Asa Electrical Solutions
ASA Electrical Solutions is a Western U.S. manufacturer's representative firm connecting 30+ electrical product manufacturers with distributors and contractors across nine states plus Hawaii. Founded in 2004 and based in Golden, Colorado, the company earns commissions via territory-based field and inside sales coverage.
- Company typePrivate
- Founded2004
- HeadquartersGolden, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Asa Electrical Solutions does
ASA Electrical Solutions is an independent manufacturer's representative firm that connects electrical product manufacturers with electrical distributors and contractors across the Western United States. Founded approximately in 2004 by Dick Stone after prior experience on both the manufacturer and distributor sides of the electrical industry, the company is headquartered at 523 Park Point Drive, Golden, Colorado, with a regional office in Tempe, Arizona. ASA operates across nine states plus Hawaii (Arizona, California, Colorado, Hawaii, Idaho, Nevada, New Mexico & El Paso Texas, Utah, and Wyoming) using a small team that includes a CEO & President, two regional Vice Presidents (Southern and Northern Divisions), territory managers, outside sales representatives, and inside sales staff. The company's GTM is relationship-led: field sales coverage, inside sales support, downloadable line cards, and a professional website drive manufacturer representation and contractor pull-through.
ASA's offering is representation services for 30+ electrical product manufacturers spanning lighting (American Lighting, EiKO, Westinghouse, LITECO, Halco), conduit and raceway (RYMCO, NEC Inc., United Fiberglass, Alva Manufacturing), power quality (Eaton, Dranetz), transformers (Rex Power Magnetics, Acme Electric), wiring devices and enclosures (multiple Hubbell brands including RACO, Killark, BRYANT, TayMac, Wiegmann, Hubbell Wiring Device-Kellems), tools and tool storage (Knipex, Veto Pro Pac), cable (Tele-Fonika Cable), communication systems (GAI-Tronics), safety and life-safety (Rely Innovations, EmergenSee), heating (Stelpro, Warmup, REZNOR), and labor-saving construction products (SP Products QwikDuct, RACO Grand Slam). The company does not develop proprietary technology; its differentiation rests on long-tenured manufacturer partnerships, CPMR-certified sales talent, free power quality and lighting evaluations, and Western U.S. territory coverage.
Revenue is generated primarily through manufacturer rep commissions on sales made through ASA's distributor and contractor networks, classified as a professional services / channel partner revenue model. Customer segments include electrical distributors and commercial, industrial, and residential electrical contractors. The company is privately held by founder Dick Stone and his family (Joe Stone serves as VP Northern Division) with no disclosed external institutional capital, no acquisitions, no subsidiaries, and no funding rounds on record. The company remains active, with ongoing hiring, partner additions, and operations across both office locations.
Asa Electrical Solutions firmographics
Firmographics- Name
- Asa Electrical Solutions
- Legal name
- ASA Electrical Solutions
- Website
- https://asaelectrical.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASA Electrical Solutions is a Western U.S. manufacturer's representative firm connecting 30+ electrical product manufacturers with distributors and contractors across nine states plus Hawaii. Founded in 2004 and based in Golden, Colorado, the company earns commissions via territory-based field and inside sales coverage.
- Ownership category
- akta.pro rank
Asa Electrical Solutions industry classification
Industry- Product category
- Electrical Manufacturer Representation
- NAICS
- Engineering Services (54133), Electrical Equipment Manufacturing (33531), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Services-Engineering Services (8711), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Electrical Contracting & Wiring (IMAFALAA)
- akta.pro secondary industry
- Electrical Permitting, Inspection Preparation & Compliance Services (HSAOADAL)
Keywords
Where Asa Electrical Solutions is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Asa Electrical Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Manufacturer Representative Commissions: ASA Electrical Solutions generates revenue by representing electrical manufacturers and earning commissions on sales made through their distributor and contractor networks. The company acts as an intermediary between manufacturers seeking market reach and distributors/contractors needing product expertise and access.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Asa Electrical Solutions product offering
Product offeringCore offering
ASA Electrical Solutions is an electrical manufacturer's representative firm that connects more than 30 electrical product manufacturers with distributors and contractors across the Western U.S. The company provides territory sales coverage, product expertise, technical support, and free power quality and lighting evaluations to help manufacturers reach regional markets and help contractors and distributors select the right products for residential, commercial, and industrial projects.
