Céntrico Digital

What Céntrico Digital does

Céntrico Digital is a boutique, nearshore B2B managed marketing services agency founded in 2014 and headquartered in Quito, Ecuador, with additional offices in New York (USA) and Quispamsis (Canada). The firm serves clients across North America and Latin America, deliberately capping enterprise teams at a maximum of 10 clients to maintain a high-touch service model. Service offerings span attraction marketing, account-based marketing, demand generation, PPC/SEO, email marketing, content production, design and UX/UI, data consulting, and managed marketing automation across HubSpot, Pardot, Marketo, and the Salesforce ecosystem (Sales Cloud, Marketing Cloud, Einstein Analytics).

The firm operates three sub-brands alongside its core offering: CD Growth Lab (growth hacking and demand generation), BCentrico (digital marketing for B Corps and social enterprises, launched 2020), and UniCentrico (international student recruitment marketing for universities). Pricing is structured around monthly retainers — corporate clients from $4,000 USD, SMBs from $1,500 USD, data services from $2,000 USD — supplemented by project-based web design (from $5,000 USD) and hourly graphic design ($65 USD/hour). The customer base is diversified across education (Huron University), tourism (Metropolitan Touring), technology/cloud (Xertica), financial software (Cobis), consumer products (Eheat), and individual professionals (Hina Khan).

The business is privately held and founder-led by Matthew Carpenter-Arevalo (ex-Google, ex-Twitter), with no institutional funding rounds disclosed in the available data. The firm is B Corporation certified (2019), holds a 4.8/5 Clutch rating and a 100% Upwork job success score, and distributes thought-leadership content via blog, the "Let's Get SaaSy" podcast, and a YouTube channel focused on Salesforce Marketing Cloud tutorials. AI/ML capability is limited to leveraging third-party platform features (Salesforce Einstein) rather than proprietary models, positioning AI as assistive rather than differentiated.

Name

Céntrico Digital

Legal name

Céntrico Digital

Website

https://centricodigital.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Céntrico Digital is a boutique, nearshore B2B managed marketing services agency founded in 2014, headquartered in Quito, Ecuador, with offices in New York and Canada. It serves enterprise, SMB, B Corp, and university clients across North and Latin America through retainers, demand generation, marketing automation, and design services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Managed marketing services
• Digital marketing agency
• Marketing automation consulting
• B2b demand generation
• Bilingual marketing services

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate/Enterprise Retainers: Monthly retainer services for corporate clients including attraction marketing, PPC advertising, email marketing, and comprehensive digital marketing strategy. Retentions start at $4,000 USD / $5,000 CAD per month.
2. SMB Service Retainers: Monthly retainer services for small and medium businesses starting at $1,500 USD / $2,000 CAD, providing digital marketing services tailored to smaller clients.
3. Data Services: Data consulting, big data analysis, and digital market research services at $2,000 USD / $2,500 CAD.
4. Web Design: Custom website design with SEO optimization starting from $5,000 USD / $6,500 CAD per project.
5. Graphic Design: Graphic and conceptual design services billed at $65/hour or $85/hour CAD.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Céntrico Digital is a boutique managed marketing services agency that delivers full-service digital marketing for enterprise and SMB clients across North and Latin America. Core offerings include attraction marketing and account-based marketing strategy, demand generation, marketing automation management (HubSpot, Pardot, Marketo), paid search and SEO, data consulting and Big Data analysis, email marketing, and graphic/web/UX design. Services are delivered remotely via monthly retainers and project-based engagements, with sub-brands targeting B Corps (BCentrico), educational institutions (UniCentrico), and growth-stage clients (CD Growth Lab).

Product overview

Céntrico Digital is a boutique managed marketing services agency operating in North and Latin America since 2014. The company offers a portfolio of integrated digital marketing services organized under its main brand plus specialized sub-brands: CD Growth Lab for growth hacking and demand generation, BCentrico for B Corp and social enterprise clients, and UniCentrico for educational institution clients. Core services span attraction marketing and account-based marketing strategy, demand generation, marketing automation (HubSpot/Pardot/Marketo), data consulting and Big Data analysis, design and UX/UI, and digital marketing training. The company also offers specialized Design Services and Search Engine Marketing as add-on modules. Pricing tiers include Enterprise (from $4,000 USD monthly), SMB (from $1,500 USD), Data Services (from $2,000 USD), Web Design (from $5,000 USD), and Graphic Design ($65/hour).

