Smarta
Smarta Switch is a UK-based SMB utilities procurement broker that reviews, negotiates, and manages business energy, broadband, water, merchant services, and mobile contracts on behalf of clients via a network of 16+ trusted supplier partners.
- Company typePrivate
- Founded1999
- HeadquartersPlymouth, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Smarta does
Smarta Switch is a privately held business-to-business utilities procurement broker headquartered in Stonehouse, Plymouth (United Kingdom), operating under the legal name Smarta Switch with a recent expansion into Australia via Smarta Switch Australia. The company acts as an outsourced utilities partner for UK small and medium-sized businesses, reviewing, negotiating, and managing contracts on their behalf across five core service lines: business energy, business broadband, merchant services (payment processing), business water savings, and business mobile phone contracts. Smarta does not build proprietary technology products; rather, it operates a consultative, sales-led brokerage model backed by a network of 16+ trusted supplier partners including E.ON Next, Scottish Power, EDF, British Gas, Total Energies, Worldpay, and Daisy, from whom the company earns referral-based revenue.
The go-to-market motion is sales-led, relying on the 'Smarta Challenge' lead-capture mechanic (web form collecting name, email, phone) and direct consultation to convert prospects. Pricing is custom and quote-based with a publicly stated guarantee to save customers at least £1,000 across energy, water, merchant services, and ultrafast broadband, structured around multi-year supplier contracts. The company's stated 1-10 employee headcount is augmented by claims of 'over 25 years' of cumulative team experience supporting businesses across the South West of England. Marketing channels include organic social (Facebook, X, LinkedIn, YouTube), email newsletter, a content hub, case studies, and community initiatives. Revenue mechanics depend on commission and referral arrangements with utility providers rather than disclosed software licensing or subscription fees, and no funding rounds, institutional investors, or M&A activity are disclosed in the source data.
Smarta firmographics
Firmographics- Name
- Smarta
- Legal name
- Smarta Switch
- Website
- https://smartareductions.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smarta Switch is a UK-based SMB utilities procurement broker that reviews, negotiates, and manages business energy, broadband, water, merchant services, and mobile contracts on behalf of clients via a network of 16+ trusted supplier partners.
- Ownership category
- akta.pro rank
Smarta industry classification
Industry- Product category
- Business Utility Procurement Services
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)
- akta.pro secondary industries
- Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK), Auto-Switching & Price Comparison Platforms (EUAGAEAD)
Keywords
Where Smarta is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Smarta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Utility Procurement Services: Smarta earns revenue by helping UK businesses procure better rates on energy, water, broadband, mobile, and merchant services. The company acts as an outsourced utilities partner, reviewing, negotiating, and managing contracts on behalf of customers. Revenue is generated through arrangements with utility suppliers and service providers who are featured as trusted partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Smarta product offering
Product offeringCore offering
Smarta Switch acts as an outsourced utilities partner for UK businesses, reviewing, negotiating, and managing contracts across business energy, business water, ultrafast broadband, business mobile, and merchant services. The company leverages a network of 16+ trusted UK utility partners to source competitive rates on behalf of clients and guarantees a minimum saving of £1,000 per customer. Services are delivered consultatively through direct sales engagement and online lead capture rather than via a self-serve software product.
Product overview
Smarta Switch is a business utilities cost-reduction platform offering a portfolio of five core procurement services: Business Energy, Business Broadband, Merchant Services, Business Water Savings, and Business Mobile Phone Contracts. The company acts as an outsourced utilities partner for UK businesses, reviewing, negotiating, and managing contracts on behalf of clients to ensure cost savings across must-have business utilities. The platform does not appear to offer a unified software product but rather consultative/procurement services across these utility categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Energy
- Business Broadband
- Merchant Services
- Business Water Savings
Quantifiable outcome
- Guaranteed minimum savings of £1,000 on business energy, water, merchant services, and ultrafast broadband
Companies that use Smarta
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Smarta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smarta partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- E.ON NextcoreE.ON Next is listed as a trusted energy partner of Smarta Switch, providing energy supply services that Smarta helps businesses procure and negotiate.
- Scottish PowercoreScottish Power is listed as a trusted energy partner, supplying energy services that Smarta helps businesses access at competitive rates.
- EDFcoreEDF is listed as a trusted energy partner providing energy supply services through Smarta's procurement platform.
- British GascoreBritish Gas is listed as a trusted energy partner, one of the major UK energy suppliers in Smarta's partner network.
- Dyce EnergyminorDyce Energy is listed as a trusted energy partner of Smarta Switch.
- Crown Gas and PowerminorCrown Gas and Power is listed as a trusted energy partner providing business energy services.
- Yu EnergyminorYu Energy is listed as a trusted energy partner of Smarta Switch.
- Valda EnergyminorValda Energy is listed as a trusted energy partner providing energy supply services.
- Smartest EnergyminorSmartest Energy is listed as a trusted energy partner of Smarta Switch.
- Total EnergiesminorTotal Energies is listed as a trusted energy partner providing energy supply services.
- DaisycoreDaisy is listed as a trusted partner providing telecommunications/broadband services to businesses through Smarta's platform.
- Utilita EnergyminorUtilita Energy is listed as a trusted energy partner providing energy supply services.
- WorldpaycoreWorldpay is listed as a trusted partner providing merchant services/payment processing solutions that Smarta helps businesses procure.
- Drax PowerminorDrax Power is listed as a trusted energy partner of Smarta Switch.
- EcotricityminorEcotricity is listed as a trusted energy partner, offering green/renewable energy options for businesses.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Smarta competitors and assessment
Company assessmentDirect peers
- Bionic: UK business utilities comparison and brokerage platform serving SMBs across energy, broadband, mobile, and payment processing. Direct competitor with overlapping product portfolio, customer segment (UK SMBs), and intermediary model.
- Love Energy Savings: Established UK business energy and utilities broker helping commercial customers compare and switch energy, gas, water, and telecoms suppliers. Direct competitor in the same UK SMB utility brokerage market with a comparable intermediary model.
- Selectra: UK and European energy switching and price-comparison platform serving both residential and business customers. Direct competitor providing similar energy and utilities comparison/switching services across multiple geographies.
- Crown Commercial Service: UK government procurement organisation that helps public-sector bodies procure energy and utilities through framework agreements. Comparable intermediary/procurement model but focused on the public sector rather than private SMBs.
- Energy Helpline: UK energy price comparison and switching service for residential and small business customers. Direct competitor in the energy switching intermediary category with comparable comparison-and-switch functionality.
- Indigo Swan: UK business utilities broker specialising in energy, water, telecoms, and merchant services for commercial customers. Direct competitor with a near-identical multi-utility SMB procurement offering.
- Switch Gas & Power: UK business energy broker connecting commercial customers with gas and electricity suppliers. Direct competitor operating the same intermediary business model focused on UK SMB energy procurement.
Broad incumbents
- Utility Warehouse: UK multi-utility provider bundling energy, broadband, mobile, and insurance into a single bill for households and small businesses. Larger incumbent that serves overlapping SMB customers but operates as a direct utility provider rather than a broker.
- uSwitch (RVU): Major UK price-comparison platform for utilities, broadband, and financial services. Larger incumbent with broader consumer focus but overlapping utility switching functionality and SMB exposure.
Regional players
- Compare the Market (Australia): Australian price-comparison platform for utilities, insurance, and financial services. Regional peer relevant to Smarta's Australian expansion; does not directly compete in the UK but operates a comparable SMB/customer utility comparison model in the same Australian geography Smarta has entered.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smarta social profiles
Digital presenceSmarta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smarta leadership team
Management profileNumber of profiles
Smarta subsidiaries and ownership
Company hierarchySubsidiaries1 record
Smarta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smarta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smarta
What does Smarta do?
Smarta Switch acts as an outsourced utilities partner for UK businesses, reviewing, negotiating, and managing contracts across business energy, business water, ultrafast broadband, business mobile, and merchant services. The company leverages a network of 16+ trusted UK utility partners to source competitive rates on behalf of clients and guarantees a minimum saving of £1,000 per customer. Services are delivered consultatively through direct sales engagement and online lead capture rather than via a self-serve software product.
Is Smarta a public or private company?
Smarta is a private company. It is classified as unknown and is currently operating.
When was Smarta founded?
Smarta was founded in 1999. It employs 1 to 10 people.
Where is Smarta based?
Smarta is headquartered in Plymouth, United Kingdom, in the Europe region.
How does Smarta make money?
One revenue line is on record: utility Procurement Services.
Who are Smarta's main competitors?
Direct peers on record are Bionic, Love Energy Savings, Selectra, Crown Commercial Service, Energy Helpline, Indigo Swan and Switch Gas & Power. Broad incumbents are Utility Warehouse and uSwitch (RVU). Compare the Market (Australia) is listed as a regional player.
Does Smarta have an API?
No public API is recorded for Smarta.
What industry is Smarta in?
Smarta's product category is Business Utility Procurement Services. Its primary akta.pro industry code is EUAGAEAA, Retail Energy Brokerage (Residential & SMB Switching), with a secondary code of EUAGAEAK, Energy Supplier Partner Networks / White-Label Brokerage Programs. Its SIC code is 8742.