Product overview
ASA Electrical Solutions is a manufacturer's representative firm, not a product manufacturer. The company serves as an intermediary connecting electrical product manufacturers with distributors and contractors across the Western United States. Their core offering is representation services for 35+ electrical equipment manufacturers covering products including: steel boxes and fittings (RACO), electrical conduit (RYMCO, NEC Inc., United Fiberglass), power quality equipment (Eaton, Dranetz), lighting solutions (American Lighting, EiKO, Westinghouse, LITECO, Halco), wire management (Killark, Chalfant, Hubbell), hand tools (Knipex), cable products (Tele-Fonika Cable, Alva Manufacturing), transformers (Rex Power Magnetics, Acme Electric), enclosures (Wiegmann, TayMac), communication systems (GAI-Tronics), safety equipment (Rely Innovations, EmergenSee), heating solutions (Stelpro, Warmup, REZNOR), tool storage (Veto Pro Pac), and outdoor electrical products (BELL Outdoor). Featured products highlighted on their platform include the SP Products QwikDuct Template and RACO Grand Slam Junction Boxes as labor-saving solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturer Representation Services Sales representation services connecting electrical product manufacturers with distributors and contractors across the Western U.S. Provides territory sales coverage, product expertise, technical support, and free power quality and lighting evaluations.
- SP Products QwikDuct Template Labor-saving template system that eliminates dangerous and expensive trench work, allowing assembled conduit to be lowered from above with narrower trenches for less excavation, concrete, shoring, and backfill. Designed for electrical contractors performing underground conduit installation.
- RACO Grand Slam Junction Boxes Quickest and easiest way to terminate home runs and other electrical wiring, featuring RACO's STAB-IT clamps for MC built-in. Designed for commercial applications requiring home run box installations with maximum labor savings and flexibility.
- RACO Products Steel boxes, fittings, and floor boxes for residential and commercial wiring systems. RACO is a Hubbell brand supporting electrical contractor installations across ASA's Western U.S. territories.
- Eaton Power Quality Comprehensive power quality solutions including surge protection, power factor correction, power conditioning, and harmonic correction products for electrical infrastructure.
- American Lighting Tape light, under-cabinet solutions, downlighting, Prizm Spec Linear and Wall Wash LED lighting for residential and commercial applications.
- RYMCO Conduit EMT, Rigid, IMC, Aluminum Rigid, Stainless Steel, Colored Conduit, Threaded Rod, and Strut for commercial and residential electrical systems.
- SP Products, Inc. USA-made labor-saving products including EZ PULL EZ READ wire harnesses, pre-wired conduit assemblies, QwikDuct templates, and support brackets for the electrical construction industry.
- Killark Harsh and hazardous location fittings and equipment including explosion-proof and corrosion-resistant solutions for lighting, enclosures, control stations, and wire management.
- EiKO Fixtures, lamps, and controls for residential, commercial, and industrial lighting applications.
- Hubbell Wiring Device-Kellems Electrical wiring devices and wire management solutions including specialized receptacles, locking devices, floor boxes, cord grips, switches, and temporary power systems.
- Knipex Professional-grade pliers, wire strippers, and cable connectors made in Germany with VDE-certified insulation for electrical and trade professionals.
- Tele-Fonika Cable Americas (TF Cable) Electrical wire and cable products ranging from 600V to 46kV medium voltage, including cord, marine, mining, industrial, and utility cables.
- Rex Power Magnetics Medium voltage power transformers using cast coil and VPI/VPE construction up to 15,000 kVA and 46 kV class, plus low voltage distribution transformers from 15 kVA to 5,000 kVA.
- GAI-Tronics Emergency communication systems including rugged phones, intercoms, and public address systems for hazardous environments.
- Wago Wire connectors including screwless and lever-based connectors for fast, secure, and maintenance-free electrical connections.
- Westinghouse Lighting Lighting fixtures, ceiling fans, light bulbs, and related products for residential and commercial use.
- Chalfant Cable tray systems and fastening solutions including ladder, wire mesh, and channel trays, walkable BKRS tray, and self-connecting GR-Magic systems.
- BRYANT Wiring devices, commercial and industrial solutions, disconnect switches, and mesh grips including switches, receptacles, GFCI, and surge protection devices.
- Wiegmann Electrical enclosures, wireways, and gutters in steel, aluminum, stainless, and non-metallic materials.
- EmergenSee Exit signs, emergency lights, battery packs, and inverters for life-safety lighting applications.
- Warmup Floor heat, snow melt, roof and gutter cable, and pipe heat trace electric radiant underfloor heating systems.
- Veto Pro Pac Tool bags, tool backpacks, and tool storage designed for professional tradespeople including electricians.