Differentiator

Problem solved

Functional benefit

Brands

• BCentrico: Specialized digital marketing services for B Corps and certified companies whose services or products have positive social and/or environmental impact.
• UniCentrico
• CD Growth Lab

Products and services

• Enterprise Managed Marketing Services Full-service managed marketing retainer for enterprise clients across North and Latin America, including attraction marketing, PPC advertising, email marketing, marketing automation, demand generation, data consulting, and design. Retainers start at $4,000 USD / $5,000 CAD per month.
• SMB Marketing Services Entry-level digital marketing services tailored for small and medium businesses eager to implement digital marketing. Services start at $1,500 USD / $2,000 CAD per month and include attraction marketing, PPC advertising, and email marketing.
• CD Growth Lab A specialized growth-focused service offering under the Céntrico Digital umbrella, targeting clients seeking accelerated digital marketing results through experimentation, growth hacking, and ROI-focused demand generation strategies.
• BCentrico Specialized digital marketing services for B Corps and certified B Corporation companies whose products or services have positive social and/or environmental impact. Custom pricing available for impact-driven clients.
• UniCentrico Digital marketing services specifically designed for educational institutions and universities, focused on international student recruitment, particularly targeting prospective students in Latin America.
• Data Services Data acquisition, organization, and analysis services that transform business data into actionable insights, including Big Data analysis and digital market research. Priced from $2,000 USD / $2,500 CAD per engagement or retainer.
• Web Design

Quantifiable outcome

• 100% ratings on Upwork and 4.8/5 on Clutch.co
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• XerticacoreTechnology or IntegrationXertica is described as a partner of Google, Salesforce, and Facebook/Meta. Céntrico Digital helps Xertica find clients in Mexico, Peru, Ecuador, and Colombia. Xertica is a Google Cloud Premier Partner, Salesforce Consulting Partner, and Facebook Marketing Partner, specializing in digital transformation for Latin America.
• Orbis Agencia de InnovaciónminorStrategic or Co-development PartnerOrbis Agencia de Innovación, led by David Montenegro, is co-leading the Founder Institute chapter launch in Quito, Ecuador alongside Céntrico Digital's founder Matthew Carpenter-Arevalo. Orbis is a local innovation agency.
• redPartner S.A.minorStrategic or Co-development PartnerredPartner S.A., led by Luis Adriano Calero, is co-leading the Founder Institute chapter launch in Quito, Ecuador alongside Céntrico Digital's founder. RedPartner is described as a local partner for the startup ecosystem initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New Breed Marketing: HubSpot Platinum partner operating as a fully remote B2B revenue marketing agency with retainer-based managed marketing services — directly comparable in delivery model, certifications and NA-focused client base.
• KlientBoost: Performance digital marketing agency specializing in PPC, paid media, and conversion rate optimization for SaaS and B2B clients — comparable service focus to Céntrico's paid-acquisition pillar.
• Heinz Marketing: B2B marketing agency focused on sales and marketing alignment, demand generation and outsourced CMO services for B2B technology companies — directly comparable in managed B2B marketing-services model.
• Perkuto: Boutique B2B marketing agency specialized in marketing automation across HubSpot, Pardot, and Marketo with demand-generation and account-based marketing services — closely matches Céntrico's core martech-managed-service offering.
• IMPACT (Impact Plus): B2B marketing agency specializing in sales and marketing alignment, demand generation, and they-do-marketing-for-you services for mid-market companies — directly comparable in managed-services model and B2B focus.
• Single Grain: Full-service digital marketing agency offering SEO, PPC, content, and marketing strategy for SaaS and B2B clients with a strong thought-leadership content footprint — comparable in service mix and SaaS/education verticals.
• SmartBug Media: HubSpot Elite Solutions Partner running a fully-remote, boutique inbound/marketing automation agency with retainer pricing and named vertical practices — comparable in business model, tech stack and target customer to Céntrico.
• Huemor: Boutique full-service digital agency focused on B2B, e-commerce and SaaS, offering web design, branding, and growth marketing on retainer — comparable in boutique positioning and integrated service portfolio.
• Disruptive Advertising: Boutique digital marketing agency specializing in PPC, paid social, and SEO with retainer engagements for mid-market and enterprise clients — overlaps with Céntrico's paid acquisition and SEO services.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, PPC, web design and marketing automation across thousands of SMB and mid-market clients — broader incumbent with overlapping services including marketing-technology management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmzqa-tFcKYIJBmHdDc6ROw
• Xx.com/centricodigital
• Facebookfacebook.com/centricodigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Céntrico Digital