Place2Book
- Company typePrivate
- Founded2005
- HeadquartersHerlev, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Place2Book firmographics
Firmographics- Name
- Place2Book
- Legal name
- Place2Book ApS
- Website
- https://place2book.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Place2Book industry classification
Industry- Product category
- Online Ticketing Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industry
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
Keywords
Where Place2Book is headquartered
LocationHeadquarters
- HQ city
- Herlev
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Place2Book business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Ticket Fee (per sold ticket): DKK 3.95 per ticket sold when ticket price > 0. No fee for free events (price = 0). Fee can be charged to organizer or passed to buyer.
- Administration Fee: 2.50% of total ticket price (minimum DKK 1.00 per ticket). Charged on total price including optional add-ons and fees. Can be allocated to organizer or buyer.
- Venue/Seating Fee: DKK 1.60 per sold ticket for events using assigned seating or venue plans.
- MobilePay Transaction Fee: DKK 2.00 per transaction when buyer uses MobilePay. Always paid by organizer.
- SMS Ticket and Reminder: DKK 3.20 per SMS delivery (both SMS ticket delivery and reminder notifications). Paid by buyer.
- E-faktura Payment Processing: DKK 12.00 per purchase using GLN/EAN/CVR-based e-invoicing for B2B buyers.
- Self-Crediting Fee: DKK 9.00 including VAT per self-crediting transaction (buyer-initiated refund via organizer-enabled self-service).
- Professional Services: Hourly rates for custom development, integration work, support, training, design, and data processor assistance ranging from DKK 695-1,250 per hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free for organizers — no account fee; revenue from per-transaction fees only |
| Transaction based/ take rate | Pay-as-you-go | Organizer-optional extras and add-on services |
| Unit Pricing | Pay-as-you-go | Organizer-optional advertising on tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Place2Book product offering
Product offeringCore offering
Place2Book provides a web-based online ticketing and event management platform that enables professional and private organizers to create events, sell tickets, and manage registrations through the organizer's own website without software installation. The service includes a fully integrated payment gateway supporting Dankort, Visa, MasterCard, MobilePay, and E-faktura, removing the need for organizers to obtain their own PBS merchant agreement. Tickets are delivered by email with QR codes or via SMS, and entry validation is handled through a dedicated mobile scanner app with offline capability.
Product overview
Place2Book is an online ticketing platform that provides a complete event management and ticket sales solution for organizers of all sizes. The core platform (Place2Book Ticketing Platform) handles event creation, ticket sales, payment processing, and organizer payouts. It integrates with multiple add-on modules including a mobile scanner app for entry validation, a visual venue/seating system for theater and concert venues, gift cards, SMS ticket delivery, and E-faktura for B2G payments. Special integrations exist for Danish public libraries via DPL CMS, Kultunaut event distribution, and Queue-it for managing high-traffic sales events. The platform is free for organizers with fees paid by ticket buyers or organizers per transaction.
Differentiator
Problem solved
Functional benefit
Products and services
- Place2Book Ticketing Platform Web-based SaaS ticketing platform that enables organizers to create events, sell tickets via the organizer's own website, and manage registrations without installing software. Includes an integrated payment gateway (Dankort, Visa, MasterCard, MobilePay, E-faktura), email/SMS ticket delivery with QR codes, and organizer payout management. Free for organizers with per-transaction fees.
- Place2Book Scanner App Native mobile application for iOS and Android that enables organizers to scan and validate tickets at event entry points. Supports multi-scanner environments with offline capability, automatic sync when back online, and automatic double-scan detection.
- Professional Services Hourly-rate services for custom development, integration work, support, training, design, and data processor assistance, ranging from DKK 695-1,250 per hour. Workshops also available at fixed prices (DKK 4,000-5,000 per 2.5-hour session depending on geography).
Quantifiable outcome
- Event setup in approximately 10 minutes from profile creation to live event
- +2 more outcomes
Companies that use Place2Book
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Place2Book technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Place2Book partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Folkebibliotekernes CMS (DPL CMS / Danish Public Library CMS)corePlace2Book provides ticketing integration for Danish public libraries using the Folkebibliotekernes CMS platform. Place2Book fetches events hourly from the CMS, automatically creating or updating events and sales links. Libraries configure access credentials in Place2Book, and bidirectional sync keeps sales links and admin URLs synchronized. The integration went through beta testing in May-June 2024 with gradual onboarding of library systems.
- Nets A/ScoreNets A/S provides card payment processing services. Place2Book was approved by PBS International A/S (now part of Nets) in May 2008 for payment processing activities. Nets 3D-Secure is used for payment authentication. Data remains within EU/EØS.
- Østre FærgeminorPlace2Book administers ferry ticket payments for Østre Færge (the ferry to Orø island). Transactions appear on customer bank statements as 'Place2Book 123456'. This is a specific vertical use case where Place2Book is used for non-event ticket sales (ferry crossing).
- KultunautminorPlace2Book can export events to Kultunaut (a Danish event aggregation platform) depending on organizer settings. Events marked as passive in DPL CMS can also be set for Kultunaut transfer. kultunaut is working on a direct integration to DPL CMS.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Place2Book competitors and assessment
Company assessmentDirect peers
- TicketCo: Nordic ticketing and event management SaaS with integrated payments, mobile scanner, and seating. Closely mirrors Place2Book's feature set and target verticals across Denmark and the broader Nordics.
- Billetto: Nordic (HQ Denmark) online ticketing platform serving professional and private event organizers with a similar self-serve PLG model. Directly competes with Place2Book for Danish SMB and cultural event ticketing, including schools and community organizations.
- Billetlugen: Legacy Danish ticketing platform now part of the Ticketmaster group. Historically the dominant Danish ticketing brand and a direct competitor for cultural, sports, and entertainment event ticketing in Denmark.
- Ticketbutik: Danish SMB-focused online ticketing platform offering event creation, ticket sales, and door scanning. Directly competes for the same Danish private and small-business organizer segment as Place2Book.
Emerging players
- Tixel: Safe secondary ticketing marketplace with anti-scalping technology. Adjacent to Place2Book in serving event-goers and organizers, with a partial overlap in access-control and ticket-validation capabilities.
Broad incumbents
- Ticketmaster: Global ticketing incumbent (owns the former Billetlugen in Denmark). Competes with Place2Book primarily at the larger professional/concert tier, but its scale and marketing reach set the competitive ceiling for any Danish ticketing platform.
- Eventbrite: Global self-serve event ticketing platform with free and paid tiers. Operates a similar PLG model to Place2Book at vastly greater scale and serves as the benchmark competitor for any small ticketing SaaS targeting organizers.
- Eventim: European live-entertainment ticketing and live-events group with strong presence in Germany and Nordics. Overlaps with Place2Book in professional event ticketing and venue access control across Europe.
Others
- Queue-it: Danish virtual-waiting-room vendor already integrated into Place2Book for high-traffic sales. Adjacent infrastructure provider rather than a competitor, but a meaningful part of the same Danish event-tech stack.
- Kultunaut: Danish event-aggregation and discovery platform that Place2Book already integrates with for event export. Not a ticketing competitor but a distribution partner in the Danish cultural events ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Place2Book social profiles
Digital presencePlace2Book compliance and trust
Trust signalCompliance5 records
Place2Book financial estimates
Financial estimateRevenue estimate
Valuation estimate
Place2Book leadership team
Management profileNumber of profiles
Place2Book funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Place2Book M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Place2Book
What does Place2Book do?
Place2Book provides a web-based online ticketing and event management platform that enables professional and private organizers to create events, sell tickets, and manage registrations through the organizer's own website without software installation. The service includes a fully integrated payment gateway supporting Dankort, Visa, MasterCard, MobilePay, and E-faktura, removing the need for organizers to obtain their own PBS merchant agreement. Tickets are delivered by email with QR codes or via SMS, and entry validation is handled through a dedicated mobile scanner app with offline capability.
Is Place2Book a public or private company?
Place2Book is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Place2Book founded?
Place2Book was founded in 2005. It employs 1 to 10 people.
Where is Place2Book based?
Place2Book is headquartered in Herlev, Denmark, in the Europe region.
How does Place2Book make money?
Eight revenue lines are on record. Ticket Fee (per sold ticket) is the primary driver. The others are administration Fee, venue/Seating Fee, mobilePay Transaction Fee, SMS Ticket and Reminder, E-faktura Payment Processing, self-Crediting Fee and professional Services.
Who are Place2Book's main competitors?
Direct peers on record are TicketCo, Billetto, Billetlugen and Ticketbutik. Tixel is listed as an emerging player. Broad incumbents are Ticketmaster, Eventbrite and Eventim. Others are Queue-it and Kultunaut.
Does Place2Book have an API?
No public API is recorded for Place2Book.
What industry is Place2Book in?
Place2Book's product category is Online Ticketing Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 561599 and its SIC code is 7900.