- BELL Outdoor Weatherproof outdoor boxes, covers, and lighting fixtures designed for harsh conditions since 1946.
- Dranetz Power Quality Meters Power quality meters and monitoring systems to troubleshoot, analyze, and optimize electrical systems measuring voltage, current, harmonics, sags, swells, and transients.
- Integrated Circuit Solutions UL-listed OEM integrator specializing in advanced power distribution and motor control solutions including enclosed controls, motor control centers, disconnect switches, and variable frequency drives (VFDs).
- NEC Inc. Corrosion-resistant electrical conduit and raceway solutions with BlackGuard fusion-bonded coating for marine, chemical, mining, and food processing applications.
- Rely Innovations Advanced safety solutions including smoke and carbon monoxide alarms, heavy-duty fire extinguishers, and early detection systems with OneEvent IoT technology.
- Stelpro Canadian manufacturer of electric heating, ventilation, and control products including baseboard heaters, fan and radiant heaters, HVAC solutions, smart thermostats, and commercial hand dryers.
- TayMac Weatherproof electrical enclosures and outlet covers including expandable in-use covers that allow plugs to remain connected while keeping outlets safe.
- United Fiberglass Durable fiberglass conduit, pipe systems, and bridge drainage solutions that are lightweight, strong, and corrosion-resistant.
- Alva Manufacturing High-quality PVC conduit solutions including Schedule 40 and Schedule 80 PVC, CPVC, HDPE, and PPR pipes with over 30 years of manufacturing expertise.
- LITECO Lighting Commercial and residential lighting solutions including LED tape lights, MR16 bulbs, and indoor and outdoor fixtures with COB LED technology.
- Acme Electric Transformers and custom magnetic solutions including encapsulated transformers for hazardous environments, custom magnetics for OEMs, and mission-critical power components.
- Halco Lighting Energy-efficient lamps, ballasts, and lighting fixtures founded in 1974 with commitment to quality, service, integrity, and value.
- REZNOR Electrical heating products including suspended and compact electric unit heaters for warehouses, workshops, and schools.
Quantifiable outcome
- Over 20 years in business as manufacturer's representative
- +2 more outcomes
Companies that use Asa Electrical Solutions
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Asa Electrical Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asa Electrical Solutions partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core, major and standard.
- RACO (Hubbell Brand)coreRACO Electrical, a Hubbell brand, manufactures durable electrical boxes, covers, and fittings for residential and commercial wiring systems. ASA represents RACO products in Arizona, Colorado, New Mexico & El Paso, Nevada, Utah, and Wyoming territories.
- Eaton Power QualitycoreEaton Power Quality provides comprehensive power solutions including UPS, PDUs, surge protectors, and power conditioners. ASA represents Eaton Power Quality across Arizona, California, Colorado, New Mexico & El Paso, Nevada, Wyoming, and Hawaii.
- American LightingcoreAmerican Lighting offers innovative LED lighting solutions for residential, commercial, and decorative applications. ASA represents American Lighting in Arizona, Colorado, New Mexico & El Paso, Wyoming, and Nevada.
- SP Products, Inc.coreSP Products develops and manufactures labor-saving products for the electrical construction industry since 1966, including EZ PULL wire harnesses and Qwikduct templates. ASA represents SP Products across all territories including Arizona, California, Colorado, Nevada, Utah, Wyoming, Hawaii, New Mexico & El Paso.
- Killark (Hubbell Brand)majorKillark, a Hubbell brand established in 1913, manufactures explosion-proof and corrosion-resistant products for harsh and hazardous environments. ASA represents Killark in Colorado, New Mexico & El Paso, and Wyoming.
- Hubbell Wiring Device-KellemsmajorHubbell Wiring Device-Kellems specializes in high-quality electrical wiring devices and wire management solutions. ASA represents this Hubbell division in New Mexico & El Paso, Texas territory.
- RYMCO ConduitmajorRYMCO offers durable steel piping solutions including EMT, IMC, and RMC conduit for commercial and residential electrical systems. ASA represents RYMCO in California, Colorado, New Mexico & El Paso, Nevada, Wyoming, and Arizona.
- KnipexmajorKnipex is a German manufacturer since 1882 producing professional-grade pliers and hand tools. ASA represents Knipex across Arizona, California, Colorado, Nevada, New Mexico & El Paso, Utah, and Wyoming.
- Tele-Fonika Cable Americas (TF Cable)majorTele-Fonika Cable manufactures power and telecommunication cables for utilities, mining, renewable energy, marine, and industrial applications. ASA represents TF Cable in Arizona and Utah.
- Rex Power MagneticsmajorRex Power Magnetics has been designing and building CSA-certified, UL-listed dry-type transformers for over 50 years. ASA represents Rex Power Magnetics across Arizona, California, Colorado, New Mexico & El Paso, Nevada, Utah, Wyoming, and Idaho.
- GAI-Tronics (Hubbell Company)standardGAI-Tronics, a Hubbell company, manufactures rugged industrial emergency communication systems including phones, intercoms, and PA systems. ASA represents GAI-Tronics in Colorado, New Mexico & El Paso, and Wyoming.
- WagostandardWAGO is a German manufacturer of innovative electrical connectors including screwless and lever-based connectors. ASA represents Wago in Colorado and Wyoming.
- Westinghouse LightingmajorWestinghouse Lighting manufactures and distributes lighting fixtures, ceiling fans, and light bulbs. ASA represents Westinghouse Lighting in Arizona, Colorado, New Mexico & El Paso, and Nevada.
- ChalfantcoreChalfant Manufacturing designs cable tray and cable management systems for industrial, commercial, and power utility applications. ASA represents Chalfant across Arizona, California, Colorado, Nevada, New Mexico & El Paso, Utah, Wyoming, and Hawaii.
- BRYANT (Hubbell Brand)majorBRYANT, a Hubbell brand, offers electrical products including switches, receptacles, GFCI devices, and specialty solutions. ASA represents BRYANT in Arizona, Colorado, Nevada, Utah, and Wyoming.
- Wiegmann (Hubbell Brand)majorWiegmann Electrical, a Hubbell brand, manufactures electrical enclosures and wire management solutions. ASA represents Wiegmann in Colorado, New Mexico & El Paso, Utah, and Wyoming.
- EiKOmajorEiKO has been a leading lighting provider for over 45 years, offering LED lamps, fixtures, and controls. ASA represents EiKO in Arizona, California, New Mexico & El Paso, and Nevada.
- EmergenSeestandardEmergenSee provides life-safety and LED lighting solutions including exit signs, emergency fixtures, and inverter systems. ASA represents EmergenSee in Colorado, New Mexico & El Paso, Wyoming, and Arizona.
- WarmupstandardWarmup is a global leader in electric radiant underfloor heating systems for residential and commercial spaces. ASA represents Warmup in Arizona, California, New Mexico & El Paso, Nevada, and Utah.
- Veto Pro PacstandardVeto Pro Pac offers durable tool bags, backpacks, and pouches designed for professional tradespeople. ASA represents Veto Pro Pac across all territories including Arizona, California, Colorado, Nevada, Utah, Idaho, Hawaii, New Mexico & El Paso, and Wyoming.
- BELL Outdoor (Hubbell Brand)majorBELL Outdoor, a trusted name in weatherproof electrical solutions since 1946, manufactures outdoor boxes, covers, and lighting fixtures. ASA represents BELL Outdoor in Arizona, Colorado, Nevada, Utah, Wyoming, and New Mexico & El Paso.
- Dranetz Power Quality MetersstandardDranetz designs and manufactures power quality meters and monitoring systems for industrial, commercial, and utility applications. ASA represents Dranetz in Nevada, Colorado, Wyoming, and Arizona.
- Integrated Circuit Solutions (ICS)majorICS is a UL-listed OEM integrator specializing in advanced power distribution and motor control solutions. ASA represents ICS across Arizona, California, Colorado, New Mexico & El Paso, Nevada, Utah, Wyoming, Idaho, and Hawaii.
- NEC Inc.standardNEC Inc. produces corrosion-resistant electrical conduit with BlackGuard fusion-bonded coating for harsh environments. ASA represents NEC Inc. in Utah, Arizona, and Nevada.
- StelprostandardStelpro is a leading Canadian manufacturer of electric heating, ventilation, and control products. ASA represents Stelpro in Arizona, California, New Mexico & El Paso, Nevada, and Hawaii.
- TayMac (Hubbell Brand)standardTayMac, a Hubbell brand, specializes in weatherproof electrical enclosures and expandable in-use outlet covers. ASA represents TayMac in Arizona, Colorado, Nevada, Utah, and Wyoming.
- United FiberglassstandardUnited Fiberglass manufactures fiberglass conduit, pipe systems, and bridge drainage solutions for infrastructure applications. ASA represents United Fiberglass in Arizona, Colorado, New Mexico & El Paso, Nevada, Wyoming, and Utah.
