gun violence prevention (Brady Campaign), indicating a long-tail, low-concentration SMB customer base across Canada and the United States.

Name

ConnectAd

Legal name

ConnectAd

Website

https://connectad.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ConnectAd is a Toronto-based digital marketing agency that helps nonprofit organizations apply for and manage Google Ad Grants and run paid advertising, SEO, email, social, and analytics campaigns. It serves charities across Canada and the United States on a professional services model.

Ownership category

akta.pro rank

Product category

Nonprofit Digital Marketing Services

NAICS

Advertising Agencies (541810), Grantmaking and Giving Services (8132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Nonprofit digital marketing
• Google Ad Grant management
• Paid advertising services
• Search engine optimization
• Email marketing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Google Ad Grant Management Services: ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts for nonprofits. The company provides ongoing management of digital marketing campaigns including Google Ad Grants, paid advertising, SEO, email marketing, and social media. Revenue is generated through professional service fees for managing nonprofit digital marketing accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ConnectAd is a digital marketing services agency that helps nonprofit organizations apply for and manage Google Ad Grants, providing $10,000 per month in free Google advertising credit. Beyond grant management, the agency delivers fully managed paid advertising (Google Ads, YouTube, Meta), programmatic display and video, SEO, email marketing, content marketing, social media marketing, landing page design, and analytics services. Each nonprofit client is assigned a dedicated Google Certified Professional account manager who handles strategy, execution, compliance, and reporting end-to-end.

Product overview

ConnectAd is a digital marketing services agency specializing in nonprofit organizations, offering a comprehensive suite of services built around Google Ad Grant management as the core offering. The portfolio includes Google Ad Grant management ($10,000/month free advertising), paid advertising across Google/YouTube/social platforms, SEO, email marketing, content marketing, landing page design, and analytics services. The company operates as a services company rather than a software product, providing end-to-end digital marketing support including strategy, implementation, and reporting through dedicated account managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ad Grant Management
• Paid Advertising Managed paid advertising across Google Search, Google Display, YouTube, and social platforms including Search Ads, Display Ads, and Video Ads to drive conversions for nonprofit campaigns through competitive keyword bidding and advanced targeting.
• Programmatic Display and Video Automated programmatic display and video advertising placement across the Google network and other platforms, targeting users based on demographics, interests, and behaviors on behalf of nonprofit clients.
• Social Media Marketing Social media advertising and account management across Facebook, Instagram, Twitter, and LinkedIn for nonprofit organizations, designed to build audience engagement and reach targeted supporters.
• Email Marketing Email marketing setup and management for nonprofits, including newsletters and automated funnel strategies intended to nurture donor relationships and drive conversions.
• SEO Search engine optimization services for nonprofit organizations, including keyword research, content optimization, and strategy development to improve organic search rankings.
• Content Marketing Creation and distribution of digital content for nonprofits, including articles, blog posts, videos, and graphics designed to attract and retain target audiences.
• Landing Pages Design and optimization of conversion-focused landing pages for nonprofit campaigns, donation drives, and event registrations.
• Analytics Google Analytics setup, implementation, and reporting services for nonprofits, including GA4 configuration and Looker Studio dashboard development.
• Integrated Marketing Coordinated multi-channel marketing strategy that combines search, display, social, email, and content marketing to align messaging across all platforms for nonprofit organizations.
• Digital Marketing Consultation Expert consultation on digital marketing strategy, campaign optimization, and resource allocation provided to nonprofit organizations.

Quantifiable outcome

• Up to 4400% increase in Google Grants usage within one month
• +7 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationConnectAd is a Premier Google Partner and Google Ad Grants Certified Professional Agency. The partnership provides access to Google Ads platforms, training, certifications, beta programs, and enhanced support. ConnectAd manages Google Ad Grant accounts and paid advertising campaigns using Google's advertising ecosystem.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner enabling ConnectAd to manage Facebook and Instagram advertising campaigns for nonprofit clients. Partnership indicates certified expertise in Meta's advertising platforms.
• Centre for Social InnovationminorStrategic or Co-development PartnerConnectAd's physical office is located at the Centre for Social Innovation in downtown Toronto, indicating a co-working or community partnership with a social innovation hub.
• TechSoupminorChannel Partner/ Reseller/ DistributorTechSoup provides technology discounts and services to nonprofits. Mentioned in context of helping nonprofits access various discounts and deals. Google for Nonprofits program is mandatory for Google Ad Grant applications.
• Wild ApricotminorStrategic or Co-development PartnerWild Apricot is described as a trusted partner of ConnectAd, offering software solutions for nonprofits. They have collaborated on content including guest blog posts about nonprofit marketing strategies.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Firespring: Firespring provides websites, marketing, and printing services for nonprofits including Google Ad Grants management. It's a larger, incumbent provider in the nonprofit marketing space with overlapping capabilities to ConnectAd's core offerings.
• Big Duck: Big Duck is an established nonprofit branding and marketing communications firm that, while broader in scope than ConnectAd, serves many of the same nonprofit clients with strategy, creative, and digital marketing services.

Direct peers

• Whole Whale: Whole Whale is a digital agency serving nonprofits with a similar mix of Google Grant management, paid media, analytics, and consulting. It competes head-to-head with ConnectAd for North American nonprofit clients seeking Google Ad Grant recovery and full-stack marketing services.
• Media Cause: Media Cause is a digital marketing agency exclusively serving nonprofits and progressive brands, offering paid media, SEO, web design, and analytics comparable to ConnectAd's full-stack nonprofit offering.
• Nonprofit Megaphone: Nonprofit Megaphone is a Google Ad Grants certified agency that specializes in applying for, recovering, and managing Google Ad Grants for nonprofits, making it one of the closest functional competitors to ConnectAd's core service.

Others

• Network for Good: Network for Good provides donation software and donor management to nonprofits alongside digital fundraising coaching and resources; it overlaps with ConnectAd's nonprofit audience but is primarily a software provider rather than a paid-media agency.

Emerging players

• Donorbox: Donorbox is an online donation platform popular with small and mid-sized nonprofits that increasingly adds marketing features and partners with agencies for paid media management, making it an adjacent ecosystem peer to ConnectAd.
• Funraise: Funraise is a nonprofit fundraising and CRM platform with built-in digital marketing features; it overlaps with ConnectAd in serving the same nonprofit buyer and increasingly bundles ad management features that compete with managed-service relationships.
• Keela: Keela (formerly Giveffect) is a nonprofit CRM and email marketing platform that serves a similar customer base as ConnectAd and overlaps on email marketing, automation, and donor analytics use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ConnectAd
• Facebookfacebook.com/connectadinc
• LinkedInlinkedin.com/company/768412

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConnectAd