WP ImmoMakler(wohnungshelden)

What WP ImmoMakler(wohnungshelden) does

WP ImmoMakler is a WordPress plugin for real estate property presentation, developed and distributed by 49heroes GmbH & Co. KG, a German limited partnership registered in Lübeck and founded in 2012. The company positions itself as the market leader in the German-speaking WordPress real-estate plugin segment since 2012 and serves real estate brokers, commercial brokers, property developers, housing cooperatives, banks and savings banks, and vacation-property providers primarily across Germany, Austria, and Switzerland, with secondary presence in Spain (via Kyero XML for Idealista and Inmobalia).

The product automates property listing import into WordPress through the OpenImmo XML standard from more than 40 broker software products (onOffice, FlowFact, Propstack, JustImmo, Aareon Immoblue, CasaONE and many others), with direct REST API bridges to the ImmobilienScout24 and Immowelt portals that bypass broker software entirely. It integrates natively with major page builders (Elementor Pro, Divi, Bricks Builder, WPBakery, Gutenberg), supports multilingual presentation through WPML and DeepL, bundles GDPR/DSGVO consent management and energy certificate display for German legal compliance, and connects to 360-degree virtual tour providers such as Matterport, Ogulo, and immoviewer. The plugin is offered in two tiers (BASIC up to 30 properties, PLUS for larger or advanced-feature portfolios) and is complemented by an extensions marketplace (Secret Sale, Tabular Housing Units, Search Mask Header, Similar Properties, Facebook Auto-Posting, iFrame wrappers for non-WordPress CMS) and two sister sub-brands: Watch&Catch for digital PDF property presentations and PropValue for real-estate lead generation.

The revenue model combines one-time perpetual license sales (including 12 months of support and updates), recurring revenue from optional annual service-package renewals and a Facebook/Instagram auto-posting mobile app, plus flat-rate professional integration services. Pricing is not publicly disclosed. Go-to-market blends direct-to-consumer online sales through the company webshop with a 30-day free trial, a web-agency partner channel that implements the plugin for broker clients, and integration partnerships with broker-software vendors who recommend WP-ImmoMakler. The business operates with no external funding, no public headcount, and no disclosed revenue figures under the parent 49heroes GmbH & Co. KG structure.

Name

WP ImmoMakler(wohnungshelden)

Legal name

49heroes GmbH & Co. KG

Website

https://wp-immomakler.de

Company type

Private

Founded year

2012

Operating status

Operating

Short description

WP ImmoMakler is a WordPress plugin for real estate property presentation, developed by 49heroes GmbH & Co. KG in Lübeck, Germany. It serves brokers, banks, and developers across the DACH region by automating property import from over 40 broker software products.

Ownership category

akta.pro rank

Headquarters

HQ city

Lüneburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Plugin License Sales: One-time purchase of WordPress plugin with 12 months of updates and support included. After 12 months, optional service packages can be purchased to continue receiving support and updates. License can be used indefinitely but without updates after the initial period.
2. Service Packages: Annual service packages for continued support and updates after the initial 12-month period included with purchase. Customers can optionally book these packages to maintain active support access.
3. Integration Service: Seamless integration into customer websites at a flat rate, offering hands-on setup assistance
4. Facebook/Instagram Auto-Posting App: Mobile app for automatically posting newly published properties to Facebook and Instagram at scheduled times

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WP-ImmoMakler is a WordPress plugin that automatically imports real estate listings from broker software via the OpenImmo XML standard (or directly from ImmobilienScout24 and Immowelt portals) and presents them on a broker's own website. It offers list/detail/reference views, PDF exposés, maps, SEO optimization, 360-degree tours, and GDPR-compliant forms, with native compatibility for Elementor Pro, Divi, Bricks Builder, WPBakery, and Gutenberg.

Product overview

WP ImmoMakler is a WordPress plugin for real estate property presentation. The core product portfolio consists of WP-ImmoMakler (the main WordPress plugin), supplemented by companion products: Watch&Catch for digital PDF property presentations and PropValue for lead generation. The plugin operates on a tiered licensing model (BASIC for up to 30 properties, PLUS for larger portfolios or advanced features). Additional paid extensions include Secret Sale, Tabular Housing Units, Search Mask Header, Individual Search Mask, Similar Properties, and Facebook Auto-Posting. An Integration Service is available for setup, and Service Packages extend support and updates beyond the initial 12 months. The core plugin supports OpenImmo XML import from over 40 broker software products and direct API imports from ImmobilienScout24 and Immowelt, with page-builder integrations for Elementor Pro, Divi, Bricks Builder, WPBakery, and Gutenberg.

Differentiator

Problem solved

Functional benefit

Brands

• PropValue: Leadgenerator for real estate leads
• Watch&Catch

Products and services

• WP-ImmoMakler WordPress Plugin Core WordPress plugin that automatically imports real estate listings via OpenImmo XML from broker software or directly from ImmobilienScout24 and Immowelt. Provides list, detail/exposé and reference views, PDF exposés, maps, search filters, energy certificates, 360-degree tours, multilingual support, SEO optimization and GDPR-compliant forms for real estate agents.
• Watch&Catch Companion plugin that creates individual PDF property exposé designs directly from broker software for customized printed and digital property presentations.
• PropValue Leadgenerator Lead generation tool for capturing and managing property inquiry leads on real estate websites.
• WP-ImmoMakler Integration Service Flat-rate professional service for installing and configuring WP-ImmoMakler on the customer's website, offered in close cooperation with agencies and broker offices.
• Facebook Auto-Posting Extension Extension plus mobile app that automatically posts newly imported or published properties to Facebook (and Instagram) immediately or at a scheduled time.

Quantifiable outcome

• Website stays always current with automatic import from broker software - 'So wenig Arbeit kann die eigene Website machen und doch bleibt sie immer aktuell!'

Named customers23 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration103 records

AI capability3 records

Feature8 records

Partnerships

21 partnerships are on record, tiered core and major.

• OpenImmo e.V.coreStrategic or Co-development PartnerFull member of OpenImmo e.V., working actively with other representatives of real estate portals and software manufacturers on the future of the OpenImmo standard. This membership enables WP-ImmoMakler to shape industry standards and ensure compatibility.
• onOfficecoreTechnology or IntegrationMajor broker software partner with seamless integration for automated property data import via OpenImmo XML
• FlowFactcoreTechnology or IntegrationMajor broker software partner with OpenImmo XML integration for automated property transfers to WordPress websites
• PropstackcoreTechnology or IntegrationModern broker software partner with OpenImmo export and Propstack API integration, including special search profile forms and Propstack-specific API features
• JustImmocoreTechnology or IntegrationAustrian broker software partner integrated via OpenImmo XML for property data import
• ImmobilienScout24coreTechnology or IntegrationDirect API integration for importing properties from Germany's leading real estate portal without requiring broker software; also supports reference property display and virtual tour integration
• ImmoweltcoreTechnology or IntegrationDirect API integration for importing properties from Immowelt.de portal
• Aareon Immoblue / Wodis SigmamajorTechnology or IntegrationAareon product integration via OpenImmo FTP export for transferring properties from Immoblue or Wodis Sigma to WordPress websites
• ElementorcoreTechnology or IntegrationNative Elementor Pro widgets and dynamic attributes for creating property presentations via drag-and-drop without coding
• Divi (Elegant Themes)coreTechnology or IntegrationNative Divi modules for building property list views, detail views, and reference lists without programming
• Bricks BuildercoreTechnology or IntegrationNative Bricks elements for building property websites without code
• WPBakery Page BuildercoreTechnology or IntegrationWPBakery (formerly Visual Composer) elements for property presentation
• WPMLmajorTechnology or IntegrationMulti-language plugin integration enabling multilingual property presentations; WP-ImmoMakler delivered in English, Spanish, and French with additional languages on request
• MatterportmajorTechnology or IntegrationIntegration for embedding Matterport 3D virtual tours in property listings
• OgulomajorTechnology or Integration360-degree virtual tour integration for property viewings
• immoviewermajorTechnology or Integration360° virtual tours with floor plan camera for property measurement and 3D visualization
• CasaSoft/CASAONEmajorTechnology or IntegrationSwiss broker software partner integrated via OpenImmo XML
• Google MapsmajorTechnology or IntegrationMap display with Google Maps integration including consent management for GDPR compliance
• Yoast SEO / Rank MathmajorTechnology or IntegrationSEO plugin integrations with automatic schema.org Rich Snippets for better Google visibility
• Borlabs CookiemajorTechnology or IntegrationCookie consent management integration for GDPR-compliant Google Maps display
• 49heroes GmbH & Co. KGcoreOthersParent company developing and distributing WP-ImmoMakler; also develops PropValue lead generator and Watch&Catch digital property presentation products

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Homes (InspiryThemes): Real Homes is a WordPress theme by InspiryThemes designed for real estate websites, with property listings, advanced search, and agent profile features. It directly competes with WP-ImmoMakler in the WordPress real estate category with similar feature parity.
• Estatik: Estatik is a WordPress real estate plugin offering property listings, advanced search, and front-end submission. It is a direct functional competitor to WP-ImmoMakler targeting the same broker/agent customer base with a global rather than DACH-specialized positioning.
• Realtyna: Realtyna provides WordPress real estate plugins and IDX/MLS integration solutions including WPL Real Estate and Realtyna Organic IDX. It is a direct competitor to WP-ImmoMakler, particularly in the MLS/IDX integration segment that WP-ImmoMakler addresses in DACH via OpenImmo.
• Houzez: Houzez is a leading WordPress theme specifically designed for real estate websites, with property listings, advanced search, and front-end submission features. It is the most direct competitor to WP-ImmoMakler in the WordPress real estate space, though sold globally rather than DACH-focused.
• WP Residence: WP Residence is a premium WordPress theme for real estate agencies and agents offering property listings, advanced search, payment systems, and CRM features. It competes with WP-ImmoMakler for the same broker customer base, though with a global rather than DACH-specialized positioning.

Broad incumbents

• Propstack: Propstack is a modern cloud-based German real estate CRM and broker software with API access. It is a strategic integration partner of WP-ImmoMakler (with dedicated shortcode support) and represents the new generation of PropTech incumbents in DACH.
• ImmobilienScout24: ImmobilienScout24 is Germany's largest real estate portal, owned by Scout24. It is a critical integration partner (direct API import) and a broad incumbent that could expand into broker website/presentation tools, posing a long-term competitive threat.
• Immowelt: Immowelt is a leading German real estate portal and part of the AVIV Group. It is a direct API integration partner of WP-ImmoMakler and represents a broad incumbent in German real estate marketing with the resources to expand into adjacent broker tools.
• FlowFact: FlowFact is one of the largest German real estate broker software providers, offering CRM, marketing automation, and website tools. It is a core integration partner of WP-ImmoMakler but also a potential competitor in the broker website/presentation space.
• onOffice: onOffice is a major German real estate broker software provider with CRM, property management, and website tools. It is both a core integration partner and an adjacent competitor, offering its own website/presentation solutions alongside the third-party plugin ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WP ImmoMakler(wohnungshelden)