- Alva ManufacturingstandardAlva Manufacturing provides high-quality PVC conduit solutions with over 30 years of manufacturing expertise. ASA represents Alva Manufacturing in California, Nevada, and Utah.
- LITECO LightingstandardLITECO Lighting provides commercial and residential LED lighting solutions including tape lights and fixtures. ASA represents LITECO Lighting in California, Utah, and Hawaii.
- Acme Electric (Hubbell Brand)majorAcme Electric specializes in transformers and custom magnetic solutions for industrial, commercial, and OEM applications. ASA represents Acme Electric in Colorado, New Mexico & El Paso, Wyoming, and Utah.
- Halco LightingstandardHalco Lighting Technologies, founded in 1974, offers energy-efficient lamps, ballasts, and lighting fixtures. ASA represents Halco Lighting in Colorado and Wyoming.
- REZNORstandardREZNOR provides electric heating products including suspended and compact unit heaters for commercial, industrial, and residential spaces. ASA represents REZNOR in Colorado, Wyoming, and Utah.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Asa Electrical Solutions competitors and assessment
Company assessmentBroad incumbents
- Rexel USA: Global electrical distributor with significant U.S. footprint. Sells through electrical contractors and industrial accounts, overlapping with the customer base ASA's reps call on.
- WESCO International: Large multi-national electrical and communications distributor. Operates in adjacent channel position to ASA and works with many of the same manufacturers (Eaton, Hubbell, etc.).
- Hubbell Incorporated: Major electrical products manufacturer and ASA's largest represented partner (eight Hubbell-owned brands). Operates in the same electrical industry and is the anchor principal for ASA's portfolio.
- Eaton Corporation: Global power management manufacturer represented by ASA across multiple Western states for its Power Quality line. Closely aligned with ASA through the rep relationship.
- Sonepar USA: Global electrical distributor with U.S. operations serving contractors and industrial customers. Adjacent to ASA in the electrical channel and a key downstream partner of many of the same manufacturers.
- Border States Electric: Large employee-owned electrical distributor serving contractor and industrial customers across the U.S. Overlaps with ASA in serving electrical contractors and is adjacent in the electrical distribution value chain.
Regional players
- Crescent Electric Supply Company: Family-owned electrical distributor serving the Midwest and Southeast. Comparable in scale and ownership model to ASA but operates in different geographies.
- Kirby Risk Electrical Supply: Family-owned electrical distributor serving Indiana and surrounding Midwest states. Similar channel position to ASA in serving contractors and industrial customers.
- Mayer Electric Supply: Privately held regional electrical distributor serving the Southeast U.S. Operates in the same electrical distribution value chain but in a different geography than ASA's Western U.S. territory.
- Viking Electric Supply: Electrical distributor serving the Upper Midwest. Overlaps with ASA in serving electrical contractors and stocking many of the same manufacturer brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Asa Electrical Solutions social profiles
Digital presenceAsa Electrical Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asa Electrical Solutions leadership team
Management profileNumber of profiles
Profiles14 records
Asa Electrical Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asa Electrical Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asa Electrical Solutions
What does Asa Electrical Solutions do?
ASA Electrical Solutions is an electrical manufacturer's representative firm that connects more than 30 electrical product manufacturers with distributors and contractors across the Western U.S. The company provides territory sales coverage, product expertise, technical support, and free power quality and lighting evaluations to help manufacturers reach regional markets and help contractors and distributors select the right products for residential, commercial, and industrial projects.
Is Asa Electrical Solutions a public or private company?
Asa Electrical Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asa Electrical Solutions founded?
Asa Electrical Solutions was founded in 2004. It employs 1 to 10 people.
Where is Asa Electrical Solutions based?
Asa Electrical Solutions is headquartered in Golden, United States, in the North America region.
How does Asa Electrical Solutions make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Asa Electrical Solutions's main competitors?
Broad incumbents on record are Rexel USA, WESCO International, Hubbell Incorporated, Eaton Corporation, Sonepar USA and Border States Electric. Regional players are Crescent Electric Supply Company, Kirby Risk Electrical Supply, Mayer Electric Supply and Viking Electric Supply.
Does Asa Electrical Solutions have an API?
No public API is recorded for Asa Electrical Solutions.
What industry is Asa Electrical Solutions in?
Asa Electrical Solutions's product category is Electrical Manufacturer Representation. Its primary akta.pro industry code is IMAFALAA, Electrical Contracting & Wiring, with a secondary code of HSAOADAL, Electrical Permitting, Inspection Preparation & Compliance Services. Its NAICS code is 54133 and its SIC code is 8711.